Bryan O'Rourke outlines what is next for the future of fitness at the 2023 IHRSA Convention. From trends in consumers and technology to AI and demographics. Bryan O'Rourke touches on the key drivers of the future of fitness and health.

1. @BRYANKOROURKE
@IHRSA2023TUESDAY2PM

2. WHAT’S NEXT @BRYANKOROURKE #IHRSA2023 STARTING 2PM

3. @BRYANKOROURKE
@IHRSA2023TUESDAY2PM

4. WELCOME TO IHRSA 2023

5. @BRYANKOROURKE
BRYANKOROURKE@GMAIL.COM

9. WHAT’SNEXT
PURPOSE | CHANGE | GROWTH
@BRYANKOROURKE

10. Economics
Technology
Demographics
Globalism Prosumers
Institutions
6MEGADRIVERSOFWHAT’SNEXT

11. IN2015WORLDLEADERSAGREEDTO17GLOBALGOALS
OURPURPOSEGLOBALGOALS.ORG

12. @BRYANKOROURKE
SHIFTFROMACONSUMINGTO
SUSTAININGECONOMY
OPPORTUNITY

13. WEAREATANINFLECTIONPOINT
REINVENTIONMEANSOPPORTUNITY&RISK

15. UNPRECEDENTED
TIMES CALL FOR
UNPRECEDENTED
LEADERSHIP

16. Economics
Technology
Demographics
Globalism Prosumers
Institutions
6DRIVERSOFWHAT’SNEXT

17. OURPOPULATIONISGETTINGOLDERANDDECLINING
DEMOGRAPHICS

18. ASPEOPLEAGE
HEALTHBECOMESTHEBIGGEST
BUSINESSOPPORTUNITY
$12TRILLIONGLOBALLY

19. @BRYANKOROURKE
SIGNIFICANTINCREASEIN
THEINFLUENCEOFWOMAN
GENDERSHIFT

20. SHIFTINGVALUES

22. GREATERDIVERSITY

23. GLOBALIZATION
COSTSPAST20YEARS
SUPPLYCHAIN
GEOPOLITICALSTABILITY
SOLVEGLOBALPROBLEMS
IMMIGRATION
GREATERDIVERSITY
GLOBALISM

24. HISTORICALLYCHEAP
LABOR&SUPPLYCHAIN

25. WORLDPOPULATIONLIVINGINEXTREME
POVERTYHASDECLINED1820-2015

27. BIGGLOBALCHALLENGES
THECHOICEISOURS
BADFUTURE GOODFUTURE

30. GLOBALCONFLICT
PEACEDIVIDEND
ENDOFCOLDWAR

31. OVERSIGHTOFADVANCEDTECH
COMPELLINGISSUEOFOURTIME

32. AGLOBAL FITNESS&
WELLNESSMARKETPLACE

33. EVERYCLIENTWEGETHEALTHIER
MAKESTHEWORLDMORESUSTAINABLE

34. EVERYCLIENTWEGETTOEATHEALTHIER
MAKESTHEWORLDMORESUSTAINABLE

35. EVERYCLIENTWEGETHEALTHIER
MAKESTHEWORLDABETTERPLACE

36. INSTITUTIONS
ACYCLEOFDISTRUST
WARBETWEENTHESTATUSQUOANDTHEPOTENTIALOFAGREATFUTURE

40. WEMUSTADVOCATE&EDUCATETHEPUBLIC
ABOUTTHEIMPORTANCEOFFITNESS

41. TECHNOLOGYISFUELINGDISTRUST

42. WHATYOU’REBEINGTOLD
ABOUTMARKETINGISALIE

43. THEDEATHOFTHE
SMARTPHONEERA

45. PROSUMERS
@BRYANKOROURKE
CONSUMERS+PRODUCERS+CHANGE

46. PROSUMERSDEFINETHEMARKET
THEATTENTIONECONOMY

47. OURLIVESARECHANGINGDRAMATICALLY

48. NEEDS&EXPECTATIONS

49. SIMONSINEKONCHANGINGEXPECTATIONS

50. COMPETINGDURING
“THEAGEOFCHOICE”
SETHGODIN

51. FORCESSHAPINGHEALTHCHOICES

52. FORCESIMPACTINGTHEFUTUREOFHEALTH
ALTRUISM:SELF-LESSCONCERNFOROTHERS

53. WATCHTHESECONSUMERTRENDS

54. HOWHASUSINGDEVICESFORHEALTHANDFITNESSHELPED
CHANGEYOURBEHAVIOR?
DIGITALISRISINGINITSRELEVANCE

55. >1.5BILLIONGLOBALUSERSOFDEVICESANDAPPS
FORHEALTH,FITNESS,ANDWELLNESS

56. PROSUMERDESIRESCONVENIENCE24-7
CLUB ANYWHERE

57. NEWMARKETS&BUSINESS
MODELS

58. PURPOSE
PEOPLEAREREADYTOMAKECHANGES

61. PROSUMERSAREMOREENTREPRENEURIAL

62. PROSUMERS WANT COMMUNAL EXPERIENCES

63. ECONOMICS

64. 15 YEARS OF ACCOMMODATING
MONEY SUPPLY

65. NEAR TERM ECONOMIC SLOWDOWN

66. STARTUPFUNDINGDOWN

67. @PROFGALLOWAY

68. @PROFGALLOWAY

69. +
D I S P E R S I O N : D I S T R I B U T I O N T O A W I D E R M A R K E T P L A C E
L O N G - T E R M E C O N O M I C S - T H E R E C O N F I G U R AT I O N O F E C O N O M I C S
DIG
ITALLY
BASED
HEALTH
&
FITNESS SERVICES
DISPERSION
OF
CAPITAL
&
TIME
FACILITY
BASED
HEALTH
&
FITNESS SERVICES
DISPERSION = VALUE TRANSFER 2023 & BEYOND
INCREASE
DECREASE
HEALTH & FITNESS DISPERSION
@BRYANKOROURKE
+
REAL ESTATE DISPERSION
@PROFGALLOWAY
2023 & BEYOND

