The document outlines a comprehensive live video show flow template and checklist aimed at planning and executing a successful live show. It covers key aspects such as defining the purpose, understanding the target audience, choosing the right tools, and structuring a consistent show format. Additionally, it includes a detailed weekly agenda for pre-show, live show, and post-show activities to ensure engagement and content repurposing.

1. Live Video
Show Flow
Template
and
Checklist
What Purpose?
• Why do you want to do a LIVE Show and what is the end goal?
• Why will people want to watch?
Activators?
• Who is the ideal audience persona?
Technique?
• Tone and style of the show?
• Tools needed?
• Time allotted?
Consistency?
• How often?
• Where to find it?
• How to sign up?
Human?
• How will you show up to build relationships?
• What will make the show stand out and be remembered?
• What keeps people coming back?
W
A
T
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Show Flow Checklist >

2. www.NOWMarketingGroup.com
Show Flow Checklist
Name of the show: _________________________________________________________________________________________
How often: _________________________________________________________________________________________________
Where: _____________________________________________________________________________________________________
Details of the audience personas: __________________________________________________________________________
The mission of the show/manifesto: ________________________________________________________________________
Brand Kit for imagery, social posts, promotional pieces? ___________________________________________________
Technology set up: _________________________________________________________________________________________
Streaming software: ________________________________________________________________________________________
Microphone: ________________________________________________________________________________________________
Lighting: ____________________________________________________________________________________________________
Topics you’d like to begin with: _____________________________________________________________________________
Guests you’d like to have on the show: _____________________________________________________________________
Repurpose content: ________________________________________________________________________________________
Promotional template for promoting the show: ____________________________________________________________
Hashtags for the show: _____________________________________________________________________________________
Who will manage the comments: ___________________________________________________________________________
How will you notify about upcoming shows: ________________________________________________________________
Email software set-up: ______________________________________________________________________________________
Top questions you are asked by clients:
___________________________________________________________________
___________________________________________________________________
Leaders in our industry to interview that would provide value to
our community:
___________________________________________________________________
___________________________________________________________________
Discussion topics for our community that would build strong rela-
tionships and highlights our brand core values:
___________________________________________________________________
___________________________________________________________________
Show Brainstorm

3. If you have on
guests, consider
the following:
Sample Show Flow Process:
WEEKLY AGENDA OF SHOW FLOW:
www.NOWMarketingGroup.com
Guest email communication
Landing page for guests to see informa-
tion about previous shows
Have you created a guest intake form to
use for onboarding guests?
Build out a flow for guest outreach and
prep communication
Monday:
• Confirm with the guest & send reminders for the show
• Create Canva images
• Post reminders and social posts online on my social channels
• Schedule social posts on biz channel for Tuesday (FB, Twitter, IG, LI)
• Create show notes Google doc
• Show email drafted in Hubspot & tested - schedule to MM and client list for 8:20 am on
Tuesday
• Link on streamyard and Post in groups about the show
• Post Stories posts using Canva graphics to generate excitement for tomorrow’s MM
Tuesday:
• Magnet Marketers email sent out in Hubspot at 8:20 in time zone
• Social share reminders -- (post the MM image to the platforms - NOW)
• IG/FB story on NOW (Always tag guest and @nowmg)
• LI story
• Let the groups know - SML + Relationship ROI groups
• Join the show notes from the template
• Engage with community watching

4. Wednesday:
• Write a Blog recap and post in Hubspot with social shares
• Email thank you to the featured guests
• Send a thank you gift to the guest
• Update YouTube descriptions, thumbnails, tags, and transcriptions and organize in proper
channels
• Organize video on Facebook watch, update thumbnails, tags, etc.
• Publish article to Google My Biz & LinkedIn as an article
• Stories on all channels with blog call-out & quotable All channels /NOW
• Video of the blog being scrolled down on InstaStories
Thursday:
• Missinglettr campaign if evergreen or Hubspot push with tagging
• Any video snippets we can grab from the show that could be good social snippets? (Wave
video, quick-tip from an individual, screen capture video of the blog…)
• Use wave. video to create a blog feature tip video from the show or create quick tip post
video for the week
• Canva graphics for an upcoming week + social content scheduling
• Missingletter - updates to any content (ensure not too many text blocks for graphics)
• Edits to Friday’s blog and upload into Hubspot (add gifs, tweetables)
Friday:
• Create the event for MM on Facebook & create link in Streamyard for 4pm est on Tuesday
• Create Canva graphics (if possible)
• NOW community post
• Post article (something learned during the week?) to SMWL and/or Relationship ROI FB
Groups
www.NOWMarketingGroup.com