Bryan O'Rourke presented his vision of the future of Human Capital in the Fitness and Active Leisure Industry at the 6th Annual Congresso da Fitness Tribe in Lisbon Portugal in January of 2019 before almost 2,000 fitness professionals. You can locate video content at this link http://bit.ly/ORourkeVideoLisbon2019 .
Bryan K. O'Rourke IHRSA EU CONGRESS 2018 New Era Of User ExperienceBryan K. O'Rourke
What is the new era of user experience for health clubs, gyms, and fitness studios ? its a combination of factors both digital, physical, and emotional and its already here.
Bryan O'Rourke 2018 Retention Guru Presentation Mindset And Understanding The...Bryan K. O'Rourke
In Birmingham, UK Paul Bedford's Annual Retention Convention Included This Keynote From Bryan O'Rourke. All Industries Are Lagging Significantly Behind The Marketplace . Strategy Is Often Not Being Conducted And Organizations Are Increasingly Not Understanding What To Execute To Win. This Is Being Stuck In The Middle As Gary Vaynerchuk Outlines In The Opening Video. Check It Out And Please Share And Comment.
Forum Club 2019 Bologna Italy 2019 Go Digital Stay HumanBryan K. O'Rourke
Bryan O;'Rourke shares his views of what is happening in the global fitness industry with Italian colleagues in Bologna at the Forum Club's 20th event.
New Era Solutions - The Melding Of Technology, Health And Active AgingBryan K. O'Rourke
From The ICAA Journal Of Active Aging in 2018, Colin Milner Interviews Bryan O'Rourke To Understand Emerging Technologies And Their Impact On The Quality Of Life .
Fitness is changing and technology among other mega-trends are influencing what is the growing market of wellbeing, betterment, and wellness of which fitness is a part. Bryan O'Rourke and the fitness industry technology council share 5 key trends for 2019 and beyond for fitness, technology, wellbeing, betterment, wellness and more. Learn more via www.fittechcouncil.org , listen to the fitness + technology podcast , and please share this content and make comments. Thank you.
Accelerating Into The Future Of Fitness - IHRSA 2021 Fitness ConnectedBryan K. O'Rourke
From the Jack LaLane to the met-averse; fitness has been accelerated by the convergence of trends. The future looks bright for the industry of health and fitness as technology, demography, economics, and sustainability will continue to fuel an acceleration in new and different ways.
The Impact Of Big Technology Companies On The Health And Fitness Industry 2020Bryan K. O'Rourke
Bryan O'Rourke shares his thoughts on the impact of big technology companies on the health and fitness industry. He shares strategies to deal with digitization and competition from big technology companies for health clubs and gym brands.
2020 Fitness Industry Technology Council Trend ReportBryan K. O'Rourke
The Fitness Industry Technology Council and its board of directors share their views about the impact of technology on the fitness industry in 2020 and for the next decade.
Bryan K. O'Rourke IHRSA EU CONGRESS 2018 New Era Of User ExperienceBryan K. O'Rourke
What is the new era of user experience for health clubs, gyms, and fitness studios ? its a combination of factors both digital, physical, and emotional and its already here.
Bryan O'Rourke 2018 Retention Guru Presentation Mindset And Understanding The...Bryan K. O'Rourke
In Birmingham, UK Paul Bedford's Annual Retention Convention Included This Keynote From Bryan O'Rourke. All Industries Are Lagging Significantly Behind The Marketplace . Strategy Is Often Not Being Conducted And Organizations Are Increasingly Not Understanding What To Execute To Win. This Is Being Stuck In The Middle As Gary Vaynerchuk Outlines In The Opening Video. Check It Out And Please Share And Comment.
Forum Club 2019 Bologna Italy 2019 Go Digital Stay HumanBryan K. O'Rourke
Bryan O;'Rourke shares his views of what is happening in the global fitness industry with Italian colleagues in Bologna at the Forum Club's 20th event.
New Era Solutions - The Melding Of Technology, Health And Active AgingBryan K. O'Rourke
From The ICAA Journal Of Active Aging in 2018, Colin Milner Interviews Bryan O'Rourke To Understand Emerging Technologies And Their Impact On The Quality Of Life .
