The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
The document discusses strategies for driving traffic to websites, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It provides tips for SEO such as including keywords in page titles, meta descriptions, image alt text, and content. For PPC, it explains how to optimize click-through rates and bidding. Other online marketing channels mentioned include Twitter, business networks, and email newsletters. Key resources for SEO and PPC are also listed.
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
The document discusses search engine optimization (SEO) strategies. It begins with an overview of why SEO is important given changes in marketing. It then covers topics like how search engines work, factors that affect search engine rankings, effective SEO strategies like focusing on specific keywords and building momentum over time, and steps for implementing an SEO campaign like choosing keyword phrases and optimizing a website. The summary concludes by noting the importance of identifying keyword phrases based on current search engine credibility and enlisting professional help if needed.
Johnathan is the founder of KlientBoost, a no-nonsense, creative kick-ass PPC agency that hustles for results & ROI. He’s been named the 2015 “Conversion Marketer To Watch” by Unbounce’s readers.
1) Single Keyword Ad Groups 2) Ad Group Level Negatives 3) Multi Intent Keywords 4) The Five Ad Tests 5) Aggressive Ad Testing 6) AdWords is Your Carrot 7) Insane Importance of Design 8) Multi Step Landing Pages 9) Your Landing Page Offer 10) The Price Focus CTA
Single Keyword Ad Groups 1
Google’s advice…
That would mean…
But it should be… keyword 1 keyword 2
What happens to your CTR
Higher search-to-ad relevancy = higher CTR = higher quality scores = lower cpc = lower cost per conversion.
Your new ad group structure =
Ad Group Level Negatives 2
Killing off internal competition
What it means… Ad group = “web analytics” Ad group = “web analytics stripe” Ad group = “web analytics braintree” Ad group = “web analytics paypal”
What it means… Ad group = “web analytics” Ad group level negative keywords - stripe - braintree - paypal
Search terms should look like…
See what’s holding you back
Multi Intent Keywords 3
The Search Buying Cycle
Search Buying Cycle Awareness Consideration Action “broken transmission” “whats my car worth” “sell my car”
The Five Ad Tests 4
Proximity
Source: ThinkWithGoogle.com
Proximity Source: Hanapin Source: Engine Ready
30% increase in conversions
Countdowns 32% CTR boost & 3% conv/rate improvement
Specificity How to Get 6,312 Subscribers to Your Business Blog in One Day How to Get Over 6,000 Subscribers to Your Business Blog in One Day How to Get a Torrent of Subscribers to Your Business Blog in One Day
Specificity 88% CTR boost & 23% conv/rate improvement
Timeliness 217% CTR boost & 23% conv/rate improvement
Aggressive Ad Testing 5
Get Aggressive!
Isolate and label Headline Display URL Description 1 Description 2
Let time pass, then filter
GetDataDriven.com/ab-significance-test
6 AdWords is Just Your Carrot
“Cats are your customers, AdWords is your laser pointer”
7 Insane Importance of Design
How fast do people judge you?
Visual & Aesthetic Judgement Research at Google International Journal of Human-Computer Studies, vol. 70(11) (2012), pp. 794-811 |——————————————| 1 full second 50 ms = 0.05 second
Insane Important of Design 6
8 Multi Step Landing Pages
Single step landing pages are threatening
9 Your Landing Page Offer
Conversion Rate Optimization 101 “What makes a good value proposition? An offer that’s differentiated from your competitors.” — Peep Laja, CRO Expert at ConversionXL
A lot more valuable than your competitors Make your offer
10 The Price Focus CTA
Struggling with CTA ideas? Get Pricing & More Info
32 New Hacks To Get More Phone Leads With AdWords & CRO kboo.st/kiss-phone (60 pages deep!)
The Price Focus CTA landingpages@klientboost.com
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
Care about how to leverage 'Surviving Google : SEO In 2016'. You will find this deck presented by the industry expert Karanam Srikanth, Head Digital Marketing. Spectraforce Technologies, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
The document discusses strategies for driving traffic to websites, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It provides tips for SEO such as including keywords in page titles, meta descriptions, image alt text, and content. For PPC, it explains how to optimize click-through rates and bidding. Other online marketing channels mentioned include Twitter, business networks, and email newsletters. Key resources for SEO and PPC are also listed.
