Google was founded in 1996 as a research project by PhD students Larry Page and Sergey Brin at Stanford University. They launched Google in 1998 with $100,000 in funding and grew it rapidly, creating language versions in 2000 and services like Google Images, Froogle, and Google Maps through the early 2000s. By acquiring YouTube in 2006, Google had become a global technology giant with over 50,000 employees and $50 billion in annual sales, maintaining the largest share of the search engine market.

1. GOOGLE ‘Case Study’
MCOM 4325 Group 7: Krehel,
Gardner, Everett, Pfaff, Connor

2. IDEATION
• Founders
– Began as a research project in 1996
– Larry Page & Sergey Brin
– Ph.D. Students from Stanford University
– Began in Merlo Park, CA (in a friend’s garage)

3. ….LAUNCH
• $100,000 check from Andy Bechtolstein (cofounder)
• First press release in 1998 covering $25 million
shares bought
• Moved to Palo Alto, California in 1999 with 8
employees
• Page developed “Google Friend’s Newsletter”
to inform people/fans about new company

4. GROWTH
• In 2000, ten different language versions of
GOOGLE search engine created.
• ADWORDS created in order to obtain revenue
from advertisements
• 2001- Google Images
• 2001- Froogle (shop)
• 2005- Google Maps
• 2006- Acquisition of YouTube

5. “GOOGLEPLEX”
PALO ALTO, CA

6. STRATEGY
• Maintain innovate ideas
• Evolve with the industry
– (mobile, search and browsers)
• FAST-MOVING
• Global and International Sales
• Continue to evolve and dominate competition
– Bing, Yahoo!

7. BOTTOMLINE
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53,861 employees
96% of profits come fromads
$50.18 billion in sales each year
#5 Most Valuable brand
Google is the dominant search engine in the
United States with 65.6 % of the market share
• Market cap $260 Billion
• (2012) Total advertising revenue $42.5 Billion