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Search Engine Optimisation [SEO]
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10% of users venture past page 2
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Probably the best marketing event in the world
This document appears to be a presentation about various aspects of web marketing. It discusses topics like search engine optimization, email marketing, social networks like Facebook and LinkedIn, viral marketing techniques using videos and apps, blogging, using Twitter for business, and location-based marketing through services like Foursquare. For each topic, it provides brief explanations and examples to illustrate how businesses can utilize different web marketing strategies and tactics. The overall message is that an integrated approach using multiple online channels is important for businesses to stay relevant and connect with customers in today's digital world.
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Probably the best marketing event in the world
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- 3. Noah Kalina 21m views on YouTube in 5 years Now that’s the magic of web marketing http://www.159.be 3
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- 6. House Keeping –FIRE!!!!! http://www.159.be 6
- 7. House Keeping -Comfort http://www.159.be 7
- 8. House Keeping –Peace Keeping http://www.159.be 8
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- 10. Download Slides fromwww.159.be http://www.159.be 10
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- 12. Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon http://www.159.be 12
- 13. World Wide Web– Reality Check http://www.159.be 13
- 14. Web Marketing isa Marathon http://www.159.be 14
- 15. This is aSprint http://www.159.be 15
- 16. Old Hat –but still relevant http://www.159.be 16
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- 19. Get Found Search EngineOptimisation [SEO] http://www.159.be 19
- 20. Get Found Search EngineOptimisation [SEO] 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2 http://www.159.be 20
- 21. Get Found Google Base www.google.com/base http://www.159.be 21
- 22. Get Found Google Local www.google.com/places http://www.159.be 22
- 23. Get Found Google Local www.google.com/places http://www.159.be 23
- 24. Probably the greatest marketing opportunity known! http://www.159.be 24
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- 28. Why Email Marketing? It’s Effective http://www.159.be 28
- 29. Why Email Marketing? It’s Not Expensive http://www.159.be 29
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- 31. Email Marketing –Measure http://www.159.be 31
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- 33. Online Networks –Why The Internet is Evolving Web 3 dot zero • Superfast Broadband ???? Web 2 dot zero User Generated Content • Blogs • Networking Web 1 dot zero 2004 Websites and email 1990 Bulletin Boards 1978 http://www.159.be 33
- 34. Online Networks –Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high return http://www.159.be 34
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- 36. Average age distributionacross social network sites 25% 19% 18% 15% 10% 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+ http://www.159.be Planner Data source: Google Ad 36
- 37. Social Networks Social Mediais the No. 1 online activity http://www.159.be 37
- 38. Social Networks 10% of all internet time is spent on Social Networks http://www.159.be 38
- 39. Social Networks www.facebook.com http://www.159.be 39
- 40. Facebook If Facebookwas a country it would be 1/ China 1.33 bn 2/ India 1.15 bn 3/ Facebook 800 m 4/ USA 311 m http://www.159.be 40
- 41. Facebook Adds 1/2m users every day http://www.159.be 41
- 42. Facebook 5bn minutes spent on Facebook EVERY day http://www.159.be 42
- 43. Facebook 1bn • web links • news stories • blog posts shared each week http://www.159.be 43
- 44. Facebook Facebook now has a greater share of the internet than http://www.159.be 44
- 45. Facebook 3Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you. http://www.159.be 45
- 46. Facebook – GetStarted – build page http://www.159.be 46
- 47. Facebook – Giveit the WOW Factor http://www.159.be 47
- 48. Facebook – GetStarted – Join In http://www.159.be 48
- 49. Social Networks –Profile Building Groups • Search for pages • Search for groups • Start your own group • Join the discussions • Contribute and add value • Link back to your website http://www.159.be 49
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- 51. Linkedin – Networkingfor Professionals http://www.159.be 51
- 52. Linkedin – Networkingfor Professionals More than 2m companies have a Free Linkedin Company Page http://www.159.be 52
- 53. Linkedin – Networkingfor Professionals Adds 1m new members every 12 days http://www.159.be 53
- 54. Linkedin – GettingStarted – build profile http://www.159.be 54
- 55. Linkedin – GettingStarted – build profile Company Profile http://www.159.be 55
- 56. Linkedin – GettingStarted – build networks http://www.159.be 56
- 57. Linkedin – GettingStarted – find groups http://www.159.be 57
- 58. Linkedin – GettingStarted – Answers http://www.159.be 58
- 59. Viral Marketing’s free…..pstpass it on http://www.159.be 59
- 60. Viral Marketing –How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possible http://www.159.be 60
- 61. Viral Marketing –How & Why The Thresher ‘Virus’ http://www.159.be 61
- 62. Viral Marketing –How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 times http://www.159.be 62
- 63. Viral Marketing –How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/O http://www.159.be 63
- 64. Viral Marketing –How & Why • Refer a friend • Competitions • Video http://www.159.be 64
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- 67. Video Marketing 2nd most searched site on the internet http://www.159.be 67
- 68. Video Marketing 3bn videos watched every day http://www.159.be 68
- 69. Video Marketing YouTube clips now incorporated in Google Search results http://www.159.be 69
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- 71. Video Marketing Your Video • Outsource to Video Production Company • DIY http://www.159.be 71
- 72. Video Marketing Your Video http://www.159.be 72
- 73. Video Marketing Your Video http://www.159.be 73
- 74. Video Marketing Team Pixie http://www.159.be 74 www.teampixie.co.uk
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- 77. Video Marketing Your Video • Get a feel for YouTube • Look at the competition • Look for an angle •Think how else it could be used http://www.159.be 77
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- 79. Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updated http://www.159.be 79
- 80. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say http://www.159.be 80
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- 82. Blogging – Where www.blogger.com www.wordpress.com http://www.159.be 82
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- 85. Twitter for Business– What is Twitter http://www.159.be 85
- 86. Twitter – Who 310mBusinesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consulting http://www.159.be 86
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- 88. Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication tool http://www.159.be 88
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- 90. Apps • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 times http://www.159.be 90
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- 93. Location Marketing –www.foursquare.com http://www.159.be 93
- 94. Location Marketing –www.foursquare.com http://www.159.be 94
- 95. Location Marketing –www.foursquare.com How does it work? Check In using an App on your phone http://www.159.be 95
- 96. Location Marketing –www.foursquare.com At participating destinations • Show your Check in Badge • Show your Mayoral Badge • Earn Discount or Special Offer http://www.159.be 96
- 97. Agenda • The Web – Reality Check • “Old Hat” • Networking • Going Viral • Video Marketing • Blogging • Twitter • Apps • Location http://www.159.be 97
- 98. Thank You Andy Poulton BusinessLink M: 07966 547146 andy.poulton@businesslinksw.co.uk andypoulton andypoulton http://www.159.be 98
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