SEM Marketing 101 - Key to great SEO is an Amazing WebSiteMaximiliano Lopez
SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
The document discusses search engine optimization (SEO) strategies. It begins with an overview of why SEO is important given changes in marketing. It then covers topics like how search engines work, factors that affect search engine rankings, effective SEO strategies like focusing on specific keywords and building momentum over time, and steps for implementing an SEO campaign like choosing keyword phrases and optimizing a website. The summary concludes by noting the importance of identifying keyword phrases based on current search engine credibility and enlisting professional help if needed.
Johnathan is the founder of KlientBoost, a no-nonsense, creative kick-ass PPC agency that hustles for results & ROI. He’s been named the 2015 “Conversion Marketer To Watch” by Unbounce’s readers.
1) Single Keyword Ad Groups 2) Ad Group Level Negatives 3) Multi Intent Keywords 4) The Five Ad Tests 5) Aggressive Ad Testing 6) AdWords is Your Carrot 7) Insane Importance of Design 8) Multi Step Landing Pages 9) Your Landing Page Offer 10) The Price Focus CTA
Single Keyword Ad Groups 1
Google’s advice…
That would mean…
But it should be… keyword 1 keyword 2
What happens to your CTR
Higher search-to-ad relevancy = higher CTR = higher quality scores = lower cpc = lower cost per conversion.
Your new ad group structure =
Ad Group Level Negatives 2
Killing off internal competition
What it means… Ad group = “web analytics” Ad group = “web analytics stripe” Ad group = “web analytics braintree” Ad group = “web analytics paypal”
What it means… Ad group = “web analytics” Ad group level negative keywords - stripe - braintree - paypal
Search terms should look like…
See what’s holding you back
Multi Intent Keywords 3
The Search Buying Cycle
Search Buying Cycle Awareness Consideration Action “broken transmission” “whats my car worth” “sell my car”
The Five Ad Tests 4
Proximity
Source: ThinkWithGoogle.com
Proximity Source: Hanapin Source: Engine Ready
30% increase in conversions
Countdowns 32% CTR boost & 3% conv/rate improvement
Specificity How to Get 6,312 Subscribers to Your Business Blog in One Day How to Get Over 6,000 Subscribers to Your Business Blog in One Day How to Get a Torrent of Subscribers to Your Business Blog in One Day
Specificity 88% CTR boost & 23% conv/rate improvement
Timeliness 217% CTR boost & 23% conv/rate improvement
Aggressive Ad Testing 5
Get Aggressive!
Isolate and label Headline Display URL Description 1 Description 2
Let time pass, then filter
GetDataDriven.com/ab-significance-test
6 AdWords is Just Your Carrot
“Cats are your customers, AdWords is your laser pointer”
7 Insane Importance of Design
How fast do people judge you?
Visual & Aesthetic Judgement Research at Google International Journal of Human-Computer Studies, vol. 70(11) (2012), pp. 794-811 |——————————————| 1 full second 50 ms = 0.05 second
Insane Important of Design 6
8 Multi Step Landing Pages
Single step landing pages are threatening
9 Your Landing Page Offer
Conversion Rate Optimization 101 “What makes a good value proposition? An offer that’s differentiated from your competitors.” — Peep Laja, CRO Expert at ConversionXL
A lot more valuable than your competitors Make your offer
10 The Price Focus CTA
Struggling with CTA ideas? Get Pricing & More Info
32 New Hacks To Get More Phone Leads With AdWords & CRO kboo.st/kiss-phone (60 pages deep!)
The Price Focus CTA landingpages@klientboost.com
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
Care about how to leverage 'Surviving Google : SEO In 2016'. You will find this deck presented by the industry expert Karanam Srikanth, Head Digital Marketing. Spectraforce Technologies, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
This document discusses online marketing strategies like SEO, SEM, and PPC. It provides definitions and explanations of these terms, and gives examples of how to optimize a website for search engines by creating relevant content and internal linking structures. The document also lists some online resources for learning more about SEO best practices and gives tips for business owners to start implementing strategies like blogging.
