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Social Media: Top 5 Things You Need to Know Presented by Deborah Smith, Foxtrot Media LLC

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Social Media: Top 5 Things You Need to Know Presented by Deborah Smith, Foxtrot Media LLC
#1 The Rules (& the Tools)    Pushing sales messages is #1 Mistake in Social Media marketing Take the time to learn the best practices for each social media platform. Look at other products in your space on all of the major social platforms. What content are they sharing?  What is the engagement level from fans?  What do you like and what can you do better?   Commit to a schedule. Consistency is key.
#2 How to Make a Great First Impression  Keep Consistent  Large eye catching cover photo  Logo as Profile Image  Like # is respectable  Use all three App spaces
First Impressions on Twitter
Pinterest
#3 Mix Up the Content Photos,Video and Text Tell Your Story Working on samples to go out! How do you add Lycopene to your Diet? What team are you on? Salty or Sweet?
Paid Promotions Contests and Giveaways Organic #4 Grow Your Fan Base
Facebook’s Power Editor
Fine Tuning Your Audience
Contests, Giveaways and Like Campaigns
#5 Social Media Marketing is not the Entrée
How Can Our Social Media Support?  Email Marketing  Print Ads  Radio Advertising  Direct Mail  Marketing Collateral  Events  In store Promotions  Even Labeling
Deborah Smith Foxtrot Media LLC Connect with me DeborahLSmith.com FoxtrotMediaLLC.com Facebook.com/SocialMedia4Business Twitter.com/JerseyBites Facebook.com/JerseyBites

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Social media top 5

  • 1. Social Media: Top 5 Things You Need to Know Presented by Deborah Smith, Foxtrot Media LLC
  • 2. #1 The Rules (& the Tools)    Pushing sales messages is #1 Mistake in Social Media marketing Take the time to learn the best practices for each social media platform. Look at other products in your space on all of the major social platforms. What content are they sharing?  What is the engagement level from fans?  What do you like and what can you do better?   Commit to a schedule. Consistency is key.
  • 3. #2 How to Make a Great First Impression  Keep Consistent  Large eye catching cover photo  Logo as Profile Image  Like # is respectable  Use all three App spaces
  • 6. #3 Mix Up the Content Photos,Video and Text Tell Your Story Working on samples to go out! How do you add Lycopene to your Diet? What team are you on? Salty or Sweet?
  • 9. Fine Tuning Your Audience
  • 11. #5 Social Media Marketing is not the Entrée
  • 12. How Can Our Social Media Support?  Email Marketing  Print Ads  Radio Advertising  Direct Mail  Marketing Collateral  Events  In store Promotions  Even Labeling
  • 13. Deborah Smith Foxtrot Media LLC Connect with me DeborahLSmith.com FoxtrotMediaLLC.com Facebook.com/SocialMedia4Business Twitter.com/JerseyBites Facebook.com/JerseyBites