Fitness is changing and technology among other mega-trends are influencing what is the growing market of wellbeing, betterment, and wellness of which fitness is a part. Bryan O'Rourke and the fitness industry technology council share 5 key trends for 2019 and beyond for fitness, technology, wellbeing, betterment, wellness and more. Learn more via www.fittechcouncil.org , listen to the fitness + technology podcast , and please share this content and make comments. Thank you.
Accelerating Into The Future Of Fitness - IHRSA 2021 Fitness ConnectedBryan K. O'Rourke
From the Jack LaLane to the met-averse; fitness has been accelerated by the convergence of trends. The future looks bright for the industry of health and fitness as technology, demography, economics, and sustainability will continue to fuel an acceleration in new and different ways.
The Impact Of Big Technology Companies On The Health And Fitness Industry 2020Bryan K. O'Rourke
Bryan O'Rourke shares his thoughts on the impact of big technology companies on the health and fitness industry. He shares strategies to deal with digitization and competition from big technology companies for health clubs and gym brands.
2020 Fitness Industry Technology Council Trend ReportBryan K. O'Rourke
The Fitness Industry Technology Council and its board of directors share their views about the impact of technology on the fitness industry in 2020 and for the next decade.
5 Drivers Of Competitive Advantage IHRSA 2019 Bryan K. O'RourkeBryan K. O'Rourke
The world is changing fast and competing in the fitness, gym, and health club business requires better strategy and thoughtful awareness of the marketplace. Bryan O'Rourke addresses 5 key elements of competitive advantage in the industry today at IHRSA 2019.
2020 Fitness Betterment 2020 and Beyond Keynote SIBEC NA 2019Bryan K. O'Rourke
Bryan O'Rourke keynote at SIBEC 2019 in Miami addresses fitness wellbeing and betterment trends for 2020 and beyond. To learn more visit www.bryankorourke.com . Also watch the video playlist here https://www.youtube.com/playlist?list=PLEzUGKmmTLr1GJZ5yMDtio-D_vs_Z-CAq
Technology and the Future Of Health Clubs - Club Industry 2012 RoundtableBryan K. O'Rourke
Roundtable from Club Industry 2012 with three experts and leaders in the health club business including Chuck Runyon of Anytime, Graham Melstrand of ACE and Kevin Laferriere of FitPro.
The Fitness industry was dramatically impacted around the glob by the CORONA VIRUS. This accelerated many aspects of change creating great adverse impacts while also enabling fantastic opportunities. Bryan O'Rourke explores the future in this presentation.
Impact of technology on fitness industry - IHRSA 2010Bryan K. O'Rourke
IHRSA 2010 presentation on the impact of technology on the fitness industry showing key trends in technology, business model evolution, innovation and predictions for the future
The Health Club Industry - Poised For Growth IHRSA 2017 - Bryan O'RourkeBryan K. O'Rourke
Bryan O'Rourke presented this content to demonstrate how the global health club industry will expand by 300% by 2025 . The presentation was made at IHRSA 2017 in Los Angeles. Key trends, business models and other factors are outlined along with videos and data to establish the growth potential for health clubs and fitness in general around the globe.
The Future Of Personal Training and Health Coaching In Europe In 2021 And BeyondBryan K. O'Rourke
COVID created a painful impact on the over 70,000 personal trainers in much of Europe. Many trainers innovated using technology platforms like Instagram to serve clients. With mega-trends of technology, chronic disease, demographics. and big tech in the health care marketplace, health coach services combining knowledgable professionals armed with tech tools will be a great opportunity in the years ahead.
Health and Fitness Apps - What's Happening - FITC Webinar 2.17.2015Bryan K. O'Rourke
Brent Drake of Under Armour and Bryan O'Rourke from the Fitness Industry Technology Council share content on key trends and implications of mobility and apps for health and fitness. This is content related to the FITC webinar series. You can learn more at www.fitechcouncil.org .
Virtuagym Fitnation 2019 Keynote : Fitness Wellbeing 2020 and Beyond Bryan OR...Bryan K. O'Rourke
Bryan ORourke Keynotes Virtuagym Fitnation in Amsterdam 2019 Covering Key Trends And A Bright Future With Many Challenges Ahead For Competitors In The Health Club And Gym Industry
Bryan O'Rourke offered this keynote to the Legend Club Management Software team at their October 2019 event in Birmingham, UK. The keynote touched on 2020 beyond and key trends impacting the leisure industry.
