Gen Z is a large, diverse generation that is about to enter the workforce and influence markets. They grew up during economic uncertainty but are entrepreneurial and want to make an impact. As digital natives who are highly connected globally, they are concerned about social and environmental issues. To engage Gen Z, companies need to communicate authentically through images and allow for independence, creativity, and advancement opportunities.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
According to the recent Get Ready For Generation Z Study by staffing company Robert Half and Enactus, a student-focused nonprofit that encourages entrepreneurship, Generation Z will make up 20% of the total workforce by 2020. The statistics below are from the study which surveyed 770 individuals born between 1990 and 1999.
While I believe this to overlap the age range of Millennials (typically defined as those born in the 80s and 90s), employers and leaders can still benefit from the insights as they begin to prepare to work alongside a new generation of professionals. Prepare for Generation Z in the workplace.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
According to the recent Get Ready For Generation Z Study by staffing company Robert Half and Enactus, a student-focused nonprofit that encourages entrepreneurship, Generation Z will make up 20% of the total workforce by 2020. The statistics below are from the study which surveyed 770 individuals born between 1990 and 1999.
While I believe this to overlap the age range of Millennials (typically defined as those born in the 80s and 90s), employers and leaders can still benefit from the insights as they begin to prepare to work alongside a new generation of professionals. Prepare for Generation Z in the workplace.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
Megatrends, innovation and futureproofing.Mark McCrindle
Avoiding change fatigue and thriving amidst the chaos is the requirement of leaders today. Futureproofing requires us to not only observe the trends but to strategically respond to them. Futurist and data scientist Mark McCrindle analyses the top demographic and social trends to help us know the times.
Geoffrey Moore Slide Set from the Berkeley Digital Media ConferenceGeoffrey Moore
This slide set is from a speech Geoffrey Moore gave at the Berkeley Digital Media Conference on October 29, 2011. This is a link to the actual speech: http://www.youtube.com/watch?v=7RIHoUtyJQc
To find out more about Geoffrey Moore please visit:
More information about Geoffrey Moore:
http://www.geoffreyamoore.com
More information about the Escape Velocity Book:
http://www.escapevelocitybymoore.com
Geoffrey Moore on Twitter:
http://www.twitter.com/geoffreyamoore
Geoffrey Moore on Google Plus:
http://gplus.to/geoffreyamoore
Meet Generation Z Forget everything you learned about Millennials produced by...Paulo Ratinecas
Excelente estudo sobre o comportamento da nova geração. “Meet Generation Z: Forget everything you learned about Millennials,” produced by New York City advertising agency Sparks & Honey.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
Megatrends, innovation and futureproofing.Mark McCrindle
Avoiding change fatigue and thriving amidst the chaos is the requirement of leaders today. Futureproofing requires us to not only observe the trends but to strategically respond to them. Futurist and data scientist Mark McCrindle analyses the top demographic and social trends to help us know the times.
Geoffrey Moore Slide Set from the Berkeley Digital Media ConferenceGeoffrey Moore
This slide set is from a speech Geoffrey Moore gave at the Berkeley Digital Media Conference on October 29, 2011. This is a link to the actual speech: http://www.youtube.com/watch?v=7RIHoUtyJQc
To find out more about Geoffrey Moore please visit:
More information about Geoffrey Moore:
http://www.geoffreyamoore.com
More information about the Escape Velocity Book:
http://www.escapevelocitybymoore.com
Geoffrey Moore on Twitter:
http://www.twitter.com/geoffreyamoore
Geoffrey Moore on Google Plus:
http://gplus.to/geoffreyamoore
Meet Generation Z Forget everything you learned about Millennials produced by...Paulo Ratinecas
Excelente estudo sobre o comportamento da nova geração. “Meet Generation Z: Forget everything you learned about Millennials,” produced by New York City advertising agency Sparks & Honey.
Millennials l Our future leaders of tomorrow4imprint
Millennials are our future business leaders. This Blue Paper discusses this generation’s workforce attitudes and offers tips to assist them in professional growth.
Ferris Bueller's Gen Y Guide - Millennials & Credit UnionsweCU2
@_weCU2 overview of Millennials through the words of the immortal film 'Ferris Beuller's Day Off'. What do Millennials look for in their financial services partner and why Credit Unions meet that need so well.
Social Media Trends & Best Practices: The Millennial GenerationGerri Baum
Learn what young people ages eight to 18 are doing on social media: What are their favorite social media platforms; who are they following; what are their goals on social media; and how to keep young people safe.