71. CONSUMERBIFURCATION-VALUE&LUXURY

72. MARKETBIFURCATION-LUXURY

73. MARKETBIFURCATION-LUXURY

74. MARKETBIFURCATION-VALUE

75. MARKETBIFURCATION-VALUE

76. METAVERSEISACONCEPT
NEWBUSINESSMODELS

77. “….a virtual reality "super-
platform" that can house
social media, online video
games and other apps
within the same
cyberspace. As this NPR
article briefly summed it up:
"Think of it as the internet
brought to life, or at least
rendered in 3D.”
LONGEVITY

83. NEWHYBRIDBUSINESSMODELS

84. AHUGEVARIETYOFCONTENT

85. STRATEGYDIGITALFIRST

86. HIGH TECH
HIGH TOUCH
TECHNOLOGY ENABLING PURPOSE AND PEOPLE

87. UNDERSTANDINGYOURBIZMODELCANVASCRITICAL

88. TECHNOLOGY

89. MERGING OF PHYSICAL & DIGITAL

91. CREATE TECHNOLOGY THAT IS BETTER THAN THIS

92. SCREENSBUTONEEXAMPLE

93. MOORE’SLAW
Moore’s Law
PROCESSING POWER EXPONENTIAL

95. HADRONCOLLIDER
SCIENCETESTING OUR ASSUMPTIONS

96. QUANTUM
DISRUPTINGCOMPUTING

97. HALDENCOLLIDER

98. SCIENCEANDCOMPUTINGPOWER

99. THERAPIESFOROBESITYDIABETES
DEMENTIA&HEARTDISEASE

100. METAQUEST3
CONTINUEDBLENDINGOFPHYSICAL&DIGITALWORLDS

101. APPLE
REALITYONE

104. ROBERTOVERWEG
VIRTUALSELFMAKESYOUWORKOUTMORE

105. MANYEMERGINGAPPLICATIONINCLUDE
PAINMANAGEMENT,PARKINSON'S&MORE

106. VISUALINTERFACES
MOJOLENS

107. INTELLIGENTHEARINGINTERFACES

108. VOICEINTERFACES

109. VOICEINTERFACES

110. SENSORINTERFACES

111. BRAININTERFACES

112. WEB3.0BLOCKCHAIN-ACONCEPT

113. NONFUNGIBLETOKENS-NEEDMOREUSECASES

114. “….a virtual reality "super-platform" that
can house social media, online video
games and other apps within the same
cyberspace. As this NPR article briefly
summed it up: "Think of it as the internet
brought to life, or at least rendered in 3D.”
METAVERSEISACONCEPT

116. STARTED2003
MERGINGDIGITAL&PHYSICALWORLDS

118. SAM SAMSUNG
PERSONAL ASSISTANT
DIGITALTWINS

121. NATURAL LANGUAGE PROCESSING
GPT-3

124. THE AI PERSONAL TRAINER

126. USINGTECHTHERIGHTWAYWECANREACH
MOREPEOPLEMOREEFFECTIVELY

128. WHENWETHINKABOUT
WHAT’SNEXTREMEMBER
NEXTLEVELRESULTS
DEMANDNEXTLEVEL
THINKING

129. “ANDASWEACTSOWEBECOME”
“ASWESEETHEFUTURESOWEACT”

131. IDEAS,PEOPLE, AND SYSTEMSTHATEARNTRUSTARE
MOREPOWERFULTHANTECHNOLOGY
INNOVATIONIS
10%TECHNOLOGY90%PSYCHOLOGY

132. Economics
Technology
Demographics
Globalism Prosumers
Institutions
6DRIVERSOFTHEWHAT’SNEXT

133. ASPEOPLEAGE
HEALTHBECOMESTHEBIGGEST
BUSINESSOPPORTUNITY
$12TRILLIONGLOBALLY

134. 5%YEAROVERYEARGROWTHIN FITNESSWELLNESSSERVICES
MARKETWILLDOUBLEIN14YEARS

135. THREEMAINDELIVERYMODELS
LOCATIONBASED|DIGITAL|HYBRIDSERVICE

136. THREEMAINDELIVERYSYSTEMS
PHYSICAL. | DIGITAL | HYBRID
MARKETWILLDOUBLEIN15YEARS

137. WEAREATANINFLECTIONPOINTOF
REINVENTIONANDENORMOUSGROWTH
@BRYANKOROURKE

138. THEGREATESTBUSINESSMODELSHAVENOT
BEENINVENTEDYET @BRYANKOROURKE

139. OPPORTUNITY
REACHMANYMOREPEOPLE
INMOREWAYSTOHELPHUMANITY
ANDOURPLANETGETHEALTHIER
@BRYANKOROURKE

140. OUR BIGGER PURPOSE AND THE VALUE OF GIVING TO OTHERS
LEVERAGE HYPER CHANGE TO EXPRESS

141. EXECUTING HYPER CHANGE REQUIRES SOUND
STRATEGY
@BRYANKOROURKE

142. @PROFGALLOWAY

144. http://www.
fi
ttechcouncil.org/podcast/
FITNESS PLUS TECHNOLOGY PODCAST

145. WHAT’SNEXT
PURPOSE | CHANGE | GROWTH
@BRYANKOROURKE

148. @BRYANKOROURKE
@IHRSA2023TUESDAY2PM