The document discusses various topics related to ecommerce success, including identifying hot products, competitive pricing, marketing strategies, and selecting software and providers. The key points are:
1) Selling hot products at the right price and getting enough visitors is critical for ecommerce success.
2) Other important factors include building a brand, protecting the site's security, and taking advantage of new web innovations.
3) When starting an ecommerce business, one should research competitors, identify in-demand products, and source reliable suppliers to ensure at least a 30% profit margin.
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
Building a Digital Marketing Campaign takes good planning and a precise execution which can take up a lot of your time and energy. And let’s face it…to be effective online you have to be fast at building these high converting campaigns, launching them, testing them and improving them without hassle.
Majestic Social Media provides SEO, pay per click, social media, and website design services. Their services include setting up and optimizing PPC campaigns, keyword research, landing page creation and optimization, blog setup and promotion across various directories, publishing press releases on online PR platforms, and bookmarking clients' websites across hundreds of bookmarking sites to improve search engine rankings. They take a comprehensive approach to online marketing through SEO, PPC, social media, and content creation.
I delve into the Basics of Search Theory, the evolution of the Search Industry. How the Google Adwords Program evolved. I explain about the Google Adwords Account Structure. How Keywords are to be chosen. The Different Types of Keywords. How to use a combination of Positive and Negative Keywords. I have used "Advanced Google Keywords" by Brad Geddes as the basic source.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
This document provides an overview of search engine marketing concepts including SEO, SEM, and PPC. It defines each term and explains why participating in search engine marketing is important. Specifically, it notes that with an estimated 25.21 billion websites, businesses need to stand out from competitors. It also discusses optimizing websites to improve rankings by focusing on elements like title tags, headings, text, and internal links. The document provides tips for blog optimization and compares the pros and cons of SEO versus PPC advertising approaches.
Jay Berkowitz, author and Internet marketing expert, presented at the Professional Club Marketing Association annual meeting on how to improve their website so it generates prospective member traffic and how to find out hits on competitors websites.
Low Budget Digital Marketing - Marios SiathasCIIM-Cyprus
The document provides an overview of low budget digital marketing strategies. It discusses differentiating online and offline marketing and key digital marketing channels like search engine optimization, social media marketing, content marketing and email marketing. Specific tactics covered include search engine and paid search advertising, landing pages, building websites and blogs, and growing email lists. The document emphasizes that digital marketing allows for better tracking, targeting and personalization compared to traditional offline marketing. It stresses using engaging content and an iterative process to reach, acquire, retain and advocate for customers through digital channels.
The document summarizes various interactive marketing strategies and tactics. It discusses search engine optimization techniques like keyword research, optimizing content and page structure, link building, and tracking results. It also covers pay-per-click advertising strategies, including keyword research, bidding, writing ads, landing pages, and tracking conversions. Additionally, the document mentions email marketing, reputation management, and using social media to build a brand and engage with customers.
The document summarizes the results of a Pinterest marketing survey and provides recommendations for using Pinterest effectively. Key findings include: referral traffic and sales from Pinterest are growing rapidly for many brands; regular pinning is important for growth; promotions are an effective way to increase engagement but require time; top metrics for executives include sales, traffic, followers and popular pins/boards. The webinar also introduced Pinfluencer, a tool for managing promotions, content, analytics and audiences on Pinterest.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
The document provides tips for building a business website including engaging visitors within 4 seconds, focusing key areas on the home page, choosing an affordable website partner, driving traffic through search engine optimization, and using free or low-cost tools for website design, hosting, shopping carts, email marketing and blogging. It emphasizes selecting relevant keywords, updating content frequently, and getting backlinks from directories to improve search engine rankings.
