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From 24/7 to 9-5: Real Time for Real Peopl

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From 24/7 to 9-5: Real Time for Real Peopl

  1. 1. From 24/7 to 9-5<br />Real Time for Real People<br />Presented by<br />Sara Croft, Media Specialist at BohlsenPR<br />Jen Regnier, Account Executive at BohlsenPR<br />
  2. 2. Agenda<br />What are your social media goals?<br />Finding your audience<br />Establishing a plan<br />Measurement<br />Resources<br />When enough is enough<br />
  3. 3. Goals and Objectives<br />What is your social media goal?<br /><ul><li>Acquire customers/sell product
  4. 4. Brand/product awareness and reputation management
  5. 5. Provide customer service and engagement
  6. 6. Convey a message
  7. 7. Raise funds/acquire donations
  8. 8. Professional/personal networking
  9. 9. Membership
  10. 10. Volunteers</li></li></ul><li>Finding Your audience<br />The networks you use should depend on your goal and where your audience is.<br />What to think about:<br /><ul><li>Categories
  11. 11. General demographics
  12. 12. Location
  13. 13. Surveying current customers/donors/volunteers, etc.
  14. 14. Your competition</li></li></ul><li>List your potential networks<br /><ul><li>Twitter
  15. 15. Facebook
  16. 16. Blogs
  17. 17. Ning communities
  18. 18. Foursquare
  19. 19. Yelp
  20. 20. Google+
  21. 21. Eons.com
  22. 22. Flickr
  23. 23. Myspace
  24. 24. Soundcloud
  25. 25. LinkedIN
  26. 26. Skype
  27. 27. Goodreads
  28. 28. YouTube
  29. 29. Wanna learn more? Search Wikipedia for “List of Social Networks” </li></li></ul><li>Research Tools <br />Twitter<br /><ul><li>Search Twitter bio’s with Followerwonk.com, Buzzom.com
  30. 30. Search accounts by location with Nearbytweets.com, Twitterlocal.com
  31. 31. Search tweets by keyword with time parameters at Topsy.com
  32. 32. Search Twitter lists with Listorious.com
  33. 33. Utilize industry hashtags
  34. 34. Keyword searches for your brand, industry terms and your competition</li></li></ul><li>
  35. 35. Research Tactics<br />Facebook<br />When they come to you…<br /><ul><li>Groups are alive and transforming
  36. 36. Know your keywords --
  37. 37. Brand names
  38. 38. Products
  39. 39. Industry keywords</li></ul>When we go to them…<br /><ul><li>Organic searches – trailing through pages and profiles
  40. 40. Google searching competitors – who is following them?
  41. 41. Reach and repetition – who responds?</li></li></ul><li>Establishing a plan<br />Make sure you look before you leap. Answer these questions to get you started:<br /><ul><li>How much time per week can you allot to social media?
  42. 42. Who will do the work?
  43. 43. Have you done your research?
  44. 44. Who is your audience?
  45. 45. Have you determined your goal?</li></li></ul><li>Creating a schedule – the 1 Hour per week plan<br />What you can do:<br /><ul><li>30 minutes – write one blog, edit and publish it
  46. 46. 10 minutes – posting updates/content on Facebook and Twitter (using a scheduler)
  47. 47. 20 minutes – following Twitter accounts, liking Facebook pages, engaging your audience, responding to questions/interactions</li></ul>Questions to ask yourself:<br /><ul><li>When will that 1 hour fall?
  48. 48. What is your priority?</li></li></ul><li>Creating a Schedule<br />Examples of what may arise outside of your plan:<br /><ul><li>Events
  49. 49. Campaigns for donations/volunteers
  50. 50. Engagement
  51. 51. Contests
  52. 52. Vacations and sick days
  53. 53. Trends and current events</li></li></ul><li>Getting help from interns<br />We don’t advise using interns, but if you have to do it, here’s what we suggest:<br />20 hours per week:<br /><ul><li>Manage all content on social networks, posting at least 2x a day
  54. 54. Measure ROI, engagement and interaction
  55. 55. Create a social media strategic plan
  56. 56. Write 5 blogs a week (may take them a bit longer at first)</li></ul>40 hours per week, all of the above plus:<br /><ul><li>Participate in local social media networking events
  57. 57. Write guest blogs
  58. 58. Produce video content
  59. 59. Create content calendars, policies and handbooks</li></li></ul><li>Interaction vs. scheduling<br />Don’t just allot time for scheduling tweets and updates. Make sure you allot time for proper user interaction. After all, it’s all about engagement. <br />Interaction<br /><ul><li>Answering questions
  60. 60. Engaging followers
  61. 61. Responding to user posts, mentions, retweets or direct messages</li></ul>Establish priorities – what’s more important to do first?<br />
  62. 62. Scheduling tools<br />Can’t decide when to schedule that tweet? Timely.com does it for you<br />
  63. 63. Hootsuite Publisher<br />
  64. 64. Browser extensions<br />Hootsuite’sHootbar<br /><ul><li>Runs on Firefox, Safari and Google Chrome</li></li></ul><li>StrawberryJ.am<br />
  65. 65. Measurement<br />Measuring results is necessary to determine the success of your social media efforts. By analyzing your results, you can determine if you need to spend more or less time on social media. <br />The essentials to measure: <br />Twitter<br /><ul><li>Volume of updates
  66. 66. Followers, following
  67. 67. Mentions/replies
  68. 68. Retweets generated
  69. 69. Click-throughs</li></ul>Facebook<br /><ul><li>Volume of updates
  70. 70. “Likes” – updates, page
  71. 71. Comments
  72. 72. Click-throughs
  73. 73. Unsubscribers</li></ul>Blogs/Websites<br /><ul><li>Site views
  74. 74. Pageviews
  75. 75. Bounce rate
  76. 76. Avg time on site
  77. 77. Keywords</li></li></ul><li>Measurement tools<br />Web Analytics<br /><ul><li>Google Analytics
  78. 78. Compete
  79. 79. Quantcast</li></ul>Link Analytics<br /><ul><li>Hootsuite
  80. 80. Twitsprout
  81. 81. Bit.ly
  82. 82. BUDUrl</li></ul>Engagement<br /><ul><li>Sproutsocial
  83. 83. Social Mention
  84. 84. Twilert
  85. 85. Twitter Counter</li></li></ul><li>Google analytics<br />
  86. 86. Facebook insights<br />
  87. 87.
  88. 88.
  89. 89. Message Scheduler<br />
  90. 90.
  91. 91.
  92. 92.
  93. 93.
  94. 94. Mobile Apps<br />Platforms<br /><ul><li>Facebook – Messenger (New)
  95. 95. Twitter – Ecofon, Twitter for iPhone, Twitterific
  96. 96. Blogging – Wordpress, Posteorus, Tumblr
  97. 97. LinkedIN
  98. 98. Foursquare</li></ul>Measurement and Management<br /><ul><li>Tweeb
  99. 99. Hootsuite
  100. 100. Tweedeck</li></li></ul><li>When you can’t handle it…<br />Sara Croft<br />Media Specialist, BohlsenPR<br />scroft@bohlsenpr.com<br />@saraelysecroft<br />Jen Regnier<br />Account Executive<br />jregnier@bohlsenpr.com<br />@jenringy<br />

