Search Engine Optimisation (Seo) And Search Engine MarketingTin180 VietNam
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
SEO can be defined as the activity of optimization Web pages or whole sites in order to make them more search engine-friendly, thus getting higer position in
search results.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can refer to "search engine optimizers," those who provide SEO service.
Search Engine Optimisation (Seo) And Search Engine MarketingTin180 VietNam
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
SEO can be defined as the activity of optimization Web pages or whole sites in order to make them more search engine-friendly, thus getting higer position in
search results.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can refer to "search engine optimizers," those who provide SEO service.
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
As Founder and CEO of pankaj gangar.Inc. (kalyan, Mumbai), pankaj gangar has spent his entire career solving problems and fixing businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 400 industries, and over 7,200 sub industries, worldwide. Pankaj Gangar has dealt with virtually every type of business. He has studied, and solved, almost every type of business question, challenge and opportunity.-Pankaj Gangar
SEO training in hyderabad,vijawada,Guntur, pune,Bangalore,ChennaiPriyanka Reddy
Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients.
http://webvidhya.com/advance-seo-training-in-hyderabad/
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
As Founder and CEO of pankaj gangar.Inc. (kalyan, Mumbai), pankaj gangar has spent his entire career solving problems and fixing businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 400 industries, and over 7,200 sub industries, worldwide. Pankaj Gangar has dealt with virtually every type of business. He has studied, and solved, almost every type of business question, challenge and opportunity.-Pankaj Gangar
SEO training in hyderabad,vijawada,Guntur, pune,Bangalore,ChennaiPriyanka Reddy
Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients.
http://webvidhya.com/advance-seo-training-in-hyderabad/
Css Founder is Website Designing Company in Delhi working with the mission of Website For Everyone. we are also working in Website Designing company in India & Mumbai, Gurugram, Ghaziabad, Faridabad.
seo-search engine optimization,to increase the page rank on search engines and make website visible on google,yahoo,bing,etc.on page and off page are the two types of seo.SEO may be paid or free.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results
SEO is search engine optimization means it deals with search engines like GOOGLE,Yahoo,Bing,etc.When you have a website or a web page,then there is a big problem is that how to make it visible on search engines top 10 results means on first page.The solution to this problem is SEO.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Instructions for Submissions thorugh G- Classroom.pptx
Seo & sem training
1.
2. Search engine optimization (SEO)
no cost per click
Search engine marketing (SEM)
cost per click
3. Why is internet marketing important?
It gives companies the ability to:
Drive high quality customers to their website
Increase sales leads from customers looking for
their products and services
Build their brand online by communicating
marketing messages to their target audience
Increase their profile against their competitors
Target a global audience via international search
engines
Be accountable with ROI tracking (SEM)
4. Importance of search engines in Australia
SEs maintain its position as #1 category
SEs account for 10 out of 20 top sites
visited by Australians (May 2004)
Google Australia holds 4.7% total
internet market share - the highest for
any search engine in Australia
there are currently 1,715 SEs in Australia
5. Search engine optimization
What is SEO?
SEO is the act of modifying a website to increase its
ranking in organic (vs. paid), crawler-based listings of
search engines
How do organic search listings work?
• A spider or crawler which is a component of a SE gathers
listings by automatically "crawling" the web
• The spider follows links to web pages, makes copies of
the pages and stores them in the SE’s index
• Based on this data, the SE then indexes the pages and
ranks the websites
• Major SEs that index pages using spiders: Google,
Altavista, Msn, Aol , Lycos
“Spiders read only text, nothing else”
6. Search engine optimization cont..
SEO strategies/techniques
Domain name strategies
domain names are traffic magnets
> 63 million domain names registered
> 4.7 million domain names registered
1st quar 2004
choose a domain name that will increase
your search engine ranking. How?
simple, short, no hyphens, no numbers
use keywords, common words, advertising
terms, product names
choose a keyword that is important for your
business
7. Search engine optimization (cont)
Linking strategies
- the more inbound links the higher the SE ranking
- if the site linking to you is already indexed, spiders will also receive your
site
- quality of inbound links is critical
- how to increase links: a) good content b) good outbound links c) target
a list of sites from which you can request inbound links
- links for the sake of links can damage your search rankings
“Link relevancy is critical in getting your site indexed by search engines”
“A small number of inbound links from high-quality, relevant sites is more
valuable than many links from low-traffic, irrelevant sites.”