Website Optimization Tips for Maximum Lead Flow #DF11HubSpot
Mike Volpe, CMO of HubSpot, provides tips on optimizing a website through inbound marketing strategies focused on content, search, social media, and mobile. He emphasizes creating and publishing valuable, shareable content across different formats to attract organic traffic and build authority. For search optimization, he recommends prioritizing keywords customers use and focusing on great content over technical tweaks. For social media, content is key to becoming interesting and getting shared. And mobile optimization is increasingly important as people rely on smartphones as their primary tools.
1. The document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and blogging.
2. It provides tips for optimizing websites for search engines through keyword research, on-page content optimization, internal linking, and backlink building.
3. The key to success is developing an online marketing strategy that incorporates various techniques like SEO, PPC, social media, and content marketing to maximize visibility and drive traffic.
This document provides a guide for doing business in Barbados. It discusses Barbados' history, geography, government, legal system, population, economy and business environment. It also outlines how to set up different types of businesses in Barbados, taxation requirements, labour laws, accommodations, education and useful contacts. Key details include Barbados being an independent country with English as the official language, a stable economy transitioning from agriculture to services, and relatively simple procedures for establishing companies through various acts.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
This document discusses online marketing strategies like SEO, SEM, and PPC. It provides definitions and explanations of these terms, and gives examples of how to optimize a website for search engines by creating relevant content and internal linking structures. The document also lists some online resources for learning more about SEO best practices and gives tips for business owners to start implementing strategies like blogging.
The document discusses various topics related to ecommerce success, including identifying hot products, competitive pricing, marketing strategies, and selecting software and providers. The key points are:
1) Selling hot products at the right price and getting enough visitors is critical for ecommerce success.
2) Other important factors include building a brand, protecting the site's security, and taking advantage of new web innovations.
3) When starting an ecommerce business, one should research competitors, identify in-demand products, and source reliable suppliers to ensure at least a 30% profit margin.
What the Heck is Inbound Marketing? HubSpotHubSpot
The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
Building a Digital Marketing Campaign takes good planning and a precise execution which can take up a lot of your time and energy. And let’s face it…to be effective online you have to be fast at building these high converting campaigns, launching them, testing them and improving them without hassle.
Majestic Social Media provides SEO, pay per click, social media, and website design services. Their services include setting up and optimizing PPC campaigns, keyword research, landing page creation and optimization, blog setup and promotion across various directories, publishing press releases on online PR platforms, and bookmarking clients' websites across hundreds of bookmarking sites to improve search engine rankings. They take a comprehensive approach to online marketing through SEO, PPC, social media, and content creation.
I delve into the Basics of Search Theory, the evolution of the Search Industry. How the Google Adwords Program evolved. I explain about the Google Adwords Account Structure. How Keywords are to be chosen. The Different Types of Keywords. How to use a combination of Positive and Negative Keywords. I have used "Advanced Google Keywords" by Brad Geddes as the basic source.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
This document provides an overview of search engine marketing concepts including SEO, SEM, and PPC. It defines each term and explains why participating in search engine marketing is important. Specifically, it notes that with an estimated 25.21 billion websites, businesses need to stand out from competitors. It also discusses optimizing websites to improve rankings by focusing on elements like title tags, headings, text, and internal links. The document provides tips for blog optimization and compares the pros and cons of SEO versus PPC advertising approaches.
Jay Berkowitz, author and Internet marketing expert, presented at the Professional Club Marketing Association annual meeting on how to improve their website so it generates prospective member traffic and how to find out hits on competitors websites.
Low Budget Digital Marketing - Marios SiathasCIIM-Cyprus
The document provides an overview of low budget digital marketing strategies. It discusses differentiating online and offline marketing and key digital marketing channels like search engine optimization, social media marketing, content marketing and email marketing. Specific tactics covered include search engine and paid search advertising, landing pages, building websites and blogs, and growing email lists. The document emphasizes that digital marketing allows for better tracking, targeting and personalization compared to traditional offline marketing. It stresses using engaging content and an iterative process to reach, acquire, retain and advocate for customers through digital channels.
The document summarizes various interactive marketing strategies and tactics. It discusses search engine optimization techniques like keyword research, optimizing content and page structure, link building, and tracking results. It also covers pay-per-click advertising strategies, including keyword research, bidding, writing ads, landing pages, and tracking conversions. Additionally, the document mentions email marketing, reputation management, and using social media to build a brand and engage with customers.
