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Are your SEO Strategy and Web CMS in Perfect Harmony?
Are Your SEO Strategy and Web CMS in Perfect Harmony? Presented by: Becki Dilworth Vice President of Digital Strategy Bridgeline Denver Brian Bolton Vice President of Marketing Bridgeline Software
About Bridgeline Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Over 1,000 Success Stories and Counting…
Acronym Soup ,[object Object],CMS
Acronym Soup ,[object Object],SEO
Acronym Soup ,[object Object],SEO
Overview ,[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],But…
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today, Businesses Must Be Found It doesn’t matter how good your website is. If no one can find it, you don’t matter.
Harmony How to Look For Harmony Photo credit: http://www.flickr.com/photos/juanflauta/3749591471/
SEO 101 ,[object Object]
SEO 101 ,[object Object],Relevancy ,[object Object],[object Object],[object Object]
SEO 101 ,[object Object],Relevancy + Trust
SEO 101 ,[object Object],Relevancy + Trust ,[object Object],[object Object],[object Object]
SEO 101 Can a CMS make your site … relevant? trustworthy?
SEO 101 Ultimately, that’s up to you.
SEO 101 Ultimately, that’s up to you. BUT…
SEO 101 Ultimately, that’s up to you. BUT… A CMS should help,  not hinder, your SEO strategy.
How to Find Harmony ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Find Harmony ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editable Page Title and Metadata ,[object Object],[object Object],[object Object],[object Object]
How to Find Harmony ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO-Friendly URL Stems ,[object Object],[object Object],[object Object],[object Object],www.acme.com/products/red-oven-mitts www.acme.com/prodinfo.asp?number=PC-11122
How to Find Harmony ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],Your search referrers Their performance
How to Find Harmony ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sitemaps (XML) ,[object Object],[object Object],[object Object],[object Object]
Sitemaps (XML) ,[object Object],[object Object],[object Object],[object Object]
Sitemaps (HTML) ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Find Harmony ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
301 Permanent Redirect Automation ,[object Object],301?
301 Permanent Redirect Automation ,[object Object],[object Object]
301 Permanent Redirect Automation ,[object Object],[object Object],[object Object],Danger Ahead
301 Permanent Redirect Automation Nikon Digital Cameras | Acme Liquidators Shop Acme Liquidators for Closeout Prices on Digital Cameras. Popular Brands Include Nikon, Canon, and More… www.acme.com/electronics/nikon-12-1-digital-camera-1a.aspx
301 Permanent Redirect Automation ,[object Object],[object Object],Nikon Digital Cameras | Acme Liquidators Shop Acme Liquidators for Closeout Prices on Digital Cameras. Popular Brands Include Nikon, Canon, and More… www.acme.com/electronics/nikon-12-1-digital-camera-1a.aspx
301 Permanent Redirect Automation ,[object Object],[object Object],[object Object],Nikon Digital Cameras | Acme Liquidators Shop Acme Liquidators for Closeout Prices on Digital Cameras. Popular Brands Include Nikon, Canon, and More… www.acme.com/electronics/nikon-12-1-digital-camera-1a.aspx Nikon Digital Cameras | Acme Liquidators Shop Acme Liquidators for Closeout Prices on Digital Cameras. Popular Brands  Include Nikon, Canon, and More… www.acme.com/prods/closeout-elec/nikon-camera-1674a.cfm
301 Permanent Redirect Automation ,[object Object],[object Object],[object Object],[object Object]
301 Permanent Redirect Automation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Find Harmony ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editable Page Headings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Find Harmony ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Page Creation  ,[object Object],[object Object],[object Object],[object Object],Know who’s coming. Know why they’re coming. Welcome them accordingly.
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You For Attending…Questions? ,[object Object],[object Object],BECKI DILWORTH [email_address] 303.785.3852 BRIAN BOLTON [email_address] 781.497.3013 ,[object Object],[object Object],[object Object]

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Are Your SEO Strategy and Web CMS in Perfect Harmony?

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  • 2. Are Your SEO Strategy and Web CMS in Perfect Harmony? Presented by: Becki Dilworth Vice President of Digital Strategy Bridgeline Denver Brian Bolton Vice President of Marketing Bridgeline Software
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  • 11. Today, Businesses Must Be Found It doesn’t matter how good your website is. If no one can find it, you don’t matter.
  • 12. Harmony How to Look For Harmony Photo credit: http://www.flickr.com/photos/juanflauta/3749591471/
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  • 17. SEO 101 Can a CMS make your site … relevant? trustworthy?
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  • 20. SEO 101 Ultimately, that’s up to you. BUT… A CMS should help, not hinder, your SEO strategy.
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Editor's Notes

  1. Thank you for allowing me to introduce to you Bridgeline. This is a brief introductory presentation, that has about a dozen slides and shouldn’t take more then 10-12 minutes; then I am anxious to learn more about your web based initiatives and requirements.
  2. Bridgeline helps organizations like yours achieve or exceed their business related initiatives by leveraging interactive technologies. We have developed an integrated suite of web application management software that combined with our award winning interactive technology capabilities, provide you with powerful end to end solutions. If you were to ask our customers what we do, the Washington Redskins will tell you that we helped them to maximize their online revenue and improve their customer loyalty. The Berkshire Life Insurance Company will tell you we helped them to streamline their operations, reduce administrative cost, and dramatically enhance online registration. Others like Omgeo and the Marriott will tell you we helped them enhance employee knowledge and productivity with online learning solutions. Bridgeline is a growing organization with multiple locations in the United States, and a quality development team in Bangalore India. We have over 600 active customers and I am pleased to inform you that despite the current weak economic environment, we are having a record year (both in revenues and in profits).
  3. Bridgeline has over 600 active customers. Many of these are some of the most recognized brand names in the world. One important note is that 65% of our revenue comes from repeat business! Bridgeline customers stay with us and we are an organization that is committed to our customers long-term success. Bridgeline has developed hundreds of web sites and web applications with complex content management and eCommerce requirements. What does this mean to you? This means we can bring this experience, depth, and successful track record to your organization.