The document discusses search engine optimization (SEO) strategies for improving a website's visibility and rankings in search engines. It explains how search engines work by analyzing websites' content and links to determine relevance to search queries. The SEO process involves analyzing keywords, domains, page ranks and hosting; optimizing on-page elements like titles, meta tags and content; and optimizing off-page elements like link building and social media. Regular monitoring of SEO reports is also recommended to evaluate results and make improvements. Patience is advised as results may take time depending on competitiveness and search engine update cycles.

2. The process ‘SEO’ is taken for SmartCab division in order to improve
the volume or quality of traffic in the website. It aims to improve the
ranking of relevant keywords in search results.
Search engines are the biggest resources of your websites traffic.
Higher traffic means more visitors. More visitors means more
customers and higher profit.
HOW DOES SEARCH ENGINE WORK?
Search engine employ intelligent program robots called crawlers or
spider , which visits thousands of websites every hour and index the
pages according to the content .
These indexes are huge database containing reference and links to the
actual websites. The search engines looks though this database and
displays the results.

3. Over the years, we’ve tried to explain SEO to clients in various ways. We’ve found
that the most effective method is to simply draw an analogy to real life. Google and
other search engines work a lot like people do. For example, how can you find out
about a person that you don’t know? You (1) MEET that person and (2) ASK others
what that person is like. This is the same as what search engines do with your
website. Search engines:
MEET your website by analyzing your site content and coding (On Page
Optimization) and
ASK other sites what your site is about by analyzing back links to your site (Off Page
Optimization).
This is obviously a very simplified explanation of SEO, but serves as a good
explanation of how search engines work.
The key is to remember that search engines try to give users relevant search results.
SEO is thus anything that assists you in convincing search engines that your site is
highly relevant to a keyword.

4. SEO PORCESS:
Analysis
On-page
Improvements
optimization
Monitoring Off-page
Reports optimization

5. ANALYSIS
• Performing Analysis of a Website
– Domain
• Keyword + Competition:
The keywords that you choose for your website determine the ultimate
success or failure of your campaign. In fact, Keyword Research is such a
crucial element of SEO, that we would recommend doing it yourself. The
key question is:
“What will my ideal customers search for when they are looking for my
service / product online?”
The best way to find this out is to use the free Google keyword tool:
GOOGLE ADWORDS

6. There may be two perspective of keyword selection:
Take advantage as publisher:
Publisher approach: there must be high cost per clicks
Keyword Global monthly Local monthly Cost per click(cpc)
searches searches
Transportation 27,100 12,100 PKRs 371
service company
[transportation 24,00 16,00 PKRs 246
services]
Airport taxi 22 12 PKRs719
company
Taxi service 260 210 PKRs545
mountain view
Luxury car 4,400 320 PKRs208
services

7.  Take advantage as advertiser:
Advertiser approach :there must be many viewers and low cost per clicks.
Keyword Global Local monthly Cost per
monthly search click(CPC)
search
cab service 301,000 33,100 PKRs92
cab services 135,000 12,100 PKRs99
cabs 6,120,000 1,220,000 PKRs96
Cab company 165,000 18,100 PKRs73
Yellow cab 450,000 8,100 PKRs75
Taxi cab 301,000 40,500 PKRs73
services
Cars iv 201,000 22,200 PKRs51
Orange 1,000 <10 PKRs9
county yellow
cab

8. • TLD/Sub
Top level domain(TLD) must look like www.smartcab.com .(single
keyword domain).
This is more authentic and more appreciable as well as more
expensive.
Sub domains look like www.services.smartcab.com
Such domains are cheap comparatively.
• Page rank
page rank shows the page importance. Higher page ranks are more
likely to appear at the top of search results. It is a measure from 0-
10.
Check page rank on
:http://www.prchecker.info/check_page_rank.php
SUGGECTION:
www.yellowcab.com (4/10)
www.autocab.com (4/10)
www.taxi.com (5/10)

9. – Hosting
Hosting
Dedicated shared
Virtual Full
hosting hosting
– While hosting these factors must be
considering as according.
• IP Location
• Account Type
• Speed & Uptime*

10. ON-Page Optimization:
– Head
• Title
• Meta Info
• Canonical
– Body
• Content
• Images
• Links

11. • Title (64 characters or less)
Appropriate titles might be
<TITLE>smartCab division</TITLE>
or
<TITLE>city1</TITLE>
or
<TITLE>vision</TITLE>
Titles are those which are only meaningful within context should be
avoided,
<TITLE>Introduction</TITLE>

12. • Meta Info
– keywords - words that identify what the page is about, usually used
in search engines
<meta name="keywords" content="HTML, HTML help, meta
tags, promotion, web sites">
<meta name=“keywords " content=“smart cab ,taxi service,
autocab, yellow cab, ”>
– description - a short description of the page (155 characters)
<meta name="description" content="Boost your marketing
strategy with meta tags">
<meta name="description" content="SmartCab division is the
World's most popular booking and dispatch system, using proven and
reliable computer and telecommunications technology to improve every
aspect of the taxi operator's business, from booking and dispatch through
to accounts and management">

13. ―robots - to allow or disallow indexing by robots
<meta name="robots" content="noindex">
―copyright - the copyright date of the page
<meta name="copyright" content=“2011">
• CANONICAL
<link rel="canonical" href="
http://www.smartcabdivision.net/best-service-in-the-world-
204" />
redirection
• Bad
• http://www.smartcab.com
• http://smartcab.com
• http://www.smartcab.com/index.html
• http://smartcab.com/index.html
• Good
• http://smartcab.com/

14. • Body of Webpage
– Unique Content
– Use of Proper Tags
– Proper Internal Linking
– Relevant Keywords
– Keyword Density
– Sitemaps

15. – Title tags for Images/Links
– ALT tags for Images
– Keyword Anchor Texts
– REL tags
• Follow
• No-follow
• No-index
– Header(H1,H2) tags
– URL Structure

16. OFF-PAGE OPTIMIZATION
• Search engine submission
– Add to Google
– Add to Bing
– Add to Yahoo
• Webmasters Tools
• Social Bookmarking submission
– Web2.0 properties, Digg, Mixx, Yahoo Buzz, Stumbleupon etc
• Article submission
• Blog creation & Posting
• Forums & comment posting

17. Web Master Tools

18. Monitor & Learn From Reports / Stats
SEO Techniques
White Hat vs. Gray Hat vs. Black Hat
IFRAMING
KEYWORD STUFFING
COOKIE STUFFING
CSS OVERLAPING
URL CLOAKING

19. Important points
So, what is important for your online success?
• Identify your target audience
• Discover your competitors
• Find out keywords, that your target audience use
• Build content, site structure and internal navigation
with respect to SEO and important keywords
• Acquire external links to your website
• Monitor your traffic
• Evaluate results and do improvement

20. When will I see results?
• Depending on your industry.
• the competitive level of your keywords.
• Success of your website and subject to the engines
updating their data.