The document discusses engagement as the true measure of successful Facebook communities. It defines engagement as requiring dialogue and interaction between consumers and organizations. The document provides best practices for engagement, including encouraging engagement outside brand domains, collaborating with fans, rewarding loyalty, having an authentic digital identity, listening to communities, responding to inquiries, setting community guidelines, avoiding canned responses, and empowering community managers. It also provides case studies on the key engagement elements for Crystal Head Vodka and the film Revolution, including strong customer service, appreciation of user-generated content, compelling branding, and addressing difficult questions.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Increase the Authority of Your Events With Celebrity Google+ Hangouts on AirDebbie Horovitch
Watch the video of my presentation here: http://youtu.be/LX8fnAyutUo
Presentation for Meeting Planning & Event Professionals at the Event Solutions Conference & Trade Show in Las Vegas.
March 24th 2014
If you'd like to request a custom presentation for your audience or event, please let me know here: http://www.thesparkleagency.com/celebrity-hangouts-on-air/request-a-hangout-on-air-presentation/
Google SEO & Google Adwords Optimization
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
The Social Iceberg: Why Social Care Needs Serious AttentionSpredfast
Though your marketing team likely spends more dollars on its 1:many budget—those tweets and posts the entire world sees—there’s an-ever increasing amount of communication happening on social on a one-to-one basis. In fact, the expectations of an evolving audience is helping to push social over call centers. Join Spredfast’s Chris Kerns as he dives in with our panel to explain why 1:1 communication deserves more of your attention.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Increase the Authority of Your Events With Celebrity Google+ Hangouts on AirDebbie Horovitch
Watch the video of my presentation here: http://youtu.be/LX8fnAyutUo
Presentation for Meeting Planning & Event Professionals at the Event Solutions Conference & Trade Show in Las Vegas.
March 24th 2014
If you'd like to request a custom presentation for your audience or event, please let me know here: http://www.thesparkleagency.com/celebrity-hangouts-on-air/request-a-hangout-on-air-presentation/
Google SEO & Google Adwords Optimization
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
The Social Iceberg: Why Social Care Needs Serious AttentionSpredfast
Though your marketing team likely spends more dollars on its 1:many budget—those tweets and posts the entire world sees—there’s an-ever increasing amount of communication happening on social on a one-to-one basis. In fact, the expectations of an evolving audience is helping to push social over call centers. Join Spredfast’s Chris Kerns as he dives in with our panel to explain why 1:1 communication deserves more of your attention.
If your pitches don’t turn into the coverage your brand needs, it’s time to switch how you pitch.
Ian Greenleigh, “The Social Media Side Door” author, will help you leverage social media to grab journalists’ attention, bypass media gatekeepers and get the coverage your brand deserves.
Ian will show you how to:
-Skip the line and reach news organizations with social ads
-Build rapport and trust with journalists across social channels
-Become indispensable through content and data sharing
The Risks & Rewards of Celebrity, Influencer, and Executive Social Voices Spredfast
Smart Social New York 2017 Breakout Session
Speakers:
Matt Siegel, Chief Digital Officer at Roc Nation
Nola Weinstein, Global Head of Social & Experiential Marketing at Twitter
Dan Porter, Chief Executive Officer at Overtime
Presentation delivered at Digital Atlanta 2011, highlighting the success of SunTrust in social media marketing by using a collaborative approach between agency and in-house staff.
At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.
Event Hacks: 3 ways you can use videos to promote your eventPeatix
Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4
Follow us for more event marketing #peatips and #eventhacks.
In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
Ron McDaniel, owner of Buzzoodle Buzz Marketing presented "Turn Up the Volume Buzz in 10 Minutes per Day" at the eMarketing For Entrepreneurs conference on May 4th, 2007 at Corporate College East
This presentation gives an introduction to using social media tools for event and conference planning. It includes 10 easy things you can do to amplify word of mouth around your next event.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...Hootsuite
Marketers are in a great position to engage directly with audiences and create sincere, enthusiastic brand advocates.
Jeanette Gibson, Vice President, Customer Experience & Community of Hootsuite shares the stat of social, top trends, building advocacy, how Hootsuite engages with customers and measuring ROI. See the Hootsuite Brand Ambassdor video here: http://ow.ly/N0sbY
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
Upper Dolpo trek lies hidden behind the Dhaulagiri Range in Nepal’s mid-western region where snow fed streams run off high mountains but few are perennial.
If your pitches don’t turn into the coverage your brand needs, it’s time to switch how you pitch.
Ian Greenleigh, “The Social Media Side Door” author, will help you leverage social media to grab journalists’ attention, bypass media gatekeepers and get the coverage your brand deserves.
Ian will show you how to:
-Skip the line and reach news organizations with social ads
-Build rapport and trust with journalists across social channels
-Become indispensable through content and data sharing
The Risks & Rewards of Celebrity, Influencer, and Executive Social Voices Spredfast
Smart Social New York 2017 Breakout Session
Speakers:
Matt Siegel, Chief Digital Officer at Roc Nation
Nola Weinstein, Global Head of Social & Experiential Marketing at Twitter
Dan Porter, Chief Executive Officer at Overtime
Presentation delivered at Digital Atlanta 2011, highlighting the success of SunTrust in social media marketing by using a collaborative approach between agency and in-house staff.
At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.
Event Hacks: 3 ways you can use videos to promote your eventPeatix
Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4
Follow us for more event marketing #peatips and #eventhacks.
In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
Ron McDaniel, owner of Buzzoodle Buzz Marketing presented "Turn Up the Volume Buzz in 10 Minutes per Day" at the eMarketing For Entrepreneurs conference on May 4th, 2007 at Corporate College East
This presentation gives an introduction to using social media tools for event and conference planning. It includes 10 easy things you can do to amplify word of mouth around your next event.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...Hootsuite
Marketers are in a great position to engage directly with audiences and create sincere, enthusiastic brand advocates.
