Google is a major web search engine that was incorporated in 1998 and has expanded to offer many additional services beyond search like Gmail, Google Maps, and Google+. It aims to provide open access to information for all and takes steps to expand access through tools like translation services and accessibility features for impaired users. However, it also faces issues around censorship demands, copyright disputes, and ensuring it does not become too dominant in online information access and services.
Use the given link to download the complete folder with videos......
https://drive.google.com/open?id=1S0VFnCTGZxjTiAXRziES0BFDr83YfXFf
Powerpoint presentation on GOOGLE for school project or for seminars.
Containing contents related to history of GOOGLE, services of GOOGLE and career at GOOGLE.
Definitely going to enhance your must know knowledge for google.inc
Use the given link to download the complete folder with videos......
https://drive.google.com/open?id=1S0VFnCTGZxjTiAXRziES0BFDr83YfXFf
Powerpoint presentation on GOOGLE for school project or for seminars.
Containing contents related to history of GOOGLE, services of GOOGLE and career at GOOGLE.
Definitely going to enhance your must know knowledge for google.inc
Here some information that I want to present about google.
#Introduction
#SImple history of google
#Mission and vision of google
#Hardware
#Software
#Major competitor of google
#Interesting fact about google
Alphabet is a collection of companies w/c Google as the largest and its parent company. It focuses on prospering businesses through strong leadership. It offer opportunites by having a wide range of portfolios that hold several industries.
Here some information that I want to present about google.
#Introduction
#SImple history of google
#Mission and vision of google
#Hardware
#Software
#Major competitor of google
#Interesting fact about google
Alphabet is a collection of companies w/c Google as the largest and its parent company. It focuses on prospering businesses through strong leadership. It offer opportunites by having a wide range of portfolios that hold several industries.
Google Case Study: Strong Authentication for Employees and ConsumersFIDO Alliance
With 50,000 employees and more than a billion users, security and privacy are of critical importance to the Internet giant, Google. Two years ago, they set out with the goal of improving authentication through stronger security, increasing user satisfaction and lowering support costs. In that time, Google deployed FIDO Certified ® security keys. A detailed analysis by this data-driven company has demonstrated clear confirmation of how well FIDO’s approach is suited to making stronger, simpler authentication for employees and consumers.
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Daniels Fund Ethics Initiative University of New Mexico .docxtheodorelove43763
Daniels Fund Ethics Initiative
University of New Mexico
http://danielsethics.mgt.unm.edu
This material was developed by Jennifer Sawayda under the direction of O.C. Ferrell and Linda Ferrell. Stephanie Amalfitano and
Matthew Moody worked on a previous edition of this case. It is provided for the Daniels Fund Ethics Initiative at the University of New
Mexico and is intended for classroom discussion rather than to illustrate effective or ineffective handling of administrative, ethical, or
legal decisions by management. Users of this material are prohibited from claiming this material as their own, emailing it to others, or
placing it on the Internet. Please call O.C. Ferrell at 505-277-3468 for more information. (2012)
Google: The Quest to Balance Privacy
with Profits
INTRODUCTION
When Sergey Brin and Larry Page created their search engine “BackRub” in 1996, they could not
have imagined at the time what the future held for their creation. BackRub was unique in that it
used links to rank web pages. Before this time, search engines tended to use algorithms that only
took into account key words, so when a certain item was searched, the user might receive links to
webpages that were both legitimate and less legitimate (or irrelevant). Brin and Page’s algorithm,
which they dubbed PageRank, accounted for links, roughly equivalent to citations, which went into
and out of the website. This complex mathematical algorithm worked. Results were ranked
according to their relative importance, allowing users to see the most “legitimate” search results
first. In 1998, the search engine Google was officially born, named after the term “gogol,” a
mathematical term for a 1 followed by 100 zeros.
Google’s ease of use for users propelled the search engine to its number one status, ousting
competing search engines such as WebCrawler and Infoseek. As Google gained in popularity, it
expanded into a number of different ventures, including advertising, book publishing, social
networking, and mobile phones. The company also acquired or owns a number of other well-known
sites, such as Orkut (a social-networking site popular in Brazil and India), the photo-sharing site
Picasa, and YouTube, the most popular video sharing site in the world. In 2011 it launched Google+,
a social networking site being watched carefully by its competitor Facebook. For four consecutive
years, Google was considered to be the most valuable brand in the world (although it was
surpassed by Apple in 2011). Approximately 2 billion searches a day are performed through
Google’s search engine.
