A Brand Manifesto: is the declaration that consists of what you believe, your brand tone, personality, mission & vision. It is who you are, what you do, who you’re here to do it for, why it matters and the vision for the future. I BELIEVE THAT... A Brand Manifesto is the soul statement of your brand. It’s something created to help describe the brand personality and serve as the company’s North Star. It’s different from the tagline, vision, brand kid, and mission statement. It’s your declaration to the world that states what you’re here to do and for whom you’re here to do it. It’s all about the emotional side of things, and it helps clients see the authentic narrative of who you really are, and it all starts with a conversation. www.LearnRelationshipMarketing.com

1. HOW TO CREATE A
NOW MARKETING GROUP
BRAND
MANIFESTO

2. WE BELIEVE THAT...
LET’S GET STARTED.
A Brand Manifesto is the soul
statement of your brand. It’s
something created to help describe
the brand personality and serve as
the company’s North Star.
It’s different from the tagline, vision,
brand kid and mission statement. It’s
your declaration to the world that
states what you’re here to do and
for whom you’re here to do it. It’s all
about the emotional side of things,
and it helps clients see the authentic
narrative of who you really are, and
it all starts with a conversation.
Creating a Brand Manifesto is a team
effort. As you’re working through
the steps, ask for feedback from
your team, co-workers, clients and
customers.
brand manifesto
First, let’s define a Brand Manifesto: is the declaration that
consists of what you believe, your brand tone, personality,
mission & vision. It is who you are, what you do, who you’re
here to do it for, why it matters and the vision for the future.
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com

3. This is best done as a full collaborative conversation with
your team. It will flow nicely when you get going and we’ve
found teams really enjoy this process & have seen more
engaged and inspired team members as a result.
{ PRO TIP }
Focus on the core of who you are as a Brand. Belief Statements are those
declarations of your brand personality and values. Take time to think about and
write out those statements that say what you- and your company- believe in.
We believe: _________________________________________________________________________________
We believe: _________________________________________________________________________________
We believe: _________________________________________________________________________________
We believe: _________________________________________________________________________________
We believe: _________________________________________________________________________________
We believe: _________________________________________________________________________________
We believe: _________________________________________________________________________________
We believe: _________________________________________________________________________________
We believe: _________________________________________________________________________________
We believe: _________________________________________________________________________________
STEP 1
Defining Your Belief Statements
NOW MARKETING GROUP
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com

4. Why is this important? This sets the tone for your collective voice and personality.
Are you playful and fun, or professional and informative? Are you a collective of
all of those things? Think about how you, your team and your clients think of your
brand and list out those adjectives to best describe your brand.
STEP 2
Describe the Brand Culture
using Adjectives
Our brand can be best described as: _______________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
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Fun, Sarcastic,
Hands-On, Loyal,
Empathetic,
Relationship Focused,
Creative, Honest,
Tenacious, Decisive,
Solution Focused,
Engaged, Community
Focused, Happy
Team, Confident,
Effective, Adaptive
Consistency, Experts,
Honesty Back In
Marketing, Making
Business The Way It’s
Intended- Through
Genuine Relationships
Built By Brands That
Care For Their Clients.
{ EXAMPLE }
Once you create your list, refine it so you
and your team collectively feel your brand
personality can be best described by this list.
{ PRO TIP }
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com

5. What is the best metric to see how your brand is performing or how your brand is
perceived… listen to your clients. They’re your perfect pool for feedback. In step 3
write out all of those things your clients say about your brand.
STEP 3
What have Clients said
about the Brand?
Our clients say this… _______________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
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You answer the phone and are incredibly
responsive • You care about what you’re
doing and what we do, then take action
• LOVE the ideas! • You helped me tell a story!
{
EXAMPLE
}
NOW MARKETING GROUP
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com

6. We know, you’re instantly jumping to your products or service line, you should be
known for those things, however ask yourself… what else? Quality? Exceptional
customer service? Transparency with your estimate process? Define those details
that have you standing out above the competition and those unique attributes
that makes your brand authentically you.
STEP 4
What is the Brand Known for?
This is best done as a full collaborative conversation with
your team. It will flow nicely when you get going and we’ve
found teams really enjoy this process & have seen more
engaged and inspired team members as a result.
We’re known for: ___________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Helping companies use their brains
over budget • Helping companies grow
World-of-Mouth referrals • Sustainable
growth of ROI • Building customer
experience management solutions.
{ EXAMPLE }
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com