8. Search engine optimization (cont)
Keywords
- important in optimizing rankings
- keywords are words that appear the most in a page
- the spider chooses the appropriate keywords for each page, then sends
them back to its SE
- your web site will then be indexed based on your keywords
- can be key phrases or a single keyword
- do not use common words e.g. ‘the’ ‘and’ ‘of’: spiders ignore them
- write keyword-rich text
- balance keyword-rich and readability
- always have text in your page: at least 100 words
9. Search engine optimization (cont..)
4. Title tags
- important in optimizing rankings
- the first thing that a search engine displays on a search
return
- must keywords in title to be ranked no. 1
- should have the exact keyword you use for the page
- every single web page must have its own title tag
- you can use up to 65 characters e.g. EBay
http://www.ebay.com/ (title is littered with keywords)
5. Meta description tags
- the next important
- displayed below the title in search results
- use dynamic, promotional language
- use keywords
10. Search engine optimization (cont)
Meta keywords tags
- no longer carry weight with major SEs
- a myth that meta keywords alone affect
rankings
6. Alt tags
- include keywords in your alt tags
7. Submit your website to SEs for indexing
- submit your site to search engine
directories, directory sites and portal
sites
- indexing takes 1 wk to 3 months
11. Search engine optimization (cont)
Major SEs to submit to:
Altavista http://addurl.altavista.com/sites/addurl/newurl
(Search engines that also use this database - LookSmart)
The Open Directory Project (DMOZ)
http://dmoz.org/add.html
(Search engines that also use this database - Ask
Jeeves, Lycos, Netscape )
Fast http://www.alltheweb.com/add_url.php
(Search engines that also use this database - Lycos)
Google http://www.google.com/addurl.html
(Search engines that also use this database - Yahoo)
Inktomi http://submitit.bcentral.com/msnsubmit.htm
(Search engines that also use this database - AOL,
Excite, MSN, Overture)
MSN http://submitit.bcentral.com/msnsubmit.htm
Yahoo http://docs.yahoo.com/info/suggest
12. Search engine optimization (cont)
SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these files
Image only sites - spiders do not pick up images
Image maps - spiders cannot read image maps.
Do not use them on your home page or critical pages.
Frames - only one page can be titled (titling is critical in
search rankings)
- If the spider cannot read the complete page (because of
the frames), it will not be indexed properly.
- Some spiders may not even read a frames web site
Password protected pages – spiders cannot enter password
protected pages
13. Search engine optimization (cont)
PDF files - can be problematic for spiders. Although
some search engines can index them, the pages
must be interpreted into HTML and can lose much
of their content.
- place PDFs lower down in your site
Dynamic pages - spiders cannot index some content
on pages using ASP, CGI or other dynamic
languages.
- Make sure important pages are HTML, no
dynamically generated content.
Drop down menus – spiders cannot read them
14. Search engine optimization (cont)
In summary…
Critical elements
- domain name, links, keywords, title, meta
description, alt tags, submitting your website to SEs
- keywords galore: include in page copy, title,
description, domain name, alt tags
No-no's
- flash, image-only sites, image maps, frames,
password protected pages, PDFS, dynamic pages,
drop-down menus
15. Search engine optimization(cont)
How SEO elements affect organic listings
Title tag
Meta description tag (or first para of
text if no meta des has been added)
Keywords
16. Search engine marketing
What is search engine marketing (SEM)?
SEM is the act of marketing a website via
search engines by purchasing paid listings
What are paid listings?
These are listings that search engines sell to
advertisers, usually through paid placement or
paid inclusion programs. In contrast, organic
listings are not sold.
17. Search engine marketing (cont)
Paid listings:
1. Paid inclusions
- Advertising programs where pages are
guaranteed to be included in a search
engine's index in exchange for payment
- no guaranteed ranking
- payment made on a Cost Per Click
(CPC) basis
- e.g. LookSmart: a directory that lists
pages and sites, not based on position
but based on relevance. Advertisers pay
to be included in the directory on a CPC
basis or per-url fee basis with no
guarantee of specific placement
18. Search engine marketing (cont)
2. Paid placements
- Advertising programs where listings are
guaranteed to appear in organic listings
- the higher the fee, the higher the ranking
- e.g. sponsored links and Google’s Adwords
- can be purchased from a portal or a search
network
- search networks are often set up in an auction
environment where keywords and phrases are
associated with a cost-per-click (CPC) fee.
- Overture and Google are the largest networks
21. Other internet marketing strategies
Usability driven information architecture
Effective copywriting (presented previously)
Affiliate programs
Email marketing and online newsletters
Interactive customer relationships
Web traffic analysis and web analytics
22. Conclusion
• If budget allows, undertake both SEO and
SEM as SEM enables ROI tracking (leads
and conversions)
• If budget is zilch, opt for SEO
• Recommendation for UniSA:
- SEO
- SEM for campaigns and international
markets
23. Join us
Join us
Add: WZ-30-a,Bhagwan Das Nagar
Add: WZ-30-a,Bhagwan Das Nagar
East Punjabi Bagh, Delhi-110026
East Punjabi Bagh, Delhi-110026
Tel.: 011 28316148, 3203571, 30538061
Tel.: 011 28316148, 3203571, 30538061
Mobile; +91-8010 298 388, 8010 198 388
Mobile; +91-8010 298 388, 8010 198 388
E-mail: info@seocertification.org.in
E-mail: info@seocertification.org.in