This is the presentation I created for the American Marketing Association Conference. The goal was to invite marketers into the minds and souls of this very misunderstood generation. Thought I would share the presentation in powerpoint so you can see the voice-over notes.
As part of our monthly presentation on the post-Millennials, we're exploring Gen Edge's philanthropic spirit, social consciousness, and entrepreneurial attitude towards making the world a better place.
Recruiting Millenials for Military Servicecolin_powell
A presentation put together by some Navy experts regarding the difficulty of recruiting "millennials," Americans aged 17 to 24, to the armed forces. In the words of the presentation, the kids are not alright: They're "coddled," "narcissistic praise junkies" who "demand respect" though they lack experience, and who are so comfortable with technology that talking to them is like "dealing with a somewhat alien life force."
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore Gen Edge's rebellious attitude. This is a generation that fully intends to speak out and shake things up. But it's not rebellion as we know it - Gen Edge has redefined it...
This presentation offered by CTR features Leadership Fundamentals and 8 Habits of Effective Leaders. Habit 1: Work Together to Win is the focus with some key tips:
- Create a Best in Class Team.
- Put People First.
- Create a Culture of High Engagement. Collaboration and --Cooperation is Key. Take the Leadership Pledge.
- Increase Employee Engagement.
Visit us at www.CTRConsultingServices.com for more information.
Live your Legacy. Leave a Legacy. Workshop by Andre Hannemann Harris, President, Culture Transformation Resources (CTR). Connect with me for your COMPLIMENTARY workbook. Andre@CTRConsultingServices.com or AndreHarris_CTR1
The Best Day Ever includes:
- A Positive Attitude
- Calm, Relaxed and Stress-Free Demeanor
- High Energy
- Happy Disposition
- Productive Results
Here are 25 Tips to Create the Best Day Ever for yourself and those around you.
Love Your Customers and Create a Customer Focused Culture in the process. There are 6 Keys to a Customer Focused Culture:
1. Love Your Customers
2. Engage Employees (aka: Love Your Employees)
3. Train for Excellence
4. Communicate Effectively
5. Measure What's Important
6. Celebrate Every Tiny Victory
Creative Problem Solving - Six Thinking Hats and Other Tools by CTRAndre Hannemann Harris
The thinking process is like a kayak with two paddles: One is CREATIVE Thinking while the other represents CRITICAL Thinking.
Six Thinking Hats, introduced in 1985 by Edward DeBono, is an effective tool for decision making and problem solving that uses both sides of your brain.
Culture Transformation Resources, LLC (CTR) provides a fresh look at Creative Problem Solving and Six Thinking Hats in this training presentation.
There are many Benefits of using Six Thinking Hats, including, it helps:
- Provide a common language
- Maximize productive collaboration
- Diversity of thought while using more of our brains
- Consider issues, challenges, decisions and opportunities systematically
- Remove ego (reduce confrontation)
- Save time
- Focus (one thing at a time)
- Think clearly and objectively
- Create, evaluate & implement action plans
- Achieve significant and meaningful results
- Make meetings more productive in less time
#CreativeProblemSolving #ProblemSolving #Leadership #CTR
by Culture Transformation Resources, LLC
www.CTRConsultingServices.com
1-877-287-1234
What companies deliver exceptional, off the charts, "Better than Best Service?" How do they do it? What are the Success Secrets? A Key Ingredient or Secret Sauce is Engaged Employees.
Discover 6 Keys to Unlock a Culture of Better than Best:
1. Know and Love Your Customers
2. Build Customer Loyalty and Advocacy
3. Engage Employees through Training and Empowerment
4. Communicate Effectively
5. Celebrate, Reward and Recognize Wins
6. Ensure Top Management Drinks the "Culture Koolaid."
5 Keys to Better than Best Customer Service - Telephone Skills and EtiquetteAndre Hannemann Harris
5 Keys - Telephone Skills and Etiquette
1. Provide a Warm Welcome
2. Connect with Your Customer
3. Understand Customer Needs and Priorities
4. Take Action
5. Deliver a Memorable Close
21 Tips to Improve Culture and Employee Engagement provides Leaders with ideas to increase morale, reduce turnover and produce better results for the bottom line.
Improve your presentations and public speaking! 13 Techniques to light your presentations on fire! Excellent tips and tricks to ease your fears of speaking in public while connecting with your audience.
