The document discusses how staying relevant is important and describes how the author stumbled upon a solution to increase relevance through using Flickr photos on their website. It notes that using Flickr solved a real business problem by saving money on photography and finding better photos, and potentially increased their brand and product relevance as well as allowed them to enter the social media space.

1. Staying Relevant How I Stumbled Upon a REAL Solution via Kim Madden @MaddenKim [email_address]

2. Main Entry: rel·e·vant Pronunciation: re-lə-vəntFunction: adjective 1 a : having significant and demonstrable bearing on the matter at hand b : affording evidence tending to prove or disprove the matter at issue or under discussion <relevant testimony> c : having social relevance relevance - The property or state of being relevant; Pertinency en.wiktionary.org/wiki/relevance relevance - A term which describes the attitude of a particular email marketing message to the particular recipient at the particular time. emailmarketingpro.org /email-marketing-terms/ relevance - The likelihood that a given web page will be of interest or useful to a search engine user for a keyword search. www.cleverclicks.com.au/glossary-r.php relevance - A subjective measure of how well a document satisfies the user's information need . Ideally, your search tool should retrieve all of the documents relevant to your search. However, this is subjective and difficult to quantify. www.just-submit.com/glossary.php

3. HOW?

5. @DespiDoodle Laura McPherson

7. Ah ha!

23. Thank You