Here is a list of key quotes and take-aways from Hubspot's Inbound 2014 Marketing Conference from thought leaders like Dharmesh Shah, Joe Pullizzi, Marcus Sheriden, Simon Sinek,Laura Fitton, Mitch Joel, Alexis Bradley & Ari Plaut
This document discusses the Meetings On Demand (MOD) strategy for consistently generating business meetings and maintaining a predictable revenue stream. It outlines how MOD works to fill business calendars in advance through targeted marketing rather than sporadic tactics. Key aspects include positioning as an authority, nurturing leads, setting clear criteria for prospects, and adhering to "iron laws" like integrity, audience, messaging, and investment to maximize results.
Did you know Bill Gates has 24 million followers on Twitter while Microsoft has only 7 million? People — consumers and partners — want to connect with the human side of a brand, especially on social media. As an organizational leader, building a strong personal brand will help you gain interest among investors, acquire top talent and establish your company’s brand and credibility.
Social Selling University - Selling to Crazy Busy Prospects - Jill KonrathInsideView
Having a tough time capturing and keeping the attention of today’s stressed-out decision makers? In this webinar, you’ll learn:
•How being crazy-busy impacts your prospects’ thinking, decision making and expectations.
•Three critical mistakes that will kill your chances of setting up a meeting with a potential customer.
•The four key factors your prospects use to determine if they’ll continue the conversation with you — or not.
•Why leveraging social media is absolutely critical to your sales success today.
I was thrilled to be invited to speak at the Hootsuite executive breakfast - "Advocacy & The Bottom Line - How to Make it Work" in Singapore. Tackling the topic of social advocacy and employee advocacy, are you ready to change everything and focus on making the employees the stars of your business? #Hootsuite #employeeadvocacy #socialmedia #contentmarketing
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
The document provides an overview of the female entrepreneurship ecosystem in Singapore, with the following key points:
- It aims to understand the changing female entrepreneurship landscape, increase visibility of female entrepreneurs, and engage in advocacy to reduce unconscious gender bias.
- It profiles new female founders, those with high-growth startups, successful exits, female-led venture capital firms, programs, media, enablers, and methodology.
- It includes insights from several prominent female founders on lessons learned and advice for aspiring women entrepreneurs.
1) Content marketing is a philosophy that focuses on serving customers through helpful content rather than direct selling. It requires a fundamental shift in mindset from businesses.
2) Customers now trust recommendations from people they know far more than from brands directly. The majority of the customer purchase journey is now digital.
3) To succeed with content marketing, businesses must create engaging content focused on customer needs and distribute it widely through their own content hub, social media, employees and other channels. Regular measurement and refinement is also important.
4) Making this transition requires commitment from the entire business, not just marketing. The goal is to position the business as a helpful resource for customers through high-quality content.
Privileged to be invited to speak during Accenture's IWD event in Singapore. Great ladies, and building a strong personal brand is a massive opportunity for everyone, but I would love to see more women embracing the professional opportunity it provides #LetsBeGreaterThan #personalbranding #employeeadvocacy #blogging #socialmedia #pledgeforparity
This document discusses the Meetings On Demand (MOD) strategy for consistently generating business meetings and maintaining a predictable revenue stream. It outlines how MOD works to fill business calendars in advance through targeted marketing rather than sporadic tactics. Key aspects include positioning as an authority, nurturing leads, setting clear criteria for prospects, and adhering to "iron laws" like integrity, audience, messaging, and investment to maximize results.
Did you know Bill Gates has 24 million followers on Twitter while Microsoft has only 7 million? People — consumers and partners — want to connect with the human side of a brand, especially on social media. As an organizational leader, building a strong personal brand will help you gain interest among investors, acquire top talent and establish your company’s brand and credibility.
Social Selling University - Selling to Crazy Busy Prospects - Jill KonrathInsideView
Having a tough time capturing and keeping the attention of today’s stressed-out decision makers? In this webinar, you’ll learn:
•How being crazy-busy impacts your prospects’ thinking, decision making and expectations.
•Three critical mistakes that will kill your chances of setting up a meeting with a potential customer.
•The four key factors your prospects use to determine if they’ll continue the conversation with you — or not.
•Why leveraging social media is absolutely critical to your sales success today.
