SEO – How to use Social Media for search engine optimization success.
Search Engine Optimization Workshop by Gerry Grant – Search-Optimization.com
| Microsoft Store | Orange County California
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
SEO can be defined as the activity of optimization Web pages or whole sites in order to make them more search engine-friendly, thus getting higer position in
search results.
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
[Webinar October 2012] eCommerce Site Search: Improving the User Experience f...Groove Commerce
According to a Forrester report, 36% of all purchases are influenced by online activity, and only 1 in 5 online businesses are happy with their internal site search. In other words, the importance of a website’s internal site search cannot be overstated. View this partnership webinar with Groove Commerce and SearchSpring to explore how to transform your site search from a simple feature into a powerful business tool.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
MASTERING SEO IN 2014 - ALL YOU NEED TO KNOWDespina Harami
Search Engine Optimization (SEO) Evolution. What is still important with the new algorithm changes. Learn all you need to know for a successful SEO optimization in 2014 and beyond.
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Being proficient at SEO fundamentals is essential to ranking high on Search Engine Results Pages, however, most businesses don't follow best practices for technical, content, off-page, and keyword optimization for SEO performance
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
SEO Rank Monitor - The Most Complete Ranking TrackerSERDP Record
Boost Your Rankings, Track Your Competitors, and Monitor SEO Performance with the Most Comprehensive Rank Tracker in the Industry. http://serprecord.filmrally.com/
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
SEO can be defined as the activity of optimization Web pages or whole sites in order to make them more search engine-friendly, thus getting higer position in
search results.
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
[Webinar October 2012] eCommerce Site Search: Improving the User Experience f...Groove Commerce
According to a Forrester report, 36% of all purchases are influenced by online activity, and only 1 in 5 online businesses are happy with their internal site search. In other words, the importance of a website’s internal site search cannot be overstated. View this partnership webinar with Groove Commerce and SearchSpring to explore how to transform your site search from a simple feature into a powerful business tool.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
MASTERING SEO IN 2014 - ALL YOU NEED TO KNOWDespina Harami
Search Engine Optimization (SEO) Evolution. What is still important with the new algorithm changes. Learn all you need to know for a successful SEO optimization in 2014 and beyond.
Ed Tankersley, principal of Eight Trails LLC online marketing and a Google AdWords Qualified Individual, shows how to set up your AdWords account the right way the first time, and how to get the most out of AdWords. The special focus for this presentation is on Bed and Breakfasts, but the information is applicable to all businesses.
Being proficient at SEO fundamentals is essential to ranking high on Search Engine Results Pages, however, most businesses don't follow best practices for technical, content, off-page, and keyword optimization for SEO performance
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
SEO Rank Monitor - The Most Complete Ranking TrackerSERDP Record
Boost Your Rankings, Track Your Competitors, and Monitor SEO Performance with the Most Comprehensive Rank Tracker in the Industry. http://serprecord.filmrally.com/
2014 SEO Ranking Factors and Rank Correlation GoogleJoseph Hsieh
Updated for 2014, this is an excellent guide with a lot of data visualizations on ranking factors and correlation based on a study SearchMetrics conducted.
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marke...Ronald Soh
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marketing
It can be classified by
1) Domain Factors
2) Page Level Factors
3) Site Level Factors
4) Backlinks Factors
5) User Interaction
6) Special Algorithm Rules
7) Social Signals
8) Brand Signals
9) Onsite WebSpam Factors
10) Off-Page WebSpam Factors
http://www.vtseo.net
Search Engine Ranking Factors Demystified: SEO SignalsTodd Malicoat
My presentation from Search Engine Watch Connect in Miami - Demystifying search ranking factors. While modern search technology is changing the landscape of search engine marketing, the core SEO strategies for organic growth have maintained some level of consistency over time despite added complexities determining relevance. Explore some of the more important factors, and how they should influence your website growth strategy.