The Impact Of Technology on Fitness And Health Clubs In Japan Sportec 2017 Bryan K. O'Rourke
What is the impact of technology on the Japanese Health Club and Fitness Market ? Bryan O'Rourke shared this presentation in Tokyo at Sportec 2017 to share thoughts on this and other trends.
Global Trends In Digital Sports And Fitness - Europe Active Presentation 2017Bryan K. O'Rourke
Presented to a select group CEO's of European Health Club Chains and leading fitness professionals from across Europe for Europe Active 2017 Health and Fitness Forum. Bryan O'Rourke shares his views of the future based on key trends.
From the Fitness Industry Technology Council Podcast and Webinar of September 20, 2017, Bryan O'Rourke shares the latest trends, business models and innovations in what is becoming known as the "Betterment" movement.
From Hype to Impact: Applying This Year's SXSW Highlights to Business Transfo...Publicis Sapient
Three of our global thought leaders explore the most coveted topics at SXSW, practical applications to our clients’ business (and our own), and how SapientRazorfish takes these highlights from hype to reality.
Whether you were in Austin or not, top trends are not difficult to find. Which is why we’re taking it a step further. Not only have we shared our takeaways from this year’s sessions, but we've also examined how the conversations at SXSW relate to business reimagined for a connected world.
Daring to be Digital - Glasgow - 26th Nov 2013Precedent
Rose Riley & Cory Hughes go through the importance of organisations being 'tranformational', ensuring their digital strategy is embedded in their wider business strategy so as to deliver valuable results across all areas of the business.
5 Drivers Of Competitive Advantage IHRSA 2019 Bryan K. O'RourkeBryan K. O'Rourke
The world is changing fast and competing in the fitness, gym, and health club business requires better strategy and thoughtful awareness of the marketplace. Bryan O'Rourke addresses 5 key elements of competitive advantage in the industry today at IHRSA 2019.
2020 Fitness Betterment 2020 and Beyond Keynote SIBEC NA 2019Bryan K. O'Rourke
Bryan O'Rourke keynote at SIBEC 2019 in Miami addresses fitness wellbeing and betterment trends for 2020 and beyond. To learn more visit www.bryankorourke.com . Also watch the video playlist here https://www.youtube.com/playlist?list=PLEzUGKmmTLr1GJZ5yMDtio-D_vs_Z-CAq
Technology and the Future Of Health Clubs - Club Industry 2012 RoundtableBryan K. O'Rourke
Roundtable from Club Industry 2012 with three experts and leaders in the health club business including Chuck Runyon of Anytime, Graham Melstrand of ACE and Kevin Laferriere of FitPro.
The Fitness industry was dramatically impacted around the glob by the CORONA VIRUS. This accelerated many aspects of change creating great adverse impacts while also enabling fantastic opportunities. Bryan O'Rourke explores the future in this presentation.
Impact of technology on fitness industry - IHRSA 2010Bryan K. O'Rourke
IHRSA 2010 presentation on the impact of technology on the fitness industry showing key trends in technology, business model evolution, innovation and predictions for the future
The Health Club Industry - Poised For Growth IHRSA 2017 - Bryan O'RourkeBryan K. O'Rourke
Bryan O'Rourke presented this content to demonstrate how the global health club industry will expand by 300% by 2025 . The presentation was made at IHRSA 2017 in Los Angeles. Key trends, business models and other factors are outlined along with videos and data to establish the growth potential for health clubs and fitness in general around the globe.
The Future Of Personal Training and Health Coaching In Europe In 2021 And BeyondBryan K. O'Rourke
COVID created a painful impact on the over 70,000 personal trainers in much of Europe. Many trainers innovated using technology platforms like Instagram to serve clients. With mega-trends of technology, chronic disease, demographics. and big tech in the health care marketplace, health coach services combining knowledgable professionals armed with tech tools will be a great opportunity in the years ahead.
Health and Fitness Apps - What's Happening - FITC Webinar 2.17.2015Bryan K. O'Rourke
Brent Drake of Under Armour and Bryan O'Rourke from the Fitness Industry Technology Council share content on key trends and implications of mobility and apps for health and fitness. This is content related to the FITC webinar series. You can learn more at www.fitechcouncil.org .