I was thrilled to be invited to speak at the Hootsuite executive breakfast - "Advocacy & The Bottom Line - How to Make it Work" in Singapore. Tackling the topic of social advocacy and employee advocacy, are you ready to change everything and focus on making the employees the stars of your business? #Hootsuite #employeeadvocacy #socialmedia #contentmarketing
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
The document provides an overview of the female entrepreneurship ecosystem in Singapore, with the following key points:
- It aims to understand the changing female entrepreneurship landscape, increase visibility of female entrepreneurs, and engage in advocacy to reduce unconscious gender bias.
- It profiles new female founders, those with high-growth startups, successful exits, female-led venture capital firms, programs, media, enablers, and methodology.
- It includes insights from several prominent female founders on lessons learned and advice for aspiring women entrepreneurs.
1) Content marketing is a philosophy that focuses on serving customers through helpful content rather than direct selling. It requires a fundamental shift in mindset from businesses.
2) Customers now trust recommendations from people they know far more than from brands directly. The majority of the customer purchase journey is now digital.
3) To succeed with content marketing, businesses must create engaging content focused on customer needs and distribute it widely through their own content hub, social media, employees and other channels. Regular measurement and refinement is also important.
4) Making this transition requires commitment from the entire business, not just marketing. The goal is to position the business as a helpful resource for customers through high-quality content.
Privileged to be invited to speak during Accenture's IWD event in Singapore. Great ladies, and building a strong personal brand is a massive opportunity for everyone, but I would love to see more women embracing the professional opportunity it provides #LetsBeGreaterThan #personalbranding #employeeadvocacy #blogging #socialmedia #pledgeforparity
The document discusses micro-marketing and building customer loyalty through targeted, personalized messaging. It argues that current marketing approaches are ineffective and don't focus enough on loyalty. The key goals are to create a marketing system that supports meaningful action and rethink how marketing builds loyalty over time through the right messages to the right people at the right times. It proposes using technology to implement a personalized client touchpoint process from initial contact to upsells and cross-sells to build appreciation and long-term success.
This document discusses how to establish an authentic professional social media presence. It notes that people are more likely to trust recommendations from people they know than from brands. It advises defining your unique voice and values to guide your social media participation. The key is to focus on sharing knowledge and passion through positive, respectful contributions rather than self-promotion. An authentic social presence takes time to develop and needs to be nurtured and protected.
Take-aways from the Social Media Strategies Summit in Las Vegas 2016 #SMSSummit16
We had the amazing opportunity to learn from of the leaders in digital marketing at a conference this past February.
We’ve taken this 3-day conference and put it into bite-size nuggets of key points and mentions. There were many more we could add but this was just a few of our favorites!
-@JessikaPhillips www.NOWMarketingGroup.com
What if you could turn virtually every cold call into a “warm call”? Sales Nirvana? It is very possible today with a shift in strategy and through the adoption of new tools and technology.
The blend of a traditional networking philosophy and technology integration can transform the opportunity to develop higher levels of awareness around your solution, increase quality lead generation and elevate evangelism from your brand ambassadors. Social Selling is all about being expertly informed and demonstrating value early in the sales cycle to achieve a competitive advantage. While you cannot automate relationships you can increase quality introductions and accelerate knowledge transfer by leveraging a Social Selling strategy.
Presenter: Christina Augsburger, Yelp, Local Business Partner
A Bright Local study found that 91% of consumers read online reviews for local businesses, with average star rating the most important factor that consumers look at when judging a local business on review sites. Businesses don't have to have a perfect five-star rating to have a five-star state of mind. In fact, it's a mentality that any business can adopt regardless of your current rating today. It's all about setting goals for customer service excellence, developing a strategy for dealing with customer feedback, and getting reviews organically. Gain insights from Yelp's Local Business Partner on how to raise the bar for your online reputation.
Love The One You're With - Improving Awareness and Emotional Connections with...Mattersight
Mattersight's CMO, Jason Wesbecher, walks customers through the importance of training employees on how to create emotional connections using Workstyle at Call to Loyalty 2016 Customer Love Day.
Tarek Kassar from Youngberry, a youth marketing agency in the Middle East, presented findings from research on 16,000 young people regarding entrepreneurship in the Middle East and North Africa. The research looked at factors such as trust, access to technology, employment status, and civic engagement that influence the likelihood of starting a new business. The presentation highlighted obstacles to entrepreneurship in the region and encouraged attendees to take positive steps to pursue entrepreneurial opportunities.
Are Millennials Destroying Business As We Know ItRogue360
This is the companion PowerPoint to our Webinar: Are Millennial Employees Destroying Business As We Know It...Nate Smith of Smith Durant interviews Brad Szollose (me) on the impact Millennials will have on business...