Millennials are bending and breaking the traditional rules, while becoming fast, aggressive new competitors. They’ve been described as the “Me Generation” and:
Get bored quickly
Seek meaningful work
Enjoy constant change
Desire professional development
Crave instant gratification
Learn more about Millennials in order to more effectively recruit, retain, manage and motivate them in the workplace.
Gen X is sometimes referred to as the “lost” or "grumpy" generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a generation with more debt than savings. They've gone from XTREME to XHAUSTED! Learn more about Gen X and what makes them tick.
Digging for Goals workshop provides a fundamental framework for setting goals. Get "SMARTER"!
S = Specific
M = Measurable
A = Agreed * Attainable * Achievable
R = Realistic
T = Time-Bound
E = Ethical
R = Recorded
Inspiring thoughts included!
The Traditionalists, also called “THE GREATEST GENERATION” and "The Silent Generation" are Healthy, Wealthy and Wise! This cohort built the infrastructure of modern America. Traditionalists grew up in the wake of crippling economic depression and were heavily shaped by war. Today, they are a force to be reckoned with and represent more wealth than any other generation.
Unlock the Secrets to Working Effectively with Baby Boomers. Learn insights from their childhood and life events that have shaped their values, views, work ethic, styles of communication, learning, leadership and more.
CTR Workshop:
• Relationship Between Talents and Strengths
* Clifton StrengthsFinder® Assessment
• 34 Talent Themes
• Four Leadership Domains
• Understanding and Leveraging Team Member Strengths
• Benefits and Challenges of High Performing Teams
Contact www.CTR-Consulting.com for complete PowerPoint presentation and more information about company and services.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Modern Database Management 12th Global Edition by Hoffer solution manual.docxssuserf63bd7
https://qidiantiku.com/solution-manual-for-modern-database-management-12th-global-edition-by-hoffer.shtml
name:Solution manual for Modern Database Management 12th Global Edition by Hoffer
Edition:12th Global Edition
author:by Hoffer
ISBN:ISBN 10: 0133544613 / ISBN 13: 9780133544619
type:solution manual
format:word/zip
All chapter include
Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy, and topics that are critical for the practical success of database professionals. The 12th Edition further facilitates learning with illustrations that clarify important concepts and new media resources that make some of the more challenging material more engaging. Also included are general updates and expanded material in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
4. THERE IS A POPULATION TSUNAMI APPROACHING.
Tradi&onal
ists,(70+),
10%,
Boomers
(51-69)
24%
Gen,X,
(36950),
15%,
Gen,Y,
(20935),
25%,
Gen Z,
(<19),
26%
Source: US Census Bureau, 2012 (via Mintel 2014) and Randsta
361,000
approximate number of babies
born in the world each day.
More than a quarter of America’s
population belongs to
Gen Z,
and with each birth, the segment
is growing.
23 Million
Gen Zs born between 1995 and
2010
5. A GENERATION WITH DISPOSABLE INCOME.
Source: Mintel 2013 “Activities of kids and teens.”
361,000
approximate number of babies
born in the world each day.
More than a quarter of America’s
population belongs to
Gen Z,
and with each birth, the segment
is growing.
Gen Z receive $16.90 per week in allowance which translates to
$44 billion a year
6. THEY INFLUENCE HOUSEHOLD PURCHASES.
Source: JWT Intelligence 2012
361,000
approximate number of babies
born in the world each day.
More than a quarter of America’s
population belongs to
Gen Z,
and with each birth, the segment
is growing.
TV 60%
CELL PHONE 55%
COMPUTER 52%
HOME FURNISHING 32%
FAMILY CARS 29%
TOYS 84%
APPAREL 74%
THE WEEK’S DINNER MENU 73%
ENTERTAINMENT 69%
FAMILY VACATION 65%
Percentage of moms who feel their Gen Z child is
influential when purchasing the following…
7. THEY ARE EAGER TO START WORKING.
Source: “High School Careers” study by Millennial Branding and internships.com
55%
of high school students feel
pressured by their parents to
gain early professional
experience.
4 in 5
high school students believe
they are more driven than their
peers.
8. GEN Zs INTEND TO CHANGE THE WORLD.
Source: Department of Labor 2013
26%
of 16-18 year olds are
currently volunteering.
Social listening reveals that
Gen Z are determined to
“make a
difference”
and “make an impact.” Social
entrepreneurship is one of the
most popular career choices.
9. THIS IS WHAT MILLENNIALS STARTED…
Social listening reveals that Gen
Z are determined to
“make a
difference”
and “make an impact.” Social
entrepreneurship is one of the
most popular career choices.
