Bryan ORourke Keynotes Virtuagym Fitnation in Amsterdam 2019 Covering Key Trends And A Bright Future With Many Challenges Ahead For Competitors In The Health Club And Gym Industry
48. CONVERGENCE OF 5 MEGATRENDS
DRIVING INDUSTRY CHANGE
An interconnected
multi-cultural world.
Changing demography
with an aging
population.
Increasingly
empowered and
knowledgable buyers.
Always on and
connected with more
intelligence.
Sustainability and the
fourth industrial
revolution.
ConsumersGlobalism Demographics Technologies Economics
57. DIPINGERE UNA FOTO
SUL FUTURO
TODAY WE WILL PAINT A PICTURE OF THE FUTURE WE ARE RESPONSIBLE FOR
HUMANITY AND TECHNOLOGY ARE CONVERGING
HUMAN EXPERIENCES WILL CHANGE
MORE IN THE NEXT 25 YEARS THAN
IN THE PAST 250 YEARS
67. The newly released 2019 Edelman Trust Barometer reveals that trust has changed
profoundly in the past year, with “my employer” emerging as the most trusted
institution. Globally, “my employer” (75 percent) is significantly more trusted than
NGOs (57 percent), business (56 percent), government (48 percent) and media (47
percent).
90. 01 02 03
ASSESSMENT
WHERE IS YOUR
BUSINESS REALLY
TODAY ?
MINDSET
HOW DO YOU SEE THE
WORLD ?
USER X
ARE YOU ALIGNED TO
THE 4 PILLARS OF
EXCEPTIONAL UX ?
04
ECONOMICS
DO YOU HAVE A
SUSTAINABLE BUSINESS
MODEL ?
05
EXECUTION
ARE YOU EMBRACING
THE 4 PILLARS OF
EXECUTION ?
85% OF BRANDS DO NOT HAVE A REAL STRATEGY
92. E
N
3. USER EXPERIENCE
Are You Integrating The
Keys To Excellent UX ?
2. MINDSET
How Do You See The World
And What Do You Believe
In ?
5. EXECUTION ENGINES
Are You Focusing On The 4
Pillars Of Execution ?
4. NEW ECONOMICS
What Is Your True
Business Model ?M
U
DEFINE YOUR
THE MUNE MATRIX