I drop out in the beginning and return at 12:24...sorry for the technical problems;-)
https://youtu.be/XM_1hqFZMxA
The game has changed. Cold calling, marketing collateral, template proposals, two-hour business lunches, deals on the golf course and the selling system you subscribed to for 10 years?
Dead end.
A new era has emerged where more sophisticated and demanding buyer’s carefully guard their time and approach any buying decision with caution, scrutiny and rigor that simply didn’t exist a few years prior. And earning a partnership through a competitive decision cycle with today’s Buyer requires advanced Sales PROCESS, SKILL and STRATEGY.
This presentation provides 10 principles to ignite sales success, sell like a Rock Star and build a client community of brand evangelists in the knowledge economy.
The document announces upcoming events at a customer loyalty conference including a study hall, networking event with food and drinks, and breakout sessions. It highlights keynotes from industry leaders and touts the growth and capabilities of the hosting company Mattersight, including their analysis of over 1.3 billion calls and petabytes of stored media data. Mattersight uses this data to develop customer experience solutions that provide transformational benefits to organizations by matching customer and employee personalities.
Slice Consulting provides precise multi-channel marketing strategies and execution. They help clients with goal setting, audience segmentation, customer acquisition and retention, developing messaging and offers, and customer journey mapping. Slice executes strategies across digital channels like email, paid search, retargeting, and telemarketing as well as traditional channels like direct mail. They analyze customer data and response data to inform strategy adjustments and measure results. Judy Jossi, the founder of Slice Consulting, has over 20 years of experience in direct marketing and database marketing. She helps "slice up" clients' data to apply the right messages and offers to find new customers, keep existing customers, and ensure results.
Happy employees are better than unhappy employees. Of course, sounds pretty simple right? Here's 5 tips to help you create happier, more engaged employees.
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...Garik Arzumanyan
The document discusses what successful brands are doing on social media that others may not be. It covers having clear goals and understanding your brand's role. It also emphasizes the importance of crisis management planning and being prepared for potential issues. When staffing social media teams, the document recommends asking questions to find people with the right skills and evaluating efforts with the same rigor as other marketing. It concludes with emphasizing defining goals, monitoring brand conversations, and empowering social media staff.
Why Culture Can Be More Important Than Your Creative.
There comes a point in most creative firms where the work that your company is producing is credible enough that it speaks for itself; no one questions that the firm is talented and capable of handling most projects. In these periods of a company's creative development, the measure for whether or not a client wants to work with you is no longer predicated on how well you design—the decision becomes predicated on whether or not the firm is a "cultural fit." Rule29's, Justin Ahrens, explores why a company's culture is potentially the most important (and most elusive) element for success in the design (or any) industry and how to go about fostering the kind of company culture that employees want to be a part of and that clients want to work with.
The document discusses the power of emotion in customer experience. It notes that while emotion is the least focused on element by companies, it has the greatest impact on customer loyalty. Customers give companies low ratings for how they make them feel emotionally. The document then explores what drives customer emotion both physically and psychologically. It provides advice on how companies can design customer experiences to better account for emotion, such as through qualitative customer research, focusing on customer journeys, and aiming to make customers feel happy rather than just satisfied.
This document outlines the key steps to running a successful influencer marketing campaign, including finding influencers, developing campaign content, negotiating budgets, measuring success, and identifying warning signs. The main points covered are researching influencers to find the right fit, approaching influencers respectfully, developing ideas that sell a message rather than just a product, and establishing clear metrics like costs per engagement to measure the campaign's effectiveness.
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
Differentiate Yourself From the Competition: 15 Sales Experts Share How jennypoore
We all want to believe that we do a better job than anyone else, that no one else can compare. And while confidence is an important part of succeeding in sales, it isn’t true.
A company’s success is largely based on its ability to articulate and execute why it is DIFFERENT and BETTER than the competition.
Being “better” than someone else won’t get you very far. It might just make you feel good in the short-term. And assuming that your competitor will never “catch up” to you is a dangerous game to play.
If you bring this down to the salesperson’s level, those that tend to succeed are skillful at catching their prospect’s attention. They offer information. They send a ‘thank you’ note. They think ahead. On the flip side, the average low-performing salesperson requests information and time from their prospect (rather than offering it), avoids sending a handwritten thank you note (because that would “take too long”), and thinks on the fly (rather than thinking ahead).
Successful salespeople seek to be different, not just ‘better’. Because being different makes them better (i.e. more successful) in the long run.
