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Bryan O'Rourke Legend Club Management Keynote 2019

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Bryan O'Rourke offered this keynote to the Legend Club Management Software team at their October 2019 event in Birmingham, UK. The keynote touched on 2020 beyond and key trends impacting the leisure industry.

Published in: Health & Medicine
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Bryan O'Rourke Legend Club Management Keynote 2019

  1. 1. 2020 And Beyond : The Next Decade Of Fitness And Wellbeing @BryanKORourke
  2. 2. @bryankorourke bryankorourke@gmail.com
  3. 3. CHANGE : EVERY BIG CHALLENGE CREATES MASSIVE OPPORTUNITY
  4. 4. 4.0 Health & Education Most Impacted
  5. 5. Social Entrepreneurship
  6. 6. 2007
  7. 7. >650M
  8. 8. WORK TRENDS IMPACTED
  9. 9. OUR BEHAVIORS HAVE SHIFTED
  10. 10. OUR BEHAVIORS HAVE SHIFTED
  11. 11. GLOBALIZATIONS IMPACT
  12. 12. US POLARIZATION HIGHEST SINCE CIVIL WAR
  13. 13. HEALTH OUTCOMES
  14. 14. UK LIFE EXPECTANCY STALLED
  15. 15. “THE US SPENDS MORE MONEY ON DIETS THAN THE AMOUNT NEEDED TO FEED ALL THE HUNGRY PEOPLE IN THE REST OF THE WORLD.” YUVAL HARARI CONFUSION
  16. 16. CLARITY
  17. 17. Current State Of Our Industry And What Industry Exactly?
  18. 18. Change Drivers
  19. 19. Opportunities And Threats
  20. 20. Strategies To Excel
  21. 21. ! Current Industry State & What Industry Exactly ?
  22. 22. Exploding & Diverse Marketplace
  23. 23. GROWING DIVERSE MARKET $94B in 2018 183M Members 230M By 2030
  24. 24. ECONOMIC TIMES GENERALLY GOOD
  25. 25. http://bit.ly/1rebelukminton FITNESS + TECHNOLOGY PODCAST INDUSTRY TODAY
  26. 26. 350M Pounds 1.9M Members 3.5M Digital App
  27. 27. $1.7B US 1.9M Members 3.5M Digital App
  28. 28. $5.6 B Valuation 14 M Members
  29. 29. Environment For Capital - M&A Strong
  30. 30. DIGITAL GLOBAL PENTRATION 647 M DIGITAL USERS
  31. 31. TECH ASSET BUBBLE IMPACTING MARKET
  32. 32. $8B Valuation $195M Loss Only 550K Subscribers Lost $1.5B Since IPO
  33. 33. $39 M Valuation $400 M Revenues PELOTON AFFECT
  34. 34. $150 M MapMyFitness 2013 $85 M Endomondo $475 M MyFitnessPal 2015 Never Made A Nickel 750M LOST
  35. 35. NO LONGER A GROWTH STOCK
  36. 36. CONSOLIDATORS
  37. 37. $846 M Valuation GYMPASS AFFECT
  38. 38. 1M RoboTaxis By 2020
  39. 39. HEAD FAKE
  40. 40. ! Commercial Brands Going Vertical & Horizontal Owning The User & Lifestyle Hybrids
  41. 41. 2M MEMBERS 360 DEGREES
  42. 42. ! "indulgence with no regrets" in the form of exclusive cheesecake creations
  43. 43. NEW DIFFERENTIATED MODELS ADDING GROWTH
  44. 44. EXPERIENCE SMART COMPETITORS REINVENTING THEIR OFFERINGS
  45. 45. FITNESS PART OF A LARGER MARKETPLACE competing for share of wallet http://bit.ly/wellnessreport2018