The document summarizes the results of a Pinterest marketing survey and provides recommendations for using Pinterest effectively. Key findings include: referral traffic and sales from Pinterest are growing rapidly for many brands; regular pinning is important for growth; promotions are an effective way to increase engagement but require time; top metrics for executives include sales, traffic, followers and popular pins/boards. The webinar also introduced Pinfluencer, a tool for managing promotions, content, analytics and audiences on Pinterest.
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
The document provides tips for building a business website including engaging visitors within 4 seconds, focusing key areas on the home page, choosing an affordable website partner, driving traffic through search engine optimization, and using free or low-cost tools for website design, hosting, shopping carts, email marketing and blogging. It emphasizes selecting relevant keywords, updating content frequently, and getting backlinks from directories to improve search engine rankings.
Website Optimization Tips for Maximum Lead Flow #DF11HubSpot
Mike Volpe, CMO of HubSpot, provides tips on optimizing a website through inbound marketing strategies focused on content, search, social media, and mobile. He emphasizes creating and publishing valuable, shareable content across different formats to attract organic traffic and build authority. For search optimization, he recommends prioritizing keywords customers use and focusing on great content over technical tweaks. For social media, content is key to becoming interesting and getting shared. And mobile optimization is increasingly important as people rely on smartphones as their primary tools.
1. The document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and blogging.
2. It provides tips for optimizing websites for search engines through keyword research, on-page content optimization, internal linking, and backlink building.
3. The key to success is developing an online marketing strategy that incorporates various techniques like SEO, PPC, social media, and content marketing to maximize visibility and drive traffic.
This document provides a guide for doing business in Barbados. It discusses Barbados' history, geography, government, legal system, population, economy and business environment. It also outlines how to set up different types of businesses in Barbados, taxation requirements, labour laws, accommodations, education and useful contacts. Key details include Barbados being an independent country with English as the official language, a stable economy transitioning from agriculture to services, and relatively simple procedures for establishing companies through various acts.
The document discusses various digital marketing strategies including social networks, business networks, viral video marketing, email marketing, blogging, and Twitter. It provides information on why these strategies are effective for marketing, how to get started with each channel, and tips for implementation. Key metrics are presented showing the high return on investment that can be achieved through email marketing. The overall message is that these online marketing tactics provide opportunities for businesses to reach large audiences at a relatively low cost.
O documento descreve um empreendimento residencial com 288 unidades, localizado perto de áreas como Bourbon Ipiranga. O empreendimento oferece diversas áreas comuns como salão de festas, espaço gourmet, playgrounds e espaço fitness. As unidades possuem entre 1 e 2 dormitórios, com 51m2 de área privativa.
This document provides information about doing business in Belize. It discusses Belize's economy, trade, market access conditions, and cultural practices. Belize relies heavily on tourism, exports of agricultural and marine products, and foreign investment. The US is Belize's largest trading partner. Import tariffs range from 0-45% and some goods from CARICOM countries are duty-free. Proper documentation is required for imports. Business customs involve the use of agents, distributors, and advertising through local media.
Belize is a parliamentary democracy located in Central America with a population of 294,385. Its capital and largest city is Belmopan. The economy relies heavily on agriculture, which accounts for 22.5% of GDP, while services make up 62.6% of GDP. Belize uses the Belizean dollar which is pegged to the US dollar at a rate of 2 BZD to 1 USD. The banking system includes both domestic commercial banks like Belize Bank and Scotiabank as well as offshore banks licensed under the International Banking Act.
The Belize Trade and Investment Development Service (BELTRAIDE) published an Importers and Exporters Directory to promote trade and investment opportunities in Belize. BELTRAIDE aims to attract investment, facilitate business, and promote both traditional and non-traditional exports. The directory provides contact information for over 200 Belizean businesses across various sectors such as agriculture, manufacturing, tourism and financial services. The Government of Belize supports trade globalization and is engaged in international trade negotiations to create a favorable environment for business.