Virtuagym Fitnation 2019 Keynote : Fitness Wellbeing 2020 and Beyond Bryan OR...Bryan K. O'Rourke
Bryan ORourke Keynotes Virtuagym Fitnation in Amsterdam 2019 Covering Key Trends And A Bright Future With Many Challenges Ahead For Competitors In The Health Club And Gym Industry
Bryan O'Rourke offered this keynote to the Legend Club Management Software team at their October 2019 event in Birmingham, UK. The keynote touched on 2020 beyond and key trends impacting the leisure industry.
The Impact Of Technology on Fitness And Health Clubs In Japan Sportec 2017 Bryan K. O'Rourke
What is the impact of technology on the Japanese Health Club and Fitness Market ? Bryan O'Rourke shared this presentation in Tokyo at Sportec 2017 to share thoughts on this and other trends.
Global Trends In Digital Sports And Fitness - Europe Active Presentation 2017Bryan K. O'Rourke
Presented to a select group CEO's of European Health Club Chains and leading fitness professionals from across Europe for Europe Active 2017 Health and Fitness Forum. Bryan O'Rourke shares his views of the future based on key trends.
From the Fitness Industry Technology Council Podcast and Webinar of September 20, 2017, Bryan O'Rourke shares the latest trends, business models and innovations in what is becoming known as the "Betterment" movement.
From Hype to Impact: Applying This Year's SXSW Highlights to Business Transfo...Publicis Sapient
Three of our global thought leaders explore the most coveted topics at SXSW, practical applications to our clients’ business (and our own), and how SapientRazorfish takes these highlights from hype to reality.
Whether you were in Austin or not, top trends are not difficult to find. Which is why we’re taking it a step further. Not only have we shared our takeaways from this year’s sessions, but we've also examined how the conversations at SXSW relate to business reimagined for a connected world.
Daring to be Digital - Glasgow - 26th Nov 2013Precedent
Rose Riley & Cory Hughes go through the importance of organisations being 'tranformational', ensuring their digital strategy is embedded in their wider business strategy so as to deliver valuable results across all areas of the business.
UX STRAT 2014: Bill Rattner, "Creating a Long-Term, Unified Plan for Digital ...UX STRAT
US-based gas and electricity utility Dominion has spent several years implementing digital experience enhancements across various business areas and functions such as IVR, mobile outage reporting and bill pay, power-outage maps, online customer service portals, text and email messaging, social media, and the like. Dominion had enhanced and sometimes increased the use of digital to engage with its 2.4 million customers, but the work was not linked by a long-term, unified plan for digital customer experience. Each area of the business had its own processes supported by its own software, and IT systems and staff. Dominion and CapTech defined several critical success factors the company should follow for successful digital experience outcomes, which in turn impact how technology professionals (and others) collaborate and do their jobs. This presentation is a case study describing this transformation, and will describe practical steps for creating a Digital Strategy as well as real-world examples with success and failures.
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
The pace of digital innovation and transformation is increasing. Entire markets, including manufacturing, logistics and commerce, are being disrupted and reinvented everywhere, and each new innovation multiplies the potential for more.
The Consumer-Driven Digital Economy: Creating value in a digital world where ...SAP Customer Experience
The time to unleash the power of digitization is now, both to maintain a healthy business and to drive new growth, and to balance current infrastructure and future innovation without disruption.
Here we offer our perspective on the future of the industry and how SAP contributes to the transformation of the consumer-driven digital enterprise.
Insights Success is The Best Business Magazine in the world for enterprises. Being a platform, it focuses distinctively on emerging as well as leading fastest growing companies, their confrontational style of doing businesses and the way of delivering effective and collaborative solutions to strengthen market share. Here, we talk about the leader’s viewpoints & ideas, latest products/services, etc. Insights Success magazine reaches out to all the ‘C’ Level Professionals, VPs, Consultants, VCs, Managers, and HRs of various industries.
Mark Sherwin & Cory Hughes share the importance of organisations being 'transformational', providing tips and support to help businesses embed their digital strategy into their wider business strategy to deliver results across all business areas.
DeFazio Communications IABC Heritage Presentation--PR on Steroids: How Contri...Tony DeFazio
The #IABC19 Conference just wrapped up in Detroit, and I had a great time leading a breakout session on the potential for Contributorships as a developing trend in the PR industry.
