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Virtuagym Fitnation 2019 Keynote : Fitness Wellbeing 2020 and Beyond Bryan ORourke Keynote Speaker

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Bryan ORourke Keynotes Virtuagym Fitnation in Amsterdam 2019 Covering Key Trends And A Bright Future With Many Challenges Ahead For Competitors In The Health Club And Gym Industry

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Virtuagym Fitnation 2019 Keynote : Fitness Wellbeing 2020 and Beyond Bryan ORourke Keynote Speaker

  1. 1. 2020 And Beyond : The Next Decade Of Fitness And Wellbeing @BryanKORourke
  2. 2. 4.0 Health & Education Most Impacted
  3. 3. 2007
  4. 4. >650M
  5. 5. WORK TRENDS IMPACTED
  6. 6. OUR BEHAVIORS HAVE SHIFTED
  7. 7. OUR BEHAVIORS HAVE SHIFTED
  8. 8. GLOBALIZATIONS IMPACT
  9. 9. Current State Of Our Industry And What Industry Exactly?
  10. 10. Change Drivers
  11. 11. Opportunities And Threats
  12. 12. Strategies To Excel
  13. 13. @bryankorourke bryankorourke@gmail.com
  14. 14. ! Current Industry State & What Industry Exactly ?
  15. 15. Exploding & Diverse Marketplace
  16. 16. GROWING DIVERSE MARKET $94B in 2018 183M Members 230M By 2030
  17. 17. ECONOMIC TIMES GENERALLY GOOD
  18. 18. Environment For Capital - M&A Strong
  19. 19. $1.7B US 1.9M Members 3.5M Digital App
  20. 20. $5.6 B Valuation 14 M Members
  21. 21. DIGITAL GLOBAL PENTRATION 647 M DIGITAL USERS
  22. 22. TECH ASSET BUBBLE IMPACTING MARKET
  23. 23. $8B Valuation $195M Loss Only 550K Subscribers Lost $1.5B Since IPO
  24. 24. $39 M Valuation $400 M Revenues PELOTON AFFECT BS
  25. 25. $150 M MapMyFitness 2013 $85 M Endomondo $475 M MyFitnessPal 2015 Never Made A Nickel 750M LOST
  26. 26. NO LONGER A GROWTH STOCK
  27. 27. CONSOLIDATORS
  28. 28. $846 M Valuation GYMPASS AFFECT
  29. 29. ! Top Brands Going Vertical & Horizontal Owning The Member & Lifestyle Hybrids
  30. 30. 2M MEMBERS 360 DEGREES
  31. 31. ! "indulgence with no regrets" in the form of exclusive cheesecake creations
  32. 32. NEW DIFFERENTIATED MODELS ADDING GROWTH
  33. 33. EXPERIENCE SMART COMPETITORS REINVENTING THEIR OFFERINGS
  34. 34. FITNESS PART OF A LARGER MARKETPLACE competing for share of wallet http://bit.ly/wellnessreport2018
  35. 35. 2. Change Drivers
  36. 36. CONVERGENCE OF 5 MEGATRENDS DRIVING INDUSTRY CHANGE An interconnected multi-cultural world. Changing demography with an aging population. Increasingly empowered and knowledgable buyers. Always on and connected with more intelligence. Sustainability and the fourth industrial revolution. ConsumersGlobalism Demographics Technologies Economics
  37. 37. INDUSTRY LIFECYCLE DRIVERS
  38. 38. 50 4% GENIUS 26% GIFTED 29% AVERAGE 24% CHALLENGED 17% FEEBLE L2 RESEARCH LACK OF SMART STRATEGY BIG PROBLEM 30% 70% POSSIBLE RIGHT DIRECTION AT RISK
  39. 39. DEMOGRAPHIC TRENDS
  40. 40. BOOMER WEALTH 12 X MILLENNIALS PEAKS 2029 $26 TRILLION
  41. 41. ACTIVE AGING IS THE MOST SIGNIFICANT ARENA TO EVER EMERGE
  42. 42. FITNESS & WELLBEING ARE BEING DELIVERED VIA MANY NEW CHANNELS
  43. 43. CONVENIENT EXPERIENCES
  44. 44. DIPINGERE UNA FOTO SUL FUTURO TODAY WE WILL PAINT A PICTURE OF THE FUTURE WE ARE RESPONSIBLE FOR HUMANITY AND TECHNOLOGY ARE CONVERGING HUMAN EXPERIENCES WILL CHANGE MORE IN THE NEXT 25 YEARS THAN IN THE PAST 250 YEARS
  45. 45. FACIAL RECOGNITION
  46. 46. THE IOT THE INTERNET OF EVERYTHING
  47. 47. THE IOT THE INTERNET OF EVERYTHING NEW INTERFACES VISION HEARING VOICE GESTURE
  48. 48. ROBOTICS
  49. 49. TECHNOLOGIES HAVE BEEN HARMFUL TO OUR HEALTH - BACKLASH
  50. 50. TSUNAMI OF REGULATION IS COMING
