Best Digital marketing course training institute in Delhi, NCR, Noida- PIMS

1. Join the internet revolution
as a leader and not as a follower
INTERNET MARKETING
DIPLOMA IN

2. The Internet needs no introduction today. Its power and potential is recognized by one
and all. The Diploma in Internet Marketing from the Panache Internet Marketing School
is designed to provide you with the necessary education, training and mentoring to
help you join the Internet revolution not only as a user but also as a career-oriented
decision-maker. Take the PIMS Diploma in Internet Marketing and join an MNC, a public
limited company, the government, or a SME as an Internet Marketing Professional.
There are 148,344,875 Internet websites
currently registered and counting.
The number of email messages opened on smartphones
and tablet PCs has gone up 80% in the past six months.
93% of companies use social media
to market their business.
Blogs on the Internet are 63% more likely to
influence purchase decisions than print magazines.
COURSE OVERVIEW AND INSIGHTS
The Diploma in Internet Marketing from PIMS is a comprehensive 70-90 hour course
which covers all aspects of Internet and digital marketing. No prior background in
marketing, engineering, science or mathematics is required to become an Internet
marketing professional. You can become an Internet marketing expert even if you are a
commerce or humanities student. What is required is good knowledge of the Internet
landscape, willingness to work hard and learn, an a serious commitment to your career.
PIMS will help you achieve these objectives through this course.
THE INTERNET HAS ARRIVED… HAVE YOU?

3. THE STRATEGIC ADVANTAGE
Did you know that there are more than 10,000 Internet marketing jobs currently lying
vacant in India? To check this out, we encourage you to search on the major job portals
such as www.naukri.com, www.monster.com, www.timesjobs.com and www.careerbuilder.-
co.in with keywords such as “Internet marketing” “Search engine optimization” “Digital
marketing” and “Ad words”. A Diploma from PIMS qualifies you for a full-time position in
Internet marketing the day you complete the course and the project. The Diploma Cer-
tificate is also valid for points toward Canada, Australia and New Zealand immigration.
Once you complete your Diploma, PIMS will provide job placement assistance and
career guidance. The Diploma will also serve as an added qualification when combined
with your degree since tge Internet plays a role in all fields and industries today.
Once you complete the Diploma in Internet
Marketing course, you will be able to:
Gain 360 degree knowledge of Internet
marketing from a career point of view
Begin working full-time, part-time or on
weekends as an Internet marketing
professional for a company
Earn extra income by doing project-based
assignments as a freelancer
Take your career to the next level by
combining the Diploma with your present
college degree
JOB PLACEMENT ASSISTANCE
AND CAREERS
WHY CHOOSE US?
Small Size Batch
PIMS ensure Personal Attention to each Student,
So we have kept our Batch Size Very Limited
PIMS qualifies you for a full-time position in Digital
marketing the day you complete the course and the
project.
PIMS faculty members are highly qualified and
experienced Internet marketing professionals
with Google Certification.
After Completion of course PIMS will provide 100%
job placement assistance and career guidance.
Google Cer�fied Trainer
Trusted Cer�fica�on
100% Placement Assistance

4. “JOIN THE INTERNET REVOLUTION AS A LEADER
AND NOT AS A FOLLOWER”
REVIEW
4.7/5
“Thanks to PIMS Placement Team. I got placed in leading Limited
Company as a Digital Marketing Manager” − Divyanshu Kaushik
“Great insight into the digital marketing domain by experienced
trainers and excellent content.” − Anjna Singh
“Interactive classes by experienced faculty to keep everything inter-
esting. Great Internet marketing institute for beginners”
− Paritosh Mishra
“Great learning experience here! Really good place to learn all mar-
keting tools! Your career can get a new wing once you join PIMS!”
− Abhay Kumar
“Trainers and their way of teaching was the strongest part of training”
− Zeba Quadri, (Ex-Traniee)

5. Jyoti Tiwari
Ex-Trainee, PIMS
Shobha Singh
Ex-Trainee, PIMS
Puneet Rana
Ex-Trainee, PIMS
Ravi Bahukhandi
Ex-Trainee, PIMS
Sanjeev Upadhyay
Ex-Trainee, PIMS
Siddharth Jain
Ex-Trainee, PIMS
MEET OUR
GOOGLE CERTIFIED PROFESSIONAL
For You
You can also be one
Ziba Quadri
Ex-Trainee, PIMS
Mani Rajawat
Ex-Trainee, PIMS
Himani Sawhney
Ex-Trainee, PIMS
Kamal Arora
Ex-Trainee, PIMS
Priyanka Sharma
Ex-Trainee, PIMS
Surbhi Gupta
Ex-Trainee, PIMS

