Seo

SEO and SEM (notes from 7 th International Internet Marketing Conference, 5 – 7 April 2004) by Siang Tay Marketing and Development Unit, UniSA

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Importance of search engines in Australia ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Search engine optimisation/cont’d ,[object Object],[object Object]

Search engine optimisation/cont’d ,[object Object],[object Object],[object Object]

Search engine optimisation/cont’d ,[object Object]

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Search engine optimisation/cont’d How SEO elements affect organic listings Title tag Meta description tag (or first para of text if no meta des has been added) Keywords

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Search engine marketing/cont’d ,[object Object],[object Object]

Search engine marketing/cont’d Paid placements - Google Paid placements

Search engine marketing/cont’d Paid placements - Yahoo Paid placements

Other internet marketing strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

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