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eMarketing Techniques at the Speed of Light - by Brad Kleinman

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WorkSmart Integrated Marketing
WorkSmart Integrated Marketing

Brad Kleinman of WorkSmart eMarketing discusses "eMarketing Techniques at the Speed of Light" at the eMarketing Techniques Conference for Educators in Austin Texas on January 28th, 2009.

Education
1 of 42
eMarketing Techniques for Educators How to take advantage of the web to grow enrollment Sponsored by…
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keynote Speech Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caveat #1 – The 80/20 Principle
Caveat #2 – Water from a Firehose
Caveat #3 – Have Fun!
Caveat #4 – Marketing Foundations
Accountability
Accountability ,[object Object],[object Object],[object Object],[object Object],[object Object]
The New Web
The New Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If These Walls Could Talk
Who was the person of the year in 2006?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Just a few Web 2.0 sites…
Statistics & Trends ,[object Object],[object Object],[object Object],[object Object]
Statistics & Trends ,[object Object],[object Object],[object Object],[object Object]
Benefits of eMarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Marketing System
Optimizing Websites for Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capture Attention Immediately
Have a call-to-action
Google Analytics – Tracking Success
Tracking Goals in Google Analytics
Use Google Website Optimizer
Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email
Use Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing Best Practices ,[object Object],[object Object],[object Object]
How do you managing relationships? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic VS Paid Search
SEO VS PPC
eMarketing Best Practices – SEM ,[object Object],[object Object],[object Object]
Getting Started with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff
RSS – The common denominator
The Technology & The tools
Using Video
Using Video
Using Twitter
Using Ning
Using Facebook
Create Your Marketing System
Thank you! Brad Kleinman [email_address]

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