We were curious about how our fellow sales pros thought about differentiation at the salesperson’s level, so we asked a few experts this question:
“What is ONE way a salesperson can differentiate him or herself from their competition?”
http://www.salesengine.com/sales/differentiate-yourself-from-the-competition-15-sales-experts-share-how/
The document discusses micro-marketing and building customer loyalty through targeted, personalized messaging. It argues that current marketing approaches are ineffective and don't focus enough on loyalty. The key goals are to create a marketing system that supports meaningful action and rethink how marketing builds loyalty over time through the right messages to the right people at the right times. It proposes using technology to implement a personalized client touchpoint process from initial contact to upsells and cross-sells to build appreciation and long-term success.
This document discusses how to establish an authentic professional social media presence. It notes that people are more likely to trust recommendations from people they know than from brands. It advises defining your unique voice and values to guide your social media participation. The key is to focus on sharing knowledge and passion through positive, respectful contributions rather than self-promotion. An authentic social presence takes time to develop and needs to be nurtured and protected.
Take-aways from the Social Media Strategies Summit in Las Vegas 2016 #SMSSummit16
We had the amazing opportunity to learn from of the leaders in digital marketing at a conference this past February.
We’ve taken this 3-day conference and put it into bite-size nuggets of key points and mentions. There were many more we could add but this was just a few of our favorites!
-@JessikaPhillips www.NOWMarketingGroup.com
What if you could turn virtually every cold call into a “warm call”? Sales Nirvana? It is very possible today with a shift in strategy and through the adoption of new tools and technology.
The blend of a traditional networking philosophy and technology integration can transform the opportunity to develop higher levels of awareness around your solution, increase quality lead generation and elevate evangelism from your brand ambassadors. Social Selling is all about being expertly informed and demonstrating value early in the sales cycle to achieve a competitive advantage. While you cannot automate relationships you can increase quality introductions and accelerate knowledge transfer by leveraging a Social Selling strategy.
Presenter: Christina Augsburger, Yelp, Local Business Partner
A Bright Local study found that 91% of consumers read online reviews for local businesses, with average star rating the most important factor that consumers look at when judging a local business on review sites. Businesses don't have to have a perfect five-star rating to have a five-star state of mind. In fact, it's a mentality that any business can adopt regardless of your current rating today. It's all about setting goals for customer service excellence, developing a strategy for dealing with customer feedback, and getting reviews organically. Gain insights from Yelp's Local Business Partner on how to raise the bar for your online reputation.
Love The One You're With - Improving Awareness and Emotional Connections with...Mattersight
Mattersight's CMO, Jason Wesbecher, walks customers through the importance of training employees on how to create emotional connections using Workstyle at Call to Loyalty 2016 Customer Love Day.
Tarek Kassar from Youngberry, a youth marketing agency in the Middle East, presented findings from research on 16,000 young people regarding entrepreneurship in the Middle East and North Africa. The research looked at factors such as trust, access to technology, employment status, and civic engagement that influence the likelihood of starting a new business. The presentation highlighted obstacles to entrepreneurship in the region and encouraged attendees to take positive steps to pursue entrepreneurial opportunities.
Are Millennials Destroying Business As We Know ItRogue360
This is the companion PowerPoint to our Webinar: Are Millennial Employees Destroying Business As We Know It...Nate Smith of Smith Durant interviews Brad Szollose (me) on the impact Millennials will have on business...
I drop out in the beginning and return at 12:24...sorry for the technical problems;-)
https://youtu.be/XM_1hqFZMxA
The game has changed. Cold calling, marketing collateral, template proposals, two-hour business lunches, deals on the golf course and the selling system you subscribed to for 10 years?
Dead end.
A new era has emerged where more sophisticated and demanding buyer’s carefully guard their time and approach any buying decision with caution, scrutiny and rigor that simply didn’t exist a few years prior. And earning a partnership through a competitive decision cycle with today’s Buyer requires advanced Sales PROCESS, SKILL and STRATEGY.
This presentation provides 10 principles to ignite sales success, sell like a Rock Star and build a client community of brand evangelists in the knowledge economy.
The document announces upcoming events at a customer loyalty conference including a study hall, networking event with food and drinks, and breakout sessions. It highlights keynotes from industry leaders and touts the growth and capabilities of the hosting company Mattersight, including their analysis of over 1.3 billion calls and petabytes of stored media data. Mattersight uses this data to develop customer experience solutions that provide transformational benefits to organizations by matching customer and employee personalities.