Editor's Notes

  • Introduce session - Sara
  • - Sara
  • Examples or pull from audienceImage- Sara
  • It may be helpful to think of your audience in terms of categories, such as:Potential and current clients/customersJournalists and editors, news sources (Media?)BloggersSuppliers/partnersInfluencers- Jen
  • Ning communities – like smaller indiana, usually focused around an overall theme (book blogs)Eons.com – network for senior citizensMyspace isn’t dead – musicians are still using itSoundcloud – “new” myspace- Jen
  • Twitterlocal – customers can find businesses by location- Sara
  • - Jen
  • Groups are starting to look and interact more like Facebook pagesImage- Jen
  • - Sara
  • - Sara
  • - Sara
  • PAY THEM, seriously.- Sara/Jen
  • Do not have to answer all at once; make sure you respond within 24 hours of post – on weekends, answer following Monday. - Jen
  • - Sara
  • Manage multiple accounts? Hootsuite’s publisher lets you view by day, week, month and by profile- Sara
  • Time savers- Sara
  • See only what’s popular and being shared the most, beta versions, link preview within the tweet and can send email updates to you- Jen
  • Who is going to measure? How often do you report? Find a reporting system that is quick and efficient.Reinforce the fact that this presentation is about time management and not content/strategy. We’ll provide the tools- Jen
  • Screen shots of analytics on different sites – do we need to categorize these - Jen
  • - Jen
  • - Sara
  • - Jen
  • SproutSocial – Squealers BBQ – add your twitter, facebook, FB page, linked in and googleanaytlcs accounts- Sara
  • -Sara
  • - Jen, export as excel file, click generated one-time link for real-time data, bookmark
  • - Jen
  • Twitter Counter - Jen
  • Unique monthly visitors - Jen
  • Tweetdeck – combines your facebook news feed and - Sara
  • - Sara

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