Google was founded in 1998 by Larry Page and Sergey Brin. It began as a search engine called BackRub and is now a large technology company providing many internet services. Google's mission is to organize the world's information and make it accessible to all. It is headquartered in Mountain View, California. In addition to its dominant search engine, Google provides services like Gmail, YouTube, Google Maps, and Android operating system. It generates most of its revenue through advertising on its sites and platforms. Google now has over 30,000 employees worldwide and continues expanding globally.

1. Project by:Aditya chaturvedi
aditya.chaturvedi.pgdmm14@iilmgsm.ac.in

2. ABOUT GOOGLE
Google, founded in year 1998 by LARRY PAGE and SERGEY BRIN , is a wholesole IT company which started by giving internet users a mere search engine,
which was initially called “BackRub” , that used links to determine the
importance of a individual webpages.
Larry and Sergey named the search engine they built “Google,” a play on the word
“googol,” the mathematical term for a 1 followed by 100 zeros.
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The company’s mission statement from the outset was "to organize the world's
information and make it universally accessible and useful", and the company's
unofficial slogan is "Don't be evil”. The Company was incorporated in September
4,1998 , bringing its IPO on August 19,2004. It’s headquarters are situated in
1600 Amphitheatre Parkway, mountain View, California-94043, Which is known
by the name “GooglePlex”.
Larry Page is the current CEO and Eric Schmidt is the current executive
Chairman of Google Inc.

4. Services provided by Google
Google Inc. today provides a host of services to the internet users, to the advertisers,
to developers, to the analysts and to many more fields.
But, the widely popular service provided by Google is their search engine, which has
gained monopoly in the search engine market.
Other services provided by Google are as follows:•
Google + -Social networking website provided by Google.
•
YouTube – A video library site , acquired by Google in 2006.
•
Gmail – A widely popular email service provided by Google.
•
Google AdSense, Adwords – Advertising solutions for advertisers.
•
Google maps – A widely popular mapping software.
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Google body – A 3D anatomical model of human body.
•
Google Earth, Moon, Mars – provides detailed orbital pictures of respective
celestial bodies.
•
Google Chrome – A desktop web browser provided by the company.
And many more………

5. Foray Into the OS world
 After successfully dominating the internet world by providing its web content
services, Google decided to foray into the OS world by making its first OS
software for cellphones and naming it “ANDROID”. Android OS was released
in Beta version in 2007 and officially releasing it in 2008. Since then it has
rapidly gained momentum in the market by defeating long dominant Symbian
OS and recently risen iOS.
As of 2012 data, android OS holds more than 50% of market share in the whole
world.
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The company is also planning to release its own OS for computer systems
dubbed as “GOOGLE CHROME OS”, which is a Linux based operating
system.
 The company is also planning to release “GoogleTV” OS for televisions which
is mixture of android as well as chrome OS, for making television viewing
interactive.

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Google in numbers
Google brought its IPO on August 14, 2004 and offered 19,605,052 shares
at price of 85 USD per share, at NASDAQ stock exchange , and made market
capitalization of more than 23 billion USD.
As of yesterday, Google’s price per share closed at 581.70 USD.
Google’s revenue is generated by the sale of advertisement space on its various
websites and others websites, which constitutes a whopping 96.7% of whole of
its revenue income. Google’s revenue for the financial year 2011 was 37.9
Billion USD.
Google employee strength as of 2011 is more than 30000, all over the world.
Google has 6 data centers in U.S. , one in Finland and one in Belgium and has
plans to open 3 new data centers in Asian region(Singapore, Hong Kong and
Taiwan) at a cost of more than 200 million USD.

7. S.W.O.T. Analysis of Google
STRENGTH
The simple look and feel of Google search engine which every single user can
access and gain useful information is the major strength of Google. The speed of
the search engine is amazing and can gain any information within no time. Google
has the provision to integrate with various languages and its localized searching is
added features compared to other search engines. The information is well
organized.
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WEAKNESS
As the information over the internet is increasing at an unprecedented rate, its
getting increasingly difficult for Google to organize information. Its becoming
really difficult to differentiate between good content, average content and bad
content as a search engine can’t check for credibility of all the information.
Google is just a search engine and it maintains its information in a organized
manner and provide it to the user. Thus it can be manipulated.
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8. S.W.O.T. Analysis of Google
Cont’d
OPPORTUNITIES.
With emerging trends of technology and increase in internet users, a
revolution has been created in the 21st century for the common man to quest for
information and knowledge. “Adwords” which is pay per click program offered
by Google and “Adsense” a program in which the Website publishers earn a
portion of the advertising revenue for placing Google sponsored links on their site
are major revenue generation programs and customer attraction programs
respectively.
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THREATS.
It faces competition from other search engines like Yahoo, Bing etc. Baidu and
Yandex in China and Russia are the market winners in that environment. These
can also be emerging threats to Google. Changing user preferences has resulted in
expectation of more quality results, which Yahoo focuses as its major agenda.
Most important is that Google should not lose its focus with competitors like
Facebook and yahoo.
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The Indian connection
As India emerging as a technologically savvy nation, it has become a hotspot
for many IT companies to recruit talented people from all over India. Many IT
companies in response to the talent available at hand , have now started setting
up their offices in India.
Many Indian origin companies are doing good in the international market.
Now, Google has also setup their offices in Gurgaon, Hyderabad, Mumbai and
Bangalore and are actively recruiting young talents in various fields be it IT,
sales, etc. and is providing localized services to Indian people and is making its
presence felt in the Indian sub-continent.

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What it means to me to work in this Organization
In my point of view, I find this organization, as an idea, to work for the better
environment, not for me only but for the others also, be it people working in
the organization and or the outside community.
As for the organization, running to have a profit is not the motive of the
company.
To build a sustainable future to provide upcoming generation with positive
morality while increasing their effectiveness so that the social-revolution
never ends.
I being a tech savvy person , I feel myself attracted to this particular
organization as a base, for increasing my global knowledge and awareness
while being working hard and going up on the line and gain dynamism
through wisdom.
Having a lateral way of thinking and or perception of things.