Mark Zuckerberg
Fame Age: 20
Profession: Internet Entrepreneur
10. THIS IS HOW GEN Z TOOK OVER…
Thomas’ TED Talk in
2011 received over
1.3 million
views.
Thomas Suarez
Fame Age: 12
Profession: App Developer
and Innovator
11. THIS IS THE NEW NORM FOR GEN Z.
Logan Laplante
Fame Age: 13
Profession: Advocate for
DIY Education
Logan’s TED Talk in
2013, “Hackschooling
Makes Me Happy,”
has received over
7.7 million views.
14. GROWING UP IN A POST 9/11 WORLD
DURING A RECESSION.
1 in 4
American children
are living in poverty.
73%
of American were
personally affected
by the Great
Recession.
Gen Z
Were developing their
personalities and life skills
in a socio-economic
environment marked by
chaos, uncertainty, volatility
and complexity.
Blockbusters like The
Hunger Games and
Divergent depict teens
being slaughtered. No
wonder Gen Z developed
coping mechanisms and a
certain resourcefulness.
Source: Rutgers 2013, Annie E. Casey Foundation 2013
15. 30%
of high school students today
are pushing out their
graduation date.
Gen Z
Witnessed the struggles
of Millennials (think: older
sibs, many still living at
home), and have resolved
to do things differently.
Source: Rutgers 2013, Annie E. Casey Foundation 2013
THEY LEARNED THAT TRADITIONAL CHOICES DON’T
GUARANTEE SUCCESS.
Source: Report from Education Week via The Atlantic
16. GEN Z
were raised in an
American education
system that focused on
mainstreaming and
classroom diversity.
As a result, they are
collaborative
team players
where everyone is equal
to winning and losing.
Source: Rutgers 2013, Annie E. Casey Foundation 2013
THEIR EDUCATION SYSTEM FOCUSED ON INCLUSIVE
CLASSROOMS AND DIFFERENTIATED INSTRUCTION.
18. +400%
Increase in multiracial
marriages (Black and
White) in the last 30 years
(with a 1,000% increase in
Asian-White marriages).
MODERN FAMILIES COME IN ALL COLORS AND SIZES.
Multiracial children is the fastest growing youth group in the US.
+50%
Increase in multiracial
youth population since
2000 (to 4.2 million).
Source: Census: “The two or more races population: 2010 Census Brief”
19. -1.5%
Decrease in the caucasian
6-17 year-old population
is projected by 2018.
GREATER DIVERSITY AMONGST TEENS AND TWEENS.
Research shows that multiracial children tend to be high achievers with a
strong sense of self and adaptability to change.
+7.6%
Projected increase in the
Hispanic teens population
over the next five years,
the fastest growing
population in the US.
Source: Mintel “Activities of kids and teens – US – November 2013
20. TRADITIONAL GENDER ROLES HAVE BEEN
CHALLENGED.
Source: GoldieBlox.com
Gender roles
And norms are blurring,
which may make it harder
for Gen Z to find mates and
maintain households when
they become adults.
Self-identity
is less constructed by
gender than for past
generations.
21. With studies showing the
adverse effects of
HELICOPTER parenting,
parents of Gen Z have
been discouraged from
MOLLYCODDLING. As a
result, Gen Z have been
given more space than
Millennials, accessing
answers and inspiration
on the Internet, and are
more self-directed.
PARENTING STYLES HAVE SHIFTED.
22. Source: Census: “The two or more races population: 2010 Census Brief”
Gen Z have been raised in larger, extended households as retired grandparents
have moved in and Millennial siblings (Boomerang Kids) have moved back home.
As a result, they are sharers and have greater affinity and respect for the elderly.
Gen Z share many of the same values as the Great Generation (Traditionalists).
THEY LIVE IN MULTI-GENERATIONAL HOUSEHOLDS.
23. GEN Z IS REMARKABLY DIFFERENT…
THEY WORRY ABOUT THE ECONOMY.
Source: JWT Intelligence
24. 72%
of high school
students want to
start a business
someday (compared
to 64% of college
students).
Surrounded by DIY
education and
crowdsourcing,
these teens dream of
self employment.
They feel pressured
to gain professional
experience at a very
early age. Low wage
entry level Gen Z
jobs lead to
competition with
struggling
Millennials, fueling
competitiveness.
Source: Rutgers 2013, Annie E. Casey Foundation 2013
ENTREPRENEURSHIP IS IN THEIR DNA.
