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From 24/7 to 9-5 Real Time for Real People Presented by Sara Croft, Media Specialist at BohlsenPR Jen Regnier, Account Executive at BohlsenPR
Agenda What are your social media goals? Finding your audience Establishing a plan Measurement Resources When enough is enough
Goals and Objectives What is your social media goal? ,[object Object]
Brand/product awareness and reputation management
Provide customer service and engagement
Convey a message
Raise funds/acquire donations
Professional/personal networking
Membership
Volunteers,[object Object]
General demographics
Location
Surveying current customers/donors/volunteers, etc.
Your competition,[object Object]
Facebook
Blogs
Ning communities
Foursquare
Yelp
Google+
Eons.com
Flickr
Myspace
Soundcloud
LinkedIN
Skype
Goodreads
YouTube
Wanna learn more? Search Wikipedia for “List of Social Networks” ,[object Object]
Search accounts by location with Nearbytweets.com, Twitterlocal.com

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From 24/7 to 9-5: Real Time for Real Peopl

Editor's Notes

  1. Introduce session - Sara
  2. - Sara
  3. Examples or pull from audienceImage- Sara
  4. It may be helpful to think of your audience in terms of categories, such as:Potential and current clients/customersJournalists and editors, news sources (Media?)BloggersSuppliers/partnersInfluencers- Jen
  5. Ning communities – like smaller indiana, usually focused around an overall theme (book blogs)Eons.com – network for senior citizensMyspace isn’t dead – musicians are still using itSoundcloud – “new” myspace- Jen
  6. Twitterlocal – customers can find businesses by location- Sara
  7. - Jen
  8. Groups are starting to look and interact more like Facebook pagesImage- Jen
  9. - Sara
  10. - Sara
  11. - Sara
  12. PAY THEM, seriously.- Sara/Jen
  13. Do not have to answer all at once; make sure you respond within 24 hours of post – on weekends, answer following Monday. - Jen
  14. - Sara
  15. Manage multiple accounts? Hootsuite’s publisher lets you view by day, week, month and by profile- Sara
  16. Time savers- Sara
  17. See only what’s popular and being shared the most, beta versions, link preview within the tweet and can send email updates to you- Jen
  18. Who is going to measure? How often do you report? Find a reporting system that is quick and efficient.Reinforce the fact that this presentation is about time management and not content/strategy. We’ll provide the tools- Jen
  19. Screen shots of analytics on different sites – do we need to categorize these - Jen
  20. - Jen
  21. - Sara
  22. - Jen
  23. SproutSocial – Squealers BBQ – add your twitter, facebook, FB page, linked in and googleanaytlcs accounts- Sara
  24. -Sara
  25. - Jen, export as excel file, click generated one-time link for real-time data, bookmark
  26. - Jen
  27. Twitter Counter - Jen
  28. Unique monthly visitors - Jen
  29. Tweetdeck – combines your facebook news feed and - Sara
  30. - Sara