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Understanding the generation
MIL·LEN·NI·ALS (n.)
18 to 34 years-young
otherwise known as
Gen Y 
[	
  
[	
  
They can be a difficult group to understand.

What do they want?
What do they value?
What do they need?
You can stop guessing.
Let’s put the
power
in your hands
We’ll give you strategies
to attract Millennials and
increase productivity
þ
þ
þ
Millennials have different preferences than their
Baby-Boomer predecessors
They want more social interaction and team
collaboration in the workplace
They’re motivated more by cause marketing and
less by monetary reward
they’re who your company
needs to survive and grow
So, here are
5 things
you should probably understand
Millennials seek peer
affirmation and
feedback 
(a lot of it!)
1.
THINK TWITTER-SIZE
PIECES OF ADVICE:
Millennials want small bits
of feedback at a time, so
even a 1-2 sentence email
is enough sometimes.
They also gravitate towards
mentorships
35% of employees who don’t
receive regular mentoring
plan to look for another
job within 12 months
Source: http://www.urbanbound.com/blog/a-little-guidance-goes-a-long-way-why-you-need-to-implement-mentoring-programs
The mentorship can work
both ways, too!
Let your Millennials teach your
Baby-Boomers a thing or two - some
companies even implement reverse
mentoring, in which a new employee
teaches a senior employee a helpful
skill. Through this reverse exchange,
new employees gain valuable
relationships with upper management -
relationships they know they can
depend on in the future if they ever
need further guidance.
Millennials also rely heavily on review sites
(47% of Glassdoor visitors are in the 18-34 age range.)
trust user-generated
content reviews
(compared to only 34% of Baby-Boomers)
Source: http://go4greater.org/wp-content/uploads/2014/03/img-3.png
Make sure that you
encourage employees to
write (hopefully positive!)
reviews and maintain a
strong online presence
Millennials aren’t alllll
about the money
2.
Millennials
Want to be
creative
83% of Millennials
want a job where
creativity
is valued
Source: http://business.time.com/2012/03/29/millennials-vs-baby-boomers-who-would-you-rather-hire
They
want
40% think they should be
promoted every 2 years,
regardless of performance
Source: http://www.urbanbound.com/blog/infographic-the-data-behind-generation-y
They want a
little something
more
92% believe success should
be measured by more
than just profit
They want to feel like they are
making a difference, both
in the business
and also
in the world
So let Millennials make an
impact	
  
(72% of them say it’s important)	
  
This can be as easy as:
Providing volunteer opportunities
Encouraging them to mentor others
Letting them teach interns
Giving them a growth plan
Embracing community activities
Remember:
Do good
Give back
Sponsor
As long as you make your
mission clear and
,
your Millennials will be happy!
Give Millennials the 
full package3.
Even though
Millennials value more
than monetary
incentives, they still
want a competitive
benefits package with
unique offerings
They value not only the
basic benefits
like medical insurance or a 401K,
but also benefits that add to a
well-balanced life
(benefits you can achieve for a relatively low cost)
workplace flexibility
unnecessary
Don’t forget
about travel!
work abroad
Source: http://www.businessinsider.com/millennials-moving-abroad-for-jobs-2014-10
Which makes them the perfect
candidate for…you guessed it…
relocation!
Remember to provide
for their future, too
Companies offering
paid parental leave
dropped 5% in 2014,
which could be a
make-or-break benefit
for Millennials, as they
will soon be entering
parenthood
Source: http://www.wmmsurveys.com/2014-100-Best-Executive-Summary.pdf
Get comfy: Millennials
like to work in a warm
and collaborative
environment
4.
79% of Millennials
think jeans should be
allowed (at least
sometimes) at work
Source: http://www.forbes.com/sites/tykiisel/2012/05/16/gimme-gimme-gimme-millennials-in-the-workplace/
Source: http://seattlebusinessmag.com/business-corners/workplace/creative-spaces-your-millennial-staff
88% said they want to work in
a more social environment
where their co-workers are
their friends
Healthy snacks and
a stocked fridge
can go a long way
with Millennials
A comfortable work environment
can lead to
comfortable collaboration
collaborate
Pay attention to how each
generation works the best,
and find a
middle ground
that works for everyone
Give Millennials a
creative outlet,
and they’ll give
you productivity
Millennials are very
driven by technology
5.
Technology and
Millennials are
practically a
match made in heaven
59% say state-of-the-art
technology is a key factor
in picking a job
Source: http://www.pwc.com/en_M1/m1/services/consulting/documents/millennials-at-work.pdf
Millennials
need less
face-to-face
communication
than your
Boomers
compromise
Introduce everyone to video platforms and other
technology used to facilitate communication
Hold in-person meetings on a more frequent basis to
make them feel more collaborative and less formal
in the loop
þ
þ
þ
Millennials have different motivations – they want
to grow, to make an impact, to be social, and to
make a real difference.
They want consistent feedback and a strong
mentorship program
They look for a strong benefits package that
incorporates a comfortable and flexible work
environment
One thing we know for
sure though, is whether
young or old…
Motivated
Confident
NEEDED
Millennials: Understanding the Generation

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