  46. 46. 2. Change Drivers
  47. 47. CONVERGENCE OF 5 MEGATRENDS DRIVING INDUSTRY CHANGE An interconnected multi-cultural world. Changing demography with an aging population. Increasingly empowered and knowledgable buyers. Always on and connected with more intelligence. Sustainability and the fourth industrial revolution. ConsumersGlobalism Demographics Technologies Economics
  48. 48. INDUSTRY LIFECYCLE DRIVERS
  49. 49. 65 4% GENIUS 26% GIFTED 29% AVERAGE 24% CHALLENGED 17% FEEBLE L2 RESEARCH LACK OF SMART STRATEGY BIG PROBLEM 25% 75% POSSIBLE RIGHT DIRECTION AT RISK
  50. 50. DEMOGRAPHIC TRENDS
  51. 51. BOOMER WEALTH 12 X MILLENNIALS PEAKS 2029 $26 TRILLION
  52. 52. ACTIVE AGING IS THE MOST SIGNIFICANT ARENA TO EVER EMERGE
  53. 53. BIRTH RATE DECLINES + AGING
  54. 54. CONSUMERS & WORKFORCE
  55. 55. CONSUMER BIFURCATION
  56. 56. FITNESS & WELLBEING ARE BEING DELIVERED VIA MANY NEW CHANNELS
  57. 57. CONVENIENT EXPERIENCES
  58. 58. DIPINGERE UNA FOTO SUL FUTURO TODAY WE WILL PAINT A PICTURE OF THE FUTURE WE ARE RESPONSIBLE FOR HUMANITY AND TECHNOLOGY ARE CONVERGING HUMAN EXPERIENCES WILL CHANGE MORE IN THE NEXT 25 YEARS THAN IN THE PAST 250 YEARS
  59. 59. FACIAL RECOGNITION
  60. 60. 5G & THE IOT THE INTERNET OF EVERYTHING
  61. 61. THE IOT THE INTERNET OF EVERYTHING NEW INTERFACES VISION HEARING VOICE GESTURE
  62. 62. PAYMENT AUTOMATION EFFICIENCY
  63. 63. ROBOTICS
  64. 64. TECHNOLOGIES HAVE BEEN HARMFUL TO OUR HEALTH - BACKLASH
  65. 65. TSUNAMI OF REGULATION IS COMING
  66. 66. The newly released  2019 Edelman Trust Barometer  reveals that  trust has changed profoundly in the past year, with “my employer” emerging as the most trusted institution. Globally, “my employer” (75 percent) is significantly more trusted than NGOs (57 percent), business (56 percent), government (48 percent) and media (47 percent).
  67. 67. VALUE WHAT IS HUMAN - SPORTS
  68. 68. VALUE WHAT IS HUMAN - GROUP FITNESS
  69. 69. VALUE WHAT IS HUMAN - GROUP FITNESS VALUE WHAT IS HUMAN - EVENTS
  70. 70. VALUE WHAT IS HUMAN - COACHING
  71. 71. AND SICK CARE SYSTEM IS GOING BROKE
  72. 72. OPPORTUNITIES & THREATS HOW TO COMPETE FOR RELEVANCY IN A NEW ERA OF 1 BILLION USERS
  73. 73. THREATS ARE ALTERNATIVE WELLBEING EXPERIENCES
  74. 74. Hyper - PersonalizedTHREATS ARE ALTERNATIVE EXPERIENCES VIA NEW CHANNELS
  75. 75. OPPORTUNITY DIFFERENTIATE YOUR OFFERINGS - CHOICES
  76. 76. OPPORTUNITY MAKE YOUR EXPERIENCE 100% EASIER CONVENIENCE IS THE NEW CURRENCY
  77. 77. PRO DUCT SERVICE EXPERIENCE M O M E N T S IN T IM E P L A T F O R M C H A N N E L “FRICTIONLESS” USER EXPERIENCES WHAT ARE YOU DELIVERING & WHY ? WHEN ARE YOU DELIVERING & WHY ? WHERE ARE YOU DELIVERING & WHY ?
