This document discusses various social media platforms and provides tips for using them effectively. It begins by stating that people have no choice about whether to use social media but must decide how well to use it. It then covers major platforms like LinkedIn, Twitter, Facebook, Instagram, Google+, Tinder and others. For each platform, it provides high-level overviews of their purposes and features and tips on profiles, posting, hashtags and growing networks. It emphasizes managing privacy and curating an online image and presence across different social media sites.

1. Davy
Lunch & Learn
1 December 2014

2. We don’t have a
choice as to whether
we DO social media;
the question is how
well we do it.

3. THREE THINGS
TO KNOW ABOUT
ME
• Brightspark
• Cyber-psychology
• Teens & Social Media

4. What Is Social Media?
• Jumble of sites and services
that emerged in the early
2000’s that allow people to
create their own content
• A “Cultural Mindset”

5. WHIZZY
Social Media

6. Tesco Korea promote
online shopping site
• New members rose 76%
• Online sales up 130%
• No1 in online market
• Very close 2nd offline

7. C&A Likes- Brazil

8. Hijack for Meatpack
- Costa Rica

9. Urban Selfies
- South Africa

10. The Situation in Ireland

11. LinkedIn 1 Stick to your name in
Include an attention grabbing
keyword rich headline.
Clear, Smart Headshot.
the same box.
2
3

12. LinkedIn
In your summary, write in the
first person! Fill it with your
keywords. Include recent
presentations.
And include your contact
details so people outside your
network can contact you.

14. LinkedIn
Personalise your URL by Edit Profile >> Edit Contact Info
Use keywords in your web and blog addresses

15. LinkedIn
Add Logos To Your Work Experience
• Remember to turn OFF your activity
broadcasts!
• The company must have a registered
LinkedIn profile with a logo

16. LinkedIn
Select
company
from
dropdown
More visual
Result

17. LinkedIn
Display all your badges:
skills, endorsements,
recommendations.
Try and aim for 5-10
recommendations.

18. LinkedIn
Upgrade To Premium?
• Improves your visibility. Feeds the ‘who has
viewed your profile’ feature
• Can get 15 introductions with the basic
premium account

19. LinkedIn
If You’re Serious About LinkedIn
• Join Groups (max 50)
• Be active daily – it takes 20
posts to reach 60% of your
contacts
• Best time to post: Tues 10-11am
• Best time for shares: 10am –2pm
weekdays

20. LinkedIn
My number 1 tip for LinkedIn is:
Always Use Your Personal Email!

22. Why I Love Twitter
“Instant Web” (don’t let them
change this!)
Tap into conversations taking
place about daily thoughts & lives
Twitter has many uses: research,
chat, fun (#vinb #xfactor)

23. #ferguson

24. #IREvAUS

25. #whatthefliuch

26. Twitter
Follow 40 & Continue
• Don’t do it!
• This will fill up your stream
with noise
• Tip: UNTICK most of them

27. Twitter
Become A Stalker!
• Find people you know
worth talking to
• Visit their profile page –
and scan their follows

28. Twitter
Go To Your Feed

30. Facebook
It’s all about managing your
timeline. If you don’t like
what someone has written on
your timeline, you can hide it.
If you want to manage what
people can post about you,
then switch ON approve all
posts.

31. Parents: have you considered
that your children never gave
their permission for their image
to be shared?
a digital footprint is the trail
that people leave online

34. Is This You?

35. “Google Of The Visual Web”
Lets you collect and organise
things you love and that inspire
70 million users | 80% women
20% of social referrals to e-comm
Content life span = 1 week
(80 mins Facebook, 5-25 mins Twitter)

36. Real World : Nailed It!

37. Real World : Nailed It!

38. Real World : Nailed It!

39. Instagram
For The Style Crew

40. Instagram: What Is It?
• Photo sharing mobile app
• Famous for its filters
• HUGE numbers 0 It took Flickr 2
years to reach 100 million pictures
uploaded. Instagram 8 months
• Bought by Facebook for $1 bn (2012)

41. Instagram: How To
• Download the app to your phone
• Take a photo
• Add hashtags
• Share

42. Instagram: How To
• Note: you’ve got to be living
a glamorous life to succeed
on Instagram!
• It’s a darling of Hipsters and
Kids

43. How To Instagram Like A Pro!
1. Don’t use the app to take the photo!
(effects and cropping)
2. Soft lighting
3. Turn ON flight mode (means that even if
you can’t publish your pic, you can save
to phone in an Instagram folder)
4. Get whizzy with it: can reimport pics and
add more filters

44. Instagram: Tips To Make Life Easy
• Inkstagram: desktop viewer to relive
those moments http://ink361.com
• Infinitgallery: browse your pics like you
would on an iPad.

45. Google +
= SEO

46. G+: Top 3 Tips
1. Profile like LinkedIn
2. Take time to categorise your
network
3. Use it!

47. Tinder
DATING APP

48. • It finds your location using GPS, then
uses your Facebook information to
create your profile.
• Tinder profile is just 4 pics from FB, first
name, age and any pages you’ve liked
on FB
• It shows you potential matches near
you.
• Swipe right if you like them. Swipe left
to pass.
• Once you match you can message.

49. Tinder Pro’s & Con’s
Pro’s
• More natural than dating sites
• No unsolicited emails
• If you like a hottie, she’ll never know
unless she likes you too
Con’s
• Lots of matches, no conversations
• Very casual sex focused
• It’s hard to focus

50. Interesting Use Of Tinder

51. Interesting Use Of Tinder

52. OTHER
SOCIAL NETWORKS

53. Vine

54. Goodreads.com

55. ETSY = Ebay for Crafters

56. Foodspotting

58. Find Me
brightspark-consulting.com | @maryrose |
ie.linkedin.com/in/maryroselyons |
slideshare.net/maryroselyons

59. Find Me
brightspark-consulting.com
@maryrose
ie.linkedin.com/in/maryroselyons
plus.google.com/MaryroseLyons
slideshare.net/maryroselyons