A corporate backgrounder and overview on Google’s current and future business trends and their impact on the company and its competitive industry- look for Google Presnetation under my slideshare profile
Prepared by the students of Digital Marketing at the MBA program of IE Business School, this presentation looks at Google's various digital marketing business and analyzes its position vis-a-vis the competition.
Prepared by the students of Digital Marketing at the MBA program of IE Business School, this presentation looks at Google's various digital marketing business and analyzes its position vis-a-vis the competition.
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Marketing strategy of the GOD of this earth. I have made this presentation in terms of BCG matrix and Porter's five forces. Please give me feedback. Thankyou!!!!!
Google International Research - London, October 15rosieferris
The Ladies that UX London event in October was hosted by Google and explored learnings from international fieldwork, looking at how to engage stakeholders and run quick-turnaround, long shelf-life studies in emerging markets.
This is the playback presentation I shared with the Method studio.
Google company Profile
Introduction
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events
Conclusion
An Eye On Google, Executive Summary PresentationKetzirah Lesser
Executive summary presentation I developed for the RTCRM whitepaper of the same name written by Sara Weiner, Croom Lawrence, and Carlen Lea Lesser that provides guidance for digital marketing after the 14 simultaneous warning letters the FDA issued in April 2009 to pharmaceutical companies in regards to their Google Ads. The impact of these warning letters goes far beyond PPC ads, and ideas on how to deal with this new regulation are outlined in the presentation and more deeply in the whitepaper (http://www.rtcrm.com/whitepapers).
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Marketing strategy of the GOD of this earth. I have made this presentation in terms of BCG matrix and Porter's five forces. Please give me feedback. Thankyou!!!!!
Google International Research - London, October 15rosieferris
The Ladies that UX London event in October was hosted by Google and explored learnings from international fieldwork, looking at how to engage stakeholders and run quick-turnaround, long shelf-life studies in emerging markets.
This is the playback presentation I shared with the Method studio.
Google company Profile
Introduction
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events
Conclusion
An Eye On Google, Executive Summary PresentationKetzirah Lesser
Executive summary presentation I developed for the RTCRM whitepaper of the same name written by Sara Weiner, Croom Lawrence, and Carlen Lea Lesser that provides guidance for digital marketing after the 14 simultaneous warning letters the FDA issued in April 2009 to pharmaceutical companies in regards to their Google Ads. The impact of these warning letters goes far beyond PPC ads, and ideas on how to deal with this new regulation are outlined in the presentation and more deeply in the whitepaper (http://www.rtcrm.com/whitepapers).
Running head CAREER CONNECTION Final Strategic Plan1CAREER.docxsusanschei
Running head: CAREER CONNECTION: Final Strategic Plan
1
CAREER CONNECTION: Final Strategic Plan 21
CAREER CONNECTION: Final Strategic Plan
Avonda Ellison
BUS/475
October 24, 2016
Ramzy Noel
Table of Contents
I. Executive Summary ………………………………………………………………………….3
II. Strategic Plan Part 1: New Business Division; Vision, Mission, and Value Proposition.……4
III. Strategic Plan Part 2: SWOT Analysis and Supply and Value Chain Analysis … ....……….7
IV. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan........................................................................................................…….8
V. Conclusion………………………………………………………………………………..…..9
VI. Reference Page……….……………………………………………………………………..10
Executive Summary
Google Company plans to introduce a new product and division. The new division that will be directly in charge of the proposed product will be referred to as the virtual reality division. The consideration of this new division is informed by the need for Google to meet the changing needs of consumers and narrow the innovative gap between it and its competitors such as Facebook and Microsoft. For the proposed product to gain competitive advantage, a proper strategy, mission, vision, as well as communication plan should be put in place. These are elements that will establish the roadmap for the product and the success of the new department. Comment by Avonda Ellison: This needs to be added to. It has to be 350 words Comment by Avonda Ellison: Comment by Avonda Ellison: Comment by Avonda Ellison:
Strategic Plan Part One
The New Business Division
The new company division that will deal with the proposed product is the virtual reality division. Google will establish its internal and committed virtual reality division for virtual reality computing. This comes after considerations by the organization to comply with the emerging plans to establish viable enterprises. This proposed division will focus on virtual reality computing. This move comes in the wake of rising rivalry from organizations such as Facebook and Microsoft. One proposed product for virtual reality computing is the Cardboard. This product will deal with transforming smartphones and other mobile phone devices into a 3-d viewing device. The cheap product will be an accessible device that will serve the purpose of bringing mobile virtual reality to consumers. To ensure that the proposed division works effectively, the organization will form partnership with various firms such as GoPro.