61%
of high school
students want to be
an entrepreneur
rather than an
employee (compared
to 43% of college
students).
Source: Millennial Branding and Internship.com, 2014, Mintel 2014
25. Source: Rutgers 2013, Annie E. Casey Foundation 2013Source: Millennial Branding and Internship.com, 2014, Mintel 2014
26. SOCIAL MEDIA AS RESEARCH TOOL.
Source: Pew Research, “How teens do research in the Digital world” 2012.
52%
of teens use YouTube
or other Social Media
sites for a typical
research assignment
in school.
28. Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press
29. THEY THINK SPATIALLY AND IN 4D.
2005
The year that Google
Maps launched with its
satellite and zooming
functions.
Gen Z
Have always known how
to zoom, pinch and swipe.
They have grown up with
hi-def, surround-sound,
3D and now 4D – 360
degree photography and
film is their normal.
Ultra slow motion and hi-
speed video is their
standard.
30. THEY LACK SITUATIONAL AWARENESS.
Teachers say that Gen Z lack situational awareness, oblivious to their
surroundings and unable to give directions.
Some speculate that Gen Z have become overly reliant on their devices.
Source: Pew Research, 2012
31. THEY DON’T WANT TO BE TRACKED.
25%
of 13-17 year-
olds left
Facebook
in 2014.
Source: Facebook Social Ads Platform (“Potential Reach”), 2013.
As Social Media natives, attuned to NSA surveillance issues,
they are more concerned about disabling their phone’s geolocation
than their privacy settings.
Gen Z are drawn to incognito media such as
Snapchat, Secret and Whisper.
32. THEY COMMUNICATE WITH SYMBOLS.
Gen Z
speak in
and
Symbols and glyphs provide
context and create subtext so
they can have private
conversations.
Emoji alphabets and icon
“stickers” replace text with
pictures.
Source: Pew Research, 2012.
34. Source: WebMD (CDC Survey 2014)
41%
of Gen Z spend
>3 hours
per day on their
computers for
non-schoolwork-
related purposes
(compared to 22% a
decade ago).
THEY SPEND MORE TIME WITH COMPUTERS.
35. Source: JWT Intelligence and Pew Research Center.
81%
of teens use some
kind of Social Media.
THEIR SOCIAL CIRCLES ARE GLOBAL.
26%
of Gen Z would need
to fly to visit most of
their social network
friends.
36. Source: Sustainable Behavior in Adults, August 2013; JWT Intelligence
80%
Know about man’s
impact on the planet.
THEY ARE HYPER-AWARE AND CONCERNED
ABOUT SOCIAL ISSUES.
78%
Are concerned about
world hunger.
9 of 10
Continue to feel
optimistic about
their own future.
77%
Are concerned about
children around the
world dying of
preventable disease.
7 of 10
Feel optimistic about
the future of the
environment.
76%
Are concerned about
man’s impact on the
planet.
37. Source: Ameritrade, Generation Z and Money Survey 2014.
SOCIAL CONSCIOUSNESS.
MAJORITY OF GEN Z WANT A JOB THAT ALLOWS THEM TO
MAKE A POSITIVE CONTRIBUTION TO SOCIETY.
38. THEY PREFER FACE-TO-FACE COMMUNICATION
WITH MANAGERS OVER TECHNOLOGY.
Source: Millennial Branding and Ranstad US 2014
GEN Z GREW UP WITH TECHNOLOGY, YET 51% PREFER IN-
PERSON COMMUNICATION OVER TOOLS
LIKE EMAIL (16%) AND INSTANT MESSAGING (11%).
39. TECHNOLOGY IS A DISTRACTION.
Source: Millennial Branding and Ranstad US 2014
TOP DISTRACTIONS AT
WORK:
1. INSTANT
MESSAGING (37%)
2. FACEBOOK (33%)
3. EMAIL (13%)
40. GEN Z IS MOST MOTIVATED BY OPPORTUNITIES
FOR ADVANCEMENT (34%).
Source: Millennial Branding and Ranstad US 2014
41. WORK VIEWS.
Source: Millennial Branding and Ranstad US 2014
76% PREFER
HANDS-ON WITH
PROJECTS.
65% SAY CO-
WORKERS
ENABLE THEIR
BEST WORK.
58% WANT TO
WORK
INDEPENDANTLY.
42. HEALTH CONSCIOUS.
Source: Millennial Branding and Ranstad US 2014
HEALTH CARE
COVERAGE IS THE
#1 EMPLOYEE
BENEFIT.
