SEO - Emarketing by Surya Mishra

1. Presents Strategies on How to Become a Creative and Profitable Online Presence! PerfectWebWare

2. Offline / Online Offline, bustling crowds pass by your place of business. Some of the passerby traffic notices you and walks in. "Location, Location, Location" Online, people search for information. Millions of people. Each searches alone. "Information, information, information"

5. Site Building Process

6. Issues to Cover Definitions SEO and SEM Strategies Brand Recognition and Identity Q&A

15. Keywords / Phrases Suggestion Choose your Keywords: - Theme Related - Popular - Low Competition / Find Your Niche Market

21. Search engine optimization/cont’d How SEO elements affect organic listings Title tag Meta description tag (or first para of text if no meta des has been added) Keywords

25. Search engine marketing/cont’d Paid placements - Google Paid placements

36. Brand – Message and mood - Be confident. Quietly. Our message should be understated, subtle, not boastful. Our voice is one of partner, not seller. This is not about making claims; it’s about who we are. - Be understated. The dramatic understatement of underpromising and overdelivering is the tone to strive for. Find it. - Be clean and crisp. Use elegant, simple but effective communication. Visually and verbally, less is more. - Be conversational. The message should speak with people, not talk at them. You are their partner, share our message with them. - Be respectful and non-promotional. Engage the reader by speaking in a common language. No chest-beating or competitor-bashing. Avoid jargon. - Be benefit-driven. How does this product or service enhance people’s lives? Talk about the benefit. - Be global. Do not use metaphors or sports analogies. Consider translations and image selection with a world view in mind. - Be sensitive. Not all cultures in the global village share the same values. For example, subtle humor is a wonderful tool to use but humor “here” isn’t necessarily humor “there.” Also consider facial expressions and body language in the images you select. - Be sure. Test the visual and verbal content with the target audience to be sure that you’re communicating what you want to communicate. Every copy direction, every visual cue should do double duty— both fulfilling the goal of each assignment as well as communicating the brand promise. If it isn’t building brand value, then it is stealing from it. There is no neutral position on the brand value scale! - Obtain approval. All ads, literature and other external marketing communication materials must be reviewed and approved before they are submitted for final production or publication.

39. SEM and the Buying Cycle Campaign Goals and Objectives should line up with the profile of the searcher. While longer phrases tend to be further down the cycle, short ones may be as well, brands, products, etc.

42. Conclusion: Want to win in Search Engine Marketing? Control risk through education, best practices, smart people, and appropriate use of effective technology, not just for tracking but for campaign optimization. Do you want to be a survivor and a winner in the game of search engine marketing? Learn how the game is played. Campaign efficiency is not optional for search marketers, it is imperative. Questions? e-mail imsuryamishra@gmail.com