Slice Consulting provides precise multi-channel marketing strategies and execution. They help clients with goal setting, audience segmentation, customer acquisition and retention, developing messaging and offers, and customer journey mapping. Slice executes strategies across digital channels like email, paid search, retargeting, and telemarketing as well as traditional channels like direct mail. They analyze customer data and response data to inform strategy adjustments and measure results. Judy Jossi, the founder of Slice Consulting, has over 20 years of experience in direct marketing and database marketing. She helps "slice up" clients' data to apply the right messages and offers to find new customers, keep existing customers, and ensure results.
Happy employees are better than unhappy employees. Of course, sounds pretty simple right? Here's 5 tips to help you create happier, more engaged employees.
Tyler Starrine - What Brands Enjoying Success in Social Media are Doing That ...Garik Arzumanyan
The document discusses what successful brands are doing on social media that others may not be. It covers having clear goals and understanding your brand's role. It also emphasizes the importance of crisis management planning and being prepared for potential issues. When staffing social media teams, the document recommends asking questions to find people with the right skills and evaluating efforts with the same rigor as other marketing. It concludes with emphasizing defining goals, monitoring brand conversations, and empowering social media staff.
Why Culture Can Be More Important Than Your Creative.
There comes a point in most creative firms where the work that your company is producing is credible enough that it speaks for itself; no one questions that the firm is talented and capable of handling most projects. In these periods of a company's creative development, the measure for whether or not a client wants to work with you is no longer predicated on how well you design—the decision becomes predicated on whether or not the firm is a "cultural fit." Rule29's, Justin Ahrens, explores why a company's culture is potentially the most important (and most elusive) element for success in the design (or any) industry and how to go about fostering the kind of company culture that employees want to be a part of and that clients want to work with.
The document discusses the power of emotion in customer experience. It notes that while emotion is the least focused on element by companies, it has the greatest impact on customer loyalty. Customers give companies low ratings for how they make them feel emotionally. The document then explores what drives customer emotion both physically and psychologically. It provides advice on how companies can design customer experiences to better account for emotion, such as through qualitative customer research, focusing on customer journeys, and aiming to make customers feel happy rather than just satisfied.
This document outlines the key steps to running a successful influencer marketing campaign, including finding influencers, developing campaign content, negotiating budgets, measuring success, and identifying warning signs. The main points covered are researching influencers to find the right fit, approaching influencers respectfully, developing ideas that sell a message rather than just a product, and establishing clear metrics like costs per engagement to measure the campaign's effectiveness.
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
Differentiate Yourself From the Competition: 15 Sales Experts Share How jennypoore
We all want to believe that we do a better job than anyone else, that no one else can compare. And while confidence is an important part of succeeding in sales, it isn’t true.
A company’s success is largely based on its ability to articulate and execute why it is DIFFERENT and BETTER than the competition.
Being “better” than someone else won’t get you very far. It might just make you feel good in the short-term. And assuming that your competitor will never “catch up” to you is a dangerous game to play.
If you bring this down to the salesperson’s level, those that tend to succeed are skillful at catching their prospect’s attention. They offer information. They send a ‘thank you’ note. They think ahead. On the flip side, the average low-performing salesperson requests information and time from their prospect (rather than offering it), avoids sending a handwritten thank you note (because that would “take too long”), and thinks on the fly (rather than thinking ahead).
Successful salespeople seek to be different, not just ‘better’. Because being different makes them better (i.e. more successful) in the long run.
We were curious about how our fellow sales pros thought about differentiation at the salesperson’s level, so we asked a few experts this question:
“What is ONE way a salesperson can differentiate him or herself from their competition?”
http://www.salesengine.com/sales/differentiate-yourself-from-the-competition-15-sales-experts-share-how/
Social Media & Digital Marketing Career: Facts, Myths & Opportunities Muhammad Sayed
Looking to start your career in social media & digital marketing? Here's what you're going to need:
- Questions about your career
- How can i start? and why?
- Is it really easy for anyone to join?
- Can i do it from home?
Many marketers think content marketing is a synonym for link building, and that it requires pumping up the most epic content ideas ever that will win the internet. Learn what content marketing REALLY is and how to differentiate the noise crap the gold.
Talkable tweets from the Miami Net Promoter Conferencemanhertzm
The 5th annual Net Promoter Conference in Miami Beach drew more than 500 business leaders. The intensive two-day program event focused on Net Promoter innovations, insights and best practices. View the most notable quotes / tweets from companies like 1-800-Got-Junk?, Dell, Forrester, Intuit, Philips, Siemens, Suddenlink, Symantec, tw telecom, Zane's Cycles, and many more...