7. NOW MARKETING GROUP
Fully understanding your ideal audience - what makes them tick - their pain points
and what resonates with them allows you to create powerful advocacy moments
that speak to those ideal audience members.
Map your ideal customer - this isn’t EVERY consumer. Think about those big fish,
those bread and butter clients, those key targets you show up to serve.
STEP 5
Defining your Ideal Clients
and Customers.
Persona 1: __________________________________________________________________________________
_____________________________________________________________________________________________
Persona 2: __________________________________________________________________________________
_____________________________________________________________________________________________
Persona 3: __________________________________________________________________________________
_____________________________________________________________________________________________
Persona 4: __________________________________________________________________________________
_____________________________________________________________________________________________
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
Defining your ideal customers is best achieved
when you identify your core “personas” aka -
Ideal Audience. Check out this worksheet for help
building those ideal personas.
CLICK HERE
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8. Creating a culture around your core values will help create a team who will
authentically show up to serve your clients as a representative of those brand
values. By defining the values of your Brand… and reinforcing them in all that you
do throughout your company... you will create a strong culture team members
and clients will want to be part of. Helping your become that “Craveable” brand.
STEP 6
Define your Brand’s Core Values.
Our Brand Core Values: _____________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
Leverage your company’s mission and purpose
statement, as well as those belief statements to
help define those values your brand lives and
breathes,
{ PRO TIP }

9. What do you find yourself repeating on the daily? Those natural taglines you use
when describing your brand or those statements that find themselves in your
conversations with clients or potential customers, or with team members and
employees?
STEP 7
What are our Brandisms?
(things we say)
Things we say: ______________________________________________________________________________
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Stop counting likes
and start counting
conversations.
Delight, deliver and do
it all over again.
Shift your mindset from
buying to belonging.
Relationships will
always be more
powerful than
marketing.
Relationship marketing
turns your followers
into fans, clients into
advocates, community
into collaborators and
team members into
evangelists.
{ EXAMPLE }
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
NOW MARKETING GROUP

10. Once you have all of your steps completed it’s time to pull it all together. Ask those help-
ing you with the process to spend a few moments writing out the brand declaration to
the world of how you show up and serve your clients. Gather all the notes and see what
comes up again and again. Read them and see which statements feel powerful and incor-
porate those into the overall framework.
Keeping the overall manifesto purpose in mind >> who we’re here to help, why we do
what we do, for what purpose are we here >> you’ll be able to create an authentic repre-
sentation of your brand’s “soul statement.”
NEED SOME HELP?
Video Recap of How to and Why you
should Create a Brand Manifesto.
The How and Why to Create a Brand
Manifesto Blog.
We have put together a variety of resources and
examples to help you create your manifesto.
1.
2.
Bringing it Together.
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
CLICK HERE
CLICK HERE

11. Who We Are -
NOW Marketing Group
NOW Marketing Group Brand
Manifesto
How to Craft a Brand Manifesto
[Guide + Examples]
50 Strong Manifesto Video
3.
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5.
6.
EXAMPLE MANIFESTOS:
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
CLICK HERE
CLICK HERE
CLICK HERE
CLICK HERE

12. www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com

13. Congrats on taking the first step to building your
#Craveable brand that will help you attract your ideal
audience and keep them coming back for more. Now
that you have all the tools and the know-how, it’s time
to create yours!
We want to know what you created- please feel free to
share your brand manifesto with us by tagging us on
any of our channels.
Phone
—
877-380-6698
Online
—
Website: www.nowmarketinggroup.com
Facebook: www.facebook.com/nowmarketing
Twitter: www.twitter.com/nowmg
LinkedIn: www.linkedin.com/company/nowmarketing
Instagram: www.instagram.com/nowmarketinggroup
Good-Ole’ fashion email: info@nowmarketinggroup.com