  78. 78. HYPER PERSONAL VOICE INTERFACE
  79. 79. FRICTIONLESS UX KEY COMPETITIVE DIFFERENTIATOR
  80. 80. OUTSTANDING SERVICE HIGH TECH HIGH TOUCH
  81. 81. LIFESTYLE HYBRID MODELS competing for share of wallet http://bit.ly/wellnessreport2018
  82. 82. NOOM - AI FOR DIABETES PREVENTION PURE DIGITAL MODELS
  83. 83. LOW COST SUPER BRANDS competing for share of wallet
  84. 84. TECH SAVVY BOUTIQUE MODELS
  85. 85. OUTCOME BASED PROGRAMS FOR COMMUNITY HEALTH
  86. 86. 4. Strategies To Excel
  87. 87. 01 02 03 ASSESSMENT WHERE IS YOUR BUSINESS REALLY TODAY ? MINDSET HOW DO YOU SEE THE WORLD ? USER X ARE YOU ALIGNED TO THE 4 PILLARS OF EXCEPTIONAL UX ? 04 ECONOMICS DO YOU HAVE A SUSTAINABLE BUSINESS MODEL ? 05 EXECUTION ARE YOU EMBRACING THE 4 PILLARS OF EXECUTION ? YOU HAVE THE POWER TO CHOOSE BUT 85% OF ORGS DO NOT HAVE A REAL STRATEGY
  88. 88. ASSESSMENT
  89. 89. E N 3. USER EXPERIENCE Are You Integrating The Keys To Excellent UX ? 2. MINDSET How Do You See The World And What Do You Believe In ? 5. EXECUTION ENGINES Are You Focusing On The 4 Pillars Of Execution ? 4. NEW ECONOMICS What Is Your True Business Model ?M U DEFINE YOUR MUNE MATRIX
  90. 90. CONTROLLING TO EMPOWERING PLANNING TO EXPERIMENTATION PRIVACY TO TRANSPARENCY PREDICTABLE TO UNPREDICTABLE PROFIT TO PURPOSE HIERARCHIES TO NETWORKS CHALLENGE THE ‘WHY’ BEHIND YOUR MINDSET
  91. 91. Hyper-Personal Frictionless Strategic Experience Omni-Channel 1 2 3 4 FOUR INTERCONNECTED KEYS TO EXCELLENT UX
  92. 92. NEW ECONOMICS THROUGH FRICTIONLESS BUSINESS
  93. 93. Michael Doe IMAGE PLACEHOLDER Jeniffer Thompson IMAGE PLACEHOLDER Erica Doe AUTOMATION INTEGRATED PLATFORMS SENSORS AND DATA HUMAN CAPITAL EXECUTION ENGINES IMPROVE EXPERIENCE LOWERS COST = SUSTAINABLE HOW DO YOU PULL THIS ALL OFF ? EXECUTION ENGINES
  94. 94. EMBRACE TECHNOLOGY PLATFORMS
  95. 95. INVEST IN A TRAIN GREAT PEOPLE FINDING TALENTED PEOPLE AND CREATING NEW BUSINESS MODELS AROUND THEM BE KEY GREAT CULTURE & TALENT
  96. 96. AUTOMATE KEY FUNCTIONS HIGH TECH HIGH TOUCH
  97. 97. DISRUPTION IN THE ERA OF MASS ACCELERATION REINVENT EXPERIENCE LEARN FROM OTHER INDUSTRIES
  98. 98. DISRUPTION IN THE ERA OF MASS ACCELERATION
  99. 99. BLUE SKIES
  100. 100. CHANGE : EVERY GREAT CHALLEBGE CREATES MASSIVE OPPORTUNITY
  101. 101. Current State Of Our Industry And What Industry Exactly?
  102. 102. Change Drivers
  103. 103. Opportunities And Threats
  104. 104. Strategies To Excel
  105. 105. CONTROLLING TO EMPOWERING PLANNING TO EXPERIMENTATION PRIVACY TO TRANSPARENCY PREDICTABLE TO UNPREDICTABLE PROFIT TO PURPOSE HIERARCHIES TO NETWORKS CHALLENGE THE ‘WHY’ BEHIND YOUR MINDSET
  106. 106. RETHINK STRATEGY : RESOURCES TO CHECK OUT
  107. 107. http://www.fittechcouncil.org/podcast/ FITNESS PLUS TECHNOLOGY PODCAST
  108. 108. DON’T FORGET WHY. IN A WORLD OF GREAT CHANGE YOU MAKE THE WORLD A BETTER PLACE
  109. 109. @bryankorourke bryankorourke@gmail.com

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