This document summarizes an article from the magazine "Global CMOTM" about a list of 50 marketing leaders over 50 years old compiled by Alan See. See reached out to his large network on Twitter to identify innovative senior marketers. Some of those featured discuss how they find new ideas, such as by listening to customers, reading widely, and paying attention to trends. Keeping an eye on the future requires understanding the past, embracing new technology, and filtering signals from noise. The list highlights experienced marketers still making important contributions to the industry.
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02Ayushman Sen
The document provides six questions to help drive a social media strategy:
1. Can you articulate what makes your company unique?
2. Is your company culture prepared for social media transformation?
3. Is your company a conversational brand and prepared to engage on social media?
4. Where are your customers and competitors located on social media?
5. What rich content sources will you use to fuel your social media presence?
6. Have you defined realistic and achievable metrics to measure social media success? Answering these six questions will help develop an effective social media strategy.
Setting up a Social Media Measurement Program - Dispelling #SMROI Myths & Cas...Dr. Natalie Petouhoff
Wondering how to set-up a social media measurement program? This presentation walks you through some social media ROI myths. It explores why creating a business case is more important than ever if you want to keep or increase your social media budget - that's because the pragmatists (Early Majority) want to understand how social media is moving the needle on traditional business metrics.
For most people, while we know social media is here to stay and something that companies pretty much need to do, few are clear on where the real business value comes from.
Often times people present metrics or KPIs (Key Performance Metrics) as their ROI. ROI is not a metric. It's a comparison of the benefits vs the costs of doing something. Costs tend to be made up of the costs of people, process and technology. It's the benefits that most people find more difficult to give attribution to and why more people are unsure of how to calculate social media ROI. This is something that I help companies understand.
This presentation uses case studies of the comparison of the costs vs. the benefits of using social media monitoring.
The case studies include examples from:
• Insurance Company who wanted to look at the effectiveness of an advertising campaign vs. a competitors campaign
• A craft company who creates products for scrap booking-type crafts; they wanted to look at product development & the effectiveness of their marketing
• A company that creates medical devices for diabetes & insulin injections who wanted to look at the effectiveness of their product launch and marketing
• A healthy kid snack company who wanted to examine a product launch and their product marketing
The technology used to do the evaluations was Crimson-Hexagon.
For more information or help with evaluating your social media initiatives you can find me at www.DrNatalieNews.com or on Twitter at @drnatalie
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...Dr. Natalie Petouhoff
This is a webinar I did on looking at why ROI has become more important and how businesses can begin to look at how their social media monitoring activities are contributing to their bottomline. At the end of the day - there are two things that businesses must worry about: Increasing revenue and decreasing costs. Social media can do both, but you have to know how! The data from this presentation was created by using Crimson Hexagon's Platform.
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
8 Steps to the Ultimate Surprise & Delight Campaign Digital Roots
We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service?
Engineer a surprise & delight effort that will boost your reputation, leave your customers satisfied and draw your prospects in. After some observation and testing, we’ve come up with an 8-prong attack to the surprise & delight campaign. It involves big data, incredible insight, strong tools and the keen ability to pick out the perfect present.
Are you game?
Your surprise & delight campaign will put you in the history books with the likes of Albert Einstein and Constantine the Great. Or at least pump up your customer retention, revenue and brand loyalty. And probably rack up your Facebook fans & Twitter followers.
"- why are CEOs using social media?
- Who are the top CEOs on social media and why?
- What should CEOs be focusing on in social media?
- What we expect to happen with CEOs on social media next?"
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
The Startup of YOU: Your Career & EntrepreneurshipKriti Kapoor
This presentation was inspired by an article I wrote for young graduates, and applies to experienced professionals as well. Sharing my personal career journey, and lessons learnt so far. The resume is dead, instead showcase your body of work. Take an entrepreneurial approach to your career, develop your personal voice. Some examples included of how to do that. Link to the article: http://linkd.in/1qX6sql
Inspired by The Startup of You by Reid Hoffman and Ben Casnocha
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
This document provides guidance on modernizing a sales approach and driving sales in cyber security. It discusses the need to attract more leads and convert more of the leads into sales. It recommends developing an inbound lead generation plan that involves building a personal brand on social media to attract prospects, engaging in conversations to build relationships, and eventually converting connections into leads and clients. The document emphasizes listening to prospects, adding value through helpful content, and focusing on relationships over quick sales pitches in order to build trust and make the sale. It also stresses the importance of online perception and presenting oneself professionally as a personal brand.