40%
WANT
COMPANIES TO
HAVE A
WELLNESS
PROGRAM.
44. GEN Z WANTS THEIR MANAGERS TO LISTEN TO
THEIR IDEAS (61%).
Source: Millennial Branding and Ranstad US 2014
45. THEY CRAVE HONESTY IN A LEADER.
Source: Millennial Branding and Ranstad US 2014
52% OF GEN Z STATE THAT HONESTY IS THE MOST
IMPORTANT QUALITY OF A LEADER.
46. VISION AND COMMUNICATION ARE IMPORTANT
IN LEADERS TOO.
Source: Millennial Branding and Ranstad US 2014
32% WANT A LEADER
WITH GOOD
COMMUNICATION
SKILLS.
34% OF GEN Z
BELIEVE LEADERS
SHOULD EXHIBIT A
SOLID VISION.
47. GEN Z SAYS THEIR BEST ATTRIBUTE IS THEIR
POSITIVE ATTITUDE (78%).
Source: Millennial Branding and Ranstad US 2014
48. GEN Z PERCEPTIONS OF GEN Z.
Source: Millennial Branding and Ranstad US 2014
1. CREATIVE 57%
2. OPEN-MINDED 54%
3. NEW IDEAS 52%
4. INTELLIGENT 44%
5. CUTTING-EDGE
THINKING 41%
5. LAZY 41%
GEN Z DESCRIBE THEMSELVES AS
CREATIVE, OPEN-MINDED AND INTELLIGENT.
49. GEN Z HONESTY.
Source: Millennial Branding and Ranstad US 2014
GEN Z ALSO DESCRIBE THEMSELVES AS…
LACKING FOCUS
37%
SELF-CENTERED
32%
50. GEN Z SEEKS EDUCATION AND KNOWLEDGE.
Source: JWT Intelligence 2012; Edudemic Survey
52. Source: Ameritrade, Generation Z and Money Survey 2014.
GEN Z WORRIES…
GEN Z WORRIES ABOUT JOBS AND UNEMPLOYMENT…
BUT TO A LESSER EXTENT THAN LAST YEAR.
53. Source: Ameritrade, Generation Z and Money Survey 2014.
GEN Z AFTER COLLEGE.
GEN Z EXPECTS TO FIND A JOB AS SOON
AS POSSIBLE, THOUGH HALF WOULD
TRAVEL IF $ WAS NO OBJECT.
55. Source: Ameritrade, Generation Z and Money Survey 2014.
GEN Z CREDIT CARD DEBT.
BALANCE DUE ON CREDIT CARD INCREASES WITH AGE,
AND IS SIGNIFICANTLY HIGHER THAN LAST YEAR.
57. Source: Gen Z by Sparks & Honey 2014.
GEN Z
Tech Innate: 5 Screens
Think in 4D
Judiciously Share (GeoLoco Off)
Active Volunteers
Blended (race & gender)
Togetherness
Mature
Communicate with Images
Make Stuff
Humility
Future Focused
Realists
Want to Work for Success
Collective Conscious
DON’T TREAT THEM LIKE MILLENNIALS.
Millennials
Tech Savvy: 2 Screens
Think in 3D
Radical Transparency: Share All
Slacktivists
Multi-Cultural
Tolerance
Immature
Communicate with Text
Share Stuff
Have Low Confidence
Now Focused
Optimists
Want to be Discovered
Team Orientation
58. Source: Gen Z by Sparks & Honey 2014.
DON’T TREAT THEM LIKE MILLENNIALS.
VERY DIFFERENT EXPERIENCES AND REFERENCES.
60. www.CTRConsultingServices.com
Please contact us for the complete presentation or other presentations:
• Millennials Bending the Rules in the Workplace
• Gen X from Xhausted to Xtreme
• Unlocking Secrets of Baby Boomers
• Traditionalists, The Silent Generation – Healthy, Wealthy and Wise
• Leading Multigenerational Employees
• Five Generations Working Together
Ms. Harris is available for keynote presentations, management training, leadership
workshops, retreats and other corporate and non-profit engagements.
Andre S. Harris
President & Proud Gen X
Culture Transformation Resources, LLC
www.CTRConsultingServices.com
Andre@CTRConsultingServices.com
1-877-CTR-1236 OR 1-877-287-1236
@AndreHarrisCTR
Andre Harris CTR
www.linkedin.com/pub/andre-harris/31/56a/744/