Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
According to the recent Get Ready For Generation Z Study by staffing company Robert Half and Enactus, a student-focused nonprofit that encourages entrepreneurship, Generation Z will make up 20% of the total workforce by 2020. The statistics below are from the study which surveyed 770 individuals born between 1990 and 1999.
While I believe this to overlap the age range of Millennials (typically defined as those born in the 80s and 90s), employers and leaders can still benefit from the insights as they begin to prepare to work alongside a new generation of professionals. Prepare for Generation Z in the workplace.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
According to the recent Get Ready For Generation Z Study by staffing company Robert Half and Enactus, a student-focused nonprofit that encourages entrepreneurship, Generation Z will make up 20% of the total workforce by 2020. The statistics below are from the study which surveyed 770 individuals born between 1990 and 1999.
While I believe this to overlap the age range of Millennials (typically defined as those born in the 80s and 90s), employers and leaders can still benefit from the insights as they begin to prepare to work alongside a new generation of professionals. Prepare for Generation Z in the workplace.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
Millennials in the Workplace - How to better connect with them in the workplaceXPotential
The Millennials are those born from the early ’80s to the early 2000s.They are both the 20th century’s last generation and its first truly digital one.
This presentation explores the Millennials in the workplace and how employers should connect with them.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
This is my take on Generational Marketing , based on USA and EU data, and it's application in positioning, marketing and segmentation. This presentation was meant for internal training and borrows content available on the internet. I do not claim any ownership of the material included in this presentation.
How Generation Z Differs from Millennials (and Some Similarities)Ryan Jenkins
The verdict is still out on where the Millennial generation ends and Generation Z begins. Some studies start Generation Z as early as 1993 and others as late as 2000. But no matter how you slice it, there are clear differences in behavior and preferences between Generation Z and the Millennials. These differences are sure to prompt additional adjustment when in comes to leadership, recruiting, parenting, and marketing.
In many ways, Generation Z is the extreme version and the opposite of Millennials. Some of these noticeable extremes and differences could help hiring managers, marketers, leaders, and parents better connect with the emerging generation and thrive tomorrow.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and author.
Website: http://ryan-jenkins.com
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
Meet Generation Z Forget everything you learned about Millennials produced by...Paulo Ratinecas
Excelente estudo sobre o comportamento da nova geração. “Meet Generation Z: Forget everything you learned about Millennials,” produced by New York City advertising agency Sparks & Honey.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
Millennials in the Workplace - How to better connect with them in the workplaceXPotential
The Millennials are those born from the early ’80s to the early 2000s.They are both the 20th century’s last generation and its first truly digital one.
This presentation explores the Millennials in the workplace and how employers should connect with them.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
Originally designed for a webinar in collaboration with Cynopsis Media, this presentation details the power and influence of Gen Z, also known as Gen Edge, in the household.
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
This is my take on Generational Marketing , based on USA and EU data, and it's application in positioning, marketing and segmentation. This presentation was meant for internal training and borrows content available on the internet. I do not claim any ownership of the material included in this presentation.
How Generation Z Differs from Millennials (and Some Similarities)Ryan Jenkins
The verdict is still out on where the Millennial generation ends and Generation Z begins. Some studies start Generation Z as early as 1993 and others as late as 2000. But no matter how you slice it, there are clear differences in behavior and preferences between Generation Z and the Millennials. These differences are sure to prompt additional adjustment when in comes to leadership, recruiting, parenting, and marketing.
In many ways, Generation Z is the extreme version and the opposite of Millennials. Some of these noticeable extremes and differences could help hiring managers, marketers, leaders, and parents better connect with the emerging generation and thrive tomorrow.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and author.
Website: http://ryan-jenkins.com
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
Meet Generation Z Forget everything you learned about Millennials produced by...Paulo Ratinecas
Excelente estudo sobre o comportamento da nova geração. “Meet Generation Z: Forget everything you learned about Millennials,” produced by New York City advertising agency Sparks & Honey.
The State of the Digital Kid @CES @FamilyTech Summit 2018Tonda Bunge Sellers
“Mobile Natives” is right. Our kids are so immersed in technology these days, it’s become nearly a language to them. Finstagrams and the Snap Map are just the beginning. Learn how your kids are reshaping the culture and the future.