7 ½ Techniques to Guide Leads into Sales Using Social Media…and PieBrenda Meller
This document provides a summary of Brenda Meller's presentation on using social media to convert leads into sales. The presentation outlines 7 1/2 techniques, including personalizing LinkedIn connections, using Twitter lists strategically, holding Facebook Live Q&As, varying social media post types, establishing a presence on relevant networks, engaging strategically by paying it forward, and asking for recommendations. Brenda also provides background on her marketing experience and credentials through Meller Marketing LLC to help others with their social media and marketing efforts.
Similar to Inbound14 Key Quotes and Take-Aways (20)
Want to create a frictionless show flow & Expand your content reach & brand craveability?
Build a foolproof show flow to enhance your live stream & make them look polished & professional.
Here's How: https://youtu.be/qAAEN4JVPmc
A Brand Manifesto: is the declaration that consists of what you believe, your brand tone, personality, mission & vision. It is who you are, what you do, who you’re here to do it for, why it matters and the vision for the future.
I BELIEVE THAT...
A Brand Manifesto is the soul statement of your brand. It’s
something created to help describe the brand personality and serve as the company’s North Star. It’s different from the tagline, vision, brand kid, and mission statement. It’s
your declaration to the world that states what you’re here to do and for whom you’re here to do it. It’s all
about the emotional side of things, and it helps clients see the authentic narrative of who you really are, and it all starts with a conversation.
www.LearnRelationshipMarketing.com
This document provides relationship marketing tips and quotes from various experts and speakers. It includes:
- Tips on focusing on culture, experience, emotion and trust to build strong relationships with customers.
- Quotes about taking the long view to build relationships over years, articulating messages with clarity and consistency, and educating and entertaining audiences.
- Encouragement to be authentic, accessible, persistent and to trust your instincts as a business owner.
This document contains tweets and quotes from the #Inbound2020 conference covering various marketing topics. Some of the key takeaways include:
- Have a single goal and one call to action per webpage.
- Focus blog posts and SEO on generating leads, not just traffic.
- Listen to customers to understand what they want and align your brand accordingly.
- Use data to understand customer preferences and improve the customer experience.
- Engage in conversations with customers on social media to be relevant.
The Lotus Effect- how to rise above and bloom into all you were created to be.
Presentation of life, purpose, and alignment shared to help other continue to dreamON.
Be the author of your own story
Remember what you were created to be
Plant your desires and nurture them
Embrace the journey - experiencing hard times allows you to appreciate the good.
Pivots are necessary
BELIEVING is seeing- faith comes first
Activate your purpose and align it with your beliefs
Live life as everything is rigged in your favor
Building the right relationships is essential to your growth
Don't compare your journey
Bring your own sunshine
Feed your soul what you want to create
What have you been holding back out of fear?
The document discusses relationship marketing and building relationships with customers. It emphasizes capturing attention through compelling brand stories and messaging, articulating what the brand does for customers, focusing on building relationships, and providing exceptional customer experiences. Various tips are provided around content creation, social media engagement, and using tools like Google My Business to enhance customer experiences. The overarching message is that strong relationships will lead to repeat and referral business.
This document contains quotes from various experts on the importance of building relationships for marketing and business success. The quotes emphasize focusing on customers as people rather than just sales, providing value to customers, engaging in genuine conversations, being authentic and consistent in building relationships over time through social media and in-person.
A Magnet Marketer focuses on putting out their best content to attract their ideal audience. They capture attention by knowing their personas and interests. They articulate their unique message by answering questions to build relationships and provide an exceptional customer experience. The 4 steps are to (C) capture attention, (A) articulate your message by answering questions, (R) build relationships for repeat business through recognition and rewards, and (E) provide exceptional customer service.
Today's healthcare marketing requires both offline and online strategies to meet the increasing number of engaged patients searching for healthcare information online. Websites must focus on user experience through responsive design, resource centers, clear information, and lead capture. Blogging on a healthcare provider's website can drive traffic and referrals. Social media, like Twitter, is also used by many physicians, while local directory listings remain important. An effective social media strategy involves consistency, engaging with others, adding value, and monitoring effectiveness. The key questions for healthcare marketers are whether they are providing readily available answers for patients and doing enough to market their facilities.
