This document contains tweets and quotes from the #Inbound2020 conference covering various marketing topics. Some of the key takeaways include: - Have a single goal and one call to action per webpage. - Focus blog posts and SEO on generating leads, not just traffic. - Listen to customers to understand what they want and align your brand accordingly. - Use data to understand customer preferences and improve the customer experience. - Engage in conversations with customers on social media to be relevant.

1. BEST TAKEAWAYS & TWEETABLES FROM
Jessika
Phillips
Jen
Cole
Tony
Christensen
#Inbound2020

2. “Make sure you have
one goal and one goal
only. There should only
be one action (button)
per page.”
@Colderice
#Inbound2020
John Lawson

3. “Put the emphasis
and effort on blog
posts and SEO that
drive leads, not just
traffic.”
@AJBeltis
#Inbound2020
AJ Beltis

4. “We can not afford to
NOT be aligned with
Marcus Sheridan
#Inbound2020
our buyers!”
@TheSalesLion

5. "Stop counting likes,
start counting
conversations"
@jessikaphillips
#Inbound2020
Jessika Phillips

6. #Inbound2020
“Data is going to tell you
what the customer
likes/doesn't like, where
they're falling out of the
funnel, and how to delight
them.”
@sasan_goodarzi
Sasan Goodarzi

7. “If you're going to be
relevant, it's important
to start/engage with
conversations with
consumers, not
interrupt them.”
@travismontaque
#Inbound2020
Travis Montaque

8. #Inbound2020
“Social Media Marketing in the new
normal: Be more strategic about
connecting with your audience. Go
beyond demographics. Get into
psychographics. What keeps them
up at night? Where are they
hanging out?”
@SwagStrategist
Rachel W. Thibodeaux

9. “Once people start to
understand your
tone and what you're
about, it becomes
the thing they are
searching for.”
@chrissyteigen
Chrissy Teigan
#Inbound2020

10. “Determine the brand and the
story up front. The story helps us
fill the gaps and identify the little
things that make the difference.
THOSE are the things that the
customers take with them. That
is the experience.”
@scottbelsky
#Inbound2020
Scott Belsky

11. “The best
strategy is to
pursue quality.”
@RobertIger
#Inbound2020
Robert Iger

12. #Inbound2020
“Making people
think is high-value.
Make your clients
think and expand
how they think.”
@PeopleFirstPS
Deb Calvert

13. “Emails that
exaggerate spelling in
subject lines have an
increased open rate
of 14-18%”
@worldata
#Inbound2020
Jay Schwedelson

14. “You can't be qualified
to do something new.
You can only be the
person who does it.”
@2000F
#Inbound2020
Jim McKelvey

15. Growing our brand starts from
the inside out. Getting back to
the heart of why we exist,
what we’re here to do and
who we’re here to do it with.
Find our own #GoodVibeTribe
of people & create the sense
of belonging with our team,
customers and community!
@jessikaphillips
#Inbound2020
Jessika Phillips

16. Culture
ALWAYS
wins.”
@VanJones68
Van Jones
#Inbound2020
“

17. “The more you give, when
it comes to LinkedIn
pages, the better. Address
concerns, provide value,
educate others.”
@mickalexis
Michaela Alexis
#Inbound2020

18. “Do not tell the world that you
have a podcast, until you have a
few episodes (preferably 10)
pre-recorded. If you already have
ten episodes recorded, then you
can put a lot of muscle into
promotion! Then determine
frequency.”
@bernieborges
Bernie Borges
#Inbound2020

19. Your Message is
BIGGER
than your product
or service!
@jessikaphillips
Jessika Phillips
#Inbound2020

20. Thanks for an epic event!!
Jessika
Phillips
Jen
Cole
Tony
Christensen
www.NOW Marketing Group.com