The document provides an overview of search engine optimization (SEO). It defines SEO and discusses how search engines work by gathering content, building an index, and running searches against the index. The document outlines key SEO building blocks like keywords, making sites crawler-friendly, and developing links. It also discusses SEO tools, black hat SEO methods to avoid, and defines success as being search-friendly, user-friendly, and persuasive.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
dical Sonography program, delves into the innovation and the future of precision medicine. Innovation in precision medicine is vital for early detection and prevention of diseases based on an individual’s
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SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
dical Sonography program, delves into the innovation and the future of precision medicine. Innovation in precision medicine is vital for early detection and prevention of diseases based on an individual’s
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SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
Blazin Multimedia's presentation slides for the SBDC (SEO & Local Search Seminar). Includes tips and tricks on how to optimize your site to rank organically via SEO and locally via Google Places.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
Blazin Multimedia's presentation slides for the SBDC (SEO & Local Search Seminar). Includes tips and tricks on how to optimize your site to rank organically via SEO and locally via Google Places.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
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This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
Word Press Development Services allows the developers and users to extend their functionalities. It provides a variety of services ranging from social media integration to community development.
SEO & Social Media for Business with WordPressBrian Rotsztein
These are the slides from my talk at WordCamp Montreal 2011. The first half is a basic how-to, showing some easy SEO techniques and the second part features theory and practice in social media, including the social-content dichotomy and a plugin recommendations for Facebook, Twitter, and other social media platforms.
These are the slides to my presentation at Ignite Montreal 2011. To maintain the light-hearted nature of Ignite and the humourous aspect of the presentation, two of the slides have fictional numbers. Can you guess which ones? Each of the original slides had an image, numbers and a word or two but I added a brief summary of what I said for Slideshare.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
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Seminar on Search Engine Optimization.
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
this presentation will help to understand that is digital marketing and how it is important for any business.
for more details visit our website i.e. https://www.excellencedigitalacademy.com
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
2. 2
Topic Outline
Introduction
How Search Engines Work
SEO Building Blocks
• Keywords
• Crawler
• Links
SEO Tools
Black Hat Methods
Summary and Conclusion
4. 4
Definition of Search Engine
Optimization (SEO)1
"Natural," or "organic," search engine
optimization (SEO) is designing, writing, and
HTML-coding a Web site to maximize the
chance its pages will appear at the top of
spider-based search engine results for
selected keywords and phrases
Organic Listings: Listings that search engines
do not sell (unlike paid listings)
6. 6
Why is it important?
Internet advertising 1H 2006 : $7.9
Billion2
Search ranking more site visitors
Internet users tend not to click through
Depends on webs role in your
economic model
7. 7
Variation in Approaches
White Hat
Abide by terms and conditions set forth by
search engines
Black Hat
Breaches search engine terms and conditions
May provide short-term gains
You run the risk of being penalized by search
engines
9. 9
Defining Success (Context)
Search-Friendly (SEO)
• High ranking
• Terms and conditions set by search engines
(Google, Yahoo, MSN Search)
User-Friendly
• Site must satisfy the needs of visitors
Persuasive
• Profitable for site owner
11. 11
Search Engine Operations
1. Gather Content
• Crawler or spider moves recursively
downloading content
2. Builds sophisticate index
3. Individual web searches run against
index
• Results are retrieved and ordered
• PageRank & Relevance
12. 12
Google Search Placement4
Placement: importance and relevance
PageRank (importance)
• Counts links
• Weights links
Query matching (relevance)
• sophisticated text-matching techniques
• examines all aspects of the page's content
(and the content of the pages linking to it)
14. 14
SEO Optimization Categories
Keywords
• Keyword selection and keyword-rich text
Crawler
• A crawler-friendly site navigation scheme
Links
• Link popularity
15. 15
Keyword Recommendations1
Page title: visible HTML text ,“Above the fold”
Page Size: "100 KB" limit is still is still widely
held. The optimum page size is 500-3000
words (or 2000 to 20,000 characters)
Be specific
Example: “Apple iPod” verses “iPod”
• exact phrase should appear generously throughout
your site copy on every page
16. 16
More Keyword
Recommendations5
Meta tags: use but don’t stuff
<meta name="description" content="Free Web tutorials on HTML, CSS, XML,
and XHTML">
Alt tags: use for graphics
<IMG src="star.gif" alt=“star logo">
Content is king
Write good content with relevant and important keywords in
mind.