Over recent years schools have tried, and often struggled, to understand how to work effectively with the 'millennial' generation. Now a new, and very different, generation is entering the workforce.Generation Z, GenZ or the iGeneration, have grown up in a time of crises; whether financial, social, political or medical. But they have also been brought up and educated during a period of unprecedented technological development. These factors have shaped their understanding of the wider world and, consequently, their expectations of the workplace.This presentation will examine the factors and experiences that have shaped Generation Z and some of their perceptions about work. It will look at the ways in which schools can attract and retain Generation Z and the opportunities that their understanding may provide.
Generation Z is a generation unlike any other; as they mature and start to control rising volumes of spend, it is time to understand what makes them unique, what drives them to act.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
5. Growing up in a post 9/11 world
during a recession
Gen Z had a unique
childhood…
They were developing their
personalities and life skills in a
socio- economic environment
marked by chaos, uncertainty,
volatility and complexity.
Blockbusters like The Hunger
Games and Divergent depict
73%
of Americans were
personally affected by the
Great Recession
teens being slaughtered. No
wonder Gen Z developed coping
mechanisms and a certain
resourcefulness.
6. They learned that traditional choices
don’t guarantee success
They witnessed the
struggles of Millennials
(think: older siblings, many
still living at home), and
have resolved to do things
differently.
7. They live in multi-generational
households
Gen Z have been raised in larger, extended households as retired
grandparents have moved in and Millennial siblings (Boomerang
Kids) have moved back home. As a result, they are sharers and have
greater affinity and respect for the elderly. Gen Z share many of the
same values as the Great Generation.
8. Parenting styles have shifted
With studies showing the adverse
effects of helicopter parenting,
parents of Gen Z have been
discouraged from mollycoddling.
As a result, Gen Z have been
given more space than
Millennials, accessing answers
and inspiration on the Internet,
and are more self-directed.
9. There is much greater diversity
amongst teens
-1.5%
+7.6%decrease in the caucasian
Research shows that
6-17 year-old population is
projected by 2018multiracial children tend
to be high achievers with
a strong sense of self and
adaptability to change
projected increase in the
Hispanic teens population over
the next five years, the fastest
growing population in the US
11. They worry about the economy
Female
WHAT THINGS
COST TODAY Male
100
100
CYBERCRIME THE ECONOMY
80
40
20
0
GOVERNMENT
LEADERSHIP
WARS AROUND
THE WORLD
CRIME IN
YOUR TOWN
TERRORISM
YOUR PARENTS’
JOB SECURITY
12. Entrepreneurship is in their DNA
Surrounded by DIY
education and
crowdsourcing, these
teens dream of self
employment.
61%
of high school students want
to be an entrepreneur rather
than an employee (compared
to 43% of college students)
72%
of high school students
want to start a business
someday (compared to
64% of college students)
13. They intend to change the world
26%
of 16-to-19 year-olds are
currently volunteering
Social listening reveals that
Gen Z are determined to
“make a difference” and
“make an impact.” Social
entrepreneurship is one of the
most popular career choices.
14. They seek education and
knowledge
Percentage who have:
Researched online 85%
Watched
lessons online 33%
32%
Taken a test/
exam online
Worked on a project
with classmates 25%
1 in 2Gen Zers will be university
educated (compared with
online
Taken a lesson 22%
online
Read a
textbook on a 20% 1 in 3 for Millennials and
1 in 4 for Gen X)tablet
15. They multi-task across 5 screens
Ask a Gen Zer how the
homework is going. In one
hand she holds a smart
phone on which she is
managing multiple
5Preferred number of Facebook conversations.
screens for multitasking It also buzzes quietly when
(TV, Phone, Laptop,
a text or Snapchat
Desktop, IPOD, or other
message comes through.
portable music player) She is viewing a YouTube
video on her tablet. And a
sitcom is playing on a
laptop. “It’s going great,”
she says. You wonder how
anyone can get anything
done with all this
multitasking.