Mobile-SEO nach Mobilegeddon: Relevanz und Ranking-FaktorenAdvance Metrics
Präsentation an der Suchmaschinen Konferenz Zürich 2016. Inhalt: Warum die mobile Suche relevant ist, wie sich Mobilegeddon darauf ausgewirkt hat und was konkrete SEO-Massnahmen sind, damit eine Webseite in der mobilen Suche gute Ranking-Positionen erzielt.
Higher search engine rankins are achievable for almost any website. This presentation covers tips and techniques for getting higher search engine rankings.
Css Founder is Website Designing Company in Delhi working with the mission of Website For Everyone. we are also working in Website Designing company in India & Mumbai, Gurugram, Ghaziabad, Faridabad.
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
Innovations of Digital Marketing in Engineering & Technologyiicecollege
Innovations of Digital Marketing in Engineering & Technology
objective:
To study the Traditional Marketing Methodology
To study the Innovations in Digital Marketing
To find the future potential of Digital Marketing in Engineering & Technology
for more details please visit
www.iicecollege.com
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Bayshore Solutions’ eMarketer, Ashley Macaluso, shares some beginner search engine optimization (SEO) tips and how picking the right keywords can lead to a successful online marketing campaign.
2018 Legal Marketing Association Tech West - New Trends in Search: An SEO Workshop with Guy Alvarez Good2BSocial, Jennifer Schaller The National Law Review and Mary Trice Winston & Strawn January 31 - February 1, 2018
The legal market is increasingly becoming more fragmented and competitive. Law firms are finding it difficult to drive traffic to their websites, convert that traffic into leads and then convert those leads into clients. As a result, law firms must invest time and effort to ensure that their websites appear amongst the top search engine result pages when clients or prospects are looking for specific keywords or phrases. Unfortunately, Google and other search engines are constantly changing their algorithms, making it harder to understand the most important factors when trying to achieve optimal search results. This workshop will provide legal marketers with actionable insights to improve their search results and generate more organic traffic from search engines.
Topics to be covered will include:
How to perform keyword research to find the most important client-centric keywords for content
How to determine if your site has technical issues that is making it harder for search engines to properly crawl and index your website
How fix local citation errors to enhance your site’s ability to rank highly in local searches
How to optimize attorney bio pages to rank well in search engine result pages
How social media impacts search engine rankings
How to spy on competitors and find out why they are outranking your firm
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
2. For over 19 years, Search-Optimization.com has
helped companies increase profitability with
strategic Internet Marketing.
CLIENT EXPERIENCE (partial list)
• Search engine optimization (SEO)
National
Worldwide
Local
• Social Media Marketing
• Pay-Per-Click (PPC) management
• Keyword research
• Website usability analysis
• Web analytics / Tracking / ROI
• Contextual advertising
• Email marketing
• Website design / Re-design
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
American Marketing Association Orange County
Cedars Sinai
Orange County Register
CeroView
Corporate Investment & Strategic Alliance (CISA) Conferences
Don Patton Construction
eEye Digital Security
eFormsNow
Grapes & Olives
iLeads
Interseller
Knot Corps
Liti Holographics
Long Beach International Marathon
iMarketingMasters
OCRealEstateFinder.com
OCCarFinder.com
OCT Group
On-Target Direct
The Orange County Register
Patient Care Technology Systems
PaxGolf
PivX
PoliteMedia
POP-i Music online music publication
Shoes.com
Strata-Media
The Sturgess Company
3. Paid vs Free
real estate license
Natural Search
Results generated
algorithmically – unbiased
and unpaid
Advertising
Your message reaches
customers at the moment
they demonstrate interest
10. SEO is best?
Highest return on investment
of any marketing.
Targets those who want what
you are selling.
Searchers are active buyers.
11. What exactly is search
engine optimization?
op·ti·mize
tr.v. op·ti·mized, op·ti·miz·ing, op·ti·miz·es
1. To make as perfect or effective as possible.
2. Computer Science. To increase the computing
speed and efficiency of (a program), as by
rewriting instructions.
3. To initiate specific online marketing tactics onsite
and offsite which allow visitors to quickly and
easily find your website based on keyword
phrases they use to query the search engines.