This document provides an introduction to internet marketing. It discusses why businesses should market online, how to optimize websites for search engines like Google, and various online marketing strategies like search engine optimization, social media, email marketing, link building and pay-per-click advertising. It emphasizes researching keywords, reviewing website analytics, implementing on-site optimizations, and monitoring results to improve online visibility and conversions.
The document provides tips for making websites more effective at converting visitors into buyers. It discusses optimizing the home page, landing pages, navigation, site search, and registration processes. Key recommendations include clearly displaying your brand on the home page, mirroring ad text on landing pages, using intuitive navigation labels, ensuring high-quality search results, and making registration optional rather than mandatory.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
The document provides an overview of search engine marketing (SEM) which includes search engine optimization (SEO) and search engine advertising (SEA). It discusses how SEM can deliver quick results through paid advertising while SEO focuses on long-term visibility. The document also reviews SEM platforms in Estonia like Google, Neti.ee and Delfi search, and how to use Google AdWords by setting up campaigns, choosing keywords, bidding, and optimizing ads and landing pages for conversions.
The document discusses various guerrilla marketing tactics and provides viewership statistics for viral videos. It then covers topics like social networks, business networks, viral video marketing, email marketing, blogging, and Twitter as marketing strategies. For each tactic, it provides details on how to implement the strategy and case studies on businesses that have successfully used the approach. The overall document serves as a guide to unconventional and digital marketing methods.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
Jay Berkowitz, Founder of TenGoldenRules.com and www.InternetMarketingClub.org , presented “10 Things Every Club Marketer Needs to Know About Internet Marketing” at the Professional Club Marketing Association meeting in Naples, Florida. In this presentation, discover how to design websites so they are optimized for Google and the internet search engines to be friendly for members and prospective members. Learn the latest strategies for Social Media Marketing on Facebook, YouTube and Twitter and understand strategies for measuring competitor activity on the web.
This document provides an overview of search engine marketing (SEM) strategies. It discusses the importance of search engine optimization (SEO) for organic listings and paid search like Google AdWords for sponsored listings. Key topics covered include link building, keyword research, on-page optimization, local SEO, analytics, and case studies. The goal is to help attendees maximize their search engine visibility and marketing results through both free and paid search channel techniques.
This document discusses the importance of taking a strategic approach to eMarketing. It emphasizes that eMarketing achieves its true potential when different tactics like SEO, PPC, social media, email marketing, etc. work together synergistically rather than in isolation. It provides tips for developing an effective online strategy including optimizing your website, driving qualified traffic, nurturing customer relationships through social media and email, and continuously testing different tactics and pages. The overall message is that eMarketing requires considering all digital channels holistically as part of a unified strategy rather than as separate functions.
The presentation explored the most effective internet marketing strategies to make domain names more valuable.
Topics covered:
- New ways to drive domain traffic through internet advertising and website promotions
- Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes
- The most effective tactics for search engine marketing
- Web site marketing tips
- New strategies to make money using social media
- Rapid content development strategies
- New awareness building techniques
- Article Marketing with ezinearticles.com
- Video and YouTube Marketing
- Create a Tribe or Community on your website
The document discusses various aspects of online marketing including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, analytics, and lead generation. It provides tips on building an optimized website, search engine rankings, keyword research, integrating marketing efforts with CRM systems, and measuring performance.
Increase Traffic, Increase Return on InvestmentVQC Designs LLC
A presentation performed for the Lancaster Chamber’s Professional Development series. Focusing on the benefits of increasing traffic to your website, this presentation is intended to provide you with actionable tips that you can implement right away.
A morning workshop delivered to over 60 delegates at Bailbrook House Hotel in Bath exploring a wide variety of Social Media Marketing opportunities for business.
This document provides an overview of guerrilla e-marketing strategies. It discusses using social networks like Facebook and LinkedIn, viral marketing techniques, video marketing, email marketing, blogging, and Twitter. For each channel, it provides reasons to use it, how to get started, and tips for success. Key recommendations include developing an online presence on multiple networks, creating engaging content like videos to generate interest, using metrics to optimize campaigns, and leveraging connections to help content spread virally. The overall message is that these low-cost digital marketing tactics can help businesses expand their reach online.