Contributorships are an important part of our client communications strategies at DeFazio Communications. Rather than pitching stories to the media and fighting for coverage, we establish our clients as regular contributors at major media outlets that their prospects read. This allows them to control the editorial agenda, the content, and the timing.
In this document you will find about the influencer marketing platform market trends, growth, and forecast. In recent times influencer marketing is getting popularity specially among medium and small sized organizations. This document highlight the growth and trends of influencer marketing platform and market research analysis of it by Delvens.
OPTIMIZING THE CUSTOMER EXPERIENCE HAS BEEN THE HOTTEST TOPIC AMONGST BRAND MARKETERS OVER THE LAST FIVE YEARS. USING AUTOMATION TO ACCESS AND LEVERAGE FIRST-PARTY DATA, ORGANIZE AND DISTRIBUTE CONTENT AT A RAPID PACE, AND IMPLEMENTING ANALYTICS TO APPLY LEARNINGS AND OPTIMIZATION THROUGHOUT THE MARKETING CYCLE, MARKETERS NOW (OR SOON WILL) HAVE THE MACHINE OF THE FUTURE AT THE CENTER OF THEIR ORGANIZATION. BUT WITH THIS NEW FOUND EFFICIENCY, WHAT’S NEXT? IT IS PREDICTED THAT BY 2021, THE CMO’S FOCUS WILL MOVE FROM AUTOMATION TO PROFITABILITY. IN THIS PRESENTATION I SHARE PERSPECTIVE FOR MARKETERS TO OPTIMIZE THEIR ORGANIZATION, JUSTIFY SPENDS, CONTINUE TO APPLY A COMBINATION OF ART AND SCIENCE AND, ULTIMATELY, PREPARE FOR THE PIVOT TO DEMONSTRATED PROFITABILITY.
5th issue of the Online Comments Report, developed by Corporate Excellence and LLORENTE & CUENCA. The Report analyses comments made voluntarily on the Internet as well as their impact on the dimensions that constitute corporate reputation: Products and Services, Innovation, Finance, Workplace, Citizenry and Leadership.
The Report contains a map of stakeholders that actively use the Internet and the networks that should be taken into account at the time of developing a strategy of positioning on the Internet: the real–time network Twitter, the social network Facebook, the multimedia network YouTube, and the hyper-textual network Google. It also identifies relevant content for different audiences and helps map key reputational risk areas for companies.
In particular, this issue has evaluated the digital fingerprint of 71 brands of 15 sectors from a total of 88,950 URLs and 28,000 mentions.
The report assesses the 100 first findings that analysed brands positioned in four key environments on the Internet: Google, Facebook, Twitter and YouTube, and offers specific findings by sectors dimensions, stakeholders and networks. Thus, the analysis allows identifying those sectors, topics, stakeholders and networks that are most and least favourable in terms of recognition (how it is evaluated) and recognition (how much it is evaluated). It also offers strategic insights to design positioning strategies online.
BEO 2016 has been already applied to more than 70 companies around the world and aims to become an international standard to manage the reputation of organisations online.
Similar to Human Capital In The Fitness and Active Leisure Sector : The Future is Already Here (20)
AI And User Experience In Fitness FITC Webinar 2023Bryan K. O'Rourke
Bryan O'Rourke and Ian Houghton from Shosabi share insights on the impact of AI on User Experience in the Fitness space. The presentation recording can be found on Bryan's Fitness + Technology Podcast as well and addresses examples of AI tools and the impact this is having on UX for the fitness industry. From Netflix to Wexer and from Uber to Amazon, AI is already impacting our user experience. In health clubs, gyms and other fitness facilities this impact will continue to evolve in the years ahead as AI serves to address the keys to great UX including hyper-personalization as well as addressing the means to execute great UX.
Bryan O'Rourke outlines what is next for the future of fitness at the 2023 IHRSA Convention. From trends in consumers and technology to AI and demographics. Bryan O'Rourke touches on the key drivers of the future of fitness and health.
FUTURE OF FITNESS - PORTO PORTUGAL 2022 - BRYAN O'ROURKE KEYNOTEBryan K. O'Rourke
In his Keynote address, Bryan O'Rourke shares the future of fitness with the team from SC Fitness in Porto Portugal in 2022. His trend overview for health and fitness includes digital health trends, technology trends and strategies for health clubs, and consumer and prosumer trends for health and fitness. Included in this presentation are references to research from Nielsen, Deloitte, Europe Active, IHRSA, and the Fitness Industry Technology Council. His exploration of the merging of the physical and digital worlds and the implications of associated technologies including recent buzz words like the Metaverse, Web 3.0, and others are included. Bryan is an author, Chairman of the private equity firm Vedere Ventures, and Keynote speaker and business executive with a track record of identifying trends before they become mainstream.
