The document provides an overview of Google's history, mission, strategies, products, and key metrics. It discusses Google's evolution since its founding in 1996, goals of organizing the world's information and making it universally accessible, and approach of focusing on Search, Ads, and Apps. It also summarizes Google's market position, competitors, and SWOT analysis.

1. Shagun Bhardwaj 2011PMB6533 (MNIT-DMS)

2. G o o g l e ’s Mission Organize the world's information and make it universally accessible and useful

3. G o o g l e Strategy : Search. Ads. Apps. Search. Ads. Apps.

4. SERP Search Engine Results Page(s). The page or pages that are displayed after entering a query into a search engine.

6. -Weather - Financial information -Music -Image -Vedios -Question & Answers

7. G o o g l e Evolution 1995 1998 2000 2003 2005 2004 2006 ? Core Search Ads Monetization Communications Collaboration ?

9. Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology G o o g l e History

14. CTR&CPM (Clickthrough Rate&Cost Per Thousand)

16. What is Google?

17. What is Google?

27. Conclusion Google’s success is clearly attributable to how it treats the people who have a stake in the company. Google’s founders started the company with a unique vision and the implementation of that vision has been very successful. The degree to which the company succeeds in the future will largely depend on how it leverages its experience while staying true to its vision