Mission
Google’s mission statement is indicative of the high status of the entire organization and the newly proposed division. The company’s mission is to reorganize the global information and transform it into a universally accessible and useful resource (Google Company, 2015). From the time of its formation to the present moment, Google has p ...
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
K UJ John E. Gamble University of South Alab.docxDIPESH30
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John E. Gamble
University of South Alabama
G
oogle was the leading Internet search f i r m i n
2012, w i t h a nearly 67 percent market share i n
search f r o m home and w o r k computers and a
95 percent share i n searches performed f r o m mobile
devices. Google's business model allowed advertisers to
b i d on search terms that w o u l d describe their product or
service on a cost-per-impression (CPI) or cost-per-click
(CPC) basis. Google's search-based ads were displayed
near Google's search results and generated advertis-
i n g revenues o f more than $36.5 b i l l i o n i n 2011. The
company also generated revenues o f about $1.4 b i l l i o n
i n 2010 f r o m licensing fees charged to businesses that
wished to install Google's search appliance o n company
intranets and f r o m a variety o f new ventures. New ven-
tures were becoming a growing p r i o r i t y w i t h Google
management since the company dominated the market
f o r search based ads and sought additional opportu-
nities to sustain its extraordinary growth i n revenues,
earnings, and net cash provided by operations.
I n 2012, Google was pursuing a cloud comput-
i n g initiative that was intended to change the market
f o r c o m m o n l y used business productivity applica-
tions such as w o r d processing, spreadsheets, and pre-
sentation software f r o m the desktop to the Internet.
I n f o r m a t i o n technology analysts believed that the
market f o r such applications—collectively called cloud
computing—could grow to $95 b i l l i o n by 2013. Google
had also entered i n t o alliances w i t h Intel, Sony, D I S H
Network, Logitech, and other f i r m s to develop the
technology and products required to launch Google
TV. Google T V was launched i n the U.S. i n 2011 and
w o u l d allow users to search live network and cable
programming; streaming videos f r o m providers such
as N e t f l i x , A m a z o n Video O n Demand, and YouTube;
and recorded programs on a D V R . The company also
launched its G o o g l e + social networking site i n 2011
to capture additional advertising opportunities.
Perhaps the company's most ambitious strategic
initiative i n 2012 was its acquisition o f Motorola
M o b i l i t y f o r $12.5 b i l l i o n , w h i c h put i t i n the hard-
ware segment o f the smartphone and tablet computer
industries. Analysts f o l l o w i n g the transaction saw the
move to acquire Motorola M o b i l i t y as a direct attempt
to m i m i c Apple's strategy used f o r the iPhone and iPad
that tightly integrated hardware and software f o r its
most profitable and fastest g r o w i n g products. Google
had launched its A n d r o i d operating system f o r mobile
phones i n 2008 and allowed wireless phone manu-
facturers such as L G , H T C , and Nokia to produce
Internet-enabled phones boasting features similar to
those available o n Apple's iPhone. By 2012 ...
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
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Business Model and Strategic Plan Part II: SWOTT Analysis Paper
Avonda Ellison
BUS/475
October 10, 2016
Ramzy Noel
Google SWOT Analysis
SWOT Analysis Table
Strength
Weaknesses
-Company enjoys high global reach
- The company is compliant with intellectual property laws
-Economic stability and growth in different parts of the world catapults Google’s development
-Political goodwill in many countries such as US and Europe
- Still not strongly established in some parts of the globe that is slow to adopt broadband internet.
-Green Energy laws increase its costs
-Economic recession in some countries affects its performance in such markets
-Political instability in some nations threaten its existence globally
Opportunities
Threats
-Some developing countries across the globe are increasingly adopting internet
- Presence of world intellectual property laws is an opportunity for expansion in most parts of the world that observe such rules.
