8 keys to growing your fitness business using social media. Delivered at Dallas Mania 2010 by Bryan K. O'Rourke.

1. growing your fitness bryan k. o’rourke, mba
www.bryankorourke.com
business using social media

2. all content available @

3. all content available @

4. humorous introduction

6. questions for you
before we get started

7. broad

8. a few observations
about presentation
• have fun and open minds !
• some detailed how to’s
• we will not get to everything
• rapidly shifting field
• on-going learning
• complimentary follow-up

9. get these books and read them as good information sources

10. 1.Chris Brogan: The Elvis of social media and the king of common
sense, Chris Brogan is in a league of his own.
2.Fitness Industry Pro: Technology and social media for the fitness
business.
3.Social Media Explorer: Social media all-star Jason Falls provides a
fresh and interesting take on all things social media.
4.Mashable: The world’s source for social media news, Mashable is the
place to go for breaking stories.
5.Convince & Convert: Jay Baer provides rich content for businesses
seeking to embrace social media.
6.Altitude: Amber Naslund offers a breath of fresh air with smart,
inspiring and personal social media insight.
7.CopyBlogger: The king of engaging content, Brian Clark and his
team help businesses persuade in a 2.0 world.
8.Brand Builder: For businesses looking to dive deep into social media
discussion, check out Olivier Blanchard’s rich insights.
9.Diva Marketing: A wide array of social media advice.
10.Kikolani: Great “getting started” social media guidance.
review these great web sources on social media

11. sarakooperman@att.blackberry.net
thanks for having bryan at mania !

15. 8 “to dos”

16. #1 have a game plan

17. don’t measure with a micrometer mark with a
paint brush and cut with an axe

18. #1 What’s the Plan ?
• google: social strategy: “getting
your company ready”
slideshare.net
• google: “8 success criteria for
facebook page marketing”
slideshare.net
• most companies fail to “THINK”
what are you REALLY trying to do?
• research & define outcomes
• consider resources - involve
everyone

19. learn from others

20. learn from others

21. #2 differentiate

22. #2 Differentiate
• define your BRAND
• how are you different ?
• who is your target market ?
• what do THEY think ?
• do YOU resonate ?

23. does it matter how they
feel ?

24. #3 be real

25. distrust of the “man”

26. #3 - Be Authentic,
Human, Transparent
• people DO NOT trust
advertising any longer
• customers want to feel like they
are getting what is REAL
• you’ve got to take the good
with the bad
• DO NOT hide behind a brand

29. your reputation ? google you or your brand

30. #4 right platforms

31. #4 Right Platforms
• web site URL’s - blog
• facebook
• twitter
• linkedin - b2b
• youtube

32. get several URLS’s

33. web site platforms

35. web site platforms

36. web site platforms

37. C U S T O M I Z E
social platforms - get these

38. C U S T O M I Z E
social platforms - get these

39. customize

40. fitness connect

41. #5 get help

42. #5 Get Help
• expertise isn’t hard to find
• its not that expensive

47. #6 build your network

48. #6 Give to Get
• join communities
• identify influencers
• share content - information
• contribute original works

49. #7 use cool content

50. #7 Cool Content
• find sources - rss feeds other
bloggers or influencers
• partners supply or co-create
content
• video video video
• what is relevant, new & fresh

51. partner content

52. partner content

53. PRODUCE VIDEO CONTENT
produce your own video

54. produce your own video

55. #8 use smart tools

57. your business

58. 8 “to dos”
• 1 Plan • 7 Use Cool Content
• 2 Differentiate • 8 Use Smart Tools
• 3 Be Real
• 4 The Right Platforms
• 5 Get Help
• 6 Build Your Network

59. 8 “to dos”
• 1 Plan • 7 Use Cool Content
• 2 Differentiate • 8 Use Smart Tools
• 3 Be Real
• 4 The Right Platforms
• 5 Get Help
• 6 Build Your Network

61. sarakooperman@att.blackberry.net
thanks for having bryan at mania !

62. all content available @

63. all content available @

64. questions
how can i help you ?
bryan@fitmarc.com