This document contains quotes from various panels and presentations at CES2013 around the themes of women and technology, wearable technology, social media, advertising, and consumer engagement. Some key points include: women are early adopters of usable technology; technology is getting smaller and may involve wearing sensors; social media needs to be used cautiously when sharing personal health data; and brands need to engage consumers through different platforms and focus on consumer needs over new technologies.

1. WHAT HAPPENS IN VEGAS
DOESN’T STAY IN VEGAS
THE BEST QUOTES FROM INTERNATIONAL CES2013

2. „Being mum is different now.
Even if observing their kids
– women are still on their phones.”
Panel: Women and Technology. It’s a Lifestyle Thing
©Ed Yourdon, flickr.com

3. „Nowaday teenagers
have fun connection with technology.
This is something
our generation doesn’t have.”
Panel: Women and Technology. It’s a Lifestyle Thing.
©Toca Boca, flickr.com

4. „Women are first to adapt the technology
especially when it’s usable.”
Panel: Women and Technology. It’s a Lifestyle Thing

5. „There is shift
in thinking about women
from super powerful consumers
to powerful creators.”
Panel: Women and Technology. It’s a Lifestyle Thing.

6. „Technology keeps getting smaller.
In future
we will be wearing
barely anything.”
Steven LaBoeuf, President&CEO, Valencell
Panel: Our Body, Our Data

7. „While talking about quantified myself
social media needs to be used with caution.
You don’t want your friends
to see how you burn your calories every day.”
Panel: Our Bodies, Our Data

8. „We can compare wearable computers trend
to the internet bubble in 2000.”
Mike Stashak, Vice President of Marketing and Sales, Wahoo Fitness
Panel: Our Body, Our Data
©Reini68, flickr.com

9. „You have to put something on your body.
And if you don’t figure out in 2 minutes
how it works
you’ve lost the consumer.”
Mike Stashak, Vice President of Marketing and Sales, Wahoo Fitness
Panel: Our Body, Our Data

10. „The main problem is
that on the second screen now
people are doing something
that is not directly related to the content.”
Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi
Panel: Second-Screen Experiences and Revenue Opportunities
©Matt Bidulph, flickr.com

11. „People want to personalize things they own
and they put really ugly things
on their iPhone which is a really nice phone.”
Doug Solomon, Fellow, IDEO
Panel: Where Tech Meets Fashion

12. „I wouldn't be surprised that we would have
chips or other identification devices in our bodies in 5 years.”
Doug Solomon, Fellow, IDEO
Panel: Where Tech Meets Fashion

13. „You shouldn’t say:
I want a social strategy.
You should have the consumer strategy.”
Xavier Kochhar, SVP, MediaLink
Panel: The Future of Enhanced Advertising
©Sam Wolff, flickr.com

14. „Most of the clients always want something new.
The question is how new and how it plays out.”
David Kang, Chief Digital Officer, Wenner Media
Panel: The Future of Enhanced Advertising

15. „The pace of innovation is so fast
that everybody understands
that if you want to try it
it may be difficult to scale.”
Xavier Kochhar, SVP, MediaLink
Panel: The Future of Enhanced Advertising

16. „Do you know who should be on stage
instead of us industry talking heads?
Your kids – since we are chasing them.”
Xavier Kochhar, SVP, MediaLink
Panel: The Future of Enhanced Advertising
©Mikenan1, flickr.com

17. „Brand matters. But consumer matters more.”
Shelley Zalis, CEO, Ipsos OTX
Brand Matters SuperSession: How Are Your Consumers REALLY Engaging with Digital Media?

18. GenY: I am what I share.

19. „It has never been easier to reach the consumers
and never been harder to engage them.”
Jamie Gutfreund, Chief Strategy Officer,
The Intelligence Group
Consumer Panel, Brand Matters SuperSession
©trint, flickr.com

20. Facebook is where I lie to my friends
and Twitter is where I tell truth to the strangers.
Consumer Panel, Brand Matters SuperSession

21. „For Generation X green was a colour
for Generation Y it is a lifestyle.”
Jamie Gutfreund, Chief Strategy Officer, The Intelligence Group
Consumer Panel, Brand Matters SuperSession
©mickeysucks, flickr.com

22. „Twitter is the best about complaining,
because there’re so many brands out there.”
Tess, 18
Consumer Panel, Brand Matters SuperSession

23. „Whenever they [Gen Y] go
they expect content.
That’s why we need to be mobile.”
Guy Yalif, Head of Product Marketing, Twitter
Brand Matters SuperSession
©miss karen, flickr.com

24. „We have to deliver seamless experience
through different platforms.”
Dan Wright, Director, Connected Device Specialists, Amazon Media Group
Brand Matters SuperSession

25. „If there are lots of people following you
it doesn’t mean you are influential.”
Marsha Collier, The Collier Company
Panel: Beyond Influencers - New Approaches for Cultivating Advocates and Evangelists
©Joffley, flickr.com

26. „Brands have to be influencers, you have to
start being them instead of looking for the influencers.”
Matt Edelman, CEO, Glossi.com
Panel: Beyond Influencers - New Approaches for Cultivating Advocates and Evangelists

27. „Screens are getting bigger, bigger and bigger.
And we came to the Phablet category
which makes your head looking small.”
Michael Woodward, President,
HTC North America
Panel: Smartphone Trends –
Current&Future

28. „If we’re not partnering with technology
we never gonna make it [reach the consumer].”
Joseph Tripodi, EVP & Chief Marketing Officer, Coca-Cola
Brand Matters Keynote: Marketing in the Cloud

29. According to Cisco
there will be 1 trillion devices
with access to the Internet in 2013.
Only 1 billion of them will be mobile devices
we use today.
CNET’s The Next Big Thing SuperSession
The Post-Mobile Future - Mapping the Next Frontier of Consumer Electronics

30. „Stop talking about smartphones
and start talking about the connected world.”
CNET’s The Next Big Thing SuperSession
The Post-Mobile Future - Mapping the Next Frontier of Consumer Electronics
©Ugg Boy Ugg Girl, flickr.com

31. e: natalia@hatalska.com
©Rick E Dick, flickr.com The Strategic Partner of my coming to CES2013 was Intel Poland.