Jeanette Gibson, Vice President, Customer Experience & Community of Hootsuite shares the stat of social, top trends, building advocacy, how Hootsuite engages with customers and measuring ROI. See the Hootsuite Brand Ambassdor video here: http://ow.ly/N0sbY
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
Upper Dolpo trek lies hidden behind the Dhaulagiri Range in Nepal’s mid-western region where snow fed streams run off high mountains but few are perennial.
Mountain Mart Treks and Expedition: One of the Best trekking and Adventure Company in Nepal specialized for trekking in Nepal, Nepal tour, hiking, peak climbing, Expedition and adventure holidays.
Mountain Mart Treks best trekking company specialized for wilderness tour, hiking, mountain climbing, Everest Base Camp trek and package trekking in Nepal Himalaya.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Utilize social media networking to make your business more social. Learn how to craft a social media marketing strategy that will help generate more leads for your business and establish its digital presence. This deck covers the origins of social media, how to plan a social media strategy, and how to successfully implement it across your organization. Taught by David Meiselman of Actifio.
Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...Klyp
Failing to plan is planning to fail when it comes to your business' social media marketing strategy. Learn the 6 steps to success with this presentation, originally shown at CLICK! Digital Expo 2014 in Australia.
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD. Campaign Guru
Social Media Marketing How-To Presentation for Medical Doctors
American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee
December 8-9, 2019
The dawn of social business is here, and what that means
for anyone working in social media is that there are more
opportunities – and challenges – to mature social efforts across the business.
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
Great social experiences build lasting relationships by Spredfast
In the pages of this eBook, 12 leading social brand strategists and visionaries share their insights and approaches to creating great social experiences, like:
How RadioShack is rewarding loyalty and driving in-store sales with Facebook Offers
How Whole Foods is starting meaningful conversations at the brand and local level
How IBM is winning business with social selling
How to steer clear of major content marketing pitfalls from MarketingProfs’ Ann Handley
Get your copy of The Social Experience and discover the secrets to social success from today’s leading brands.
Author: Spredfast
Download:
http://info.spredfast.com/TheSocialExperience.html
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Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
1. Engagement: the true measure of
successful Facebook communities
Wednesday, March 27th, 2013
2. Engagement Intro
Who We Are:
Breanne Schroder
Digital Community Specialist, rGenta
We develop and carry out comprehensive digital strategy for a suite
brands, personalities, films, and non-profits. Among these, we
represent one of Canada’s Top 2 Engaged Pages on Facebook
(socialbakers.com)
Why We’re Here:
We see organizations of all sizes create and manage Facebook
pages with the wrong goals in mind. They are focused on growing
their pages, garnering impressions and bombarding their fans with
branded content every day. How we are
approaching social needs to change!
3. Engagement What is it?
Engagement is more than just the size of a community or the
number of visits you acquire. Engagement requires dialogue. It
commands the ability to choose how and when to engage and a
unique, yet integrated intention across each channel. What is
especially important is whether or not people are genuinely
interacting with you, and you with them. Engagement defines the
core of the relationship between consumers and organizations.
4. Engagement Best Practices
1. Encourage your engagement plan to extend outside of your brand’s
personal domains and interests
2. Gain leverage through collaboration with your fans. Use user-
generated-content in your content plan!
3. Earn connections by allowing for and showcasing appreciation for
advocacy. Reward the loyal and the influential with perks
5. Engagement Best Practices
4. Define and stay true to a digital identity / character. Let go of the stuffy
brand messaging customers are used to seeing in marketing. Be
genuine, personable and tackle the hard stuff face on
5. Listen to your community – directly or indirectly, they will tell you how
they want to be engaged with
6. Don’t just push content, get involved. Show up, participate and be an
authentic and regularly active member of your
communities
6. Engagement Best Practices
7. Actually act on inquiries. Have a system in place
to address them in a timely fashion and follow up
8. Set the tone for conduct and hold yourself and your community
accountable. A safe, welcoming and positive environment creates fertile
grounds for engagement
9. Avoid the use of “canned” messaging. Even for commonly asked
questions, fans notice when you copy and paste a
generic response
7. Engagement Best Practices
10. Empower and train your Community Manager(s). This person
shouldn’t simply be social media savvy, they require
copywriting, marketing, PR, customer service, time management, analytics
and planning skills. They are the voice and face of your brand online.
Understand this job is not conventional! Our CM’s work from the office and
from home, at various intervals during the day from 9am-10pm. They need
to be present when your community is most alive.
8. Engagement Case Study: Crystal Head
Vodka
Key Elements for Success
• Strong customer service & response
rate to fan posts
• Appreciation and promotion of UGC
• Compelling brand story & voice
• Frequent promotions & giveaways to
promote regular engagement and
showcase appreciation
• Timing of posts (late evening)
• Influencer program (perks for loyal and
influential)
• Personal relationship between CM and
fan base
9. Engagement Case Study: Revolution (film)
Key Elements for Success
• Rapid response rate to all fan
comments and inquiries
• Content plan is very rich media based –
CM works with designer to produce
compelling posts
• Brand champion (Rob Stewart)
• Calls-to-action – people are more likely
to engage when given a simple ask
• Appreciation and sharing of UGC
• Address the hard questions face on
10. Engagement Questions?
Breanne Schroder
Digital Community Specialist
rGenta
@rGenta
bschroder@rgenta.com
www.rgenta.com
*Will post SlideShare link immediately after this presentation on Twitter