  51. 51. The newly released  2019 Edelman Trust Barometer  reveals that  trust has changed profoundly in the past year, with “my employer” emerging as the most trusted institution. Globally, “my employer” (75 percent) is significantly more trusted than NGOs (57 percent), business (56 percent), government (48 percent) and media (47 percent).
  52. 52. VALUE WHAT IS HUMAN - SPORTS
  53. 53. VALUE WHAT IS HUMAN - GROUP FITNESS
  54. 54. VALUE WHAT IS HUMAN - GROUP FITNESS VALUE WHAT IS HUMAN - EVENTS
  55. 55. VALUE WHAT IS HUMAN - COACHING
  56. 56. OPPORTUNITIES & THREATS HOW TO COMPETE FOR THE CUSTOMER IN A NEW ERA OF 1 BILLION USERS
  57. 57. THREATS ARE ALTERNATIVE WELLBEING EXPERIENCES
  58. 58. Hyper - PersonalizedTHREATS ARE ALTERNATIVE EXPERIENCES VIA NEW CHANNELS
  59. 59. OPPORTUNITY DIFFERENTIATE YOUR OFFERINGS
  60. 60. OPPORTUNITY MAKE YOUR EXPERIENCE 100% EASIER CONVENIENCE IS THE NEW CURRENCY
  61. 61. PRO DUCT SERVICE EXPERIENCE M O M E N T S IN T IM E P L A T F O R M C H A N N E L “FRICTIONLESS” USER EXPERIENCES WHAT ARE YOU DELIVERING & WHY ? WHEN ARE YOU DELIVERING & WHY ? WHERE ARE YOU DELIVERING & WHY ?
  62. 62. HYPER PERSONAL VOICE INTERFACE
  63. 63. “FRICTIONLESS USER EXPERIENCES ARE A KEY COMPETITIVE DIFFERENTIATOR” -
  64. 64. OUTSTANDING SERVICE HIGH TECH HIGH TOUCH
  65. 65. LIFESTYLE HYBRID MODELS competing for share of wallet http://bit.ly/wellnessreport2018
  66. 66. NOOM - AI FOR DIABETES PREVENTION PURE DIGITAL MODELS
  67. 67. LOW COST SUPER BRANDS competing for share of wallet
  68. 68. TECH SAVVY BOUTIQUE MODELS
  69. 69. 4. Strategies To Excel
  70. 70. 01 02 03 ASSESSMENT WHERE IS YOUR BUSINESS REALLY TODAY ? MINDSET HOW DO YOU SEE THE WORLD ? USER X ARE YOU ALIGNED TO THE 4 PILLARS OF EXCEPTIONAL UX ? 04 ECONOMICS DO YOU HAVE A SUSTAINABLE BUSINESS MODEL ? 05 EXECUTION ARE YOU EMBRACING THE 4 PILLARS OF EXECUTION ? 85% OF BRANDS DO NOT HAVE A REAL STRATEGY
  71. 71. ASSESSMENT
  72. 72. E N 3. USER EXPERIENCE Are You Integrating The Keys To Excellent UX ? 2. MINDSET How Do You See The World And What Do You Believe In ? 5. EXECUTION ENGINES Are You Focusing On The 4 Pillars Of Execution ? 4. NEW ECONOMICS What Is Your True Business Model ?M U DEFINE YOUR THE MUNE MATRIX
  73. 73. CONTROLLING TO EMPOWERING PLANNING TO EXPERIMENTATION PRIVACY TO TRANSPARENCY PREDICTABLE TO UNPREDICTABLE PROFIT TO PURPOSE HIERARCHIES TO NETWORKS CHALLENGE THE ‘WHY’ BEHIND YOUR MINDSET
  74. 74. Hyper-Personal Frictionless Strategic Experience Omni-Channel 1 2 3 4 FOUR INTERCONNECTED KEYS TO EXCELLENT UX
  75. 75. NEW ECONOMICS THROUGH FRICTIONLESS BUSINESS
  76. 76. Michael Doe IMAGE PLACEHOLDER Jeniffer Thompson IMAGE PLACEHOLDER Erica Doe AUTOMATION ENTERPRISE PLATFORMS SENSORS AND DATA HUMAN CAPITAL EXECUTION ENGINES IMPROVE EXPERIENCE LOWERS COST = SUSTAINABLE HOW DO YOU PULL THIS ALL OFF ? EXECUTION ENGINES
  77. 77. EMBRACE ENTERPRISE SYSTEMS
  78. 78. AUTOMATE KEY FUNCTIONS HIGH TECH HIGH TOUCH
  79. 79. INVEST IN A TRAIN GREAT PEOPLE FINDING TALENTED PEOPLE AND CREATING NEW BUSINESS MODELS AROUND THEM BE KEY GREAT CULTURE & TALENT
  80. 80. DISRUPTION IN THE ERA OF MASS ACCELERATION REINVENT EXPERIENCE LEARN FROM OTHER INDUSTRIES
  81. 81. DISRUPTION IN THE ERA OF MASS ACCELERATION
  82. 82. 2020 And Beyond : The Next Decade Of Fitness And Wellbeing @BryanKORourke
  83. 83. RETHINK STRATEGY : RESOURCES TO CHECK OUT
  84. 84. http://www.fittechcouncil.org/podcast/ FITNESS PLUS TECHNOLOGY PODCAST
  85. 85. DON’T FORGET WHY. IN A WORLD OF GREAT CHANGE YOU MAKE THE WORLD A BETTER PLACE
  86. 86. @bryankorourke bryankorourke@gmail.com
  87. 87. Questions
  88. 88. Expert panel discussion

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