Bn 1021 demo digital marketing

Introduction to SEO & SEM
BN1021 – Demo PPT
Demo Digital Marketing

http://www.conlinetraining.com/courses/digital-marketing-online-training/
What is Digital Marketing ?
• SEO
• SEM

SEO – Initial Check List:
Check the presence of Google analytics code in Head Section - while running PPC
URL Canonicalization issue - Redirect "non www" versions to "www" versions using
301- redirection.
Check for different versions of home page (like index, home, default, etc.) and
perform a 301 redirect to TLD.
Webmaster accounts in Google & Bing should be created.
Errors in the webmaster accounts should be cleared at the earliest.
Check for Robots.txt file - The robots file should be available on website.
Check for XML sitemap - create one with all the valid URLs of website.
HTML Sitemap should be made available on the website.
Check for presence of Custom 404 error page.

SEO – Initial Check List:
Submit XML sitemaps in the Webmasters & keep resubmitting it every week.
Set the geographic target in Google webmaster.
Check for Duplicate Title Tags & Meta Descriptions & write them uniquely.
Any Indexing Issues
Any Crawling Errors
HTML Validation
Internal Linking within the Content
Site Structure Analysis (Good/Bad)
Duplicate Content on website?
Google local listing presence
Blog Optimization Suggestions if any?

SEO-Types
SEO Categorized into Two types :
SEO
On-Page Off-Page

On-page Optimization
• Key Phrases Optimization
• Web Pages Optimized
• Max. Industry Vertical / City Names Optimized
• Title Tag / Meta Tag Optimization
• Home Page W3 Validation
• HTML Source code correction
• Image Optimization
• Hyperlink Optimization
• Heading (Hx) Tags Optimization
• Online Competitive Analysis
• XML Sitemap Creation to Google, Yahoo and Bing
• Canonical Tags
• Robots.txt
• SEO Friendly Content Creation (Home Page)

On-page Optimization cont..
• Canonicalization analysis
• Keyword Rich Article Writing and Publishing
• Quarterly content asset links or long form content assets
• Monthly content asset links or long form content assets
• Google+ business profile setup/optimization
• Mobile site optimization (if applicable)
• Information architecture audit
• Custom 404 error page setup
• Google data highlights
• Integration of blog w/ RSS
• Internal linking restructuring
• Link reclamation
• Link redirect audit
• Linkable content promotion

Off-page Optimization
• Search Engines Submission
• Local Directory Submission
• Free Directory Submission
• Universal SEO (Video, Maps, Images, News)
• Social Bookmarking
• Classified Listings
• Premium Listing on TradePortIndia.com
• Google Base Feeds
• Photo / Image Sharing
• Article Writing
• Article Submission
• Article Social Bookmarking
• Blog Creation and Postings
• Blog Directory Submission

Off-page Optimization cont..
• RSS Feeds
• PPT Submission
• Video Submission
• Press Release Creation
• Press Release Submission
• Press Release Bookmarking
• Ongoing quarterly copywriting
• Website conversion analysis implementation
• Website usability analysis

SEO Issue Check:
• Internal Linking
• Duplicate Content Issue Checks
• Hidden Text Issue Checks
• Broken Links Issue Checks
• Third Party Link Issue Checks
• Mirror Site Issue Checks
• Header / Footer Links
• 301-Redirect
• 401 Page Creation
• Updating Pages for Local Search

SEO Research & Analysis
• Market Research
• Keyword Research and Analysis
• Keyword opportunity
• Competitors Website Analysis
• SWOT Analysis of Website
• How to Choose Best Keywords
• Tools available for Keyword Research
• Website Design SEO Guidelines :
• Content Research
• Content Guidelines
• Content Optimization
• Design & Layout
• XML Sitemap / URL List Sitemap

Reports
• Webmaster Verification to Google
• Visitor Analysis Report
• Monthly Keywords Ranking Reports on Google,
Yahoo and Bing

SEM Account Setup
• Google
• Bing
• Social Networks
• (Facebook,LinkedIn,Twitter)

Campaign Setup:
• Keyword Research
• Ad Copy Development
• Banner Ads
• Bid Setup
• Landing Page Recommendations
• Geo targeting Setup
• Implementation of Conversion tracking Code

Campaign Management:
• Competitor Analysis
• Creating new landing pages (Recommendations)
• Ad Copy Optimization
• CTR Analysis
• Keyword Refinements (if required)
• Bid Refinements (if required)

Ad Optimization:
• Text Ads
• Image Ads
• Remarketing Ad
• Interest-based Ad
• Topic Targeting
• Placement Sites Targeting

Strategizing PPC Campaigns
• Setting objectives, goals & expectations
• Actionable metrics for performance measurements
• Formulating account structure
• Effective segmentation of keywords
• Usage of multiple match types
• Non-overlapping Ad Groups

Value Ads:
• ROI Analysis
• Landing Page Optimization
• A/B Testing

SEM Management
• Re-marketing
• Mobile Advertising
• Display & Video Formats
• Optimize the display network campaigns
• Track & measure views through conversions

Reporting & Analysis
• Integrate PPC account with Google Analytics
• Weekly Campaign Performance Report
• Search term report.

Questions ???

Email us : info@conlineTraining.com
Visit : www.conlinetraining.com

Bn 1021 demo digital marketing

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