Guerrilla e-marketing seminar
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A seminar looking at the business oppportunities provided by social and business networking websites
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Guerrilla e-marketing seminar
- 1. Guerrilla e-marketing Join the r-evolution
- 2. Link to YouTube Clip of Noah Kalina http://www.youtube.com/watch?v=6B26asyGKDo
- 3. Noah Kalina 17m views on YouTube in 3 years Now that’s the magic of web marketing
- 11. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG
- 13. PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G
- 16. Is your site ready? The right name The right site
- 18. Choosing a name – The Good www.diy.com www.bbc.co.uk www.cadbury.co.uk www.wispa.co.uk www.formula1.com www.tesco.co.uk
- 19. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk
- 20. Choosing a name – The Ugly www.speedofart.com
- 21. Choosing a name – The Ugly www.whorepresents.com
- 22. Choosing a name – The Ugly www.penisland.net
- 23. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?
- 24. Does it Grab the Attention? A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION
- 25. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search
- 27. Social Networks Business Networks
- 29. Facebook – The Big Daddy
- 31. Online Networks – How www.facebook.com
- 35. Facebook – Getting Started – build profile
- 36. Facebook – Getting Started – build page
- 37. Facebook – Getting Started – Join In
- 42. Business Networks – 6 Degrees of Separation
- 43. Linkedin – Getting Started – build profile
- 44. Linkedin – Getting Started – make contacts
- 45. Linkedin – Getting Started – find groups
- 46. Linkedin – Getting Started – Answers
- 50. Viral Marketing – How & Why 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2m
- 51. Viral Marketing
- 53. Britain’s Got Talent Susan Boyle Over 70m viewings in 1 week Link to YouTube Clip of Susan Boyle http://www.youtube.com/watch?v=8OcQ9A-5noM
- 58. Video Marketing
- 59. Video Marketing Link to YouTube Clip of Zombie Makeup http://www.youtube.com/watch?v=Xrc42Kt-CeE
- 61. Your Video Video Marketing
- 64. Email Marketing
- 66. Why Email Marketing? It’s Not Expensive
- 68. Why Email Marketing? It’s Effective
- 69. Why Email Marketing? Sector Sent Delivery Open Rate CTR Response B2C Acquisition 100% 91% 29% 27% 6% B2C Retention 100% 91% 32% 28% 12% B2B Acquisition 100% 88% 32% 25% 4% B2B Retention 100% 90% 37% 30% 13% Source – DMA Email Marketing Benchmarks Survey
- 73. Email Marketing – Measure by Measure
- 78. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say
- 79. It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typing
- 80. Blogging – Where www.blogger.com www.wordpress.com
- 82. TWITTER
- 83. Link to YouTube Clip of Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o
- 84. Twitter
- 85. Twitter – Who International companies Cisco IBM Dell Informational Services Nasa Marketing Donut Startup Donut Respected News Services BBC CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Stephen Fry Jonathan Ross Britney Spears Small Businesses William Grant – FoxGrant Warren Cass – Business Scene Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consulting Politicians Don Foster Jacob Rees-Mogg Kerry McCarthy Duncan Hames 145m Businesses and Individuals
- 87. Twitter – How Go to www.twitter.com
- 88. Twitter – How Write a short profile
- 89. Twitter – How Find People to Follow
- 90. Anything Twitter – What to Tweet
- 91. Twitter – How Retweeting – Going Viral on Twitter The Event “Anything is Possible” Entrepreneurship and networking with Wilfred Emmanuel Jones The Problem With 10 days to go the event is only about 1/3 subscribed The Tweet
- 92. Twitter – How Retweeting – Going Viral on Twitter Re-Tweeted by Marketing Donut 8,331 Bob Hayward 5,048 Warren Cass 3,957 Charlotte Manion 3,767 Startup Donut 2,686 Fiona Davies 2,395 Neil Ryder 687 Bryony Thomas 606 Andrew Mulvena 192 Total 28,792 1,123 Followers
- 93. How to eat an elephant
- 96. Link to YouTube Clip of “What the hell is Social Media?” http://www.youtube.com/watch?v=QLd9q88ohUs
- 97. Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk Thank You