6. PIMS faculty members are highly qualified and experienced Internet marketing
professionals with extensive industry experience. Many of them currently works
full-time as Internet marketing managers and consultants. You will not only benefit
greatly from their experience and insider knowledge about the Internet industry but will
also receive help from them to find suitable jobs in the industry either full-time or
part-time.
OUR FACULTY
BECOME DIGITAL MARKEITNG PROFESSIONAL
BY INDUSTRY RECOGNIZED CERTIFICATES
Facebook(paid)Hubspot Inbound
Certification
PIMS Certificate 7 Goolge Certficate
Your Name

7. COURSE SYLLABUS
We have provided a module-based introduction of the course curriculum and syllabus
to help you gain abroad understandign of the Diploma in Internet Maketing from PIMS.
2
1
3
General Overview of
Web Concept & Hosting
What Exactly is Digital Marketing?
Digital Marketing Vs Traditional marketing
What is b2b & b2c Marketing?
How to Start Digital marketing?
What is Traffic?
What is Keywords?
One By One Process Of Digital marketing
How to get Traffic?
How to Engage Traffic on Website?
Types Of Lead& Conversion
How to Retain your Web Customer?
Analysis your Traffic Sources & ROI
Benefit Of Digital marketing
Introduction to Digital Marketing
What Is Internet?
Who owns the Internet?
How Internet Works?
What is Intranet?
Difference Between Internet & Intranet
Basic Of Computer( Back to School)
What Is IP?
What Is the Use of IP?
What is Computer Mac address
What is Firewall?
What Is LAN & WAN?
What is WWW?
What is Domain?
Difference Between HTTP & HTTPS
What Is Domain Name?
What is Domain Extension?
What is Hosting?
Different Types of Hosting
Types of server

8. 4
SEO
Introducing Cloud & CDN Concept
Difference Between Shared, VPS& Dedicated Server
Different Types of Website
Based On Purpose
Based On Functionality
Different types of programming Languages
How to Create Blueprint of Website?
Objective of Website
Deciding Position of Images & Content
Who to make your website faster than Others?
How to Create a website in Wordpress?
Choosing the right domain name for your website
Choosing a hosting platform
Installing WordPress within 5 minutes
Choosing the right free/paid wordpress theme for your blog
How to setup Google Webmaster tools and Google analytics for your blog?
Plugins you need for your WordPress blog/Website
Website Planning & Creation
5
What is SEO?
What is SEREP?
What is one Page seo?
How to Select a Domain Name?
Page Naming (URL Structuring)
Image Naming, Image Title and ALT Tags Creation
What are Meta Tittle
What Is Meta Description
Search Engine Optimization(on Page SEO)
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Insert keywords in content}
Anchor Text, Link Title
Robots.text file use and creation
HTML Sitemap creation
XML Site Map Creation
Tools for seo
Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool

9. 8
6
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and
No-Follow Backlinks
What is Google Page Rank?
How to Increase Page Rank?
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Off Page SEO
7
How to optimize your site for Google Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD?
Black Hat SEO( Use at your Own Risk)
Advance SEO Knowledge
Google Adwords( Search Advertising)
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
What is Page Rank?
What is PA & DA?
SEO tools
Semrush
Spyfu
Alexa
Ahrefs
SEO site checkup
Woorank
Seoptimer
SEOcentro
SeoQqake
Seo Rank checker
Seobook
Small Seo tools
Moz
Introduction to PPC & Adwords
Setting Up Google Adwords Account
Payment Option- Which is better ?
Create First Campaign
Understanding Adgroup, Ads, Keyword Concept
Learn Biding Strategy
Geo Targeting
Site Link Extensions
Phone Extensions
Local Extension
Review Extension
What is Quality Score?
What is CTR?
Conversion Tracking
CPC/CPM
How to Optimize your coast?
How to Maintain QS & High CTR ?

10. 9
How to use Shared Library?
What is Audience?
Remarketing
10
What is Display Advertising?
Understanding Display Setting Concept
Frequency Capping
Type Of Display Network
Understanding Display Planner Tools
Display Targeting Optimization
Display Keywords Targeting
Placement Targeting
Topics & Demographics Targeting
Understanding Conservative Targeting
Aggressive Targeting(Display Campaign Optimizer)
Tips & Tricks
Display Advertising
11
What is Shopping Ads?
Creating & Verify Google Merchant Center Account
Add Product in your MCA
Understanding all required Fields for Product Listing.
Add your Product in feeds using Google Seats
Automatic Item Updates
Linking MCA to Adwords Account
Shopping Ads
12
What Is Video Ads?
Video Ads Format
In-stream or video discovery ads
Bumper ads: 6-second video ads
Different Bidding Method
Linking your YouTube accounts to Adwords
Types of Video Targeting Method
Selecting Best Targeting Method for your ads
Tips for Creating Video Ads
Video Ads
Video Creating Tools
Powtoon
Youtube
Moovly
How to Create Remarketing List?
Setting Up your First Remarketing Campaign