How to prepare your business for 2020. Meet your new customer in the Customer Revolution in 2020. This presentation was from Jessika Phillips at Social Media Week Lima- #SMWL16
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
With the rise in social media and the information highway, consumers are savvier than ever. In our fast-paced world, marketers are competing for time and attention. In this age, how do you get your product or service to rise above the noise.
Explain relationship marketing vs. advertising bombardment
Strategies to attract and retain your audience
How does inbound marketing stack up against outbound marketing? What are the differences and advantages of inbound marketing? Download our guide and find out!
Social media marketing requires planning your strategy, engaging your target audience, and measuring your results. The key is to plan who will manage your profiles, set clear goals for each platform, and know your audience. Maintain a professional yet personable presence by completing your profiles, publishing quality content regularly, and interacting with others. Track your analytics to improve engagement and measure your return on investment over time.
More from Jessika Phillips | NOW Marketing Group (15)
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
1. What I learned at Inbound 2014
Best Quotes and Take-Aways
Jessika Phillips
@jessikaphillips
@NOWMG
Jacquelyn Beckner
@jacquelynbeck08
www.nowmarketinggroup.com
2. -It’s not about you - Influence, Relationships
& Customer-Centric Growth
Laura Fitton @pistachio
“
It’s about picking
the right customers
for you; it’s about
them and their
needs and the
solutions you can
provide to fulfill
those needs.
3. -Why Leaders Eat Last
Simon Sinek @simonsinek
The responsibility
of leadership is not
to come up with all
the ideas but to
create an
environment in
which great ideas
can thrive.
“
4. -A Culture of Change
Mitch Joel @mitchjoel
Get comfortable
with being a little
uncomfortable -
The NEW battle isn’t
just with your
competitors, its all
those who can
provide value.
“
5. -Building & Maintaining an
Audience - Now & In the Future
Cindy Jeffers - CEO salon.com
@Cindy_Jeffers
Who are tomorrow’s
users… 18-24yr olds. Where
are they… They’re mobile!
They are the largest
contributors to online
content right now and if
we thought messages were
short and quick now, then
be prepared… they want
content faster and their
solutions ready at their
fingertips.
“
6. -I’m a marketer, how can
I justify marketing ROI?
Kim Walsh, @HubSpot
The biggest
challenge marketers
face is ROI, focus on
the return - not the
investment, show
your impact on lead
generation & map
your plan.
“
7. -5 Tools “Boring Industry”
Marketers Can Use
Dan Moyle @danmoyle
First, NEVER think of
your industry as
boring… Second,
helpful is the NEW sexy
- it isn’t about
dropping money and
being glamorous, it’s
being helpful and
earning trust and
building relationships.
“
8. -How Modern Marketers
Collaborate to Succeed
Matt Duffy, @MattDuff @LogMeIn “
In the ‘90s we engaged in
9K communications a
year… today it’s closer to
30K! Have we gotten more
efficient or are we wasting
time in unnecessary
meetings? Sr. executives
have an average of 17
meetings/week, 67% say
less than half have any
value. It’s time to
streamline our time.
9. -Prove your ROI
Alexis Bradley &
Ari Plaut @HubSpot
“
33% of B2B marketers
don’t even attempt to
measure the financial
impact of marketing…
Whaaat!! Analytics are
like shakira - they don’t
lie! If you are part of that
33% it’s time to start
showing your value and
those contributions you
bring to the table.
10. -SEO Tactics to Love &
Tactics to Leave
Rand Fishkin @randfish “
SEO is getting harder -
but that high barrier to
entry means greater
opportunity for those
who succeed.
We digital marketers
are too focused on
filling the bucket and
not enough with
plugging the holes.
11. -A Serious Look at Inbound
Success Today
Marcus Sheridan @TheSalesLion “
The businesses that
see themselves as
teachers and problem
solvers, and then take
the time to tell the
world what they
know, are going to
earn the most trust
and ultimately the
most business.
12. -Two Little Things that
Make all the Difference
Joe Pulizzi @JoePulizzi “
Write down
your goals and
read them
everyday.
Begin with the
end in mind.
13. Inbound 2014
Dharmesh Shah
@dharmesh @HubSpot
“
You can’t out-spend
the
giants, but you
can out-think,
out-teach and
out-help!
Ph: 877-380-6698
www.nowmarketinggroup.com
14. What I learned at Inbound 2014
Best Quotes and Take-Aways
Jessika Phillips
@jessikaphillips
@NOWMG
Jacquelyn Beckner
@jacquelynbeck08
www.nowmarketinggroup.com