As is common with most large companies, Google has experienced its share of ethical issues. Its
mantra “Don’t Be Evil” was questioned after it entered China, where it allowed the government to
censor some of its sites. Its wide reach and its plans to publish millions of books online has incurred
lawsuits from both publishers, who accused the co.
http://www.corporate-ethics.org
BRI-1004
-2-
the brutal suppression of demonstrators in China in June 1989. The same search on Google.cn
provided a much smaller list and included pictures of a smiling couple in the square.2
The decision to develop Google.cn was complicated. In the words of Elliot Schrage,
Google’s vice president of Global Communications and Public Affairs:
[Google, Inc., faced a choice to] compromise our mission by failing to serve our
users in China or compromise our mission by entering China and complying with
Chinese laws that require us to censor search results.… Based on what we know
today and what we see in China, we believe our decision to launch the Google.cn
service in addition to our Google.com service is a reasonable one, better for
Chinese users and better for Google.… Self-censorship, like that which we are
now required to perform in China, is something that conflicts deeply with our core
principles.… This was not something we did enthusiastically or something that
we’re proud of at all.3
MacLean knew that he was perfectly prepared for his current position as director of
International Business. After earning a computer-science degree, MacLean had traveled
extensively, implementing information systems with an IT consulting firm. He was well-versed
in the technical and cultural components of this current project. It was his first job after earning
an MBA. He had worked very hard as a summer intern to get his foot in the door at Google, Inc.,
and landed a job offer in his second year of the MBA program. He had been working at Google
for 13 months and was starting to worry about his job security. Within the organization, he did
not have enough political capital to weather a storm of critiques.
The congressional hearing had planted seeds of doubt in MacLean’s head about the
Google in China decision. Was Google endorsing censorship by conforming to the Chinese
authorities’ rules? Was Google acting as a tool for the government? Were Chinese citizens better
off after Google’s decision to enter China with Google.cn? MacLean was starting to question
whether the decision went against their stated mission of organizing the world’s information and
making it universally accessible and useful.4
Google’s top leadership had left open the door for revising their strategy by always
reminding reporters and those in the company that the decision was made based on the
information currently available. The company was not afraid to revisit previous decisions.
MacLean had only one day before attending a meeting where he would be queried on the
development and implementation of Google’s China strategy and asked for his suggestions for
future courses of action. The Senate hearing had attracted a lively audience and had generated
vigorous debate. There was a lot of pressure to act, but MacLean’s instinct was to stick by his
.
2. Google is a web based search engine which is used worldwide providing users the ability to search and obtain information by simply typing keywords into the search engine. The search engine not only provides its service to search but it has an index of around 60 million pages. Some of its features include: G-mail, Google Maps, Google Print and many more including social networking tools. Furthermore, the company not only offers these features but they are also responsible for partnerships and products. The company was officially incorporated in 1998 and so it has been around for a good 12 years and it seems to be heading up for a big future with many more years to come. Google’s ethos is based on the saying ‘Don’t be evil’ as the founders stated ‘We believe that we will be better served as shareholders and in all other ways by company that does good things for the world.’ G o o g l e
3.
4. Institutions Google extends its huge presence on the Web to the desktop like Google Chrome and mobile phones such as Google Android which allows it to dominate almost every application category on not only the Web, but also the desktop aswell as mobile phones.Therefore, Google’s domination of such applications and search markets, makes it difficult for smaller companies to compete against Google
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6. As Google is worldwide and there is limited restriction as to what is on the site peoples views updates news simple everything that can possibly be found on the net is on Google. The site is therefore appealing to people worldwide. Simply those who are interested not only in the 21 st century as it is easily accessible it allows everyone to use it easily and quickly. Furthermore, Google recently announced plans to develop Google Wave, a product that helps users communicate and collaborate on the web.This is where users can almost instantly communicate and work together with richly formatted text, photos, videos, maps, and much more. Google allows users to share and collaborate by acting as a search engine. It enables people to visit the site and search for what they like whenever they like. We Think & We think Pro Ams
7. 12% of Google news is original open source. Google handles both internal open source compliance and external outreach programs, including source release, open source infrastructure. Furthermore, Google will be taking a step towards license-free web video playback when it open sources the leading video code from a company it acquired for $124.6 million. Open Source
8. Copyright is the set of limited rights which are approved by the creator of an original work, which take into account the right to copy, distribute and adapt the work. One of the more controversial search services Google is Google Books. The company began scanning books and uploading limited previews, and full books into their new book search engine. However, a number of copyright disputes arose, and Google reached a revised settlement in 2009 to limit its scans to books from the U.S. "Google is pushing at the boundaries of what these laws mean". Stated from Susan Freedman, a copyright expert. Furthermore, visual artists have previously sued Google over copyright. Read the article relating Google’s copyright issues. Copyright
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11. Recently it has been declared that unless Google was allowed to offer an uncensored search engine in China, it would shut down its existing censored search engine and would consider pulling out of China entirely. Consequently, Google also provides Google news allowing people who visit the site to sign up and receive updates about current events and news. Free Press
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14. Google remains strongly committed to the principle of net neutrality, and will continue to work with policymakers in the years ahead to keep the Internet free and open” Google is a leader of the net neutrality charge. It is very unlikely that Google will ever be shut down that fact that it is a leading company one that many people use worldwide means that it is too big and too powerful to be controlled by any existing power elites. Net Neutrality Net neutrality supporters have to some extent been drawn into what is a fight between two groups of major corporate interests content owners and carriers.Therefore, Google does reply on net neutrality to be successful. As Google is freely used and allows anyone to use it it doesn’t exactly control the net in any way yet it does play a vital role in the way in which people actually use the internet.