-America and Europe’s recovery from world economic recession provided opportunity for revenue increase
-There are increasing cases of political support, especially in Brazil and India
-High global presence of its competitors such as Social Media
-Large markets such as China have not fully implemented patent laws.
-Economic instability of certain countries such as Syria and Middle East
-Some nations’ political state are unstable and unpredictable. There are also cases of lack of political goodwill for the firm.
Economic, Legal, Regulatory Forces and Trends
Economic
Google’s operating environment is affected by economic factors and forces. These forces have the power to change the organization’s market opportunities that are available to the business. There are various economic elements that are highly relevant to the company’s operation and progress (Google Company, 2015). First, economic stabil.
In 1995 when the internet was only 3 years old 2 students Larry Page 22 years old and Sergey Brin 21 year old from Stanford university begin working on a search engine called back rub at that time they were 13 search engines to choose from but none of them the same potential as back rub did September 15 1997 Larry Page and Sergey Brin who were the founders of back rub decided to change the name of the search engine, and the inspiration came from the term used for a number with one hundred zeros googol with a slight change in the spelling its now called google as Larry Page quoted thanks for the name change no one today is asking did you back rub it (Our history in depth – company – Google, 2014) . Google is well known for its famous search engine, email service, web browser ,and a great number of applications downloaded into our smart phones ipads and pcs that we use daily at work at home and on the go.
How to do Google's SWOT Analysis? Strengths, Weaknesses, Opportunities and T...SWOT & PESTLE.com
Check out our latest publication on Google LLC, which is an American multinational technology company specializing in Internet-related services and products. It's services include online advertising technologies, cloud computing, software, hardware and a search engine.
Check out the SWOT and PESTLE analysis on Google- https://www.swotandpestle.com/google-inc/
The analysis covers the business strategy of Google.
We appreciate Bibhu Prasad Nayak's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
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Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
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#Google #SWOTAnalysisGoogle #PESTLEAnalysisGoogle #MarketResearchGoogle #CustomisedResearchGoogle #StrategyGoogle #BusinessCasestudyGoogle #BusinessStrategyGoogle
#SWOTandPESTLEGoogle #SWOT #PESTLE #ConsultingGoogle
Running head WEEK 3 ASSIGNMENT 1 1WEEK 3 ASSIGMENT 16We.docxrtodd599
Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
6
Week 3 Assignment 1
Nikema Foster-Carrero
Strayer University
BUS499 Business Administration Capstone
Dr. Brian C. Grizzell
Date July 22, 2018
Week 3 Assignment 1
Introduction
The company that I have chosen to discuss in this writing assignment is Google. Starting as Backrub by two graduate students who had the vision to create a search engine with links attached to the world wide web. Google is a leading technology company that consists of vast amounts of software and hardware that is available worldwide. Their unconventional methods were the basis Google was founded by and they are continuing by creating hundreds of products used daily by millions of people and majority of their services are free. Their headquarters is in Parkway in Mountain View, California, United States. As of now, this company has developed and implemented the mechanisms that have enabled it to compete effectively in the global realm of Information technology. Also, the company has heavily invested in the most modern programs and services that have enabled it to consolidate its global business status.
In this paper I will be discussing how globalization and technology changes have impacted Google, how the company can earn above average returns based on the industrial organizations model, how the vision and mission statement influences its’ overall success, and how each category of stakeholder impacts the success of the company.
Globalization
Since Google has dominated the search engine industry, it seems only fair for them to dominate the rest of world, right? Google is a leader in reaching a global market. In 2005, the company decided it was going to expand their market to China, Europe, and Japan. Today, Google serves over 100 countries however, 25 of them are partially blocked. Although you would think that Google would be in competition with Bing or Yahoo, according to an article from searchengineland.com the Executive Chairman, Eric Schmidt stated that their biggest search competitor is Amazon. Apple and Facebook are among the global competiors. These companies are also innovative which creates heat for Google. Although Android controls majority of the market, Apple’s innovative creations can’t be ignored. The article also states that Facebook and Google combined make up more than 50 percent of the overall markets, from a mobile and market share perspective.