Technology Trends Will Continue To Impact Health And Fitness POST COVID19. Bryan O'Rourke covers the key technology trend drivers and the implications for health and fitness business models and user experience.
The Apple Impact On Health And Fitness In 2020 And BeyondBryan K. O'Rourke
Bryan O'Rourke outlines Apple's impact on health and fitness . Apple along with other BIG TECHNOLOGY companies like Google, Samsung, and Amazon, are all entering the health and fitness industry category as one of the remaining huge growth markets for their services business. How can the fitness industry like health club and gyms react and survive through this change ? The market will grow overall as a result of the entry of big technology into this industry space.
Adopting the #IOT in any industry including gyms, fitness facilities and health clubs requires strategy, a road map and a execution. The ROI and other benefits to the customer a huge.
IOT is going to be very big and the fitness, health club and gym industry are no exception. To lead the adoption of IOT requires thoughtful strategy and a clear road map for implementation.
The Internet Of Things will have an increasing impact to all industries and health and fitness are no exception. This definitive guide provides a blue print for the things we all need to keep in mind as we adopt the IOT revolution.
6. F I T C 2 0 1 9 F I T N E S S T E C H N O L O G Y T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
PAINT A PICTURE
5 MEGATRENDS CONVERGING
ConsumersGlobalism Demographics Technologies Economics
An interconnected multi-
cultural world creating new
markets, cross boarder
competition, and innovation.
Changing demography with an
aging population, the decline in
brith rates, and heightened
cross generational dynamics.
Increasingly empowered and
knowledgable buyers have
higher expectations of
everyone and everything.
Always on and connected with
more intelligence along with
distrust and ethics being a
bigger concern.
Sustainability and the fourth
industrial revolution recreating
industries, jobs, production,
capital and payment.
7
16. F I T C 2 0 1 9 F I T N E S S T E C H N O L O G Y T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
MINDSET
THE NEW STRATEGIC ADVANTAGE
CONTROLLING TO EMPOWERING
In The New Era Of Openness Telling People
What To Do Is Not As Effective As Inspiring
And Connecting Purpose.
PLANNING TO EXPERIMENTATION
The Only Way To Learn The New Is To Try Things
Work On An 80-20 Ratio Of Existing And New
Business
PRIVACY TO TRANSPARENCY
Opening Information To All Enables The
Other 5 Keys To Flourish In The New Era.
PREDICTABLE TO UNPREDICTABLE
The Past Is Not Predictor For The Future.
Assumption To Knowledge Ratios Have
Changed.
PROFIT TO PURPOSE
Short Term Aims Undermine Long Term Value.
Attracting Customers And Partners Takes A
Vision
HIERARCHIES TO NETWORKS
Interoperable Organization Leverage
Capacities Better Results Through
Collaboration.
17
47. F I T C 2 0 1 9 F I T N E S S T E C H N O L O G Y T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
NEW BUSINESS ECONOMICS
1. GREAT PRODUCT SERVICE
You Must Have Products And Services
Designed To Fit Specific Markets And That
Have A Clear Distinct Proposition.
2. ATTRACTION OF CUSTOMERS
Attracting Your Target Market Means Advertising
In New Ways.Mostly Through Great Product &
Service.
3. USERS - MEMBERS
When Obtaining Members You Need To
Obtain Their Data.
6. INCREASE INSIGHTS
Insights Result That Drive Better Product And
Service Innovation.
5. DATA ON EVERYTHING
By Tracking Everything About Your Customer
You Begin To Learn About What They Really
Want.
4. CREATES INTERACTIONS
As Members Use Your Products And Services
You Must Track Their Interactions.
48
48. OLD MODEL OF VALUE
CUSTOMERS
TRANSACTIONS / $
49
68. F I T C 2 0 1 9 F I T N E S S T E C H N O L O G Y T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
4 DYNAMICS FOR ORGANIZATIONS MUNE
TECHNOLOGY
E
N
2. USER EXPERIENCE
The experiences brands seek to create for their
employees, customers, and stakeholders are the key
differentiator in a competitive world. Omni-presence,
hyper-personalization, frictionless commerce,
strategic, facilitated, and convenient are all things that
combine to evoke feelings in humans.