16. Their attention spans are
getting shorter
8 secis the average American
attention span (down from
12 sec in 2000)
11%
Gen Z are the ultimate consumers of snack media. They
communicate in bite sizes. Research studies suggest that
their brains have evolved to process more information at
faster speeds, and are cognitively more nimble to handle
bigger mental challenges. But, getting and keeping their
attention is challenging.
of children 4-17 years old
have been diagnosed
with ADHD (up from
7.8% in 2003)
17. They lack situational awareness
Teachers say that Gen Z lack
situational awareness, oblivious
to their surroundings and unable
to give directions. Some
speculate that Gen Z have
become overly reliant on their
devices.
18. They communicate with
images & Video
Privacy, Please.
Gen Z prefers Snapchat.
25%
of 13-17-year olds
left Facebook in
2014.
19. They spend more time with
computers
41%
of Gen Z spend >3 hours
per day on their computers
for non-schoolwork-related
purposes (compared to
22% a decade ago)
20. They are less active
51%
of teen boys list
gaming as their main
source of
entertainment
66%
This generation is much less active than6-11 year olds list
gaming as their main
source of
previous generations. In some cases, sport is
viewed as a tool for health instead of play and
gaming may have replaced outdoor activities.entertainment
21. Unfortunately, they’re also obese
Teen obesity has nearly
tripled from 1971-2010, now
stabilized at around 18.4%
Teenage boys are more likely
than girls to be obese (18.6%
vs. 15%)
23. Don’t treat them like Millennials
Gen Z Millennials
Tech Innate: 5 Screens Tech Savvy: 2 Screens
Share cautiously Share All
Active Volunteers Armchair Activist
Togetherness Multi-cultural Tolerance
Mature Immature
Communicate with Images/video Communicate with Text
Make Stuff Share Stuff
Have Humility Have Low Confidence
Future Focused Now Focused
Realists Optimists
Want to Work for Success Want to be Discovered
Collective Conscious Team Orientation
24. “Snackable content”…
Keep it short.
Generation Z’s attention span
is short and they use as
many as five different
screens during the day. Focus on
short messages,
front-loaded with
enough
attention-grabbers
and “click bait” to
entice even the most
distracted minds.
25. Be quick.
Previous generations had a much more relaxed attitude towards timeliness.
Generation Z, not so much. Maybe it’s because of increased Internet speeds, but
Gen Z wants to have THEIR PROBLEM SOLVED BEFORE THEY KNOW THEY
HAVE ONE. And they want that information/video/photo to be delivered—to their
phones—before they even realize they want it. Get it done! Now!
26. Remember, you’re talking to
individuals.
Generation Z is the most socially and economically diverse
generation in history, and they want to be addressed as
individuals, not “teenagers” or “girls,” etc. The good news:
THEY WELCOME PERSONALIZED MARKETING.
27. Don’t talk down, treat them
as adults.
Inspire your audience with social causes
to rally behind and fight for. Assume they
have opinions and are vocal, even
influencing family decisions.
28. Communicate across multiple platforms.
The more screens
your design can fit
the better.
Responsive
design is
paramount. Let
the Gen Z choose
how they receive
your content. Give
them control and
preference settings.
29. Feed Gen Z’s curiosity.
Tap into the
entrepreneurial
spirit. Make stuff
and help Gen Z
make stuff.
Collaborate with
them and help
them collaborate
with others.
30. Connect with collaboration and
live-streaming technology
The Gen Z’ers want and expect IMMEDIACY in media consumption, when
they want it and where they want it, whether sitting behind a monitor or on
the go. When an important event happens, it’s natural for the Gen Z’ers to
want to witness it in real-time. Beyond the traditional live television
broadcasting, LIVE-STREAMING HAS NOW BECOME A NORM.
31. Feed curiosity. Tap into an
entrepreneurial spirit.
“I got a postcard from West Point in the
mail, instead of saying “Kelly, we look
forward to hearing from you” it asked “Are
you ready?” This made the impression of a
school with high standards and top-notch
programs without the need to make
generic claims about them. Although I
don’t think West Point will be the college
for me, its search for a dedicated, skilled
student seemed to express those
desirable attributes in the school itself
and set it apart from the mainstream.
”Kelly Waters