The document discusses creating a content strategy for a website. It recommends developing a content calendar to plan when content will be posted, what type of content will be posted, and to which channels it will be posted. The calendar should schedule posts at regular intervals and consider peak traffic times. Examples of content calendars from websites like Mashable and Spin Sucks are provided. Creating engaging, regularly-updated content and using different formats are also advised.

1. Creating a Content Strategy
for Your Website

2. About Me
• Web Design, Mobile Web
Design
• Social Business/Enterprise
Social Media
• Kathryn R. Smith
• User engagement strategy
• @kathrynrsmith
• Branding for small businesses
• Social media marketing for
non-profits & for-profits
• Web Curation

3. Agenda
• Developing a Content Calendar
• The Content Cycle
• Examples
• Q&A

4. Why a Content Calendar?
Answers these questions:
When will content be posted?
What type of content will be posted?
To which channels will the content be posted?
Who will post it?

5. Planning the “What”
• Weekly or monthly themes for content
• Use different formats when appropriate
• Consistent scheduling within different formats

6. Planning the “When”
• Plan posts at regular intervals
• Be mindful of peak traffic times
• Leave room for “breaking news” content

7. Which channels to use?
• Post on your website/blog
• Go where your audience is
• Only post content to relevant channels

8. Planning the “Who”
• Use automation tools
• Crowdsource
• Just do it!

9. Ex: Mashable
“Music
Monday”
http://mashable.com

10. Ex:
Spin Sucks
“#FollowFriday”
http://spinsucks.com

11. Ex:
Michelle Phan
YouTube/IG
http://www.youtube.com/user
/MichellePhan

12. Instagram
Examples

13. Websites with Content that Sucks
• Don’t have any content
• Have content that isn’t updated frequently
• Have “spammy” content

14. Websites with Content that Sucks

15. Content Calendar Types

16. Q&A

17. Contact Info
Twitter.com/kathrynrsmith
or @kathrynrsmith
Linkedin.com/in/kathrynrsmith
kathrynrsmith
kathrynrsmith@gmail.com

18. Thank You!

19. Contact Info
Twitter.com/kathrynrsmith
or @kathrynrsmith
Linkedin.com/in/kathrynrsmith
kathrynrsmith
kathrynrsmith@gmail.com