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Predicting the future of Google - BrightonSEO

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By looking at the companies that Google is buying, and the hires it's making, I look at a possible future for Google and how that will change the way we search.

Published in: Internet, Marketing
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Predicting the future of Google - BrightonSEO

  1. The future of Google …and why it’s no longer a search company
  2. But that’s not the whole picture
  3. Warning!
  4. Data
  5. I HAS CONSPRCY THERY
  6. Where might Google get this data?
  7. $8 TO $10 BILLION BY 2022
  8. $60+ MILLION
  9. $1 BILLION FOR 180 SATELLITES
  10. 80% of websites use Google Analytics
  11. 8.8.8.8 Google DNS service
  12. GOOGLE EXPLORES A UNIFIED CMS AND PUBLISHER AD PLATFORM
  13. DOMAINS SURVEYS DRIVE
  14. $966 MILLION
  15. $500 MILLION
  16. $3.2 BILLION
  17. $555 MILLION
  18. What could pull this data together?
  19. $400 MILLION
  20. What is Google trying to achieve?
  21. “ My vision when we started Google 15 years ago was that eventually you wouldn’t have a search query at all. You’d just have information come to you as you need it” Sergei Brin, Google
  22. GOOGLE’S NEW DIRECTOR OF ENGINEERING, RAY KURZWEIL, IS BUILDING YOUR ‘CYBERNETIC FRIEND’
  23. Google is no longer a search company
  24. Google is a data platform
  25. “Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke
  26. Why?
  27. Google was a technology company funded by advertising. Now it’s an advertising company that uses technology.
  28. $%!? What about clients?
  29. &£#@ What about our jobs?
  30. Web search
  31. Web search Contextual search
  32. Search plus Your World
  33. Google needs to understand rather than index
  34. Structured data
  35. $30+ MILLION
  36. Predictions
  37. Content is king Context
  38. Rise in businesses based on Google data
  39. Foster brand loyalty
  40. Google knows more about your customers than you do
  41. $16,711,000,000 plus… Project Loon Domains
  42. It’s already happened
  43. Thank y o u… www.crafted.co.uk | hello@crafted.co.uk London Office: Pill Box, 115 Coventry Road, London E2 6GG. Tel. +44 (0) 20 3393 3852 Ipswich Studio: 32 Fore Street, Ipswich IP4 1JU. Tel. +44 (0) 1473 213222

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