Technology
Technology evolves at a speed of 18 months according to Moore’s Law which is also known as technology diffusion. According to the text book disruptive technology destroy the value of an existing technology and creates new ones and new products contribute to the information age. Google’s strategy always keeps consumers fresh with new technology that is designed to never keep the consumer waiting. They are surpassing their competitors with items such as Google Duplex which is a speaker like Amazon’s Alexa, Gmail upgrades, Google Maps, .
Similar to Google Corporate Overview- Past and Future (20)
Snam 2023-27 Industrial Plan - Financial Presentation
Google Corporate Overview- Past and Future
1. Corporate Communication
AC 413 Term Project
Professor Linda Finnerty
Tomer Melman
May 9th, 2011
A corporate backgrounder overview on Google’s current and future business trends and their impact on
the company and its competitive industry.
2. TABLE OF CONTENTS
Introduction.................................................................................................3
Google Industry description, Domestic and International operation and
business Challenges.................................................................................4-7
Development, trends and impact in the competitive industry.................8-9
The Mobile industry Trend – “The Power in Every Pocket”.................9-10
Still a Niche but Growing....................................................................10-11
Competition, Service, Products and content Leaders..........................11-13
Google’s Corporate Communication........................................................13
BIBLIOGRAPHY................................................................................14-15
2|Page
3. INTRODUCTION:
Covering an ongoing company which is yet to accomplish its core goal is almost an impossible
effort. The countless developments, trends, and innovations in the online/technology industry
and with Google in particular will make this paper current only about 5 minutes from the point it
had been completed. At this moment when I’m concluding the bibliography and conducting final
edits to the paper, I received 21 Google related news alerts and 2 updates on new service
improvements by Google to my mobile Smartphone via one of its real-time news products.
Though it’s almost midnight right now and most of Google employees are not in their offices, I
have learn from the various interviews I conducted with some of Google’s employees that
Google doesn’t start at 8Am and ended at 6Pm of the same day. Google is found in their head 24
hours a day 7 days a week, and not because they been expected to, but because they want to.
Google great success found in its innovation and its innovation comes from its employees which
are the blood which runs in the body of this amazing company. Behind every service or product
found numerous dedicated top of the line employees which came up with the idea, develop it,
market it, sales it, maintain and constantly improve, in order to deliver a better, faster, and
simpler usage experience to its costumers.
And if you don’t believe me, Google it…
3|Page
4. GOOGLE INDUSTRY DESCRIPTION, DOMESTIC AND
INTERNATIONAL OPERATION AND BUSINESS CHALLENGES
Founded by two Stanford University Ph.D. students, Larry Page and Sergey Brin, Google
the, search engine (originally created under the name BackRub) takes it is name from a play on
the word Googol- the number 1 followed by 100 zeros, a reference to the huge amount of data
online. Google’s designated mission was:” To organize the words information and make it
universally accessible and useful.” However, as time past Google expand its dominance to
different field beyond its designated mission.
In the process of achieving its first ongoing goal, today Google operates the leading and most
accurate search engine with an outstanding online search [1] market share of 65.4%, almost triple
then its search engine industry competitors such as Yahoo’s 17.4%, and Microsoft’s search
engine sites which hold about 11.1% of the online searches activity.
