The document discusses the 5 biggest mistakes manufacturers make on social media: 1) having no social media spokesperson, 2) lack of visibility for senior executives and key account managers, 3) an incomplete or missing LinkedIn company page, 4) failing to engage with fans or critics, and 5) not using rich media. It then provides tips on how to avoid these mistakes such as identifying influencers who can refer new clients and spotting potential sales opportunities. The document concludes by asking questions about developing a social media strategy and resources.

1. The 5 Biggest Mistakes Manufacturers
Unwittingly Make on Social Media
By Danny Bermant, Director of Brainstorm Digital
@brainstormdsgn
uk.linkedin.com/in/brainstormdigital

2. What we’ll discuss today
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The 5 Biggest mistakes manufacturers unwittingly make
How to avoid them
How influencers can act as referrers to new clients
How to spot potential leads
How to achieve rapid results, even on a small time
investment

3. What are these social networks for?

4. What matters is finding the right social media
platform for your business

5. What are the 5 biggest mistakes manufacturers
inadvertently make?

6. 1. No Social Media Spokesperson

7. 2. Senior Executives and Key Account
Managers have no visibility

8. 3. LinkedIn company page is missing or
incomplete

9. 4. Failing to engage with your fans
(or your critics)

10. Failure to make use of Rich Media

11. Who are influencers and how can they help
you?

12. Influencers may be…..
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Existing customers
Consumer groups
Professional associations
Business partners
Thought leaders
Journalists
Bloggers

13. Influencers can appear in different guises
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Posting comments on user forums
Publishing reviews on blogs
Conversing with you on LinkedIn groups
Sharing your updates on Twitter
Uploading videos of your products onto Youtube

14. How can influencers help you reach new
customers?

15. 1. They’re seen as impartial

16. 2. They can act as your advocate

17. 3. They can reach way beyond your existing
audience

18. How can you reach potential leads?

19. Use social media to “eavesdrop” on potential
sales opportunities

20. Use LinkedIns advanced search to pinpoint
exactly who you want to meet

21. Use influencers in your network to refer you to
clients

22. How can you effectively resource your social
media activity?

23. 1. Schedule content in advance

24. 2. Delegate a social media spokesperson who
is supported by your staff

25. 3. Have a content calendar

26. 4. Make sure you have the right tools to do
your job

27. Questions to discuss
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Who is your target market
Who can refer you to new clients?
Who can act as an influencer?
How would you spot potential opportunities?
Does your company have a social media spokesperson?
How will you resource your social media campaign?

28. Are you ready to generate new leads?
• How to contact us….
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Email:
danny@brainstorm-digital.co.uk
Website: brainstorm-digital.co.uk
Twitter: @bstormdigital
Facebook: brainstormdigital
LinkedIn: uk.linkedin.com/in/brainstormdigital
Youtube: youtube.com/user/brainstormdesignltd