11. 14
15
16
13
Understanding Universal App Ads
Upload your First app to PlayStore/IOS
Creating your First Mobile App Ad
Campaign Optimization
Bid Strategy( Cost per Install)
Find Best Placement for ads
Tips & tricks for More Installation.
Universal App Ads
Overview of Bing & Yahoo PPC
Transfer Google Adwords Campaign to Bing
Compare Adword & Bing PPC
Understanding Google Alternative
Explore Bidvertiser, Infolinks, BuySellAds & More
Get your Adwords Certificate Now( Best of Luck)
Google Adwords Alternatives
What is Google Analytics?
How Google Analytics works?
Accounts, profiles and users navigation
Google Analytics
Basic metrics
The main sections of Google Analytics reports
Traffic Sources
Direct, referring, and search traffic
Campaigns
Visitors Analysis
Unique visitors
Geographic and language information
Tracking Performance and
Measurement with Google Analytics
What is Social media Marketing
How to market Company’s Product On Social Media
Why Social Media is Important?
7 Wonders of Social Media
Create your Profile One by one
Social Media Marketing
Actionable Insights and the Big Picture
Recap of Google Analytics reports and tools
Finding actionable insights
Common mistakes analysts make
Additional Web analytics tools

12. LinkedIn Marketing
Introduction about LinkedIn
Create your Personal & Company Profile
Understanding B2B and B2C Concept
How to use Linked Group for Marketing
How to Increase your Connection
Facebook Marketing
History of Facebook
How to market on Facebook
Create your Company Page, Group
How to manage your One week Post in Advance
How to increase your Facebook Likes( White hat)
How to get likes in bulk( Do it at your Own Risk)
How to Engage your Fan on Page
Make your Post Viral
Do some extra activity( Updated part)
Facebook PPC( Advertisement)
Example of some Successful Facebook Page
Twitter Marketing
Introduction to Twitter
Create your Proflie
Why is it Microbloging?
How to increase Followers(White & Black hat)
How to Market your Product
Understanding # (Hastag) concept
Advertising On Twitter
Tools for Twitter Marketing
Example of Successful Twitter
Company Page
Pinterest Marketing
What exactly is Pinterest?
How it's different from other Social Media?
How to promote Business on Pinterest?
How to increase followers on Pinterest?
How it can help you to Promote your content?
Pinterest Analytics
Social Media Tools
Buffer
Postcron
Quicksprout
Ritetag
Quora Marketing
Introduction to Quora
How Quora helps in Content marketing?
How to reply on Quora Question?
Create Quora Ad

13. 18
17
Introduction to youtube
Creating Multiple Chanel in Single Account
Tools to create Videos
How to add Annotation, subtitles & cards
Search optimization of videos
Tools to optimize Videos
What is Email Marketing?
What is Opt-in & double opt-in database?
What is Subscriber database?
Email Marketing Software
Email Marketing Online Tools
Bulk email service provider
What is SMTP Server?
Rules of sending Bulk mail
Email Marketing
Youtube Marketing
19
Definition of an online sales Lead
Cold, Warm and Hot leads
What is landing page?
Difference Between Landing page & Website
How to create landing page?
How to use Thank you page?
Tools to create landing page
What is A/B testing?
Lead Funnel
Converting Leads into sales through internet Marketing
Lead Generation
Lead Capture tools
Leadsquared
Unbounce
SalesForce
Instream & bumper ad in youtube
Video Monetization
Tricks to make Money from youtube
Distribution of Videos for ranking
Youtube Analytics
Setting auto responder email
Best practice to send bulk mail
Few tricks to send mail in inbox directly
What is CAN-SPAM Act?
What is A/B testing?
Create your First email Campaign
How to track Open/bounce/
unsubscribed Email?
Email marketing tools
MailChimp
Constant Contact
Drip
Digitalaka

14. 22
Ask your Queries
Live Project Review & Analysis
Check your Knowledge
Ready for Class Test
20
Online Advertising
Introduction to banners, Contextual ads & rich Media
Tools to manage pop up advertising
Pop under advertising
Contextual advertising using images & video
Online Advertising company
Creating Banner Ads using tools
Tracking & Measuring ROI of online advertising
21
Time to Relax
What is ecommerce?
Current ecommerce scenario in India
Driving traffic to ecommerce portal & portal
How to perform SEO for ecommerce website?
Create advance strategy for Ecommerce Portal
Ecommerce Marketing
23
What is mobile marketing?
Why is it important in current Scenario?
What is mobile website?
Tools to create Mobile app
Ads on Mobile app
Mobile Marketing
How to do seo for mobile app search?
Tools to create Mobile Website
SMS marketing
TRAI rules & Regulations for
Mobile Marketing
Online Advertising Tools(PPC)
Google Adword
Facebook Ads
Linkedin Ads
BuySellads
Adnow

