Learn about how operators and suppliers think about fitness technology and its integration based on a global survey conducted in early 2023.

2. Dear Fitness Industry Colleague
;
We hope you
fi
nd this survey of hundreds of global leaders representing thousands of
global
fi
tness facilities around the globe informative. Please share it with your colleagues
.
Thanks go to our many supporters including our board of directors and leading global
organizations around the world who make survey reports like this along with our
podcasts and webinars available to the global
fi
tness community
.
What this survey re
fl
ects are the challenges and opportunities that remain for
fi
tness
brands to navigate the adoption of technological change and an evolving marketplace.
Here are a few highlights of note from the survey
:
- 60% are unsure about what to do when it comes to technology adoptio
n
- 50% are frustrated by the technologies they utilize for their club
s
- Less than 50% provide a mobile app for their members; an
d
- 60% provide some form of video content to their member
s
What these and other insights from this report show is we have some work to do in
responsibly adopting technologies to grow the commercial
fi
tness marketplace
.
Our mission at FITC is to deliver education and support that enables the thoughtful
adoption of technologies which is why we share this report globally
.
If you would like to get involved with the
fi
tness industry technology council please visit
our website or contact Jessie at jessie.ehren@gmail.com
.
Sincerely
,
Bryan K. O'Rourk
e
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3. THANK YOU TO OUR FIT-C MEMBERS
FOR SPONSORING THESE SURVEY RESULTS
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4. WHAT IS YOUR CURRENT
ROLE IN THE FITNESS &
WELLNESS INDUSTRY?
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5. ON A SCALE OF 1-10
(0 BEING NOT USED - 10 BEING STRONGLY USED)
AS A FITNESS OPERATOR, HOW WOULD YOU RATE YOUR
USE OF TECHNOLOGY WITHIN YOUR OPERATIONS?
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6. ON A SCALE OF 1-10
(0 BEING NOT FRUSTRATED - 10 BEING VERY FRUSTRATED)
AS A FITNESS OPERATOR, HOW FRUSTRATED ARE YOU BY
HOW YOUR TECHNOLOGY WORKS OR DOES NOT WORK?
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7. ON A SCALE OF 1-10
(0 BEING NOT CERTAIN - 10 BEING VERY CERTAIN)
ARE YOU UNCERTAIN AS TO WHAT TO DO TO BETTER
ADOPT TECHNOLOGY IN YOUR ROLE?
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8. AS A FITNESS OPERATOR,
DO YOU USE SOFTWARE
SYSTEMS TO MANAGE
LEAD GENERATION &
AUTOMATE PROSPECT
FUNNELING THAT LEADS
TO CUSTOMER SALES?
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9. IS YOUR WEBSITE SEO
OPTIMIZED TO CREATE
LEADS FROM SEARCH
RANKINGS?
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10. AS A FITNESS
OPERATOR,
DO YOU USE A CLUB
MANAGEMENT
SYSTEM TO
SUPPORT YOUR
MEMBERSHIP
BILLING & PAYMENT
PROCESSING?
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11. AS A FITNESS OPERATOR, DO YOU USE TECHNOLOGY
TO COMMUNICATE WITH YOUR MEMBERS OR
CUSTOMERS POST SIGNUP?
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12. HOW DO YOU USE
TECHNOLOGY TO
ENGAGE WITH YOUR
MEMBERS?
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13. WHAT TECHNOLOGY
DO YOU USE TO
COMMUNICATE WITH
YOUR PROSPECTIVE
CUSTOMERS OR
MEMBERS?
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14. HAVE YOU CREATED OR ADOPTED AN APP
FOR YOUR CUSTOMERS OR MEMBERS?
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15. ARE YOU OFFERING VIDEO EXERCISE CONTENT
AND/OR VIDEO SERVICES FOR YOUR CUSTOMERS OR
MEMBERS WHEN THEY ARE NOT AT YOUR FACILITY?
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16. DO YOU USE TECHNOLOGY TO
ASSESS YOUR MEMBERS?
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17. ON A SCALE OF 1-10
(0 BEING NOT USED - 10 BEING STRONGLY USED)
AS A FITNESS OPERATOR, DOES THE CLUB MANAGEMENT
SYSTEM YOU USE PROVIDE THE REPORTING AND
INFORMATION YOU NEED TO OPERATE YOUR BUSINESS?
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18. ON A SCALE OF 1-10
(0 BEING NOT CONFIDENT - 10 BEING VERY CONFIDENT)
HOW CONFIDENT ARE YOU IN USING CLUB DATA TO INFORM
YOU ABOUT HOW TO COMPETE MORE EFFECTIVELY?
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19. CAN YOUR CLUB SOFTWARE
SYSTEM CREATE A
PERSONALIZED EXPERIENCE
FOR YOUR MEMBERS?
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20. DO YOU USE TECHNOLOGY TO CREATE UPSELL
REVENUE OPPORTUNITIES?
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21. HOW DO YOU USE
TECHNOLOGY TO CREATE
UPSELL REVENUE
OPPORTUNITY?
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22. DO YOU USE TECHNOLOGY TO SUPPORT &
UP-SKILL YOUR STAFF?
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