While there are many components to Google success when it comes to its search engine
success one of the key reasons is its unique PageRank technology which offering targeted fast
and quality results from billions of Web pages. Having those features under its belt is directly
connected to its financial success and popularity. Google generating most of it is revenue
through its ad sales, which allow advertisers to deliver relevant ads targeted to search queries or
Web content. Although Google’s Flagship product is with no doubt its internet search &
navigation services its touch many other fields and industries then the common person would
know. Google spread its operation throughout a variety of platforms and subsidiaries which
many of them are the leading website in their category. Under Google business umbrella found
websites and services such as YouTube, a video-sharing website, and DoubleClick, an online
advertising provider. In addition to its subsidiaries Google provides Web portal services such as
4|Page
5. Webmail (Gmail), blogging (Blogger), and photo sharing (Picasa). Other tools Google offers
include an online image library (Google Images), general news stories (Google News), financial
news (Google Finance), interactive maps (Google Maps), comparison-shopping services (Google
Product Search), Interactive TV platform (Google TV), its counter product to Microsoft’s office
software, Google’s free web-based word processor, spreadsheet, and presentation (Google Docs),
and this is only a partial highlight of some of its 60 plus current products and services. Google is
also engage in the Web browser business with its Google Chrome browser which been advertise
lately via a new sophisticated television ad featuring on its “faster then” features. Catering every
possible need via billions of computer screens, the Google experience goes out beyond the
traditional online usage patterns. Reacting to the change in the online usage consumer behavior,
the mobile market didn’t slip from Google’s eyes and in fact been one of its main focuses during
the past years. As part of its goal of entering and gaining power in the mobile industry, Google
developed the Android operating system (operates software and online applications mainly
targeted for mobile devices which compete with Microsoft's Windows system), along with
releasing the Nexus One, Google’s First Smartphone. More recently Google is expected to
release it is flight search tools which is part of it is $700 million acquisition of the flight search
software maker ITA.
The technology industry demands constant innovation, and Google has been nothing
short of relentless in its efforts to develop or acquire new services and products in order to stay
ahead of some of its U.S based rivals such as Yahoo! and Microsoft. Even though Google’s U.S
operation has been accounted for approximately 48% of it is revenue in 2010, as a online
company which is one of the biggest and strongest resident of the global village we live in, it
been constantly increasing it international operation in order to lead and exceed it rivals by
5|Page
6. maximizing the other 52% of Google’s revenue which found in the world wide web outside of
the U.S “online borders”.
Beyond “Uncle Sam land” Google face many cultural and governmental barrier along
with an aggressive competition from both its U.S based and international rivals; while it holds a
respectful international online reach providing products and services in more than 100 languages
in more than 50 countries, regions, and territories, Google faced a blizzard of controversy
European countries. In Germany Google acknowledged it had been recording information from
unsecured wireless networks this along with other privacy matters lead to broader challenges in
Europe as regulators in France, Germany and Italy said they would examine whether Google and
Apple violated privacy rules by tracking the location of users. Those any other controversies may
lead to many restriction moves to both companies which may cost a portion in revenue. The
privacy and censorship obstacles have decrease its revenue and dominance preventing Google
from offering its full ability of its products. In many countries such Australia, Egypt, France,
Libya, Russia, South Korea, Turkey, United Arab Emirates, and Venezuela many of the online
operation and services are being censor by the government a factor which prevent many
companies and Google in particular to offer the Google experience. While countries such as
Australia and France which only conduct s prevention on the way that Google collect its users
information, in other countries which found in the Enemies of the Internet List such as Cuba,
Iran, North Korea, Saudi Arabia, Syria, Uzbekistan, Vietnam, and one of the most important and
almost unreachable country – China, where the some of the service of companies such as Google
and Facebook is only available through a third party websites which makes the profit of the
online traffic. China has been the market which many of the online tycoons such as Facebook
Apple and Google been trying to crack and sink its dominance. In the fourth quarter of 2010 the
6|Page
7. value of the Chinese search market reached $585 million, nearly doubling from a year earlier.
China’s online population increased 19.1 percent in 2010 to 457 million users, with nearly 82
percent of them using search engines in order to conduct different online activities. With this
market value, personal visits in the Chinese nation of CEO’s such as Mark Zuckerberg,
Facebook’s CEO, president, and founder, makes a perfect sense as part of his and other
companies’ efforts to strengthen or improve the business relation with that region. Considering
the fact that China represents a full 20% of the world's population, dominating its market can be
a key factor toward increasing every company international reach and overall revenue, which is
one of the Google’s key efforts.