Geo Targeting
Add geocentric terms to target local areas
Domain Names
Use keywords as part of domain name
17. 17
Crawler-friendly
Engine spiders are primitive beings
• choose simplicity over complexity
Goal
• All your web pages seen by crawlers
• Google: enter in searchbox
“allinurl:utexas.edu”
18. 18
Suggestions to be Crawler
Friendly5
Traditional <a href> tag
Keywords in subfolder names
Minimize quantity of subfolders
Cross link relevant terms and phrases
within the site
Multiple paths to pages to eliminate
orphans
19. 19
Avoid or Minimize: May
Negatively Impact Crawler5
Flash (slow to load and difficult to
navigate)
Frames
Java navigation
Session ID to track visitors
exact same Title tags on every page
set to require a cookie when a visitor
gets to the page
20. 20
Link Development
Inbound Links Impact PageRank
PageRank (Popularity, importance)
Number and quality of links pointing to a
website
Measure of usefulness of site
21. 21
Link Development Tradeoffs
Advantage
• it is dynamic, cumulative, and difficult to
imitate
Disadvantage
• takes time (vs. advertising)
22. 22
Link Development Approaches
(White Hat)7
Quality content to start with
Cultivate quality link (not quantity)
Begin with web directories
Harness online publicity
Use Blogs and forums wisely
Investigate competitors
• Understand their strategy
• Online publicity, blogs and forums
• See inbound links ("link:domain.com" in Google,
"linkdomain:domain.com" in Yahoo)
29. 29
Vendor Tools Example:
Seo Administrator 8
Ranking monitor: site positioning in for keywords
Link popularity checker: checks inbound links
Site indexation tool: check site indexation
Server Log-analyzer: Administrator log analyzer
PageRank analyzer: analyze competitor sites
Keywords tool: suggestions, associations, competitor analysis
HTML analyzer: dissect html text in the same way that a search
engine would (syntax, keyword density)
32. 32
Head of the webspam group at
Google
Matt Cutts
Worked on his Ph.D Computer Science
at the University of North Carolina at
Chapel Hill. Undergrad Comp Sci and
Math (Graduated with M.S.).
Moved into information retrieval after
classes from the university's Information
and Library Science department
36. 36
Black Hat Terms
Link Farming: exchanging reciprocal links
Keyword Stuffing: Hidden text, Stuffing text in every nook and cranny
Cloaking: stealth, deliver different page to a search engine for indexing
Doorway Pages: bridge, jump page, designed to appeal to search engine spiders
Fast meta refresh: used to quickly switch doorway pages to the page the user is
supposed to see
Code swapping: swap it on the server with the "real" page once a position has
been achieved. also sometimes done to keep others from learning exactly how the
page ranked well.
Bait and Switch: loads the page with a popular search words such as sex, travel or
antivirus when is irrelevant to site
44. 44
Vendor Tools Example:
Seo Administrator 8
Ranking monitor: monitor web site positioning in the major search
engines for keywords
Link popularity checker: checks inbound links across a number of
search engines
Site indexation tool: check site indexation in Google, Yahoo, MSN
and other search engines
Server Log-analyzer: Administrator log analyzer automates
(Number of unique IP addresses, Number of visitors… )
PageRank analyzer: analyze competitor sites
Keywords suggestion tool: Keyword suggestion services, Keyword
Associations, search query suggestions, Competitor analysis
HTML analyzer: dissect html text in the same way that a search
engine would (syntax, keyword density)
45. 45
Black Hat Terms
Link Farming: exchanging reciprocal links with Web sites in order to
increase search engine optimization
Keyword Stuffing: Hidden text, Stuffing text in every nook and cranny
Cloaking: stealth, deliver one page to a search engine for indexing
while serving a different page to everyone else.
Doorway Pages: A Web page that is designed to appeal to search
engine spiders.
Fast meta refresh: used to quickly switch doorway pages to the page
the user is supposed to see
Code swapping: swap it on the server with the "real" page once a
position has been achieved. also sometimes done to keep others from
learning exactly how the page ranked well.
Bait and Switch: Another technique combines word stuffing with "bait-
and-switch," which loads the page with a popular search word such as
sex, travel or antivirus, even though the word has nothing to do with
the site content.