12. SEO
Steps to successful search engine optimization
• Keyword Market Research and Analysis (KMR): Research
and find the most popular, targeted and highly convertible
search terms. https://accounts.google.com/
• Competitive analysis
• Proper site structure
• Create content
• Link strategy
• Targeted landing and entry pages
13. Best Practices
Strategy and Prep work
• Set Goals: Define your goals and establish metrics for success.
• Opportunity: Understand and take advantage of good ROI
opportunity.
• Tracking Set Up: Set up tracking your results down to keyword
level. Money spent on tracking answers the question: What is
working?
16. Meta Description
"Ah meta descriptions… the last bastion of traditional marketing!
The only cross-over point between marketing and search engine
optimization! The knife edge between beautiful branding
and an online suicide note!"
Good Meta Descriptions should have:
1. Search Terms.
2. Brand message/strap line.
3. Compelling marketing message.
4. USPs/value adds/discounts/offers.
5. Unique content.
18. Ranking Factors
• Domain Name Choice - Several factors make the domain
name important and all of them revolve around having a
keyword in your domain name.
• Website Copywriting – Use professional SEO copywriters.
Your website copy is extremely important for conversions,
relevancy and theme.
• Title Tag - Every page in your web site should have a unique
title tag with the targeted keyword for that page included. This
is also the first ad copy the new visitor will see.
• Description Tag – This is what the search engines use for
the description they display. This should be unique for each
page and include the keyword targeted for that page.
19. Ranking Factors
• Anchor Text of Links - This is important for link popularity
and thematic linking to help develop topical community.
• Keyword Use in Document Text - Using the keyword in the
body text indicates what the page is about.
• Accessibility of Document - If a search engine can't reach
your pages, they can't get them in the index, and you
obviously can't rank well.
• Links to Document from Site-Internal Pages –. Link to
pages that you have optimized from pages with a similar
theme. An internally well-linked to document is generally
considered more important than an obscured or buried page.
20. Ranking Factors
• Directory and File Naming Conventions – Use targeted
keywords in the names of directories, pages, pictures and
videos.
• Primary Subject Matter of Site - A website's primary topic.
Also focus on the primary subject matter of a page.
• Dates and Fresh Content – Google patents indicate that the
date a site was created and how often it is updated are
important.
• Link Popularity of Site in Topical Community - Topical
communities are measured by the search engines as groups
of websites who interlink to and with one another frequently
and carry a similar topic or theme.
22. Ranking Factors
• Overall link strategy – Google was founded on the
importance of links as references or citations. Page Rank is
an indicator of the quantity and quality of links for that page.
• Google Explains “PageRank relies on the uniquely
democratic nature of the web by using its vast link
structure as an indicator of an individual page's value. ….
Votes cast by pages that are themselves "important"
weigh more heavily and help to make other pages
"important."”
Site checker
http://tools.quicksprout.com
Sites
http://tools.quicksprout.com/analyze/ready4remodel.com
23. Implementation Options
Model
Cost
Advantages/ Disadvantages
In-house
Portion of employee
salary
Long learning curve, employee may leave,
unskilled employee could cause damage
to web presence, company.
Outsourced
limited:
One-time fee offers
$99 - $250
Best case: 100% return on your $99
Worst case: Unscrupulous tactics could
get you banned.
$500 - $2K per month
Experts initiate thorough analysis and
implementation plan over time with regular
feedback and adjustments.
Higher perceived initial costs, but huge
ROI.
$100 - $150 per hour
plus portion of
employee salary
SEO firm acts more like a consultant and
helps train employee in-house. Good
solution for companies that prefer more
control. Employee may not implement
properly.
Outsourced:
Comprehensive
Hybrid / Retainer
24. Internet Marketing Workshop
Half Off Special
$1,000 of Services for $500
(760) 893-6422
Gerry Grant, CEO ~ Search-Optimization.com
www.Search-Optimization.com ~ gerryH2H@gmail.com
25. SEMINAR SPECIAL
Half off one month
Internet marketing.
Just $500 for $1,0oo
of SEO, Social Media
and Pay-Per-Click management.