This document provides guidance on search engine optimization (SEO) and optimizing a website for visibility. It discusses what SEO is, optimizing content on web pages, tracking goals and conversions, and creating an SEO plan. Key aspects include choosing keywords, analyzing website readiness, tracking metrics over time, and tailoring the approach for different business types and sizes. The overall message is that good SEO aligns with good user experience, and content should appeal to audiences rather than focus solely on keywords.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
You’ve got your site, done your research, got feeds coming in but you still aren’t making enough to retire to the south of France. In fact, you don’t seem to be pulling the traffic and... nope, you just aren’t ranking. But your site is HUGE and should be ranking – why isn’t it?
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
With topics covered ranging from uniqueness, madlib, linking, and monitoring to site architecture, vertical selection, roadblocks and more, this session is going to be crammed full of interesting tips, tricks and insight.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
This is a short course on keywords analysis, keywords research using Google Ads Keyword Planner. The idea is to give is first hand information on how to use Google Ads Keyword Planner for keywords analysis. Basic Keywords Research Training course for beginners.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
You’ve got your site, done your research, got feeds coming in but you still aren’t making enough to retire to the south of France. In fact, you don’t seem to be pulling the traffic and... nope, you just aren’t ranking. But your site is HUGE and should be ranking – why isn’t it?
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
With topics covered ranging from uniqueness, madlib, linking, and monitoring to site architecture, vertical selection, roadblocks and more, this session is going to be crammed full of interesting tips, tricks and insight.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
This is a short course on keywords analysis, keywords research using Google Ads Keyword Planner. The idea is to give is first hand information on how to use Google Ads Keyword Planner for keywords analysis. Basic Keywords Research Training course for beginners.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
Here is the full slide deck for our popular Facebook Advertising: Planning & Implementation webinar.
http://learning.teamtwobees.com/p/facebook-advertising-success/
Use this sheet to help you do your target audience research. From your research you should be able to create a clear Customer Profile. The more detailed you are, the easiest it will be to target them with relevant content on social media.
Simple break down of all the main social networks, their personality, tone and audience. Perfect for helping your colleagues to understand social networks better and how you can use them for your business.
Beyond the big 3 social networks. This presentation is from a webinar delivered by TwoBees to #LearningHive members.
These slides explain how to use Snapchat, Instagram Stories, Periscope and Facebook Live.
Slides from my presentation at the ICT for Education conference in Birmingham: Social Media In The Classroom
http://ictforeducation.co.uk/conference/24/?mode=schedule
Presentation from the recent Universities UK conference: Using digital innovation to enhance university marketing and communication
http://www.universitiesuk.ac.uk/events/Documents/DigitalMediaHE_brochure.pdf
How can schools capitalise on the social media and digital tools available to them? What makes a story shareable? Jennifer is here to help inspire you with tools you can use to get your story to the right people for the right reasons using social media.
Slides from this weeks Guardian Media Academy Social Media for Business seminar.
Includes advice on:
- Creating your own digital media strategy
- Using different platforms like LinkedIn, Facebook, Twitter, YouTube etc
- Content Strategy
- Troubleshooting
- Social Media Guidelines and Policy
Useful links:
http://econsultancy.com/uk
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. What is SEO?
Search engine optimisation is the
process of improving the visibility of
a website or specific web page to a
search engine. This is done by
observing the rules used by search
engines to rank content, and
maximising a page’s potential
visibility.
4. Things we will avoid
• SEO Spam: Hidden text & links,
keyword repetition etc
• Duplicate title tags
• Pages with multiple URLs
• Non optimised image & video
content
5. We will put maximum effort into:
• Planning with specific goals in mind
• Checking & improving content, user journeys
& appropriate tagging
• Perfecting on page optimisation
• Using analytics to perfect goal attainment
• Tracking & improving referral performance
• Courting & creating quality back links
9. Is your business ready for
traffic?
Running a very successful SEO campaign
can be brilliant for your bottom line if your
organisation’s products and services are
scalable.
If you run a small start up, ensure that you
have contingencies in place for a successful
campaign.
10. 2. Website readiness
• Does your site facilitate reaching
organisational goals?
• Are there specific paths that users can
take which lead to conversion?
• What does conversion look like?
• Where do visitors land?
11. The good news?
Good SEO practice is strongly aligned with
good accessibility and content practice. In
general, actions that assist SEO will also
help improve your site’s usability and
relevance.