This document provides an overview of guerrilla e-marketing strategies. It discusses using social networks like Facebook and LinkedIn, viral marketing techniques, video marketing, email marketing, blogging, and Twitter. For each channel, it provides reasons to use it, how to get started, and tips for success. Key recommendations include developing an online presence on multiple networks, creating engaging content like videos to generate interest, using email to build loyalty, setting up a blog to share news, and using Twitter for quick updates. Measurement of results is also emphasized to improve marketing efforts over time.
This document appears to be a presentation about various aspects of web marketing. It discusses topics like search engine optimization, email marketing, social networks like Facebook and LinkedIn, viral marketing techniques using videos and apps, blogging, using Twitter for business, and location-based marketing through services like Foursquare. For each topic, it provides brief explanations and examples to illustrate how businesses can utilize different web marketing strategies and tactics. The overall message is that an integrated approach using multiple online channels is important for businesses to stay relevant and connect with customers in today's digital world.
This document contains a summary of a marketing seminar given by Dev Chakraborty of Business Link. The seminar discusses traditional definitions of marketing and highlights newer digital marketing techniques. It provides tips on networking, social media, websites, photography and video for marketing purposes. The seminar emphasizes the ongoing importance of word-of-mouth marketing and concludes by noting that both traditional and new forms of tailored marketing will continue to evolve over the next 50 years.
Keith Wyatt holds director and advisory positions related to energy and the environment. He discusses projects that can save thousands per year in costs and reduce energy usage and carbon emissions significantly with little upfront budget. Such projects provide tax benefits and access to loans/grants to help implement upgrades, and his company's carbon assessments and credibility can help close sales and implementation.
The IYRE project provides funding vouchers to SMEs in the southwest of England to improve their environmental performance and reduce costs. Eligible businesses must have fewer than 250 employees, £50 million in annual turnover, and £43 million on their balance sheet. The funding can be used for projects that decrease energy, waste, water usage and carbon emissions. Businesses go through an initial meeting, feasibility study, and implementation before receiving up to 50% funding for their project through a voucher. So far in the current year, over 40 businesses have received £254,000 in funding for projects achieving over 4,000 tons of carbon savings.
Keith Wyatt is the Managing Director of Eco Projects and an Honorary Adviser to the UK Warehouse Association for Energy and Environmental Matters. His company, Eco Projects, specializes in energy and environmental projects that can save organizations thousands of pounds annually as well as reduce energy usage by 100,000 kWh and carbon emissions by hundreds of tons per year. Eco Projects assists clients in accessing tax benefits, loans, leases and grants to fund projects and provides vehicles to help close sales and ensure projects are implemented. Services include carbon assessments and second opinions on energy assessments to add credibility and assurance.
The document provides tips for reducing energy consumption and carbon emissions through resource efficiency. It recommends businesses alter their purchasing policies to only purchase equipment rated 'A' and consider whole life costs. For rented offices, it suggests discussing green leases with landlords to improve efficiency. It also introduces the Environmental Technologies List and Enhanced Capital Allowances, which incentivize purchasing efficient equipment by providing tax relief.
The document provides various marketing tips and strategies, including conducting market research, building a website, getting free listings online, using video and images effectively, getting client referrals, timing email newsletters, using sites like 99designs and BigStockPhoto, leveraging social media platforms like Facebook and LinkedIn, and emphasizing the power of word-of-mouth marketing. Traditional advertising will still be important but tailored more to individual lifestyles, while products themselves will continue shaping the future of marketing as they have in past decades.
This document provides tips for web marketing strategies to win more business, including getting found on Google maps and places, email marketing, social media networking on sites like Facebook and LinkedIn, video marketing on YouTube, blogging, using Twitter, and emerging technologies like location marketing and augmented reality. It emphasizes the importance of utilizing free and low-cost digital marketing channels and tactics to reach broad audiences and generate viral sharing of content.
