Employee Engagement: Fluffy Nonsense
or Mission Critical?

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Presenters

Kim Carlson
Ambassador

Heidi Farris
VP, Marketing

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Why focus on engaging employees?
Employee engagement is often attributed to an
employee’s emotional attachment to their job. This
attachment, whether positive or negative, affects the
quality of effort put forth at work. Thus, impacting the
employee’s contribution to the company.

Every employee’s part in the organization ultimately
drives performance outcomes and affects the bottom
line.
Empowering employee engagement is crucial in an
organization in order to maximize overall performance.

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Employee Engagement

Full Engagement
Disengaged or Less
Engaged

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What happens when you have low engagement?
 Lower productivity
The disengaged employee loses an average of 14.1 days a year
to lost productivity

 High turnover
40% of disengaged employees said they are likely to leave their
employer within the next two years

 Negative financial impact on the company (lower
returns, lower revenue)
Based on a 500 person company, fully disengaged employees
cost a company $960,000 annually

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What happens when you have low engagement?

Employee turnover causes U.S. businesses to lose
$11 billion annually

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Poll Question

How much do you think disengaged employees
costs US businesses in total on an annual basis?
A. $350 Billion
B. $100 Billion
C. $50 Billion
D. $30 Billion

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Why you should keep engagement aligned with business goals

 Aligning with business goals helps to justify pushing
your initiative.
 Securing executive sponsorship will motivate other
business units to come online and support your goal.
 Without a greater aligned purpose, your efforts will
usually fall flat and fail due to poor adoption.

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Why you should keep engagement aligned with business goals

U.S. Businesses invest $125 billion per year in
employee learning and training.
Why not align your employee engagement initiatives
with and in support of this type of budget?

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How does gamification fit in?
 Gamification taps into humans natural needs for
achievement, reward, recognition, competition, etc.
 Psychological triggers that cause people to take
action, stay motivated and actively engaged
 Encourages employees to maximize their full
potential

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How do proven gamification strategies create healthy
competition and increase engagement?
 Gamification strategies are aimed at achieving an
organizational goal
 Competition motivates people to become active –
keep people on their toes
 Inspire innovation
 Causes an increase in morale, engagement and
productivity
 Easy to acknowledge contributions

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Traditional versus Technology Gamification
Traditional
In-Person Competition
In-Person Games
Employee of the Month
Physical Feats

Online Interaction
Benchmarks

Technology-Based
Achievement Contests
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Poll Question

What kinds of engagement are you using today?
A. Traditional
B. Technology-based
C. Both
D. Neither

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Understanding the spectrum of engagement

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How do you identify an engaged worker?

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Which proven strategies help supercharge
engagement practices?

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Poll Question

Do you think you have an engagement issue in
your organization?
A. Yes
B. No
C. Maybe
D. I don’t know

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Leveraging data to justify engagement programs

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Leveraging data to justify engagement programs

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Prove your results impact your bottom line

 Only 1:5 employees engaged on the job
 That engaged employee recommends their products
and services 78% of the time while disengaged
employees only recommend 13%.
 Improving this 1:5 ratio to 4:5…

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Resources
http://visual.ly/importance-employee-engagement

http://www.forbes.com/sites/kevinkruse/2012/06/22/employeeengagement-what-and-why/
http://www.slideshare.net/tonaval/enterprise-gamification-15803781

http://business journal.gallup.com/content/159851/three-strategiesmaking-employee-engagement-stick.aspx?
http://www.bunchball.com/products/gamification
http://employeeengagement.com/2011/09/towers-perrin-employeeengagement/

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www.bloomfire.com
14 Day Free Trial

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Employee Engagement: Fluffy Nonsense or Mission Critical?

Editor's Notes

  • #2 HCI Introduction
  • #3 Kim – Heidi -
  • #4 Heidi
  • #5 Heidi81% of American workers are "not engaged" or "actively disengaged" in their work, meaning they are emotionally disconnected from their workplaces and are less likely to be productive. That leaves nearly one-third of American workers who are "engaged," or involved in and enthusiastic about their work and contributing to their organizations in a positive manner. This trend remained relatively stable throughout 2011. – Gallup Poll
  • #6 Heidi
  • #7 Heidi
  • #8 HeidiAudience PollWe know that turnover costs US businesses to lose $11 billion annually. How much do you think unengagment costs US businesses in total on an annual basis?A. $350 Billion - ANSWER B. $100 BillionC. $50 BillionD. $30 Billion
  • #9 Heidi
  • #10 Heidi
  • #11 KIMDefine gamification for the audience first.
  • #12 KIM
  • #13 KIMTalk about the pros and cons of each.Traditional: usually loosely aligned with business goals, but more interactive with face-to-face; hard to save results for posterityTechnology: Able to get broader participation by spanning time and space; able to save for posterity; sometimes harder to get initial participationAudience Poll – what engagement strategies do you useTraditionalTechnology BasedBothNeither
  • #14 What kinds of engagement are you using today?A. Traditional B. Technology-basedC. BothD. Neither
  • #15 KIM
  • #16 KIM
  • #17 KIMReally, it comes down to communication: make sure you understand their needs, communicate openly and effectively about the business, include them in decision making so they feel ownership, and identify leaders. Audience PollDo you think your organization has an employee engagement issue?
  • #18 Do you think you have an engagement issue in your organization?A. Yes B. NoC. MaybeD. I don’t know
  • #19 HeidiBeing able to accurately measure the engagement of your team will help you justify your program spend and tie your program directly to business success.
  • #20 Heidi
  • #21 Heidi
  • #22 CloseQ&AHeidiWhat employee engagement strategies or tools do you find the most effective/least effective?KIMHow do you kick off an employee engagement program when you have no budget?Try Lunch & Learns. BYOLFree Trials or Freemium ProductsHeidiHow do you get buy-in from key decision makers to support social engagement technology? Have a purpose. Start small. KIMThe common theme here is getting people to share knowledge. What if I have a group of people who don’t like to share their knowledge because it makes them feel less valuable to an organization if everyone knows what they know?