Not like in the U.S where Google holds a strong presences in the search engine market, in
China Google Chinese website came only third with about 17% of the search engine market
share followed by QQ.com, while on the top of the search engine pyramid sits the almost
absolute Chinese market leader -Baidu.com with 75.5% of search engine uses in the third quarter
of 2010. The challenges does not found only with its Chinese competitors, more than any other
county in the Enemies of the Internet list in China Google’s activity is subject to many
censorship and limitations which are set by the government as part of its control in what it
citizens can read, search, and discuss. After a long feud with the Chinese government over these
censorship issues, in 2010 Google and China reached a compromise, and Google began
publishing a link on it is government approved ".cn" domain (Google.cn) to an uncensored
website based in Hong Kong (Google.com.hk)
7|Page
8. DEVELOPMENT, TRENDS AND IMPACT IN THE COMPETITIVE
INDUSTRY
Google set it is focused on improving the ways people connect with information by
constantly creating and building products which improve and simplify people lives around the
globe. Similar to it is competitors Google following the business pattern of expanding it is reach
to different industries as possible, collecting online behavior informational patterns in order to
deliver more accurate and suitable results to each one of it is service users while maintaining
strong dominance and primarily focus in main key areas such as: search, advertising, operating
systems and platforms, and enterprise. Nevertheless Google and its industry competitors shift
many of their resources and attention toward constant growing trends such as the mobile
Smartphone’s industry by making their variety of services and applications compatible to the
different devices which found in the market. While Google offer many services and products
which interact with diverse industries and competitors such as Apple and Facebook, on the
corporate level Google still believe that it number one rival is the software giant Microsoft. "We
have a competitor called Microsoft," he said. "Microsoft has more cash, more engineers, more
global reach. We see competition from Microsoft every day." Eric Schmidt.
Despite the fact that Microsoft primary industry found in the Computer Software
Development Tools, and Operating Systems and Utilities Software it wide spider nets spread
over many of Google’s key markets and revenue pipes such as the search engine and mobile
industry. The big reverie among the two corporations have been widely expressed by numerous
new innovative products and services which been presented constantly by both Microsoft and
Google. In October 2006 Google released Google Docs, web-based Word processor
Spreadsheets, and by 2007 added their own Presentation and Form applications to the Google
8|Page
9. Docs application. With unique sharing and collaboration features Google made a remarkable bite
in the “Holy” and almost absolute services of Microsoft the Microsoft office software, one of the
component of Microsoft strongest revue channel. The two giants rivalry does not stop in the
platforms and services segment, more lately both companies along with many other gives more
attention to the mobile phone industry, one of the most growing market trends.
THE MOBILE INDUSTRY TREND – “THE POWER IN EVERY POCKET”
“Today the vast majority of the world’s population has access to mobile phones, and over
two billion people are connected to the Internet. Sergey Brin and Larry Page Founders’ Letter
Google 2010 Annual report
While advertising revenues made up 96% of its revenues in 2010, Google drift lots of
attention toward the behavior changes in the way people search for information and conduct their
daily online activities. In recent years there have been a dramatic increases and change on the
way people access and search for information as a result of the growth in popularity and
accessibility of new devices such as smartphones, netbooks, tablets, video game consoles, and
smart television devices. In the search to appeal to the growth of the mobile market and lack of
its brand presence, in January 2010 Google released Nexus One, Google’s Flagship Smartphone,
which manufactured by HTC and uses Google’s operating system the Android; At the same year
Microsoft has released its own but not first (Microsoft’s first Smartphone, Windows CE Pocket
PC OS, was released in 2001) Windows Phone 7 Smartphone which brought together many of
Microsoft’s popular features from its other platforms, including Xbox, Zune, Office and Bing.
Continually capitalizing on advertising a risky move at the time was made by on May 2010 when
9|Page
10. Google acquire AdMob, a privately-held mobile display ads technology provider, for $750
million. Though many have been skeptic in regard to AdMob acquisition, it is forecasts that
Google would generate the investment of its acquisition by 2014 and will reach a $6 billon in
revenue by 2020. Further Mobile efforts by Google include Google Voice, free
telecommunications application service by Google, which gives its users one number for all their
phones, voicemail, free US long distance, low rates on international calls, and many other phone
features. This move is only one step among many which been done by Google in order to
increase the presence, image, and service of the Google brand in the market. Although those
innovative and strategic moves strengthen the Google brand, its facing a tough competition from
software developers companies, such as Microsoft and Apple, and other mobile applications as
users had been increasingly accessing content and e-commerce sites using mobile applications
which built in to the operating system of the device. Pattern which decrease Google search
numbers, product usage, and its advertiser exposure.