1. MINDSET
How brands and organizations see the world, how
their values are the basis of their culture, and how
they interact with and deliver value to their
employees, stakeholders and customers. Mindset is
the most important aspect of success today because
it impacts what people see as possible.
4. EXECUTION ENGINES
The foundation to executing experience in a
sustainable business now requires fundamental
tools : enterprise systems, human capital, automation,
data collection, and machine intelligence. Without
attention to these engines UX and New Economics
cannot work.
3. NEW ECONOMICS
New ways to create and monetize the business as a
platform, digital-physical delivery, dynamic pricing, the
way businesses can sustainably monetize has
expanded into many many options. Transaction is the
lowest common denominator with platforms enabling
the highest value creation dynamic.
M
U
69
69. F I T C 2 0 1 9 F I T N E S S T E C H N O L O G Y T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
Michael Doe
IMAGE
PLACEHOLDER
Jeniffer Thompson
IMAGE
PLACEHOLDER
Erica Doe
AUTOMATION ENTERPRISE
CLOUD SOLUTIONS
SENSORS - DATA HUMAN CAPITAL
THE NEED FOR THESE EXECUTION ENGINES
70
80. F I T C 2 0 1 9 F I T N E S S T E C H N O L O G Y T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
P
PERSONAL
SERVICES
COMMUNICATION
TO SPECIFIC
USERS. CREATE
LOYALTY.
E
EASY
FRICTIONLESS
BUYING, SIMPLE
FAST FUNCTIONAL
F
FACILITATED
BUYING
SERVICES
ACROSS
PLATFORMS
S
STRATEGIC
INVEST IN WHERE
THINGS ARE
HEADING. VIDEO,
MOBILE, VOICE
O
OMNICHANNEL
OWNING THE
CUSTOMER 24/7
RETHINKING USER EXPERIENCE 5 DRIVERS
81
97. F I T C 2 0 1 9 F I T N E S S T E C H N O L O G Y T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
4 DYNAMICS FOR ORGANIZATIONS MUNE
TECHNOLOGY
E
N
2. USER EXPERIENCE
The experiences brands seek to create for their
employees, customers, and stakeholders are the key
differentiator in a competitive world. Omni-presence,
hyper-personalization, frictionless commerce,
strategic, facilitated, and convenient are all things that
combine to evoke feelings in humans.
1. MINDSET
How brands and organizations see the world, how
their values are the basis of their culture, and how
they interact with and deliver value to their
employees, stakeholders and customers. Mindset is
the most important aspect of success today because
it impacts what people see as possible.
4. EXECUTION ENGINES
The foundation to executing experience in a
sustainable business now requires fundamental
tools : enterprise systems, human capital, automation,
data collection, and machine intelligence. Without
attention to these engines UX and New Economics
cannot work.
3. NEW ECONOMICS
New ways to create and monetize the business as a
platform, digital-physical delivery, dynamic pricing, the
way businesses can sustainably monetize has
expanded into many many options. Transaction is the
lowest common denominator with platforms enabling
the highest value creation dynamic.
M
U
98
100. F I T C 2 0 1 9 F I T N E S S T E C H N O L O G Y T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
TECHNOLOGY IMPACTING NEW
BUSINESS ECONOMICS JUST STARTING
1. GREAT PRODUCT SERVICE
You Must Have Products And Services
Designed To Fit Specific Markets And That
Have A Clear Distinct Proposition.
2. ATTRACTION OF CUSTOMERS
Attracting Your Target Market Means Advertising
In New Ways.Mostly Through Great Product &
Service.
3. USERS - MEMBERS
When Obtaining Members You Need To
Obtain Their Data.
6. INCREASE INSIGHTS
Insights Result That Drive Better Product And
Service Innovation.
5. DATA ON EVERYTHING
By Tracking Everything About Your Customer
You Begin To Learn About What They Really
Want.
4. CREATES INTERACTIONS
As Members Use Your Products And Services
You Must Track Their Interactions.
101
101. Any emerging
tech is like
teenage sex:
everyone talks
about it,
nobody really
knows how to
do it; everyone
thinks everyone
else is doing it,
so everyone
claims they are
doing it.