12. How?
• Using text and detailed descriptions makes your
site more visible to search engines
• Carefully placed, appropriate keywords help guide
visitors to the most relevant content
• HTML descriptions of flash files and .gif images
assist screen readers and search engines
• More regularly updated content is good for visitors
and SEO
• Engines love strong site navigation
14. <imgsrc=“img2756203.jpg” alt=“”>
VS
<imgsrc=“puppy.jpg” alt=“puppy”>
VS
<imgsrc=“puppy.jpg” alt=“dalmatian puppy playing fetch”>
DON’T DO THIS:
<imgsrc="puppy.jpg" alt="puppy dog baby
dog pup pups puppies doggies pups litter puppies dog retriever
labrador wolfhound setter pointer puppy jack russell terrier
puppies dog food cheap dogfood puppy food"/>
15. Task:
Provide good context for
your image on the page
Image file name:
Alt Tag:
Keywords to scatter through
copy:
16. 2. Website Readiness
Feature Exists Planned Rating
About Page / Org history
Product / Service Info
Purchasing / Donation
Customer Support
News pages / Blog
Contact / Lead form
Offline Contact details
Bricks & Mortar Business info
Links to other resources
Educational Materials
17. Who makes these changes?
• Editing HTML on all site pages
• Creating Robots.txt files
• XML site map
• Customer facing site map
• Converting graphics to optimised text
• Rewriting page text for optimisation
• Ensuring Flash files have alternative
HTML text
23. Collecting Keywords
• Put yourself in the mind of your target
audience – what search terms will they
use?
• Prevalent words on your site
• Your website statistics
• Industry media
• Internal searches
• Competitor’s website
• Related search results
26. What does it mean?
• Which keywords are creating the most visits?
• Are they also the words with the most Pages /
Visit? Average time on site?
• Which words have the highest bounce rate?
• Which landing pages are these words leading
to?
• How do these relate back to your conversion
goals?
28. Relevance, Popularity &
Competition
Keyword (s) Relevance Popularity Competition
Digital High 74,000 Low
Switchover
Legal Support High 60,500 Medium
Strategic High 480 Medium
Business
Consultancy
29.
30. Compiling your shortlist
• Combine to create long tail search terms
• Choose appropriate landing pages
• Value of keyword conversions
• Beware of single word groups
• Be discerning when deciding relevance
• How many sponsored listings are there for a
given term?
• Google allintitle:“keyword”
31. Ranking your shortlisted
Keywords
• Search your keywords on google/yahoo/msn
• Does your site appear within the top 30? Take a
note of the number
• Is the result Web / Image / Video / Directory?
• Look at organic searches only
This is a good time to note where competitors rank
for your chosen terms, as well as any potential
broken links to your site
33. Small note on Paid Promotion
• Use Google Analytics to tag URLs for
banner campaigns so that source data can
be tracked in your reports
• Use auto tagging for AdWords campaigns
• Link paid search through to named
conversions on Google Analytics to ensure
reliable tracking
34.
35. Is your site indexed?
• Google / MSN site:yourdomain.com
• Take a note of how many links are listed
• Check to make sure there are no old
pages or pages you want to keep unlisted
• Search for URLs with “” to double check
each page has been listed
36.
37.
38. Keeping Search bots off your
site
• Robots.txt (see robottxt.org for more info)
• URL removal tool (Google Webmaster)
Not linking to a page will not ensure that it
can’t be found. For example if that page
became a referral page for another site, they
may list it at some point.
44. Business to Business
• Your target audience is much more well
defined and therefore more easily found
and targeted
• High %age of conversions which are
usually of higher value
• Large amounts of text on your website
which can be more easily optimised
45. Challenges
• High quality links can be harder to come
by due to the smaller audiences involved
• Campaigns can be harder to judge due to
the longer conversion cycle
• Dynamic, rich media content is not so
prevalent on B2B websites & therefore
less potential for sharing
46. Business to Consumer
• Access to wide and varied content raising
potential for sharing
• Potential for user generated content like
reviews
• Much more defined relationship between
sale value and SEO value
• Higher potential for quality back links from
large news websites
47. Challenges
• Varied audience with a range of online
skills (unpredictable)
• Who are your competition? Online is a
completely different landscape
• Less well defined sales process which
usually includes branding as one of the
goals
48. Organisation size
Being a large organisation can be great for
newsworthiness but detrimental when it
comes to the following:
• Large pay per click campaigns can be
unwieldy
• Brand continuity across departments
• Clarity of campaign message
• Old links and out of date content
49. Organisation size
Being a small organisation means you can
be more agile when it comes to web updates
and campaign tailoring. Challenges come in
the form of :
• Size
• Budget
• Resources
50. 4. Action your findings
Does this page have… Y/N
A unique HTML Page title?
