The document discusses the concept of gamification in learning, particularly in compliance training, highlighting its use of game mechanics to engage audiences and promote skill acquisition. It outlines the benefits, strategies, and challenges associated with implementing gamification in training programs, along with examples of successful gamified learning initiatives. Key points include the importance of creating an engaging learning experience and the need for organizations to adopt clear gamification strategies.

1. Sara Hurley -
While we wait to begin, please consider this question:
How would you define
gamification of learning?
of Compliance Training
May 8th, 2013 12.00pm ET
Matt Plass -
The webinar will begin in minutes
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2. Learning that leverages game mechanics
Which of these best defines
‘gamification of learning’?
A branch of math exploring why individuals make decisions
A game with educational elements

3. Gamification is the use of game design and game mechanics to engage a target audience to change behaviors, learn new skills or engage in innovation.
Gartner, 2012
What is gamification?

4. •Design and develop learning
•Established in 1993
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•72 consecutive years of dividends

5. •What is gamification?
•Making it happen
•Identifying candidates
•Top five things we learned
Gamification agenda

6. What is gamification?

7. Gamification is the use of game design and game mechanics to engage a target audience to change behaviors, learn new skills or engage in innovation.
Against the clock
Accruing points
Visible progress
Collecting resources
Unlocking new information
Replayability
Peril (lives/energy bars)
Story
Personalisation of character
Recognition
Advancement through levels
Challenges
Chance
Continual Feedback
What’s in a game?

8. A learning experience that feels like a game
vs.
A game that encourages learning
Game
Gamification

9. Where do we
play?

10. “Following 25 years of research, I concluded that games are the most engaging form of media I could find”
Byron Reeves, Standford University
“Virtually all areas of business could benefit from gamification.”
Gartner Research
“Gamification may be the most important commercial and social development of the next 50 years”
Ross Rader, GM Hover & Board of Canadian Internet Association
“Games create engagement - the cornerstone of any positive learning experience. It is essential that gamification be part of every learning professional's toolbox”.
Karl Kapp, Knowledge Broker
“Gamification is a Trojan Horse.”
Cristobel Conde, CEO SunGard
Benefits of gamification

11. •Visual storytelling
•Visual cues
•Responsive objects
•Reward schedule
•Access
•Social feedback
•Recognition
•Status
•Access
•Stuff
•Loyalty
•Mastery
•Quality
•Engagement
•Reputation
•Performance
•Quality
•Completion
•Quantity
•Time
The gamification model
Mechanics
Measurement
Reward
Behavior

12. Making it happen

13. It’s a core part of our learning strategy
To what extent has your organization embraced the gamification of learning?
We’ve dabbled but have no clear game-learn strategy
We are yet to try gamification of learning

14. Convincing senior management of its value
What is the greatest obstacle to the gamification of learning?
Convincing the learner population of its value
Effective and efficient game-learn design
Satisfying regulators that training has taken place

15. THE BRIEF
• Make training fun for staff and keep the attention of the learner
• Give learners a better understanding of corporate policies
• Package information in a concise way
• Reduce seat time
• Track and ensure compliance
• Effect a change in attitude toward compliance
In the state of Illinois, there is a legal requirement for companies to train staff in workplace policies relating to Alcohol and Drugs. Take advantage of mandatory training and couple it with other key policies - Harassment Free Workplace, Information Security and Physical Security.

16. Integryty
The Road to
Decision to gamify
Identify Vendor
Rollout to all staff
Design and build
BETA release to CEO
Rollout to leadership
Secure funding partners
Need for training

17. Identifying candidates

18. Which of the following do you think make good candidates for gamification?
Compliance Training
Sales Training
Soft-skills Training
Software Training
Technical Training

19. Does the business activity include a competitive element?
Does the business activity include problem solving?
Is this a topic learners may find dull?
Is there a seat-time requirement for compliance?
Is the learner population likely to respond well to games?
Questions to select candidates

20. Examples of
Gamification

21. Improve field sales customer service and sales-to-service capability.
•Matching features and benefits
•Managing customer objections
Business Need
Comcastville
Quick-hit Comcastville game – Can you retain Comcast customers and convert Comcastville residents to Comcast?
Solution
Field sales agents complete a ten-minute learning game in head office or on own laptops.
Success

22. AXA Home Safety
Deliver a value-add to customers and prospects. Increase traffic to the AXA website.
Business Need
Home Safety application that can be downloaded from the AXA website via Apple store.
Solution
Customers and prospects secure the virtual home by identifying hazards in the home.
Success

23. Provide practice opportunity for Assistant Store Managers dealing with issues and opportunities in store.
Business Need
Walmart MyGuide
Simulated customer and supplier interactions where you must balance customer satisfaction against on shelf availability.
Solution
Online simulations prepare learners for in-store activity, reducing face-to-face training time.
Success

24. Annual mandatory compliance training.
Business Need
VISA Insider Trading
One hour online board game Fully tracked and scored with a riskometer to measure progress.
Solution
Highest engagement figures for the IT course to date.
Success

25. Annual mandatory compliance training.
Business Need
VISA Key Controls
Spy story mission. Learner must complete five levels of game- play, collecting information and managing their security level.
Solution
High engagement scores for a previously unpopular course.
Success

26. Top Ten

27. 1.It’s a course that feels like a game, not vice versa
2.Make use of competitive elements (e.g., against the clock)
3.Be prepared to cheat to manage seat time
4.Don’t let the learner get lost
5.Gaming is fun; it doesn’t have to be funny
Top Five to Remember...

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