15. 26
27
24
What is Content Marketing?
Objective of content Marketing
Why “Content is King” for SEO scenario?
How to write SEO friendly Content?
Content Marketing
What is affiliate Marketing?
Making Money from affiliate marketing revolution
Overview of affiliate Marketing networks
Indian websites with best affiliate Programs
Secrets of Affiliates marketing
Live Examples of Affiliates Marketing
What is www.cj.com?
How to approve for world largest Affiliates Websites cj.com?
What is online Reputation?
Why online Reputation is Important?
How to manage your online reputation?
How to respond to first page Negative Review?
How to take control on your online reputation?
Online Reputation Management
Affiliate Marketing
Content Marketing Tool
BuzzSumo
Google Keyword Planner
Feedly
Google Alert
Content Writing tools
WordAi
Hubspot
CoSchedule
Grammarly
Image design tool
Canva
Postermywall
Visually
25
Analysis of Growth using analytics tools
Story Telling technique for Growth Hacking
What is Growth Hacking?
Calculate per-user LTV
Design Growth Funnel
Growth Hacking
How to become content writer?
Tools for content writing
How to Spin other website content?
How to promote your content online?

16. 30
31
32
Adsense Program overview & Features
How to get approved for adsense?
Few tricks to get approval by Google
How to put ads on your blog?
How to receive a check from Google each month through Google adsense?
Building an AdSense network with multiple Adsense website.
29
Internet Entrepreneurship
with Google Adsense(Blogging)
How to Write Perfect Resume?
Question & Answer Session
Important questions List
Mock test Preparation
What is freelancing?
Popular freelancing websites
How to take project from freelancing website?
How to Choose freelancer(For your project)?
How to get money worldwide?
Popular online payment option for freelancer
Freelancing
Internet Entrepreneurship
How to Start Online Business?
How to register Company in India?
Important Tools for Entrepreneur
Rules & regulation of Taxation in India
Funding Concept for Company
How to Get Fund form Investor?
Idea Does Not Matter ,Execution Does!
Interview Preparation
28
Become online Seller
How to Select Best Product?
How to Decide Pricing?
Select Best Marketplace for your Product
Registering on Marketplace
List your Product
Choose Best Logistic option

17. Abhishek Ranjan
Digital Marketing Manager
Blue Pigeon
For You
You can also be one
Anjna Singh
Ex Trainee PIMS, Entrepreneur
Divyanshu Kaushik
Digital Marketing Manager
Zephyr Limited
Paritosh Mishra
Founder of zephyr india
Ex-Trainee, PIMS
Zeba Quadri
Founder of ZebTech Solution
Ex-Trainee, PIMS
Govind Jha
Digital Marketing Manager
HCL HealthCare
Anjit Tiwari
Email Marketing Expert
Optimal Transnational India Pvt. Ltd.
Deepti Gupta
Founder of Beauty & Healthcare Co.
Ex-Trainee, PIMS
Ravish Dhiran
Social Media Manager
SME Channels
Sanjay Gupta
Founder of Uday Softech
Ex-Trainee, PIMS
.
PIMS TRAINEES HAVE 95% SUCCESS
RATIO IN PLACEMENT & ENTREPRENEURSHIP
Chinmayi Jha
Content Writer (SEO)
Monster India

18. PIMS is an outreach initiative of Panache Softech Pvt. Ltd. located in Sector 16, Nodia. For
the past several years, Panache Softech has defined its leadership position in the Internet
industry with a stellar list of clients for whom the company has provided services in areas
such as Internet marketing, web development, web designing, SEO, Multimedia and
animation. We now bring our combined experience and expertise to students to help
them carve a highly successful career niche in the Internet marketing world.
ABOUT PANACHE INTERNET
MARKETING SCHOOL
RECRUITERS FOR
INTERNET MARKETING EXPERTS

19. WORKSHOP & SEMINAR#JoininternetRevolutation

20. OUR SUBSIDIARY
CONTACT US:
TRAINING CENTER
Panache Internet Marketing School
(Subsidiary of Panache Softech Pvt. Ltd.)
A-44A, 2nd Floor, Behind Mcdonald’s
Sector-16, Nodia, Uttar Pradesh, 201301
0120-4267775
9911183009
7840044420
info@digipims.com
www.panachesoftech.comwww.digitalaka.com www.hikemytraffic.com
www.smtpget.com www.beinghired.in