Social Media Marketing- SoLoMo to Grow
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Social media marketing requires planning your strategy, engaging your target audience, and measuring your results. The key is to plan who will manage your profiles, set clear goals for each platform, and know your audience. Maintain a professional yet personable presence by completing your profiles, publishing quality content regularly, and interacting with others. Track your analytics to improve engagement and measure your return on investment over time.
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Social Media Marketing- SoLoMo to Grow
- 2. 5-Steps to Relationship Marketing Plan Take Action Engage Build Measure Go Back to step 1 Plan Action EngageBuild Measure
- 3. Game Changer Search Engine Optimization Be part of the conversation Why Social Media?
- 5. Marketing Strategy Who: Who is going to manage your profiles? Who is your target audience? What: What do you want to accomplish? Set clear goals. Where: Know what social media platforms will assist in reaching your goals. How: Know your target audience. Why: What are you going to provide that keeps people coming back?
- 7. Be professional Your profile is your business Complete your profile fully Don’t publish your profile until it’s complete Add photos and links Make sure you have a social media policy
- 9. Be human Content-Write to talk to your audience not at them. Use the 4-E Checklist: Educate Engage Expert Entertain
- 10. Be friendly Interact with other pages Use the @ symbol Interact with others to receive interaction Share photos and videos Tag photos Create a “hyper local” feel Make it FUN and Viral
- 11. Be consistent Relationships require communication Set a “theme” day Fitness Friday Where’s Bolt Wednesdays | Where’s Nathan Share to links on your website- Romantic Stories
- 13. Be proactive Turn fans into your marketing army Create special offers just for them Run contests to grow your pages Share your social media links everywhere Links on your website, business cards, brochures, commercials, email signature…EVERYWHERE!
- 15. Be useful Measure analytics and tweak what isn’t working Track your ROI Set up landing pages specifically for social media Special offers specifically for social media fans Ask referrals Work smarter not harder!
- 16. Finishing Thoughts It’s not all “Fun and Facebook” Be willing to accept change Social Media is an ingredient not an entrée NOW Marketing Group- 877.380.6698