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Healthcare guide to Social Media Marketing

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Jessika Phillips | NOW Marketing Group
Jessika Phillips | NOW Marketing Group

Today's healthcare marketing requires both offline and online strategies to meet the increasing number of engaged patients searching for healthcare information online. Websites must focus on user experience through responsive design, resource centers, clear information, and lead capture. Blogging on a healthcare provider's website can drive traffic and referrals. Social media, like Twitter, is also used by many physicians, while local directory listings remain important. An effective social media strategy involves consistency, engaging with others, adding value, and monitoring effectiveness. The key questions for healthcare marketers are whether they are providing readily available answers for patients and doing enough to market their facilities.

Healthcare
1 of 55
Today’s healthcare marketing requires both offline and online strategies We must accept the increasing segment of engaged, proactive patients.
43%hospital and clinic visits that originated from a Google Search Health Online 2013,” Pew Research Internet Project
Meet the New Website
Websites Must Focus on User Experience ● Responsive Design ● Resource Centers ● Clear Information ● Lead Capture Information
Word of Mouth WORLD OF MOUTH
HOW CAN MY PATIENTS FIND ME ONLINE?
Blogging on your homebase (AKA your website) will drive traffic and repeat, referral business.
1,039,000 Are their physicians already using Twitter? Active members within the TwitterDoctors.net site
Local Directory Listings Manager
10:4:1 Rule 10: Posts come from other credible sources 4: Come from your Blog 1: Mention of your services
Be careful what you share! Before you share, Ask yourself: Are they selling something? Is it outdated? Is it sponsored from an organization whose views differ from yours?
1. Consistency - commit and post daily 2. Be human- talk to your, audience not at them 3. Add Value- provide tips that help build your relationship 4. Engage with others.- If someone comments, reply 5. Monitor what’s working
“Am I providing answers readily available to my patients when and where they need it? “Am I doing enough to market my facilities and physicians?”
Thank You!! @JessikaPhillips www.NOWMarketingGroup.com

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Healthcare guide to Social Media Marketing

  • 1.
  • 2.
  • 3.
  • 4. Today’s healthcare marketing requires both offline and online strategies We must accept the increasing segment of engaged, proactive patients.
  • 5. 43%hospital and clinic visits that originated from a Google Search Health Online 2013,” Pew Research Internet Project
  • 6. Meet the New Website
  • 7. Websites Must Focus on User Experience ● Responsive Design ● Resource Centers ● Clear Information ● Lead Capture Information
  • 8.
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  • 13.
  • 14.
  • 15.
  • 16. HOW CAN MY PATIENTS FIND ME ONLINE?
  • 17. Blogging on your homebase (AKA your website) will drive traffic and repeat, referral business.
  • 18.
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  • 21.
  • 22.
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  • 25. 1,039,000 Are their physicians already using Twitter? Active members within the TwitterDoctors.net site
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  • 47.
  • 48.
  • 49.
  • 50. 10:4:1 Rule 10: Posts come from other credible sources 4: Come from your Blog 1: Mention of your services
  • 51. Be careful what you share! Before you share, Ask yourself: Are they selling something? Is it outdated? Is it sponsored from an organization whose views differ from yours?
  • 52. 1. Consistency - commit and post daily 2. Be human- talk to your, audience not at them 3. Add Value- provide tips that help build your relationship 4. Engage with others.- If someone comments, reply 5. Monitor what’s working
  • 53. “Am I providing answers readily available to my patients when and where they need it? “Am I doing enough to market my facilities and physicians?”
  • 54.