This document provides an overview of basic search engine optimization strategies. It discusses on-site SEO techniques like optimizing title tags, meta descriptions, and keyword meta tags. It also covers off-site SEO like link building. Other topics include keyword research tools, measuring tools, competitive analysis, and a proposed 6-month SEO campaign plan involving content creation, link building, social media, and local listings.

1. Yusuf Chowdhury
210-316-3123
www.meetup.com/SAOnlineMarketing
www.OnlineBusinessOwners.org
Basic Search Engine Optimization
Strategies

3. Search engine optimization (SEO)
is a technical and creative process
to influencing the visibility of a
website in a search engine's
organic search results, for the
purpose of driving targeted
customers to it.

4. Website Structure

5. What is On-Site SEO & Off-Site
SEO

6. Techniques that include adjusting the layout of your website,
adding code on pages, HTML scripts, inserting relevant
keywords within the content of your website ( Title Tags,
Meta Description Tags etc…)

7. Meta tags
- Title tag - This is the page or post title as it shows up in the top of
your browser in the search engine.
- <title> Title text here </title>
- Meta Description Tag -This is the paragraph below the title that is
used to draw readers in. The meta description tag is where you
would want to put your site’s summary
- <meta name=”description” content=”This is where you put your
site’s summary”/>
- Keyword meta tags – The meta keywords tag is where you put all
of the keywords you use in your site.
- <meta name=”keywords” content=”SEO, Search Engine, etc”/>

8. Techniques that includes the process of "link building"
or getting links back to your site from others. Or
activities that happen outside of your website that
have a direct influence on how your website behaves
in search engines

11. Deferent Types of Keywords!
Short-tail keywords
Example: “Shoes” or “women’s shoes”
Long-tail keywords
Example: “Affordable women’s shoes online” is a long-tail version of
“women’s shoes”
Navigational keywords
Example: “Nikon” to find the website for the Nikon brand.
Informational keywords
Example: “landscape photography tips” or simply “landscape photography”.
Transactional keywords
Example: “Buy textbooks online” and “online clothes shop” are examples of
these keywords.

13. Keyword Distribution
1- Internal Web Pages
2- Content on Web Pages
3- Images, videos files and links

14. What tools to use in Keyword
Research

15. Keyword Research Tools

16. www.traffictravis.com
www.noblesamurai.com
www.spyfu.com
www.keywordtool.io
www.wordtracker.com
www.ubersuggest.org
www.keywordspy.com
www.adwords.google.com/KeywordPlanner

17. Measuring Tools

18. Competitive Analysis Tools

19. • URL
• Title Tags
• Meta Tag Description
• Keyword Usage
• Anchor Text
• Images
• Internal Links
• Schema
• Outbound Links
• Page Load Speed
• Alt Tag
• Sitemap
• Robots.txt
• H1 title

20. How to get started with SEO campaign
1- Keyword research.
2- Configure Google Analytics and Google Search Console.
3- Optimize your web pages.
4- Use www.woorank.com
5- Submit your website for indexing.
6- Plan and implement monthly natural Off-Site SEO.

21. - Building Links
number of links
quality of links
keyword based anchor text
Internal linking
outbound linking
- Press Release
- Guest Blogging
- Local SEO directory
- EBook Syndication
- Podcast websites
- Document sharing
- PowerPoint sharing
- Video websites
- Infograpahic
- Review Sites
- Social Media Sites

22. www.helpareporter.com
www.releasewire.com
www.24-7pressrelease.com
www.1888pressrelease.com
www.prbuzz.com
Submit to PR websites

23. EBook Syndication
www.free-ebooks.net www.e-
library.net
www.ebookdirectory.com
www.ebookee.org

24. Podcast websites
- www.apple.com/itunes
- www.podfeed.net
- www.stitcher.com
- www.blubrry.com
- www.learnoutloud.com
- www.audio-podcast.fm
- www.digitalpodcast.com
- www.podomatic.com
- www.blogtalkradio.com

25. Audio submission website
- www.soundcloud.com
- www.audioboo.fm
- www.chirbit.com

26. Digital Magazine websites
- www.calameo.com
- www.yudu.com
- www.scribd.com
- www.docstoc.com
- www.issuu.com

27. PowerPoint sharing websites
- www.slideshare.net
- www.slideboom.com
- www.authorstream.com
- www.prezi.com
- www.slideserve.com
- www.powershow.com
- www.speakerdeck.com (PDF)

28. Video Websites
www.youtube.com
www.vimeo.com
www.wonderhowto.com
www.metacafe.com
www.dailymotion.com
www.veoh.com

29. Social Networking Site
www.facebook.com
www.twitter.com
www.youtube.com
www.pinterest.com
www.linkedin.com
www.stumbleupon.com
www.digg.com
www.reddit.com
www.delicious.com
www.periscope.tv
www.knowem.com

30. Infographics
- Building your own
- Add an embed code to let others re-post it
- Borrowing from someone else
- Add social media buttons
- Add your URL within the infographics
http://unbounce.com/docs/The-Ultimate-Guide-To-Marketing-With-
Infographics.pdf

31. Infographics Submission website
www.infographicsarchive.com/submit-infographics
www.submitinfographics.com
www.infographicsite.com/submit-infographic
www.reddit.com/r/infographics
www.nerdgraph.com/submit-infographic
www.infographiclove.com

32. Month One
• Data Analysis
• Local Business Listing
• GPS + Map Listing
• Keyword Research (Webpages)
• About Company Writing
• Meta Content Writing (Webpages)
• Web Page Rewriting (Webpages)
• Meta Content Optimization
• Web Page Optimization
• Sitemap.xml Generation
• Sitemap.xml Submission
• Google Analytics Optimization
• Google Webmaster tool Optimization
• Backlink Audit
• Image Name +Alt Tag Optimization
• H1 Tag Optimization
• Robots.txt Optimization
• Outbound Links Optimization
• URL Optimization
• 404 Redirect Optimization
• Website Health Analysis
• Social Media Branding
• Weekly One Blog Content Creation.
• Daily social media posts.

33. Month Two
• Google Page Speed Optimization 90+
• HTML Schema Optimization
• NAP PR Listing with PR Writing
• Daily social media posts.
• Video Creation
• 25 Video Distribution
• Weekly One Blog Content Creation

34. Month Three
• Website Health Analysis
• Hyper Local Citations
• FAQs Writing and posting in Site
• Directory Submission
• Multimedia Content Creation
• Converting Multimedia to Infographics
• Infographic Syndication
• Weekly One Blog Content Creation
• Daily Social Media updates, Tw, G+

35. Month Four
• Pins Creation
• Social Media updates writing,
• Local Classified Ad Creation
• Local Classified Ad Posting
• Weekly One Blog Content Creation
• Advanced Video Creation with Voice Narration
• Video Distribution
• 25 Video Bookmarking

36. Month Five
• PR Bookmarking
• Multimedia Content Creation
• Multimedia Content Sharing
• Multimedia Bookmarking
• Weekly One Blog Content Creation
• Social Media updates writing

37. Month Six
• Video Creation
• Video Distribution
• Video Bookmarking
• Weekly Blog Post
• Daily social media posts
• Local Classified Ad Creation
• Press Release Writing & Distribution
• Multimedia Creation