STILL A NICHE BUT GROWING
After the disappointment of the 3D TV’s as the next big thing more companies set their attention
toward the Smart TV, an interactive way to capture people needs and daily online usage into
their TV sets. Among the different companies which engage in this new innovative platform
found known companies such Philips, LG, Panasonic, Samsung, Sony Toshiba along with
different platform providers such as Internet@TV by Samsung, Vudu by Wal-Mart, Apple TV,
Yahoo! GoTV, Mediaroom by Microsoft, and Google TV which is part of a business partnership
with Sony, Intel and Logitech. The concept of the Smart TV is that each TV has built-in
computer processors and operating software so the TV sets can be tailored with applications
10 | P a g e
11. similar to computers and Smartphone’s. By offering a Google Smart TV Google could increase
its future reach and synchronize its platform while offering their consumers to shop, surf the
Web, check the weather and traffic, set up customized news pages while having a variety of
social networking, photo and video sharing, using the different Google products. Though this
scenario sounds like a interactive utopia, Google is experiencing a not so welcoming greet from
many of the cable and content providers. ABC, Hulu, NBC, and Viacom all blocked Google TV
deceives from accessing it programs and content. Rather if it’s an act in order to protect from
lowering its advertisement rating or just an effort in order to earn time, Google will need to find
a solution as the Smart TV will increase in demand and availability.
COMPETITION, SERVICE, PRODUCTS AND CONTENT LEADERS
One of Google’s big success in the last few years have been when it entered to the internet
browsing industry by releasing Google Chrome, Google’s web browser. With a unique approach
and a great focus on core values of providing a fast, simple, and secure browser . In less than 3
years since its release Google Chrome receive great reviews and a high usage of over 120 million
people increasing its market share to 11.9% and climbing to the third place follow by Mozilla
Firefox and Microsoft’s Internet Explorer. Not like Google Chrome and Apple’s Safari both
Mozilla and Internet Explorer experience a decline in their market share, possibly due to an
increase activity of both Apple and Google in the mobile, and tablet industries. With no doubt
the rising of Google browser popularity is connected to its aggressive marketing campaign which
include embedded ads on its web pages and as mention previously a new sophisticated and
entertaining TV commercial. Still Google is far from its competitors who enjoys their
competitive lead which base on their business flagship elements and on their long time presence
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12. in the market. Apple’s products which have a strong presence in the computer, phone, and tablets
market have the competitive advantage of tailoring most of its services and software’s such as its
internet browser, Safari, in its products as default choice. Microsoft on the other hand enjoys the
same competitive advantage with their explorer and the Microsoft windows operating system
along with the advantage of being in the market for many years compare to Google which will
celebrate its 13th birthday on September of this year. This competitive advantage allow both
Apple and Microsoft to be stronger in certain categories, however, Google continue to make
efforts to shrink those gaps by different market activity. One noticeable move which may be the
birth of a new product category is the soon to come Samsung Alex, Google’s notebook, which is
the commercial version to Google’s Cr-48 beta notebook that was unveiled last year. A success
of Google’s notebook may have a direct affect on it other products and services as the notebook
will most likely to be introduce with most of Google’s services and products as a default option.
With a wide products portfolio Google face a difficult struggle in almost every portion of its
business. Beyond competition from web information providers Google face competition with
specialize search engines and e-commerce websites such as Kayak, a traveling search engine,
Amazon.com, and EBay as many consumer may skip the use of Google and go directly to the
competing website in order to conduct their search and business.
In the Social network industry website such as Facebook and Twitter play a growing rule for
product or service referrals rather than seeking information via Google or any other search
engine, people use links which their friends post of links which found on companies Facebook
pages. Additional competition to Google comes not only from the different industry companies
such as Apple, Yahoo, Microsoft, or Facebook. Google’s main revenue comes from its
advertising solutions and services meaning that one of the ways to increase its revenue is by
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13. receiving a greater spenditure from those who already advertise with Google services. Those
advertisers also engage in the traditional methods of advertising such as newspapers, magazines,
billboards, radio, and television. Doing a better job, delivering good results and revenue to those
advertisers may cause by favoring and spending more money with Google over the other
traditional forms.