The document discusses various marketing tips that were presented at a coffee festival business breakfast. It provides advice on topics like market research, website design, social media, photography, and testimonials. Traditional advertising is still important but word-of-mouth remains the most powerful form of marketing. The future of marketing will involve more customized approaches tailored to individual lifestyles.
The document discusses the IYRE project which provides support to businesses to improve environmental performance through increased efficiency. It provides an agenda and overview of the project as well as case studies of businesses that received funding. Performance metrics are presented showing that in the last financial year, 87 projects were supported with £403,164 in the Southwest region, exceeding initial targets.
Seminar presentation from HMRC Business Advice Open Day Swindon 29.03.11 'Top tips to win more business'. Seminar run by Andy Poulton of Business Link.
Presentation from Business Link's 'Boost your marketing strategy' event at Center Parcs Longleat Forest on 2nd March 2011. Dr. Jeff Kenna's (Camco) presentation looks at green energy futures and how businesses can make the most of current and up and coming opportunities.
Presentation slides from Business Link's 'Boost your marketing strategy event' at Center Parcs Longleat Forest on 2nd March 2011. Andy Poulton's (Business Link IT Adviser) presentation looks at the benefits of e-marketing and social media marketing and networking for business and how to integrate these strategies into your marketing plans.
Looking to sell your business? This presentation maybe just what you're looking for!
I'm a stakeholder... get me out of here!
This is the full presentation, which took place on 01.03.11 and Eastwood Park Training & Conference Centre, Falfield, Wotton-Under-Edge (South Gloucestershire).
Speakers included:
- Chris Brill
- Will Abbott
- Peter Mardon
- Stewart Barnes
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
This document provides an overview of marketing and public relations strategies and considerations for businesses. It discusses topics like charity events, sponsorships, using endorsements and experts for publicity, social media, measuring marketing results, choosing PR agencies, and maintaining a strong reputation. Maintaining a good reputation is emphasized as very important for businesses.
Reputation management is important for businesses and individuals. Protecting and promoting a positive image is a key part of marketing and public relations strategies. Public relations involves getting press coverage without direct advertising, while marketing aims to satisfy customer needs profitably through the right product, price, place and promotion. Common PR and marketing tools include advertising, market research, direct marketing, and exploiting opportunities like staff achievements or new products to attract positive media attention.
This document discusses how companies can use social media for competitive intelligence by monitoring conversations about their industry, competitors, and brand. It provides examples of how companies like United Airlines and Dell have used social media to address customer complaints. The document then outlines specific tools and strategies for listening on social media platforms like Twitter, Facebook, LinkedIn, blogs and forums to gain insights into trends, customers and competitors. It emphasizes the importance of listening in order to effectively engage customers and identifies key metrics for measuring social media exposure, engagement, influence and sentiment, and lead generation.
The document discusses social networking on Facebook and provides information about using Facebook for businesses. It describes what Facebook is, its history and growth, and why it is important. For businesses, it explains that Facebook allows them to connect with customers, promote their brand, listen to feedback, and advertise in a targeted way. It outlines the differences between Facebook Groups and Pages and provides tips on how businesses can create a presence and measure success on Facebook.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
51. Pay per Click – How it works 1 st ad on page Bid 30p per click Pay 1p
52. Pay per Click – How it works 1 st ad on page Bid 30p per click Pay 3p 2nd ad on page Bid 20p per click Pay 1p
53. Pay per Click – How it works 1 st ad on page Bid 30p per click Pay 3p 2 nd ad on page Bid 20p per click Pay 1p 3 rd ad on page Bid 50p per click Pay 5p
54.
55. Pay per Click – How it works CTR 1.5% 1.5 x 30p = 45 Pay 3p CTR 3% 3 x bid 20p = 60 Pay 1p CTR 1% 1 x bid 50p = 50 Pay 5p The impact of Quality Score 1 st ad 2 nd ad
90. Support and Advice Andy Poulton Business Link www.businesslink.gov.uk/southwest 0845 600 66 99 T: 01793 20 80 99 M: 07966 547146 E: [email_address]
91.
92.
93. Support and Advice Andy Poulton Business Link T: 01793 20 80 99 M: 07966 547146 E: [email_address]