Implications Are Misunderstood
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PAINT A PICTURE
5 MEGATRENDS CONVERGING
ConsumersGlobalism Demographics Technologies Economics
An interconnected multi-
cultural world creating new
markets, cross boarder
competition, and innovation.
Changing demography with an
aging population, the decline in
brith rates, and heightened
cross generational dynamics.
Increasingly empowered and
knowledgable buyers have
higher expectations of
everyone and everything.
Always on and connected with
more intelligence along with
distrust and ethics being a
bigger concern.
Sustainability and the fourth
industrial revolution recreating
industries, jobs, production,
capital and payment.
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MINDSET
THE NEW STRATEGIC ADVANTAGE
CONTROLLING TO EMPOWERING
In The New Era Of Openness Telling People
What To Do Is Not As Effective As Inspiring
And Connecting Purpose.
PLANNING TO EXPERIMENTATION
The Only Way To Learn The New Is To Try Things
Work On An 80-20 Ratio Of Existing And New
Business
PRIVACY TO TRANSPARENCY
Opening Information To All Enables The
Other 5 Keys To Flourish In The New Era.
PREDICTABLE TO UNPREDICTABLE
The Past Is Not Predictor For The Future.
Assumption To Knowledge Ratios Have
Changed.
PROFIT TO PURPOSE
Short Term Aims Undermine Long Term Value.
Attracting Customers And Partners Takes A
Vision
HIERARCHIES TO NETWORKS
Interoperable Organization Leverage
Capacities Better Results Through
Collaboration.
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HOW WILL YOU COMPETE ? WHAT IS YOUR
STRATEGY IN A MUNE DRIVEN WORLD ?
E
N
2. USER EXPERIENCE
The experiences brands seek to create for their
employees, customers, and stakeholders are the key
differentiator in a competitive world. Omni-presence,
hyper-personalization, frictionless commerce,
strategic, facilitated, and convenient are all things that
combine to evoke feelings in humans.
1. MINDSET
How brands and organizations see the world, how
their values are the basis of their culture, and how
they interact with and deliver value to their
employees, stakeholders and customers. Mindset is
the most important aspect of success today because
it impacts what people see as possible.
4. EXECUTION ENGINES
The foundation to executing experience in a
sustainable business now requires fundamental
tools : enterprise systems, human capital, automation,
data collection, and machine intelligence. Without
attention to these engines UX and New Economics
cannot work.
3. NEW ECONOMICS
New ways to create and monetize the business as a
platform, digital-physical delivery, dynamic pricing, the
way businesses can sustainably monetize has
expanded into many many options. Transaction is the
lowest common denominator with platforms enabling
the highest value creation dynamic.
M
U
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NEW BUSINESS ECONOMICS
1. GREAT PRODUCT SERVICE
You Must Have Products And Services
Designed To Fit Specific Markets And That
Have A Clear Distinct Proposition.
2. ATTRACTION OF CUSTOMERS
Attracting Your Target Market Means Advertising
In New Ways.Mostly Through Great Product &
Service.
3. USERS - MEMBERS
When Obtaining Members You Need To
Obtain Their Data.
6. INCREASE INSIGHTS
Insights Result That Drive Better Product And
Service Innovation.
5. DATA ON EVERYTHING
By Tracking Everything About Your Customer
You Begin To Learn About What They Really
Want.
4. CREATES INTERACTIONS
As Members Use Your Products And Services
You Must Track Their Interactions.
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Michael Doe
IMAGE
PLACEHOLDER
Jeniffer Thompson
IMAGE
PLACEHOLDER
Erica Doe
AUTOMATION ENTERPRISE
CLOUD SOLUTIONS
SENSORS - DATA HUMAN CAPITAL
THE NEED FOR THESE EXECUTION ENGINES
166
172. The starfish represents decentralized “organizations” while the spider
describes hierarchical command-and-control structures.
1. When attacked decentralized organizations become more decentralized;
2. It’s easy to mistake starfish for spiders;
3. Open systems spread intelligence throughout the system;
4. Open systems can easily mutate:
5. Decentralized organization sneak up on you:
6. As industries become decentralized, overall profits decrease;
7. People automatically want to contribute to open system organizations;
8. Centralized organizations tend to become even more centralized
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