Gamifcation: Fun as a Management Tool
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Definition and applications of Gamification. Is FUN something to be banned from the workplace? How can a happy worker be also optimally productive? A series of questions, to be answered via examples, research and statistical analysis results, on a science that is still in its’ early infancy.
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Gamifcation: Fun as a Management Tool
- 1. Gamification: Fun as a management tool
- 2. Hello! I am Alex Chalkias You can find me at alxchalkias@gmail.com Or www.facebook.com/achalkias Or www.linkedin.com/in/alexchalkias
- 3. BRING IN THE FUN! What is Gamification? ?
- 4. “ Gamification is the craft of deriving all the fun and addicting elements found in games and applying them to real- world or productive activities – Yu-kai Chou
- 5. Gamification is an umbrella on top of many sciences Game Design Techniques Behavioral/Positive Psychology (e.g. M. Csikszentmihalyi’s Flow Theory) Brain/Happiness biochemistry (e.g. dopamine and endorphins) Macroeconomics & currencies Metric-based business systems for driving Return Of Investment User Interface / User Experience design
- 6. Progress BarPoints Leaderboard Social Graph Avatar Badges What do we mean by “Game Elements” ?
- 7. Play (and Fun) is not something to loathe “We’ve spent as much time playing World of Warcraft as we’ve spent evolving as a species.” Jane McGonigal “Almost all creativity involves purposeful play.” Abraham Maslow “The opposite of play is not work. It’s depression.” Brian Sutton-Smith
- 8. Current Areas of Application for Gamification • Products • Marketing • Enterprise/Workplace • Learning • Social/Lifestyle
- 9. Speed Camera Lottery AVG SPEED: From 32km/h To 25km/h
- 10. Samsung marketing campaign Win a Samsung Galaxy S4 using just your eyes! Placeyourscreenshothere https://www.youtube.com/watch?v=CsGlzu2NzX0
- 12. Workplace Gamification primarily addresses employee engagement
- 13. Successful engagement = 250% revenue growth Workplace Gamification primarily addresses employee engagement 51% not engaged 17% actively disengaged 370 Billion USD loss
- 14. • Gamification Increases engagement by 48% • 50% of corporate processes gamified by 2014 • 80% of gamification projects fail • Define Business Objectives & Target Groups Workplace Gamification primarily addresses employee engagement
- 15. Millennials are the largest workforce nowadays Gen-Y: born between 1980 and 2000 80% believe an engagement program would help them as workers
- 16. Microsoft Language Quality Game 100% language participation (36 languages) 900 players 26.000 tasks 29% of the dialogs identified issues
- 17. Google Travel Expense Management Alignment with company’s travel policy Close to 100% employee compliance
- 18. 50% Faster Course Completion 47% Higher Daily Return Rates 36% Greater Weekly Retention Deloitte Leadership Academy
- 19. Nokia – Ready4Tomorrow: A 5G learning project Energy Capacity SmartNets Adapters Latency 278 players engaged 30% improved productivity in 5G areas Learning & Learning Content Creation
- 20. Conclusion Gamification can increase motivation & productivity Every gamification project needs careful definition of desired actions and players
- 21. You WIN! +4 Intelligence (+1 bonus if you got the name right) +1 Productivity +1 Fun +10 Networking +20 Insight If you follow the Greek Gamification Network on &
Editor's Notes
- Flow theory: Your favorite activity is the one that requires the maximum of your skills to overcome the most difficult challenge
- Constant Feedback & Better Challenges (based on individual skill level) & Failure – Improvement combination In game worlds: Player Types, In real world: Different type of consumers – employees – Different motivators
- Psychologist, Game Theorist, Game Designer
- Product Gamification is about making a product, online or offline, more engaging, fun, and inspirational through game design Marketing Gamification is the art of creating holistic marketing campaigns that engage users in fun and unique experience designed for a product Workplace Gamification is the craft of creating environments and systems that inspire and motivate employees towards their work Learning Gamification platforms focus on Learn by doing, observing others and use players creativity, giving them feedback, points and meaningful stats they can feel proud of. Lifestyle Gamification involves applying gamification principles into daily habits and activities, such as managing your to-do list, exercising more often, waking up on time, etc
- The need
- Good gamification can benefit from Hiring & Training processes, to creating individual performers, to improved team building, to better cultural awareness, to ideal workplace
- Good gamification can benefit from Hiring & Training processes, to creating individual performers, to improved team building, to better cultural awareness, to ideal workplace
- Techn-savvy / Better Educated & Networked Used to play video-games (avg. gamer age 35) Require constant feedback Impatient & Easily bored We still use the classic carrot and stick tools of motivation use throughout the Industrial Revolution
- Challenge to translate Windows user interface (dialogs) and find issues in all languages and locales. Game Levels, Leaderboards
- If the employee spends less than the allocated amount: 1)Keep it for future trips 2)Donation 3)Cash out part of it
- Epic Story, Players – teams, Leaderboards, Points, Rewards