1. GOOGLE Case Study Stacia Nambiar Google hosts and develops a number of internet based services and products.Just a few of them include:G-mail, Google Maps, Google Print. It was founded in Menlo Park ,California in Septemeber 4 th 1998. Google hosts and develops a number of Internet based services and products, and generates profit primarily from advertising. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys"Google is the dominant search engine in the United States market, with a market share of 65.6% Google is a multinational computing and internet search technologies cooperation.

3. Since 2001, Google has acquired many companies, mainly focusing on small venture capital companies. In 2004, Google acquired Keyhole, Inc. The start-up company developed a product called Earth Viewer that gave a 3-D view of the Earth. Google renamed the service to Google Earth in 2005. Two years later, Google bought the online video site You Tube for $1.65 billion in stock. Furthermore, Google reached an agreement to acquire Double Click for $3.1 billion, giving Google valuable relationships that Double Click had with Web publishers and advertising agencies.Later that same year, Google purchased Grand Central for $50 million. Institutions

4. As Google is worldwide and there is limited restriction as to what is on the site peoples views updates news simple everything that can possibly be found on the net is on Google. It shares information spread worldwide and therefore anyone who wants to search for something specific will find it via Google. The site is therefore appealing to people worldwide, those who are interested not only in the 21 st century but it is used as a gadget for many tools not only a search engine and so it is very useful and easily accessible. On May 27, 2009, Google announced plans to develop Google Wave, a product that helps users communicate and collaborate on the web, where users can almost instantly communicate and work together with richly formatted text, photos, videos, maps, and much more We Think Pro Ams Google allows users to share and collaborate by acting as a search engine it enables people to visit the site and search for what they like. The kind of information that is shared is of information that involves other sites, information news updates from contacts to social networks. We Think

5. Only 12% of Google news is original open source. As Google now enables users to have a goggle account this allows them to use it as an open source where they can add to it change it however they like treat it as an open source technology. The Open Source Programs Office at Google handles both internal open source compliance and external outreach programs, including source release, open source infrastructure, the Google Summer of Code and much more. Furthermore, Google will take a step towards license-free web video playback next month when it open sources the leading video codec from a company it just acquired for $124.6 million. Open Source

6. Susan Freedman, a copyright expert at law firm Nixon Peabody, says that "Google is pushing at the boundaries of what these laws mean". As visual artists sue Google over copyright. One of the more controversial search services Google hosts is Google Books. The company began scanning books and uploading limited previews, and full books where allowed, into their new book search engine. However, a number of copyright disputes arose, and Google reached a revised settlement in 2009 to limit its scans to books from the U.S. Copyright

9. Google is trying to determine the future scope of its presence in China. Two weeks ago it declared that unless Google was allowed to offer an uncensored search engine in China, it would shut down its existing censored search engine and would consider pulling out of China entirely. Since then, Google has appeared to try and find middle ground between itself and the Chinese government Free Press

12. Google, a leader of the net neutrality charge, “has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane for its own content.” Google hopes to speed the delivery of its content by “co-locating” servers within the networks of Internet service providers, such as Verizon or Comcast, a privilege for which it would, of course, have to pay. Google remains strongly committed to the principle of net neutrality, and will continue to work with policymakers in the years ahead to keep the Internet free and open,” However the question remains, does this violate the principles of net neutrality, which according to some would say that allows some people to pay for faster delivery of their content is wrong. Net neutrality advocates have to some extent been drawn into what is mainly a fight between two groups of major corporate interests content owners and carriers.Google wouldn’t be in threat of the Digital Economy Bill for the reason that its not a site where like you tube allows users to upload videos that may be of copyright.Yet, for Google books this may raise the issue. Although it seems it is more concerned with illegal sites rather than of sites like Google. Net Neutrality