Target keywords in the title?
At least 400 words HTML text?
Exact keyword phrases within the body text?
HTML text links from the homepage?
HTML text links from other site pages?
Images / Video with ALT tags and title descriptions?
54. On Page
• Optimised content is a means to an end – it
has to appeal to your audience!
• Less is definitely more when it comes to
scattering keywords throughout your text
• Vary the versions of a keyword group, do not
replace every generic term to the detriment of
readability
• Split long tail terms with punctuation and line
breaks
55. Where should you include
keywords?
• Headlines
• Sub Headlines
• Image Descriptions and Alt tags
• Main article copy (conservatively)
• Link text
• Navigation links
• Calls to action
56. However, don’t get hung up on:
• Keyword density
• Keyword prominence
• Subparts / Stems (read, reads etc)
• Related terms
• Synonyms
• Modifiers (science fiction, supernatural
fiction)
57. These things are important but should be
used as part of your natural writing style.
Again, copy that is designed to appeal to
your users naturally lends itself to including
your keywords within the elements of a
page.
Google uses a multitude of metrics to
determine your page relevance and rank.
You will never truly know exactly how their
algorithm works!
59. Integrated Blog
• Is your CMS system SEO friendly?
• Plan & schedule updates from a range of
contributors including clients
• Don’t get hung up on your keywords when it
comes to blogging
• Make the content easy to share & available in
different formats (like video / text / PDF)
• Spend time on community engagement
• Remember links (especially internal)
61. Blog Schedule
• Staff from different
Who do you have access to
who could provide quality
departments
contributions?
• Clients
What kind of content could
you easily produce?
• Potential clients
• Suppliers
• End users
• Sector bloggers
62. 5. Quality link planning
• Rediscover content you already have – can it be
syndicated?
• Make a list of potential blogs to connect with
• Do you comment on other blogs?
• Who do you send your press releases to?
• Offer to be a guest blogger / writer
• Spend time and resources creating content to
place on reputable sites with strong page rank
63. Requesting a link
• Who is linking to your top 3 competitors – can you
get in on the action?
• Do any of your top clients have websites?
• Which sites come up top in your keyword
searches – do they take submissions?
• Do any sites mention your company but do not link
to your pages?
• Are you a member of any business associations?
• Sympathetic campaigning sites for charities
64. Approaching bloggers
• Be familiar with their content, spend time
interacting on the site
• It’s about content that’s right for their
audience, not selling your website to the blog
owner
• Do your research and mention past posts
• Be polite – your letter could easily be
published
• If you would like a review, send a free sample
but accept that you have no control over their
opinions
65. Assess if a link is worthwhile
• Are your keywords within the article on the site or -
even better - do they perform the function of the
link?
• Are both sites aimed at the same audience?
• Is the link coming from a flattering article?
• Is it linking to the most appropriate page?
These are things that search engines are looking for
too, and it helps them assess both the link and your
site.
66. STOP! Don’t forget internal links
Every opportunity to link to content within
your site is another pathway for search
engines to find your content.
Avoid “click here” and use keyword rich text
for maximum results.
67. Directories
Generic:
• Dmoz.org (The Open Directory)
• Dir.Yahoo.com (Yahoo Open Directory)
• Google.com/Places (Bricks & Mortar Business)
Sector specific
• Be wary of directories that charge
• Are your competitors there?
• Check the site back links & indexed pages
69. Social networking
• The more your content is shared the better
it is for your SEO
• Make sharing easy by embedding share
options on your pages
• Encourage employees to get involved in
the sharing love
• Don’t forget social bookmarking!
75. Early days
• Too early for any statistically relevant data
on how many users will “opt out”
• More important than ever to make sure
you use specific, traceable links in
advertising, link building and social media
(UTM)
• Use Cookiepedia.co.uk to help you put
together your own opt in options
• Show willing. Don’t panic.
76. Things to remember
• Have holistic SEO practices to ensure
you’re not caught out by changes in
algorithms and trends
• Don’t stop when you get to the top –
expand!
• Always take quality over quantity whether
it’s links, leads or keywords
• Promote your whole site, not just the
homepage