GOOGLE’S CORPORATE COMMUNICATION
Google main communication method to it investors, consumers, and media is conducted using
www.google.com , Google’s main website and via http://investor.google.com, Google’s investor
relations website, in addition as required by publicly traded companies Google file and release
Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and Proxy Statements to the
SEC and to its investors website, in addition Google is also conducting annual meeting for its
stockholders. Other communication forms include webcast of earnings calls and events which
Google participate in or host with the members of its investment community. Additionally,
Google provide notifications of news or announcements regarding its financial performance,
including SEC filings, investor events, press and earnings releases, and blogs as part of its
investor relations website. Investors and others can receive notifications of new information
posted on Google investor relations website in real time by signing up for email alerts and RSS
feeds. On top of all Google communicate with its users using http://www.facebook.com/Google
(Google official Facebook page), along with twitter.com/GOOGLE (Google Tweeter page), on
http://www.linkedin.com/company/google (Google LinkedIn page), and using its official blog -
googleblog.blogspot.com.
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14. BIBLIOGRAPHY
Online
Hoovers.com Google Inc.
http://www.hoovers.com/company/Google_Inc/hsrfri-1.html
Hoovers.com Microsoft Corporation
http://www.hoovers.com/company/Microsoft_Corporation/rcrtif-1.html
Google’s view on the future of business: An interview with CEO Eric Schmidt
http://www.mckinseyquarterly.com/Googles_view_on_the_future_of_business_An_interview_with_CEO_
Eric_Schmidt_2229
Google's Biggest Rival is Microsoft: Schmidt
http://news.brothersoft.com/googles-biggest-rival-is-microsoft-schmidt-5053.html
The Google Way: Give Engineers Room
http://www.nytimes.com/2007/10/21/jobs/21pre.html
FTC Said To Be Prepping Google Probe
http://www.huffingtonpost.com/2011/05/02/google-ftc--probe_n_856286.html
Our Search: Google Technology- The technology behind Google's great results
http://www.google.com/technology/pigeonrank.html
Yahoo Finance
http://finance.yahoo.com/q/pr?s=iap.l
INDUSTRY CENTER - INTERNET INFORMATION PROVIDERS
http://biz.yahoo.com/ic/ll/851mkt.html
Google Investor Relations- 2011 Annual Stockholders Meeting
http://investor.google.com/proxy.html
Better Living through Software: Microsoft Advances for the Home Highlighted at Consumer Electronics
Show 2002
http://www.microsoft.com/presspass/features/2002/Jan02/01-08msces.mspx
February Search Results Are In: Bing Is Up Again, Yahoo Is Down Again
http://www.businessinsider.com/search-results-are-in-bing-is-up-again-yahoo-is-down-again-2010-3
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15. Google's market share dips ever so slightly
http://news.cnet.com/8301-1023_3-20016795-93.html
comScore Releases August 2010 U.S. Search Engine Rankings
http://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Releases_August_2010_U.S._S
earch_Engine_Rankings
Google breaks AdMob even by 2014- makes a $6B killing by 2020: Mobile Advertising
http://www.telenow.net/Google-Admob-acquisition-FCC-mobile-advertising
Google Acquires AdMob For $750 Million
http://techcrunch.com/2009/11/09/google-acquires-admob/
Google unveils Chrome OS laptop
http://www.thinq.co.uk/2010/12/8/google-unveils-chrome-os-laptop/
Google details the Samsung Alex Chrome OS netbook
http://www.thinq.co.uk/2011/5/2/google-details-samsung-alex-chrome-os-netbook/
Google TV: Upgraded version in the works?
http://news.consumerreports.org/electronics/2011/05/google-tv-upgraded-version-in-the-works.html
Google Voice officially integrates with Sprint phones
http://www.cnet.com/8301-17918_1-20059374-85.html
Online Video:
Introducing Google TV
http://www.youtube.com/watch?v=diTpeYoqAhc
Webcast:
Google Inc. First Quarter 2011 Earnings Conference Call, Thursday April 14, 2011 at 1:30 PM PT
http://google.client.shareholder.com/eventdetail.cfm?eventid=95184
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