Gamification Nation, founded by An Coppens in 2012, specializes in gamification design to enhance employee engagement by applying game dynamics to non-game contexts. The document outlines the importance of employee engagement, key metrics, and a structured process for gamification design including understanding employee behavior and iterative testing. It also provides resources for further learning and development in gamification strategies.

1. Gamification and employee
engagement
An Coppens
www.gamificationnation.com
@GamificationNat

2. Gamification Nation
• Founded in 2012 by An Coppens
• Boutique gamification design consultancy
• Solutions we offer:
– Bespoke gamification design
– Online gamification community
– Serious games

3. Our business partners

4. • KPI's & metrics
• Culture
• Business objectives
Business
specifics
• Motivation
• Behaviour
Understanding
the player
• Design
• Test
• Iterate
• Implement
• Support
Gamification
design
Our process
www.gamificationnation.com

5. What is gamification?
Gamification (pronounced game-i-fi-ka-tion)
is the application of game dynamics, game
psychology and game mechanics to non-game
situations and applications

8. Why is employee engagement
such a buzzword?

9. Gamification and employee
engagement
Employee turnover
down by 36%
Engagement up by
48%

10. How do you recognise engaged
employees?
Engaged employees
• Speak highly of their place of employment
• Maintain strong interest in remaining at the
company
• Give extra effort in their work

11. Map the employee experience
Onboarding
Recruitment
Job mastery
Employer
branding
Job rotation
Job
enrichment
Promotion
Exit

12. Framework for engagement: learning
community example
•Enticing people to
look into the
learning community
Attraction
•Encouraging them
to make their 1st
contribution in the
learning community
Engagement •Stimulate ongoing
contributions
Nurturing
•Enroll learning
community
members into other
activities
End game

13. Step 1: Design employee journey
Discovery > Onboarding > Scaffolding > End game

14. Step 2: Understanding the
players
Observation of current
behaviour
Existing reports and data
Surveys and focus groups
Workshops and pilot
testing
Your
employees

15. Source: Andrzej Marcziewski

17. Step 3: Gamification design
Business objectives
employee profiling
Gamification
design

18. Onboarding navigation &
beginners tour

19. Rewarding activity

20. Give feedback

21. Empower the individual

22. Build team spirit

23. Progress tracking

24. Earn levels and powers

25. Share important statistics

26. Employee well-being

27. Quests

28. Step 4: Develop and implement
Iterate &
implement
Test
Develop
Continuous feedback loops

29. TEST PILOT WITH DIFFERENT
AUDIENCE SEGMENTS
Men – Women – age groups – tech savvy – tech novices – etc.

30. If in doubt,
who can help you out?
• Ask an expert
• Have an expert on board to facilitate the
process
• Learn from colleagues
• Share experiences

31. Download my ebook
http://bookboon.com/en/gamification-in-business-ebook

32. Useful resources
• My blog, community, online courses:
www.gamificationnation.com
• www.gamification.co
• www.enterprise-gamification.com
• Octalysis: www.yukaichou.com
• Wiki on gamification: www.gamification.org
• Courses: Coursera, Udemy, iVersity

33. Thank you for playing
Keep in touch via @GamificationNat
www.gamificationnation.com