The document discusses guerrilla e-marketing strategies, emphasizing the importance of social networks, viral video marketing, email marketing, and blogging for modern businesses. It highlights the need for businesses to prepare their online presence and measure marketing effectiveness using various tools. Key components like establishing a compelling domain name, understanding social media platforms, and leveraging email campaigns are also outlined to enhance engagement and drive sales.

1. Guerrilla e-marketingJoin the r-evolution

2. Introduction - Business Link – Services What’s next?Make contactBusiness Link0845 600 99 66enquiry@businesslinksw.co.ukwww.businesslinksw.co.uk

3. AgendaIntroduction

4. Marketing – what we know

5. Social Networks

6. Business Networks

7. Viral

8. Video Marketing

9. Email Marketing

10. Blogging

11. TwitterWorld Wide Web – The World Wide WHY!Vast Market Opportunity

12. World Wide Web – The World Wide WHY!Lots of money spent online

13. World Wide Web – The World Wide WHY!New ways of working meansPeople spend more and more time online

14. PCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4G

15. World Wide Web – The World Wide WHY!Less Paper Less Travelling Less CarbonIYRE = Improve Your Resource Efficiency

16. Is your business ready?Do you have Phone systems in place to deal with calls?

17. People to deal with enquiries?

18. Stock to deal with uplift in orders?

19. Logistics in place to deliver on new orders?

20. Cashflow to meet increased demand?Is your site ready?The right nameThe right site

21. Choosing a domain name What name could you use?Business name Service name Product name

22. Short is good

23. Think about how and where it will be usedPrint In conversationChoosing a name – The Goodwww.diy.comwww.bbc.co.ukwww.cadbury.co.ukwww.wispa.co.ukwww.formula1.comwww.tesco.co.uk

24. Choosing a name – The Badwww.phones4u.co.ukwww.toys2wish4.comwww.4learning.comwww.any-domain-with-too-many-hyphens.co.uk

25. Choosing a name – The Uglywww.speedofart.com

26. Choosing a name – The Uglywww.whorepresents.com

27. Choosing a name – The Uglywww.penisland.net

28. Is your site ready?Do the pages open quickly?Is it easy to navigate?Loaded with compelling and relevant content?

29. Does it Grab the Attention?A – I – D – A – Grab their ATTENTIONGenerate an INTERESTBuild the DESIREPromote the ACTION

30. Marketing – what we know In 1873, John Wanamaker, father of the department store said50% of marketing worksWe don’t know which 50%…….however, this is the traditional view in a pre-internet world!

31. Marketing – what we know Everything on the internet can be measuredYou just have to know howIf it can’t be measured – it’s probably not worth doing

32. AgendaIntroduction

33. Marketing – what we know

34. Social Networks

35. Business Networks

36. Viral

37. Video Marketing

38. Email Marketing

39. Blogging

40. TwitterSocial NetworksBusiness Networks

41. Online Networks – Why Stay in touch with existing clients

42. Reach out to new audiences and markets

43. Better understanding of related markets

44. Relative low cost of entry

45. Possible high returnFacebook – The Big Daddy

46. Online Networking - Why Reach new audiencesFacebook – 550m

47. MySpace – 110m

48. Twitter –185m

49. LinkedIn – 85m

50. Plaxo – 15m

51. Ecademy – 12mOnline Networks – Howwww.facebook.com

52. Facebook – Getting Started3 Types of presence Profile – personal

53. Can join groups

54. Ugly URL

55. Indexed by Search EnginesFacebook – Getting Started3 Types of presence Page – business

56. Can’t Join Groups

57. Can host apps

58. “Vanity” URL

59. Indexed by Search Engines

60. Visitor stats availableBest for brands and businesses

61. Facebook – Getting Started3 Types of presence Group – both

62. Linked to Site Admin

63. New members have to be approved

64. Send “Direct” messages to members

65. Ugly URLGreat for organising at a personal level and smaller scale interactions [<5000 members]

66. Facebook – Getting Started – build profile

67. Facebook – Getting Started – build page

68. Facebook – Getting Started – Join In

69. Social Networks – Build your profile - Groups Search for groups

70. Join some groups

71. Start your own group

72. Contribute and add value

73. Link back to your websiteAgenda Introduction

74. Marketing – what we know

75. Social Networks

76. Business Networks

77. Viral

78. Video Marketing

79. Email Marketing

80. Blogging

81. TwitterBusiness Networks

82. Why Business Networks? LinkedIn – 85 million registered professional users

83. Plaxo – 15 million registered users

84. Ecademy – 12 million registered users

85. Xing – 6 million registered usersOPPORTUNITY!

86. Business Networks – 6 Degrees of Separation

87. Linkedin – Networking for Professionalswww.linkedin.com

88. Linkedin – Getting Started – build profile

89. Linkedin – Getting Started – make contacts

90. Linkedin – Getting Started – find groups

91. Linkedin – Getting Started – Answers

92. Agenda Introduction

93. Marketing – what we know